Learning transferable representations from unlabeled time series is crucial for improving performance in data-scarce classification. Existing self-supervised methods often operate at the point level and rely on unidirectional encoding, leading to low semantic density and a mismatch between pre-training and downstream optimization. In this paper, we propose TimeMAE, a self-supervised framework that reformulates masked modeling for time series via semantic unit elevation and decoupled representation learning. Instead of modeling individual time steps, TimeMAE segments time series into non-overlapping sub-series to form semantically enriched units, enabling more informative masked reconstruction while reducing computational cost. To address the representation discrepancy introduced by masking, we design a decoupled masked autoencoder that separately encodes visible and masked regions, avoiding artificial masked tokens in the main encoder. To guide pre-training, we introduce two complementary objectives: masked codeword classification, which discretizes sub-series semantics via a learned tokenizer and masked representation regression, which aligns continuous representations through a momentum-updated target encoder. Extensive experiments on five datasets demonstrate that TimeMAE outperforms competitive baselines, particularly in label-scarce scenarios and transfer learning scenarios. Our codes are publicly available at https://github.com/Mingyue-Cheng/TimeMAE.

Sequential recommender systems offer personalized suggestions by modeling users' interactions chronologically to capture dynamic user interest. Existing approaches typically fail to adequately describe the dynamics of the entire recommender system, including shifts in both user interest and item availability. To address this, we propose a simple yet effective framework with three key perspectives, tailored to the dynamics of recommender system by fully exploiting the time information. Firstly, we propose a dynamic candidate set construction approach to prevent the model from learning future interactions. Secondly, assuming that user behaviors remain consistent over short terms but may evolve over long terms, we employ a interval-weighted optimization target to model the correlation of users' historical interactions. Finally, we introduce a specialized time-aware attention module to enhance recommendations within specific temporal contexts. Extensive experiments demonstrate the effectiveness and generalizability of our framework. We make our codes publicly available.