Social media engagement prediction is a central challenge in computational social science, particularly for understanding how users interact with misinformation. Existing approaches often treat engagement as a homogeneous time-series signal, overlooking the heterogeneous social mechanisms and platform designs that shape how misinformation spreads. In this work, we ask: ``Can neural architectures discover social exchange principles from behavioral data alone?'' We introduce \textsc{Dreams} (\underline{D}isentangled \underline{R}epresentations and \underline{E}pisodic \underline{A}daptive \underline{M}odeling for \underline{S}ocial media misinformation engagements), a social exchange theory-guided framework that models misinformation engagement as a dynamic process of social exchange. Rather than treating engagement as a static outcome, \textsc{Dreams} models it as a sequence-to-sequence adaptation problem, where each action reflects an evolving negotiation between user effort and social reward conditioned by platform context. It integrates adaptive mechanisms to learn how emotional and contextual signals propagate through time and across platforms. On a cross-platform dataset spanning $7$ platforms and 2.37M posts collected between 2021 and 2025, \textsc{Dreams} achieves state-of-the-art performance in predicting misinformation engagements, reaching a mean absolute percentage error of $19.25$\%. This is a $43.6$\% improvement over the strongest baseline. Beyond predictive gains, the model reveals consistent cross-platform patterns that align with social exchange principles, suggesting that integrating behavioral theory can enhance empirical modeling of online misinformation engagement. The source code is available at: https://github.com/ltian678/DREAMS.

Online ideology detection is crucial for downstream tasks, like countering ideologically motivated violent extremism and modeling opinion dynamics. However, two significant issues arise in practitioners' deployment. Firstly, gold-standard training data is prohibitively labor-intensive to collect and has limited reusability beyond its collection context (i.e., time, location, and platform). Secondly, to circumvent expense, researchers employ ideological signals (such as hashtags shared). Unfortunately, these signals' annotation requirements and context transferability are largely unknown, and the bias they induce remains unquantified. This study provides guidelines for practitioners requiring real-time detection of left, right, and extreme ideologies in large-scale online settings. We propose a framework for pipeline constructions, describing ideology signals by their associated labor and context transferability. We evaluate many constructions, quantifying the bias associated with signals and describing a pipeline that outperforms state-of-the-art methods (0.95 AUC ROC). We showcase the capabilities of our pipeline on five datasets containing more than 1.12 million users. We set out to investigate whether the findings in the psychosocial literature, developed for the offline environment, apply to the online setting. We evaluate at scale several psychosocial hypotheses that delineate ideologies concerning morality, grievance, nationalism, and dichotomous thinking. We find that right-wing ideologies use more vice-moral language, have more grievance-filled language, exhibit increased black-and-white thinking patterns, and have a greater association with national flags. This research empowers practitioners with guidelines for ideology detection, and case studies for its application, fostering a safer and better understood digital landscape.

In today's digital age, conspiracies and information campaigns can emerge rapidly and erode social and democratic cohesion.While recent deep learning approaches have made progress in modeling engagement through language and propagation models, they struggle with irregularly sampled data and early trajectory assessment.We present IC-Mamba , a novel state space model that forecasts social media engagement by modeling intervalcensored data with integrated temporal embeddings.Our model excels at predicting engagement patterns within the crucial first 15-30 minutes of posting (RMSE 0.118-0.143),enabling rapid assessment of content reach.By incorporating interval-censored modeling into the state space framework, IC-Mamba captures finegrained temporal dynamics of engagement growth, achieving a 4.72% improvement over state-of-the-art across multiple engagement metrics (likes, shares, comments, and emojis).Our experiments demonstrate IC-Mamba's effectiveness in forecasting both post-level dynamics and broader narrative patterns (F1 0.508-0.751for narrative-level predictions).The model maintains strong predictive performance across extended time horizons, successfully forecasting opinion-level engagement up to 28 days ahead using observation windows of 3-10 days.These capabilities enable earlier identification of potentially problematic content, providing crucial lead time for designing and implementing countermeasures.

