In the era of mobile computing, deploying efficient Natural Language Processing (NLP) models in resource-restricted edge settings presents significant challenges, particularly in environments requiring strict privacy compliance, real-time responsiveness, and diverse multi-tasking capabilities. These challenges create a fundamental need for ultra-compact models that maintain strong performance across various NLP tasks while adhering to stringent memory constraints. To this end, we introduce Edge ultra-lIte BERT framework (EI-BERT) with a novel cross-distillation method. EI-BERT efficiently compresses models through a comprehensive pipeline including hard token pruning, cross-distillation, parameter quantization, and plugin-and-play deployment. Specifically, the cross-distillation method uniquely positions the teacher model to understand the student model's perspective, ensuring efficient knowledge transfer through parameter integration and the mutual interplay between models. Through extensive experiments, we achieve a remarkably compact BERT-based model of only 1.91 MB - the smallest to date for Natural Language Understanding (NLU) tasks. This ultra-compact model has been successfully deployed across multiple scenarios within the Alipay ecosystem, demonstrating significant improvements in real-world applications. For example, it has been integrated into Alipay's live Edge Recommendation system since January 2024, currently serving the app's recommendation traffic across 8.4 million daily active devices.

Aiming at helping users locally discover retail services (e.g., entertainment and dining) on Online to Offline (O2O) service platforms, we propose COUPA, an industrial system targeting for characterizing user preference with inspiring considerations of time and position aware preferences. We carefully implement and deploy COUPA in Alipay with a cooperation of edge, streaming and batch computing, as well as a two-stage online serving mode, to support several popular recommendation scenarios. Extensive experiments reveal the superior performance of COUPA for recommendation.

Recently, modeling temporal patterns of user-item interactions have attracted much attention in recommender systems. We argue that existing methods ignore the variety of temporal patterns of user behaviors. We define the subset of user behaviors that are ir- relevant to the target item as noises, which limits the performance of target-related time cycle modeling and affect the recommendation performance. In this paper, we propose Denoising Time Cycle Modeling (DiCycle), a novel approach to denoise user behaviors and select the subset of user behaviors that are highly related to the target item. DiCycle is able to explicitly model diverse time cycle patterns for recommendation. Extensive experiments are conducted on both public benchmarks and a real-world dataset, demonstrating the superior performance of DiCycle over the state-of-the-art recommendation methods.