*Visual reprogramming* (VR) reuses pre-trained vision models for downstream image classification tasks by adding trainable noise patterns to inputs. When applied to vision-language models (e.g., CLIP), existing VR approaches follow the same pipeline used in vision models (e.g., ResNet, ViT), where ground-truth class labels are inserted into fixed text templates to guide the optimization of VR patterns. This label-based approach, however, overlooks the rich information and diverse attribute-guided textual representations that CLIP can exploit, which may lead to the misclassification of samples. In this paper, we propose ***Attr**ibute-based **V**isual **R**eprogramming* (AttrVR) for CLIP, utilizing ***des**criptive **attr**ibutes* (DesAttrs) and ***dist**inctive **attr**ibutes* (DistAttrs), which respectively represent common and unique feature descriptions for different classes. Besides, as images of the same class may reflect different attributes after VR, AttrVR iteratively refines patterns using the $k$-nearest DesAttrs and DistAttrs for each image sample, enabling more dynamic and sample-specific optimization. Theoretically, AttrVR is shown to reduce intra-class variance and increase inter-class separation. Empirically, it achieves superior performance in 12 downstream tasks for both ViT-based and ResNet-based CLIP. The success of AttrVR facilitates more effective integration of VR from unimodal vision models into vision-language models. Our code is available at https://github.com/tmlr-group/AttrVR.

Model reprogramming adapts pretrained models to downstream tasks by modifying only the input and output spaces. *Visual reprogramming* (VR) is one instance for vision tasks that adds a trainable noise pattern (i.e., a visual prompt) to input images to facilitate downstream classification. The existing VR approaches for CLIP train a single visual prompt using all descriptions of different downstream classes. However, the limited learning capacity may result in (1) a failure to capture diverse aspects of the descriptions (e.g., shape, color, and texture), and (2) a possible bias toward less informative attributes that do not help distinguish between classes. In this paper, we introduce a decoupling-and-reweighting framework. Our *decoupled visual prompts* (DVP) are optimized using descriptions grouped by explicit **c**au**se**s (DVP-cse) or unsupervised **cl**u**s**ters (DVP-cls). Then, we integrate the outputs of these visual prompts with a *probabilistic reweighting matrix* (PRM) that measures their contributions to each downstream class. Theoretically, DVP lowers the empirical risk bound. Experimentally, DVP outperforms baselines on average across 11 downstream datasets. Notably, the DVP-PRM integration enables insights into how individual visual prompts influence classification decisions, providing a probabilistic framework for understanding reprogramming.

Visual reprogramming (VR) is a prompting technique that aims to re-purpose a pre-trained model (e.g., a classifier on ImageNet) to target tasks (e.g., medical data prediction) by learning a small-scale pattern added into input images instead of tuning considerable parameters within the model. The location of the pattern within input samples is usually determined by a pre-defined mask shared across all samples. In this paper, we show that the shared mask potentially limits VR’s generalization and increases its approximation error due to the lack of sample-level adaptation. Motivated by this finding, we design a new framework for VR called sample-specific multi-channel masks (SMM). Specifically, SMM employs a lightweight ConvNet and patch-wise interpolation to generate sample-specific three-channel masks instead of a shared and pre-defined mask. Since we generate different masks for individual samples, SMM is theoretically shown to reduce approximation error for the target tasks compared with existing state-of-the-art VR methods. We also empirically demonstrate its performance gain on both ResNet and ViT. The success of SMM further highlights the broader applicability of VR in leveraging the latent knowledge of pre-trained models for various target tasks. Our code is available at https://github.com/tmlr-group/SMM.

*Visual reprogramming* (VR) leverages the intrinsic capabilities of pretrained vision models by adapting their input or output interfaces to solve downstream tasks whose labels (i.e., downstream labels) might be totally different from the labels associated with the pretrained models (i.e., pretrained labels). When adapting the output interface, label mapping methods transform the pretrained labels to downstream labels by establishing a gradient-free one-to-one correspondence between the two sets of labels. However, in this paper, we reveal that one-to-one mappings may overlook the complex relationship between pretrained and downstream labels. Motivated by this observation, we propose a ***B**ayesian-guided **L**abel **M**apping* (BLM) method. BLM constructs an iteratively-updated probabilistic label mapping matrix, with each element quantifying a pairwise relationship between pretrained and downstream labels. The assignment of values to the constructed matrix is guided by Bayesian conditional probability, considering the joint distribution of the downstream labels and the labels predicted by the pretrained model on downstream samples. Experiments conducted on both pretrained vision models (e.g., ResNeXt) and vision-language models (e.g., CLIP) demonstrate the superior performance of BLM over existing label mapping methods. The success of BLM also offers a probabilistic lens through which to understand and analyze the effectiveness of VR. Our code is available at https://github.com/tmlr-group/BayesianLM.