Online communities play a critical role in shaping societal discourse and influencing collective behavior in the real world. The tendency for people to connect with others who share similar characteristics and views, known as homophily, plays a key role in the formation of echo chambers which further amplify polarization and division. Existing works examining homophily in online communities traditionally infer it using content- or adjacency-based approaches, such as constructing explicit interaction networks or performing topic analysis. These methods fall short for platforms where interaction networks cannot be easily constructed and fail to capture the complex nature of user interactions across the platform. This work introduces a novel approach for quantifying user homophily. We first use an Inverse Reinforcement Learning (IRL) framework to infer users' policies, then use these policies as a measure of behavioral homophily. We apply our method to Reddit, conducting a case study across 5.9 million interactions over six years, demonstrating how this approach uncovers distinct behavioral patterns and user roles that vary across different communities. We further validate our behavioral homophily measure against traditional content-based homophily, offering a powerful method for analyzing social media dynamics and their broader societal implications. We find, among others, that users can behave very similarly (high behavioral homophily) when discussing entirely different topics like soccer vs e-sports (low topical homophily), and that there is an entire class of users on Reddit whose purpose seems to be to disagree with others.

Online extremism has severe societal consequences, including normalizing hate speech, user radicalization, and increased social divisions. Various mitigation strategies have been explored to address these consequences. One such strategy uses positive interventions: controlled signals that add attention to the opinion ecosystem to boost certain opinions. To evaluate the effectiveness of positive interventions, we introduce the Opinion Market Model (OMM), a two-tier online opinion ecosystem model that considers both inter-opinion interactions and the role of positive interventions. The size of the opinion attention market is modeled in the first tier using the multivariate discrete-time Hawkes process; in the second tier, opinions cooperate and compete for market share, given limited attention using the market share attraction model. We demonstrate the convergence of our proposed estimation scheme on a synthetic dataset. Next, we test OMM on two learning tasks, applying to two real-world datasets to predict attention market shares and uncover latent relationships between online items. The first dataset comprises Facebook and Twitter discussions containing moderate and far-right opinions about bushfires and climate change. The second dataset captures popular VEVO artists' YouTube and Twitter attention volumes. OMM outperforms the state-of-the-art predictive models on both datasets and captures latent cooperation-competition relations. We uncover (1) self- and cross-reinforcement between far-right and moderate opinions on the bushfires and (2) pairwise artist relations that correlate with real-world interactions such as collaborations and long-lasting feuds. Lastly, we use OMM as a testbed for positive interventions and show how media coverage modulates the spread of far-right opinions.

Social media is being increasingly weaponized by state-backed actors to elicit reactions, push narratives and sway public opinion. These are known as Information Operations (IO). The covert nature of IO makes their detection difficult. This is further amplified by missing data due to the user and content removal and privacy requirements. This work advances the hypothesis that the very reactions that Information Operations seek to elicit within the target social systems can be used to detect them. We propose an Interval-censored Transformer Hawkes (IC-TH) architecture and a novel data encoding scheme to account for both observed and missing data. We derive a novel log-likelihood function that we deploy together with a contrastive learning procedure. We showcase the performance of IC-TH on three real-world Twitter datasets and two learning tasks: future popularity prediction and item category prediction. The latter is particularly significant. Using the retweeting timing and patterns solely, we can predict the category of YouTube videos, guess whether news publishers are reputable or controversial and, most importantly, identify state-backed IO agent accounts. Additional qualitative investigations uncover that the automatically discovered clusters of Russian-backed agents appear to coordinate their behavior, activating simultaneously to push specific narratives.

Modeling online discourse dynamics is a core activity in understanding the spread of information, both offline and online, and emergent online behavior. There is currently a disconnect between the practitioners of online social media analysis --- usually social, political and communication scientists --- and the accessibility to tools capable of examining online discussions of users. Here we present evently, a tool for modeling online reshare cascades, and particularly retweet cascades, using self-exciting processes. It provides a comprehensive set of functionalities for processing raw data from Twitter public APIs, modeling the temporal dynamics of processed retweet cascades and characterizing online users with a wide range of diffusion measures. This tool is designed for researchers with a wide range of computer expertise, and it includes tutorials and detailed documentation. We illustrate the usage of evently with an end-to-end analysis of online user behavior on a topical dataset relating to COVID-19. We show that, by characterizing users solely based on how their content spreads online, we can disentangle influential users and online bots.

The impact of online social media on societal events and institutions is profound, and with the rapid increases in user uptake, we are just starting to understand its ramifications. Social scientists and practitioners who model online discourse as a proxy for real-world behavior often curate large social media datasets. A lack of available tooling aimed at non-data science experts frequently leaves this data (and the insights it holds) underutilized. Here, we propose birdspotter -- a tool to analyze and label Twitter users --, and birdspotter.ml -- an exploratory visualizer for the computed metrics. birdspotter provides an end-to-end analysis pipeline, from the processing of pre-collected Twitter data to general-purpose labeling of users and estimating their social influence, within a few lines of code. The package features tutorials and detailed documentation. We also illustrate how to train birdspotter into a fully-fledged bot detector that achieves better than state-of-the-art performances without making Twitter API calls, and we showcase its usage in an exploratory analysis of a topical COVID-19 dataset.

