While Large Language Models (LLMs) possess remarkable generative capabilities, generating diversified and engaging ad headlines in industrial applications remains challenging. Conventional training paradigms often suffer from mode collapse, converging on dominant data patterns and yielding homogeneous outputs. Meanwhile, existing diversity-enhancing techniques like stochastic decoding frequently compromise semantic coherence and controllability. To break this trade-off, we propose DIVER, an automated training framework that internalizes diversity as an intrinsic model capability. DIVER employs an automatic data pipeline to synthesize high-quality, multi-faceted training pairs and utilizes multi-objective reinforcement learning to effectively co-optimize diversity with advertising metrics such as faithfulness and click-through rate (CTR). Unlike personalized approaches, our framework generates diverse content for general users without relying on heavy and costly user-behavior modeling, ensuring efficient inference for large-scale real-time systems. Real-world deployment on Xiaohongshu's Explore Feed demonstrates significant commercial impact, increasing advertiser value (ADVV) by 4.0% and CTR by 1.4%.

In real-world applications, GPS trajectories often suffer from low sampling rates, with large and irregular intervals between consecutive GPS points. This sparse characteristic presents challenges for their direct use in GPS-based systems. This paper addresses the task of map-constrained trajectory recovery, aiming to enhance trajectory sampling rates of GPS trajectories. Previous studies commonly adopt a sequence-to-sequence framework, where an encoder captures the trajectory patterns and a decoder reconstructs the target trajectory. Within this framework, effectively representing the road network and extracting relevant trajectory features are crucial for overall performance. Despite advancements in these models, they fail to fully leverage the complex spatio-temporal dynamics present in both the trajectory and the road network. To overcome these limitations, we categorize the spatio-temporal dynamics of trajectory data into two distinct aspects: spatial-temporal traffic dynamics and trajectory dynamics. Furthermore, We propose TedTrajRec, a novel method for trajectory recovery. To capture spatio-temporal traffic dynamics, we introduce PD-GNN, which models periodic patterns and learns topologically aware dynamics concurrently for each road segment. For spatio-temporal trajectory dynamics, we present TedFormer, a time-aware Transformer that incorporates temporal dynamics for each GPS location by integrating closed-form neural ordinary differential equations into the attention mechanism. This allows TedFormer to effectively handle irregularly sampled data. Extensive experiments on three real-world datasets demonstrate the superior performance of TedTrajRec. The code is publicly available at https://github.com/ysygMhdxw/TEDTrajRec/

Long-term time series forecasting (LTSF) has been widely applied in finance, traffic prediction, and other domains. Recently, patch-based transformers have emerged as a promising approach, segmenting data into sub-level patches that serve as input tokens. However, existing methods mostly rely on predetermined patch lengths, necessitating expert knowledge and posing challenges in capturing diverse characteristics across various scales. Moreover, time series data exhibit diverse variations and fluctuations across different temporal scales, which traditional approaches struggle to model effectively. In this paper, we propose a dynamic tokenizer with a dynamic sparse learning algorithm to capture diverse receptive fields and sparse patterns of time series data. In order to build hierarchical receptive fields, we develop a multi-scale Transformer model, coupled with multi-scale sequence extraction, capable of capturing multi-resolution features. Additionally, we introduce a group-aware rotary position encoding technique to enhance intra- and inter-group position awareness among representations across different temporal scales. Our proposed model, named DRFormer, is evaluated on various real-world datasets, and experimental results demonstrate its superiority compared to existing methods. Our code is available at: https://github.com/ruixindingECNU/DRFormer.

Modeling route representation aims to obtain contextual representations of an entire route for various traffic-related tasks. In reality, spatial-temporal data often exhibits multi-scale characteristics, which are utilized by many studies to enhance their performance. However, there is still a lack of in-depth research on how to effectively incorporate the multi-scale spatial-temporal information into transformer structure to adequately model route representation. In this paper, we propose a novel hierarchical route representation framework called RouteMT, which effectively captures multi-scale spatial-temporal characteristics of routes and leverages a mixed-scale transformer architecture to fuse intra and interroute features. Experiments on real data confirm RouteMT’s superior performance and versatility.

GPS trajectories are the essential foundations for many trajectory-based applications. Most applications require a large number of high sample rate trajectories to achieve a good performance. However, many real-life trajectories are collected with low sample rate due to energy concern or other constraints. We study the task of trajectory recovery in this paper as a means to increase the sample rate of low sample trajectories. Most existing works on trajectory recovery follow a sequence-to-sequence diagram, with an encoder to encode a trajectory and a decoder to recover real GPS points in the trajectory. However, these works ignore the topology of road network and only use grid information or raw GPS points as input. Therefore, the encoder model is not able to capture rich spatial information of the GPS points along the trajectory, making the prediction less accurate and less spatial consistent. In this paper, we propose a road network enhanced transformer-based framework, namely RNTrajRec, for trajectory recovery. RNTrajRec first uses a graph model, namely GridGNN, to learn the embedding features of each road segment. It next develops a spatial-temporal transformer model, namely GPSFormer, to learn rich spatial and temporal features along with a Sub-Graph Generation module to capture the spatial features for each GPS point in the trajectory. It finally forwards the outputs of encoder model to a multi-task decoder model to recover the missing GPS points. Extensive experiments based on three large-scale real-life trajectory datasets confirm the effectiveness of our approach.

Modeling continuous-time dynamics on irregular time series is critical to account for data evolution and correlations that occur continuously. Traditional methods including recurrent neural networks or Transformer models leverage inductive bias via powerful neural architectures to capture complex patterns. However, due to their discrete characteristic, they have limitations in generalizing to continuous-time data paradigms. Though neural ordinary differential equations (Neural ODEs) and their variants have shown promising results in dealing with irregular time series, they often fail to capture the intricate correlations within these sequences. It is challenging yet demanding to concurrently model the relationship between input data points and capture the dynamic changes of the continuous-time system. To tackle this problem, we propose ContiFormer that extends the relation modeling of vanilla Transformer to the continuous-time domain, which explicitly incorporates the modeling abilities of continuous dynamics of Neural ODEs with the attention mechanism of Transformers. We mathematically characterize the expressive power of ContiFormer and illustrate that, by curated designs of function hypothesis, many Transformer variants specialized in irregular time series modeling can be covered as a special case of ContiFormer. A wide range of experiments on both synthetic and real-world datasets have illustrated the superior modeling capacities and prediction performance of ContiFormer on irregular time series data. The project link is https://seqml.github.io/contiformer/.