OBJECTIVE: Clinician implicit bias can impede patient-centered communication, leading to health care inequities. While the field of implicit bias education is evolving with advances in technology, clinicians' perspectives remain underexplored. This study investigated clinicians' perceptions of educational strategies to complement communication feedback technology in the implementation of an implicit bias education intervention. MATERIALS AND METHODS: We recruited primary care practitioners in remote interviews to brainstorm future technologies for improving clinician awareness of implicit bias in patient-provider communication. Participants completed an online survey in which they rated the priority of educational strategies that could complement the technology. We performed inductive-deductive thematic analysis of the interview data with Implicit Bias Recognition and Management (IBRM) domains as a priori codes and used descriptive statistics to summarize the survey data. RESULTS: Participants (n = 16) proposed how future technology could improve clinician awareness, such as recording visits to help clinicians be more self-aware of their communication; however, some providers expressed concerns regarding feedback fatigue and the potential impact of technology on reducing time spent with patients. Participants recommended incorporating feedback regularly into training, identifying organizational incentives, and debriefing with trusted colleagues and communication experts. DISCUSSION: Participants brainstormed technologies and identified educational strategies, such as discussion with a facilitator, that could promote clinician receptivity to feedback and inform IBRM approaches for clinical ambient intelligence. Yet, challenges remain to incentivizing participation for practicing clinicians, and Continuing Medical Education may be one effective approach. CONCLUSION: The proposed technologies and prioritized educational strategies have the potential to promote health equity by helping clinicians develop skills to manage implicit bias. In the future, these findings could inform IBRM interventions that leverage clinical ambient intelligence.

OBJECTIVE: People who experience marginalization, including Black, Indigenous, People of Color (BIPOC) and Lesbian, Gay, Bisexual, Transgender, Queer, Plus (ie, all other marginalized genders and sexual orientations) people (LGBTQ+) experience discrimination during healthcare interactions, which negatively impacts patient-provider communication and care. Yet, scarce research examines the lived experience of unfair treatment among patients from marginalized groups to guide patient-centered tools that improve healthcare equity. MATERIALS AND METHODS: We interviewed 25 BIPOC and/or LGBTQ+ people about their experiences of unfair treatment and discrimination when visiting healthcare providers. Through thematic analysis, we describe participants' immediate reactions and longer-term consequences of those experiences. RESULTS: We identified 4 ways that participants reacted to discrimination in the moment: Fighting, Fleeing, Excusing, and Working Around Bias. Long-term consequences reflect 6 ways they coped: Delaying or Avoiding Care, Changing Healthcare Providers, Self-prescribing, Covering Behaviors, Experiencing Health Complications, and Mistrusting Healthcare Institutions. DISCUSSION: By describing how patients react to experiences of unfair treatment and discrimination, our findings enhance the understanding of health disparities as patients cope and struggle to speak out.To combat these problems, we identify 3 future directions for informatics interventions that improve provider behavior, support patient advocacy, and address power dynamics in healthcare. CONCLUSIONS: BIPOC and LGBTQ+ patients' perspectives on navigating unfair treatment and discrimination in healthcare offers critical insight into their experiences and long-term consequences of those experiences. Understanding the circumstances and consequences of unfair treatment, discrimination, and the impact of bias through this patient-centered lens is crucial to inform informatics technologies that promote health equity.