This paper focuses on detecting clickbait posts on the Web.These posts often use eye-catching disinformation in mixed modalities to mislead users to click for profit.That affects the user experience and thus would be blocked by content provider.To escape detection, malicious creators use tricks to add some irrelevant nonbait content into bait posts, dressing them up as legal to fool the detector.This content often has biased relations with non-bait labels, yet traditional detectors tend to make predictions based on simple co-occurrence rather than grasping inherent factors that lead to malicious behavior.This spurious bias would easily cause misjudgments.To address this problem, we propose a new debiased method based on causal inference.We first employ a set of features in multiple modalities to characterize the posts.Considering these features are often mixed up with unknown biases, we then disentangle three kinds of latent factors from them, including the invariant factor that indicates intrinsic bait intention; the causal factor which reflects deceptive patterns in a certain scenario, and non-causal noise.By eliminating the noise that causes bias, we can use invariant and causal factors to build a robust model with good generalization ability.Experiments on three popular datasets show the effectiveness of our approach.

Conversational recommender systems (CRSs) are able to elicit user preferences through multi-turn dialogues. They typically incorporate external knowledge and pre-trained language models to capture the dialogue context. Most CRS approaches, trained on benchmark datasets, assume that the standard items and responses in these benchmarks are optimal. However, they overlook that users may express negative emotions with the standard items and may not feel emotionally engaged by the standard responses. This issue leads to a tendency to replicate the logic of recommenders in the dataset instead of aligning with user needs. To remedy this misalignment, we introduce empathy within a CRS. With empathy we refer to a system’s ability to capture and express emotions. We propose an empathetic conversational recommender (ECR) framework.

Adversarial patch is an important form of real-world adversarial attack that brings serious risks to the robustness of deep neural networks. Previous methods generate adversarial patches by either optimizing their perturbation values while fixing the pasting position or manipulating the position while fixing the patch's content. This reveals that the positions and perturbations are both important to the adversarial attack. For that, in this article, we propose a novel method to simultaneously optimize the position and perturbation for an adversarial patch, and thus obtain a high attack success rate in the black-box setting. Technically, we regard the patch's position, the pre-designed hyper-parameters to determine the patch's perturbations as the variables, and utilize the reinforcement learning framework to simultaneously solve for the optimal solution based on the rewards obtained from the target model with a small number of queries. Extensive experiments are conducted on the Face Recognition (FR) task, and results on four representative FR models show that our method can significantly improve the attack success rate and query efficiency. Besides, experiments on the commercial FR service and physical environments confirm its practical application value. We also extend our method to the traffic sign recognition task to verify its generalization ability.

Session-based recommendation aims at predicting the next item that a user is more likely to interact with by a target behavior type. Most of the existing session-based recommendation methods focus on developing powerful representation learning approaches to model items' sequential correlations, whereas they usually encounter the following limitations. Firstly, they only utilize sessions that belong to the target behavior type, neglecting the potential of leveraging other behavior types as auxiliary information for modeling user preference. Secondly, they separately model item-to-item relations for each session, overlooking to globally characterize the relations across different sessions for better item representations. To overcome these limitations, we first build a Multi-Relational Item Graph (MRIG) involving target and auxiliary behavior types over all sessions. Consequently, a novel Graph Neural Network (GNN) based model is devised to encode MRIG's item-to-item relations into target and auxiliary session-based representations, and adaptively fuse them to represent user interests. To facilitate model training, we further incorporate link prediction into multi-relational item graph modeling, acting as a simple but relevant task to session-based recommendation. The extensive experiments on real-world datasets demonstrate the superiority of the model over diverse and competitive baselines, validating its main components' significant contributions.

Graph neural networks (GNNs) are emerging machine learning models on graphs. Permutation-equivariance and proximity-awareness are two important properties highly desirable for GNNs. Both properties are needed to tackle some challenging graph problems, such as finding communities and leaders. In this paper, we first analytically show that the existing GNNs, mostly based on the message-passing mechanism, cannot simultaneously preserve the two properties. Then, we propose Stochastic Message Passing (SMP) model, a general and simple GNN to maintain both proximity-awareness and permutation-equivariance. In order to preserve node proximities, we augment the existing GNNs with stochastic node representations. We theoretically prove that the mechanism can enable GNNs to preserve node proximities, and at the same time, maintain permutation-equivariance with certain parametrization. We report extensive experimental results on ten datasets and demonstrate the effectiveness and efficiency of SMP for various typical graph mining tasks, including graph reconstruction, node classification, and link prediction.

Cross-domain recommendation (CDR) aims to provide better recommendation results in the target domain with the help of the source domain, which is widely used and explored in real-world systems. However, CDR in the matching (i.e., candidate generation) module struggles with the data sparsity and popularity bias issues in both representation learning and knowledge transfer. In this work, we propose a novel Contrastive Cross-Domain Recommendation (CCDR) framework for CDR in matching. Specifically, we build a huge diversified preference network to capture multiple information reflecting user diverse interests, and design an intra-domain contrastive learning (intra-CL) and three inter-domain contrastive learning (inter-CL) tasks for better representation learning and knowledge transfer. The intra-CL enables more effective and balanced training inside the target domain via a graph augmentation, while the inter-CL builds different types of cross-domain interactions from user, taxonomy, and neighbor aspects. In experiments, CCDR achieves significant improvements on both offline and online evaluations in a real-world system. Currently, we have deployed our CCDR on WeChat Top Stories, affecting plenty of users. The source code is in https://github.com/lqfarmer/CCDR.