Skill shortages are a drain on society. They hamper economic opportunities for individuals, slow growth for firms, and impede labor productivity in aggregate. Therefore, the ability to understand and predict skill shortages in advance is critical for policy-makers and educators to help alleviate their adverse effects. This research implements a high-performing Machine Learning approach to predict occupational skill shortages. In addition, we demonstrate methods to analyze the underlying skill demands of occupations in shortage and the most important features for predicting skill shortages. For this work, we compile a unique dataset of both Labor Demand and Labor Supply occupational data in Australia from 2012 to 2018. This includes data from 7.7 million job advertisements (ads) and 20 official labor force measures. We use these data as explanatory variables and leverage the XGBoost classifier to predict yearly skills shortage classifications for 132 standardized occupations. The models we construct achieve macro-F1 average performance scores of up to 83 per cent. Our results show that job ads data and employment statistics were the highest performing feature sets for predicting year-to-year skills shortage changes for occupations. We also find that features such as `Hours Worked', years of `Education', years of `Experience', and median `Salary' are highly important features for predicting occupational skill shortages. This research provides a robust data-driven approach for predicting and analyzing skill shortages, which can assist policy-makers, educators, and businesses to prepare for the future of work.

It is well-known that online behavior is long-tailed, with most cascaded actions being short and a few being very long. A prominent drawback in generative models for online events is the inability to describe unpopular items well. This work addresses these shortcomings by proposing dual mixture self-exciting processes to jointly learn from groups of cascades. We first start from the observation that maximum likelihood estimates for content virality and influence decay are separable in a Hawkes process. Next, our proposed model, which leverages a Borel mixture model and a kernel mixture model, jointly models the unfolding of a heterogeneous set of cascades. When applied to cascades of the same online items, the model directly characterizes their spread dynamics and supplies interpretable quantities, such as content virality and content influence decay, as well as methods for predicting the final content popularities. On two retweet cascade datasets --- one relating to YouTube videos and the second relating to controversial news articles --- we show that our models capture the differences between online items at the granularity of items, publishers and categories. In particular, we are able to distinguish between far-right, conspiracy, controversial and reputable online news articles based on how they diffuse through social media, achieving an F1 score of 0.945. On holdout datasets, we show that the dual mixture model provides, for reshare diffusion cascades especially unpopular ones, better generalization performance and, for online items, accurate item popularity predictions.

Epidemic models and self-exciting processes are two types of models used to describe diffusion phenomena online and offline. These models were originally developed in different scientific communities, and their commonalities are under-explored. This work establishes, for the first time, a general connection between the two model classes via three new mathematical components. The first is a generalized version of stochastic Susceptible-Infected-Recovered (SIR) model with arbitrary recovery time distributions; the second is the relationship between the (latent and arbitrary) recovery time distribution, recovery hazard function, and the infection kernel of self-exciting processes; the third includes methods for simulating, fitting, evaluating and predicting the generalized process. On three large Twitter diffusion datasets, we conduct goodness-of-fit tests and holdout log-likelihood evaluation of self-exciting processes with three infection kernels --- exponential, power-law and Tsallis Q-exponential. We show that the modeling performance of the infection kernels varies with respect to the temporal structures of diffusions, and also with respect to user behavior, such as the likelihood of being bots. We further improve the prediction of popularity by combining two models that are identified as complementary by the goodness-of-fit tests.

Labour demand and skill shortages have historically been difficult to assess given the high costs of conducting representative surveys and the inherent delays of these indicators. This is particularly consequential for fast developing skills and occupations, such as those relating to Data Science and Analytics (DSA). This paper develops a data-driven solution to detecting skill shortages from online job advertisements (ads) data. We first propose a method to generate sets of highly similar skills based on a set of seed skills from job ads. This provides researchers with a novel method to adaptively select occupations based on granular skills data. Next, we apply this adaptive skills similarity technique to a dataset of over 6.7 million Australian job ads in order to identify occupations with the highest proportions of DSA skills. This uncovers 306,577 DSA job ads across 23 occupational classes from 2012-2019. Finally, we propose five variables for detecting skill shortages from online job ads: (1) posting frequency; (2) salary levels; (3) education requirements; (4) experience demands; and (5) job ad posting predictability. This contributes further evidence to the goal of detecting skills shortages in real-time. In conducting this analysis, we also find strong evidence of skills shortages in Australia for highly technical DSA skills and occupations. These results provide insights to Data Science researchers, educators, and policy-makers from other advanced economies about the types of skills that should be cultivated to meet growing DSA labour demands in the future.

