Proactive content moderation requires platforms to rapidly and continuously evaluate the credibility of websites. Leveraging the direct and indirect paths users follow to unreliable websites, we develop a website credibility classification and discovery system that integrates both webgraph and large-scale social media contexts. We additionally introduce the concept of dredge words—terms or phrases for which unreliable domains rank highly on search engines—and provide the first exploration of their usage on social media. Our graph neural networks that combine webgraph and social media contexts generate to state-of-the-art results in website credibility classification and significantly improves the top-k identification of unreliable domains. Additionally, we release a novel dataset of dredge words, highlighting their strong connections to both social media and online commerce platforms.

The proliferation of unreliable news domains on the internet has had wide-reaching negative impacts on society. We introduce and evaluate interventions aimed at reducing traffic to unreliable news domains from search engines while maintaining traffic to reliable domains. We build these interventions on the principles of fairness (penalize sites for what is in their control), generality (label/fact-check agnostic), targeted (increase the cost of adversarial behavior), and scalability (works at webscale). We refine our methods on small-scale webdata as a testbed and then generalize the interventions to a large-scale webgraph containing 93.9M domains and 1.6B edges. We demonstrate that our methods penalize unreliable domains far more than reliable domains in both settings and we explore multiple avenues to mitigate unintended effects on both the small-scale and large-scale webgraph experiments. These results indicate the potential of our approach to reduce the spread of misinformation and foster a more reliable online information ecosystem. This research contributes to the development of targeted strategies to enhance the trustworthiness and quality of search engine results, ultimately benefiting users, and the broader digital community.

Website reliability labels underpin almost all research in misinformation detection. However, misinformation sources often exhibit transient behavior, which makes many such labeled lists obsolete over time. We demonstrate that Search Engine Optimization (SEO) attributes provide strong signals for predicting news site reliability. We introduce a novel attributed webgraph dataset with labeled news domains and their connections to outlinking and backlinking domains. We demonstrate the success of graph neural networks in detecting news site reliability using these attributed webgraphs, and show that our baseline news site reliability classifier outperforms current SoTA methods on the PoliticalNews dataset, achieving an F1 score of 0.96. Finally, we introduce and evaluate a novel graph-based algorithm for discovering previously unknown misinformation news sources.