Short-video platforms have rapidly become a new generation of information retrieval systems, where users formulate queries to access desired videos. However, user queries, especially long-tail ones, often suffer from spelling errors, incomplete phrasing, and ambiguous intent, resulting in mismatches between user expectations and retrieved results. While large language models (LLMs) have shown success in long-tail query rewriting within e-commerce, they struggle on short-video platforms, where proprietary content such as short videos, live streams, micro dramas, and user social networks falls outside their training distribution. To address this challenge, we introduce CardRewriter, an LLM-based framework that incorporates domain-specific knowledge to enhance long-tail query rewriting. For each query, our method aggregates multi-source knowledge relevant to the query and summarizes it into an informative and query-relevant knowledge card. This card then guides the LLM to better capture user intent and produce more effective query rewrites. We optimize CardRewriter using a two-stage training pipeline: supervised fine-tuning followed by group relative policy optimization, with a tailored reward system balancing query relevance and retrieval effectiveness. Offline experiments show that CardRewriter substantially improves rewriting quality for queries targeting proprietary content. Online A/B testing further confirms significant gains in long-view rate (LVR) and click-through rate (CTR), along with a notable reduction in initiative query reformulation rate (IQRR). Since September 2025, CardRewriter has been deployed on Kuaishou, one of China's largest short-video platforms, serving hundreds of millions of users daily.

In a multi-stage recommendation system, reranking plays a crucial role in modeling intra-list correlations among items. A key challenge lies in exploring optimal sequences within the combinatorial space of permutations. Recent research follows a two-stage (generator-evaluator) paradigm, where a generator produces multiple feasible sequences, and an evaluator selects the best one. In practice, the generator is typically implemented as an autoregressive model. However, these two-stage methods face two main challenges. First, the separation of the generator and evaluator hinders end-to-end training. Second, autoregressive generators suffer from inference efficiency. In this work, we propose a Unified Generative Efficient Reranking Framework (GReF) to address the two primary challenges. Specifically, we introduce Gen-Reranker, an autoregressive generator featuring a bidirectional encoder and a dynamic autoregressive decoder to generate causal reranking sequences. Subsequently, we pre-train Gen-Reranker on the item exposure order for high-quality parameter initialization. To eliminate the need for the evaluator while integrating sequence-level evaluation during training for end-to-end optimization, we propose post-training the model through Rerank-DPO. Moreover, for efficient autoregressive inference, we introduce ordered multi-token prediction (OMTP), which trains Gen-Reranker to simultaneously generate multiple future items while preserving their order, ensuring practical deployment in real-time recommender systems. Extensive offline experiments demonstrate that GReF outperforms state-of-the-art reranking methods while achieving latency that is nearly comparable to non-autoregressive models. Additionally, GReF has also been deployed in a real-world video app Kuaishou with over 300 million daily active users, significantly improving online recommendation quality.