Among the statistical tools for online information diffusion modeling, both epidemic models and Hawkes point processes are popular choices. The former originate from epidemiology, and consider information as a viral contagion which spreads into a population of online users. The latter have roots in geophysics and finance, view individual actions as discrete events in continuous time, and modulate the rate of events according to the self-exciting nature of event sequences. Here, we establish a novel connection between these two frameworks. Namely, the rate of events in an extended Hawkes model is identical to the rate of new infections in the Susceptible-Infected-Recovered (SIR) model after marginalizing out recovery events -- which are unobserved in a Hawkes process. This result paves the way to apply tools developed for SIR to Hawkes, and vice versa. It also leads to HawkesN, a generalization of the Hawkes model which accounts for a finite population size. Finally, we derive the distribution of cascade sizes for HawkesN, inspired by methods in stochastic SIR. Such distributions provide nuanced explanations to the general unpredictability of popularity: the distribution for diffusion cascade sizes tends to have two modes, one corresponding to large cascade sizes and another one around zero.

Modeling and predicting the popularity of online content is a significant problem for the practice of information dissemination, advertising, and consumption. Recent work analyzing massive datasets advances our understanding of popularity, but one major gap remains: To precisely quantify the relationship between the popularity of an online item and the external promotions it receives. This work supplies the missing link between exogenous inputs from public social media platforms, such as Twitter, and endogenous responses within the content platform, such as YouTube. We develop a novel mathematical model, the Hawkes intensity process, which can explain the complex popularity history of each video according to its type of content, network of diffusion, and sensitivity to promotion. Our model supplies a prototypical description of videos, called an endo-exo map. This map explains popularity as the result of an extrinsic factor -- the amount of promotions from the outside world that the video receives, acting upon two intrinsic factors -- sensitivity to promotion, and inherent virality. We use this model to forecast future popularity given promotions on a large 5-months feed of the most-tweeted videos, and found it to lower the average error by 28.6% from approaches based on popularity history. Finally, we can identify videos that have a high potential to become viral, as well as those for which promotions will have hardly any effect.

Predicting popularity, or the total volume of information outbreaks, is an important subproblem for understanding collective behavior in networks. Each of the two main types of recent approaches to the problem, feature-driven and generative models, have desired qualities and clear limitations. This paper bridges the gap between these solutions with a new hybrid approach and a new performance benchmark. We model each social cascade with a marked Hawkes self-exciting point process, and estimate the content virality, memory decay, and user influence. We then learn a predictive layer for popularity prediction using a collection of cascade history. To our surprise, Hawkes process with a predictive overlay outperform recent feature-driven and generative approaches on existing tweet data [44] and a new public benchmark on news tweets. We also found that a basic set of user features and event time summary statistics performs competitively in both classification and regression tasks, and that adding point process information to the feature set further improves predictions. From these observations, we argue that future work on popularity prediction should compare across feature-driven and generative modeling approaches in both classification and regression tasks.

The cumulative effect of collective online participation has an important and adverse impact on individual privacy. As an online system evolves over time, new digital traces of individual behavior may uncover previously hidden statistical links between an individual's past actions and her private traits. To quantify this effect, we analyze the evolution of individual privacy loss by studying the edit history of Wikipedia over 13 years, including more than 117,523 different users performing 188,805,088 edits. We trace each Wikipedia's contributor using apparently harmless features, such as the number of edits performed on predefined broad categories in a given time period (e.g. Mathematics, Culture or Nature). We show that even at this unspecific level of behavior description, it is possible to use off-the-shelf machine learning algorithms to uncover usually undisclosed personal traits, such as gender, religion or education. We provide empirical evidence that the prediction accuracy for almost all private traits consistently improves over time. Surprisingly, the prediction performance for users who stopped editing after a given time still improves. The activities performed by new users seem to have contributed more to this effect than additional activities from existing (but still active) users. Insights from this work should help users, system designers, and policy makers understand and make long-term design choices in online content creation systems.