The rapidly evolving landscape of products, surfaces, policies, and regulations poses significant challenges for deploying state-of-the-art recommendation models at industry scale, primarily due to data fragmentation across domains and escalating infrastructure costs that hinder sustained quality improvements.

Huixue Zhou, Hengrui Gu, Zaifu Zhan, Xi Liu, Kaixiong Zhou, Yongkang Xiao, Mingfu Liang, Srinivas Prasad Govindan, Piyush Chawla, Jiyan Yang, Xiangfei Meng, Huayu Li, Buyun Zhang, Liang Luo, Wen-Yen Chen, Yiping Han, Bo Long, Rui Zhang, Tianlong Chen. Proceedings of the 63rd Annual Meeting of the Association for Computational Linguistics (Volume 1: Long Papers). 2025.

Search efficiency and serving efficiency are two major axes in building feature interactions and expediting the model development process in recommender systems. Searching for the optimal feature interaction design on large-scale benchmarks requires extensive cost due to the sequential workflow on the large volume of data. In addition, fusing interactions of various sources, orders, and mathematical operations introduces potential conflicts and additional redundancy toward recommender models, leading to sub-optimal trade-offs in performance and serving cost. This paper presents DistDNAS as a neat solution to brew swift and efficient feature interaction design. DistDNAS proposes a supernet incorporating interaction modules of varying orders and types as a search space. To optimize search efficiency, DistDNAS distributes the search and aggregates the choice of optimal interaction modules on varying data dates, achieving a speed-up of over 25× and reducing the search cost from 2 days to 2 hours. To optimize serving efficiency, DistDNAS introduces a differentiable cost-aware loss to penalize the selection of redundant interaction modules, enhancing the efficiency of discovered feature interactions in serving. We extensively evaluate the best models crafted by DistDNAS on a 1TB Criteo Terabyte dataset. Experimental evaluations demonstrate 0.001 AUC improvement and 60% FLOPs saving over current state-of-the-art CTR models.

Scaling laws play an instrumental role in the sustainable improvement in model quality. Unfortunately, recommendation models to date do not exhibit such laws similar to those observed in the domain of large language models, due to the inefficiencies of their upscaling mechanisms. This limitation poses significant challenges in adapting these models to increasingly more complex real-world datasets. In this paper, we propose an effective network architecture based purely on stacked factorization machines, and a synergistic upscaling strategy, collectively dubbed Wukong, to establish a scaling law in the domain of recommendation. Wukong’s unique design makes it possible to capture diverse, any-order of interactions simply through taller and wider layers. We conducted extensive evaluations on six public datasets, and our results demonstrate that Wukong consistently outperforms state-of-the-art models quality-wise. Further, we assessed Wukong’s scalability on an internal, large-scale dataset. The results show that Wukong retains its superiority in quality over state-of-the-art models, while holding the scaling law across two orders of magnitude in model complexity, extending beyond 100 GFLOP/example, where prior arts fall short.