GNN-based recommendation systems have been successful in capturing complex user-item interactions using multi-hop message passing. However, these methods often struggle to handle the dynamic nature of user-item interactions, making it challenging to adapt to changes in user preferences and new data distributions. This limits their scalability and performance in real-world dynamic scenarios. In our study, we propose a framework called GraphPro that combines dynamic graph pre-training with prompt learning in an efficient way. This unique approach allows GNNs to effectively capture both long-term user preferences and short-term behavior changes, resulting in accurate and up-to-date recommendations. To address the issue of changing user preferences, we integrate a temporal prompt mechanism and a graph-structural prompt learning mechanism into the pre-trained GNN architecture. The temporal prompt mechanism incorporates time-related information into user-item interactions, enabling the model to naturally incorporate temporal dynamics. The graph-structural prompt learning mechanism allows the model to apply pre-trained insights to new behavior dynamics without the need for continuous retraining. We also introduce a dynamic evaluation framework for recommendations that better reflects real-world scenarios and reduces the offline-online discrepancy. Through comprehensive experiments, including deployment in a large-scale industrial scenario, we demonstrate the seamless scalability of GraphPro with various leading recommenders. Our results highlight the superiority of GraphPro in terms of effectiveness, robustness, and efficiency. We release the model implementation at the link: https://github.com/HKUDS/GraphPro.

A Session-Based Recommendation (SBR) seeks to predict users’ future item preferences by analyzing their interactions with previously clicked items. In recent approaches, Graph Neural Networks (GNNs) have been commonly applied to capture item relations within a session to infer user intentions. However, these GNN-based methods typically struggle with feature ambiguity between the sequential session information and the item conversion within an item graph, which may impede the model’s ability to accurately infer user intentions. In this article, we propose a novel Multi-hop Multi-view Memory Transformer (M 3 T) to effectively integrate the sequence-view information and relation conversion (graph-view information) of items in a session. First, we propose a Multi-view Memory Transformer (M 2 T) module to concurrently obtain multi-view information of items. Then, a set of trainable memory matrices are employed to store sharable item features, which mitigates cross-view item feature ambiguity. To comprehensively capture latent user intentions, an M 3 T framework is designed to integrate user intentions across different hops of an item graph. Specifically, a k-order power method is proposed to manage the item graph to alleviate the over-smoothing problem when obtaining high-order relations of items. Extensive experiments conducted on three real-world datasets demonstrate the superiority of our method.

Traditional Click-Through Rate (CTR) prediction models are usually trained and deployed in a single scenario. However, large-scale commercial platforms usually contain multiple recommendation scenarios, the traffic characteristics of which may be significantly different. Recent studies have proved that learning a unified model to serve multiple scenarios is effective in improving the overall performance. However, most existing approaches suffer from various limitations respectively, such as insufficient distinction modeling, inefficiency with the increase of scenarios, and lack of interpretability. More importantly, as far as we know, none of existing Multi-Scenario Modeling approaches takes explicit feature interaction into consideration when modeling scenario distinctions, which limits the expressive power of the network and thus impairs the performance. In this paper, we propose a novel Scenario-Adaptive Feature Interaction framework named SATrans, which models scenario discrepancy as the distinction of patterns in feature correlations. Specifically, SATrans is built on a Transformer architecture to learn high-order feature interaction and involves the scenario information in the modeling of self-attention to capture distribution shifts across scenarios. We provide various implementations of our framework to boost the performance, and experiments on both public and industrial datasets show that SATrans 1) significantly outperforms existing state-of-the-art approaches for prediction, 2) is parameter-efficient as the space complexity grows marginally with the increase of scenarios, 3) offers good interpretability in both instance-level and scenario-level. We have deployed the model in WeChat Official Account Platform and have seen more than 2.84% online CTR increase on average in three major scenarios.

With the growth of high-dimensional sparse data in web-scale recommender systems, the computational cost to learn high-order feature interaction in CTR prediction task largely increases, which limits the use of high-order interaction models in real industrial applications. Some recent knowledge distillation based methods transfer knowledge from complex teacher models to shallow student models for accelerating the online model inference. However, they suffer from the degradation of model accuracy in knowledge distillation process. It is challenging to balance the efficiency and effectiveness of the shallow student models. To address this problem, we propose a Directed Acyclic Graph Factorization Machine (KD-DAGFM) to learn the high-order feature interactions from existing complex interaction models for CTR prediction via Knowledge Distillation. The proposed lightweight student model DAGFM can learn arbitrary explicit feature interactions from teacher networks, which achieves approximately lossless performance and is proved by a dynamic programming algorithm. Besides, an improved general model KD-DAGFM+ is shown to be effective in distilling both explicit and implicit feature interactions from any complex teacher model. Extensive experiments are conducted on four real-world datasets, including a large-scale industrial dataset from WeChat platform with billions of feature dimensions. KD-DAGFM achieves the best performance with less than 21.5% FLOPs of the state-of-the-art method on both online and offline experiments, showing the superiority of DAGFM to deal with the industrial scale data in CTR prediction task.

