Living needs refer to the various needs in human's daily lives for survival and well-being, including food, housing, entertainment, etc. At life service platforms that connect users to service providers, such as Meituan, the problem of living needs prediction is fundamental as it helps understand users and boost various downstream applications such as personalized recommendation. However, the problem has not been well explored and is faced with two critical challenges. First, the needs are naturally connected to specific locations and times, suffering from complex impacts from the spatiotemporal context. Second, there is a significant gap between users' actual living needs and their historical records on the platform. To address these two challenges, we design a system of living NEeds predictiON named NEON, consisting of three phases: feature mining, feature fusion and multi-task prediction. In the feature mining phase, we carefully extract individual-level user features for spatiotemporal modeling, and aggregated-level behavioral features for enriching data, which serve as the basis for addressing two challenges, respectively. Further, in the feature fusion phase, we propose a neural network that effectively fuses two parts of features into the user representation. Moreover, we design a multitask prediction phase, where the auxiliary task of needs-meeting way prediction can enhance the modeling of spatiotemporal context. Extensive offline evaluations verify that our NEON system can effectively predict users' living needs. Furthermore, we deploy NEON into Meituan's algorithm engine and evaluate how it enhances the three downstream prediction applications, via large-scale online A/B testing. As a representative result, deploying our system leads to a 1.886% increase w.r.t. CTCVR in Meituan homepage recommendation. The results demonstrate NEON's effectiveness in predicting fine-grained user needs, needs-meeting way, and potential needs, highlighting the immense application value of NEON.

Session-based recommendation (SBR) aims to recommend items based on user behaviors in a session. For the online life service platforms, such as Meituan, both the user's location and the current time primarily cause the different patterns and intents in user behaviors. Hence, spatiotemporal context plays a significant role in the recommendation on those platforms, which motivates an important problem of spatiotemporal-aware session-based recommendation (STSBR). Since the spatiotemporal context is introduced, there are two critical challenges: 1) how to capture session-level relations of spatiotemporal context (inter-session view), and 2) how to model the complex user decision-making process at a specific location and time (intra-session view). To address them, we propose a novel solution named STAGE in this paper. Specifically, STAGE first constructs a global information graph to model the multi-level relations among all sessions, and a session decision graph to capture the complex user decision process for each session. STAGE then performs inter-session and intra-session embedding propagation on the constructed graphs with the proposed graph attentive convolution (GAC) to learn representations from the above two perspectives. Finally, the learned representations are combined with spatiotemporal-aware soft-attention for final recommendation. Extensive experiments on two datasets from Meituan demonstrate the superiority of STAGE over state-of-the-art methods. Further studies also verify that each component is effective.

Consumption intent, defined as the decision-driven force of consumption behaviors, is crucial for improving the explainability and performance of user-modeling systems, with various downstream applications like recommendation and targeted marketing. However, consumption intent is implicit, and only a few known intents have been explored from the user consumption data in Meituan. Hence, discovering new consumption intents is a crucial but challenging task, which suffers from two critical challenges: 1) how to encode the consumption intent related to multiple aspects of preferences, and 2) how to discover the new intents with only a few known ones. In Meituan, we designed the AutoIntent system, consisting of the disentangled intent encoder and intent discovery decoder, to address the above challenges. Specifically, for the disentangled intent encoder, we construct three groups of dual hypergraphs to capture the high-order relations under the three aspects of preferences and then utilize the designed hypergraph neural networks to extract disentangled intent features. For the intent discovery decoder, we propose to build intent-pair pseudo labels based on the denoised feature similarities to transfer knowledge from known intents to new ones. Extensive offline evaluations verify that AutoIntent can effectively discover unknown consumption intents. Moreover, we deploy AutoIntent in the recommendation engine of the Meituan APP, and the further online evaluation verifies its effectiveness.