Social media platforms offer users multiple ways to engage with content-likes, retweets, and comments-creating a complex signaling system within the attention economy. While previous research has examined factors driving overall engagement, less is known about why certain tweets receive unexpectedly high levels of one type of engagement relative to others. Drawing on Signaling Theory and Attention Economy Theory, we investigate these unexpected engagement patterns on Twitter. The social media platform has been renamed to 'X,' however our study data is from the time-period prior to the name change., developing an ''unexpectedness quotient'' to quantify deviations from predicted engagement levels. Our analysis of over 600,000 tweets reveals distinct patterns in how content characteristics influence unexpected engagement. News, politics, and business tweets receive more retweets and comments than expected, suggesting users prioritize sharing and discussing informational content. In contrast, games and sports-related topics garner unexpected likes and comments, indicating higher emotional investment in these domains. The relationship between content attributes and engagement types follows clear patterns: subjective tweets attract more likes while objective tweets receive more retweets, and longer, complex tweets with URLs unexpectedly receive more retweets. These findings demonstrate how users employ different engagement types as signals of varying strength based on content characteristics, and how certain content types more effectively compete for attention in the social media ecosystem. Our results offer valuable insights for content creators optimizing engagement strategies, platform designers facilitating meaningful interactions, and researchers studying online social behavior.

Amidst growing uncertainty and frequent restructurings, the impacts of employee exits are becoming one of the central concerns for organizations. Using rich communication data from a large holding company, we examine the effects of employee departures on socialization networks among the remaining coworkers. Specifically, we investigate how network metrics change among people who historically interacted with departing employees. We find evidence of "breakdown" in communication among the remaining coworkers, who tend to become less connected with fewer interactions after their coworkers' departure. This effect appears to be moderated by both external factors, such as periods of high organizational stress, and internal factors, such as the characteristics of the departing employee. At the external level, periods of high stress correspond to greater communication breakdown; at the internal level, however, we find patterns suggesting individuals may end up better positioned in their networks after a network neighbor's departure. Overall, our study provides critical insights into managing workforce changes and preserving communication dynamics in the face of employee exits.

The proliferation of social media platforms has afforded social scientists unprecedented access to vast troves of data on human interactions, facilitating the study of online behavior at an unparalleled scale. These platforms typically structure conversations as threads, forming tree-like structures known as ''discussion trees.'' This paper examines the structural properties of online discussions on Reddit by analyzing both global (community-level) and local (post-level) attributes of these discussion trees. We conduct a comprehensive statistical analysis of a year's worth of Reddit data, encompassing a quarter of a million posts and several million comments. Our primary objective is to disentangle the relative impacts of global and local properties and evaluate how specific features shape discussion tree structures. The results reveal that both local and global features contribute significantly to explaining structural variation in discussion trees. However, local features, such as post content and sentiment, collectively have a greater impact, accounting for a larger proportion of variation in the width, depth, and size of discussion trees. Our analysis also uncovers considerable heterogeneity in the impact of various features on discussion structures. Notably, certain global features play crucial roles in determining specific discussion tree properties. These features include the subreddit's topic, age, popularity, and content redundancy. For instance, posts in subreddits focused on politics, sports, and current events tend to generate deeper and wider discussion trees. This research enhances our understanding of online conversation dynamics and offers valuable insights for both content creators and platform designers. By elucidating the factors that shape online discussions, our work contributes to ongoing efforts to improve the quality and effectiveness of digital discourse.

How does our society appreciate the uniqueness of cultural products? This fundamental puzzle has intrigued scholars in many fields, including psychology, sociology, anthropology, and marketing. It has been theorized that cultural products that balance familiarity and novelty are more likely to become popular. However, a cultural product's novelty is typically multifaceted. This paper uses songs as a case study to study the multiple facets of uniqueness and their relationship with success. We first unpack the multiple facets of a song's novelty or uniqueness and, next, measure its impact on a song's popularity. We employ a series of statistical models to study the relationship between a song's popularity and novelty associated with its lyrics, chord progressions, or audio properties. Our analyses performed on a dataset of over fifty thousand songs find a consistently negative association between all types of song novelty and popularity. Overall we found a song's lyrics uniqueness to have the most significant association with its popularity. However, audio uniqueness was the strongest predictor of a song's popularity, conditional on the song's genre. We further found the theme and repetitiveness of a song's lyrics to mediate the relationship between the song's popularity and novelty. Broadly, our results contradict the "optimal distinctiveness theory'' (balance between novelty and familiarity) and call for an investigation into the multiple dimensions along which a cultural product's uniqueness could manifest.

The COVID-19 pandemic has accelerated digital transformations across industries, but also introduced new challenges into workplaces, including the difficulties of effectively socializing with colleagues when working remotely. This challenge is exacerbated for new employees who need to develop workplace networks from the outset. In this paper, by analyzing a large-scale telemetry dataset of more than 10,000 Microsoft employees who joined the company in the first three months of 2022, we describe how new employees interact and telecommute with their colleagues during their “onboarding” period. Our results reveal that although new hires are gradually expanding networks over time, there still exists significant gaps between their network statistics and those of tenured employees even after the six-month onboarding phase. We also observe that heterogeneity exists among new employees in how their networks change over time, where employees whose job tasks do not necessarily require extensive and diverse connections could be at a disadvantaged position in this onboarding process. By investigating how web-based people recommendations in organizational knowledge base facilitate new employees naturally expand their networks, we also demonstrate the potential of web-based applications for addressing the aforementioned socialization challenges. Altogether, our findings provide insights on new employee network dynamics in remote and hybrid work environments, which may help guide organizational leaders and web application developers on quantifying and improving the socialization experiences of new employees in digital workplaces.