Graph neural networks (GNNs) have emerged as the state-of-the-art paradigm for collaborative filtering (CF). To improve the representation quality over limited labeled data, contrastive learning has attracted attention in recommendation and benefited graph-based CF model recently. However, the success of most contrastive methods heavily relies on manually generating effective contrastive views for heuristic-based data augmentation. This does not generalize across different datasets and downstream recommendation tasks, which is difficult to be adaptive for data augmentation and robust to noise perturbation. To fill this crucial gap, this work proposes a unified Automated Collaborative Filtering (AutoCF) to automatically perform data augmentation for recommendation. Specifically, we focus on the generative self-supervised learning framework with a learnable augmentation paradigm that benefits the automated distillation of important self-supervised signals. To enhance the representation discrimination ability, our masked graph autoencoder is designed to aggregate global information during the augmentation via reconstructing the masked subgraph structures. Experiments and ablation studies are performed on several public datasets for recommending products, venues, and locations. Results demonstrate the superiority of AutoCF against various baseline methods. We release the model implementation at https://github.com/HKUDS/AutoCF.

Current sequential recommender systems are proposed to tackle the dynamic user preference learning with various neural techniques, such as Transformer and Graph Neural Networks (GNNs). However, inference from the highly sparse user behavior data may hinder the representation ability of sequential pattern encoding. To address the label shortage issue, contrastive learning (CL) methods are proposed recently to perform data augmentation in two fashions: (i) randomly corrupting the sequence data (e.g., stochastic masking, reordering); (ii) aligning representations across pre-defined contrastive views. Although effective, we argue that current CL-based methods have limitations in addressing popularity bias and disentangling of user conformity and real interest. In this paper, we propose a new Debiased Contrastive learning paradigm for Recommendation (DCRec) that unifies sequential pattern encoding with global collaborative relation modeling through adaptive conformity-aware augmentation. This solution is designed to tackle the popularity bias issue in recommendation systems. Our debiased contrastive learning framework effectively captures both the patterns of item transitions within sequences and the dependencies between users across sequences. Our experiments on various real-world datasets have demonstrated that DCRec significantly outperforms state-of-the-art baselines, indicating its efficacy for recommendation. To facilitate reproducibility of our results, we make our implementation of DCRec publicly available at: https://github.com/HKUDS/DCRec.

Click-through Rate (CTR) prediction on cold users is a challenging task in recommender systems. Recent researches have resorted to meta-learning to tackle the cold-user challenge, which either perform few-shot user representation learning or adopt optimization-based meta-learning. However, existing methods suffer from information loss or inefficient optimization process, and they fail to explicitly model global user preference knowledge, which is crucial to complement the sparse and insufficient preference information of cold users. In this article, we propose a novel and efficient approach named RESUS, which decouples the learning of global preference knowledge contributed by collective users from the learning of residual preferences for individual users. Specifically, we employ a shared predictor to infer basis user preferences, which acquires global preference knowledge from the interactions of different users. Meanwhile, we develop two efficient algorithms based on the nearest neighbor and ridge regression predictors, which infer residual user preferences via learning quickly from a few user-specific interactions. Extensive experiments on three public datasets demonstrate that our RESUS approach is efficient and effective in improving CTR prediction accuracy on cold users, compared with various state-of-the-art methods.

Click-Through Rate (CTR) prediction, which aims to estimate the probability that a user will click an item, is an essential component of online advertising. Existing methods mainly attempt to mine user interests from users' historical behaviours, which contain users' directly interacted items. Although these methods have made great progress, they are often limited by the recommender system's direct exposure and inactive interactions, and thus fail to mine all potential user interests. To tackle these problems, we propose Neighbor-Interaction based CTR prediction (NI-CTR), which considers this task under a Heterogeneous Information Network (HIN) setting. In short, Neighbor-Interaction based CTR prediction involves the local neighborhood of the target user-item pair in the HIN to predict their linkage. In order to guide the representation learning of the local neighbourhood, we further consider different kinds of interactions among the local neighborhood nodes from both explicit and implicit perspective, and propose a novel Graph-Masked Transformer (GMT) to effectively incorporates these kinds of interactions to produce highly representative embeddings for the target user-item pair. Moreover, in order to improve model robustness against neighbour sampling, we enforce a consistency regularization loss over the neighbourhood embedding. We conduct extensive experiments on two real-world datasets with millions of instances and the experimental results show that our proposed method outperforms state-of-the-art CTR models significantly. Meanwhile, the comprehensive ablation studies verify the effectiveness of every component of our model. Furthermore, we have deployed this framework on the WeChat Official Account Platform with billions of users. The online A/B tests demonstrate an average CTR improvement of 21.9% against all online baselines.