Real-world recommendation systems need to deal with millions of item candidates. Therefore, most practical large-scale recommendation systems usually contain two modules. The matching module aims to efficiently retrieve hundreds of high-quality items from large corpora, while the ranking module aims to generate specific ranks for these items. Recommendation diversity is an essential factor that strongly impacts user experience. There are lots of efforts that have explored recommendation diversity in ranking, while the matching module should take more responsibility for diversity. In this article, we propose a novel Heterogeneous graph neural network framework for diversified recommendation (GraphDR) in matching to improve both recommendation accuracy and diversity. Specifically, GraphDR builds a huge heterogeneous preference network to record different types of user preferences, and conducts a field-level heterogeneous graph attention network for node aggregation. We conduct a neighbor-similarity based loss with a multi-channel matching to improve both accuracy and diversity. In experiments, we conduct extensive online and offline evaluations on a real-world recommendation system with various accuracy and diversity metrics and achieve significant improvements. GraphDR has been deployed on a well-known recommendation system named WeChat Top Stories, which affects millions of users. The source code will be released inhttps://github.com/lqfarmer/GraphDR.

There is recently a surge in approaches that learn low-dimensional embeddings of nodes in networks. However, for large-scale real-world networks, it’s inefficient for existing approaches to store amounts of parameters in memory and update them edge by edge. With the knowledge that nodes having similar neighborhoods will be close to each other in the embedding space, we propose COSINE (COmpresSIve Network Embedding) algorithm, which reduces the memory footprint and accelerates the training process by parameter sharing among similar nodes. COSINE applies graph partitioning algorithms to networks and builds parameter sharing dependency of nodes based on the results of partitioning. In this way, COSINE injects prior knowledge about high-order structural information into models, which makes network embedding more efficient and effective. COSINE can be applied to anyembedding lookupmethod and learn high-quality embeddings with limited memory and less training time. We conduct experiments on multi-label classification and link prediction, where baselines and our model have the same memory usage. Experimental results show that COSINE improves baselines by up to 23 percent on classification and 25 percent on link prediction. Moreover, the training time of all representation learning methods using COSINE decreases by 30 to 70 percent.

In tag-enhanced video recommendation systems, videos are attached with some tags that highlight the contents of videos from different aspects. Tag ranking in such recommendation systems provides personalized tag lists for videos from their tag candidates. A better tag ranking model could attract users to click more tags, enter their corresponding tag channels, and watch more tag-specific videos, which improves both tag click rate and video watching time. However, most conventional tag ranking models merely concentrate on tag-video relevance or tag-related behaviors, ignoring the rich information in video-related behaviors. We should consider user preferences on both tags and videos. In this paper, we propose a novel Graph neural network based tag ranking (GraphTR) framework on a huge heterogeneous network with video, tag, user and media. We design a novel graph neural network that combines multi-field transformer, GraphSAGE and neural FM layers in node aggregation. We also propose a neighbor-similarity based loss to encode various user preferences into heterogeneous node representations. In experiments, we conduct both offline and online evaluations on a real-world video recommendation system in WeChat Top Stories. The significant improvements in both video and tag related metrics confirm the effectiveness and robustness in real-world tag-enhanced video recommendation. Currently, GraphTR has been deployed on WeChat Top Stories for more than six months. The source codes are in https://github.com/lqfarmer/GraphTR.

Real-world integrated personalized recommendation systems usually deal with millions of heterogeneous items. It is extremely challenging to conduct full corpus retrieval with complicated models due to the tremendous computation costs. Hence, most large-scale recommendation systems consist of two modules: a multi-channel matching module to efficiently retrieve a small subset of candidates, and a ranking module for precise personalized recommendation. However, multi-channel matching usually suffers from cold-start problems when adding new channels or new data sources. To solve this issue, we propose a novel Internal and contextual attention network (ICAN), which highlights channel-specific contextual information and feature field interactions between multiple channels. In experiments, we conduct both offline and online evaluations with case studies on a real-world integrated recommendation system. The significant improvements confirm the effectiveness and robustness of ICAN, especially for cold-start channels. Currently, ICAN has been deployed on WeChat Top Stories used by millions of users. The source code can be obtained from https://github.com/zhijieqiu/ICAN.

Sequential recommendation and group recommendation are two important branches in the field of recommender system. While considerable efforts have been devoted to these two branches in an independent way, we combine them by proposing the novel sequential group recommendation problem which enables modeling group dynamic representations and is crucial for achieving better group recommendation performance. The major challenge of the problem is how to effectively learn dynamic group representations based on the sequential user-item interactions of group members in the past time frames. To address this, we devise a Group-aware Long- and Short-term Graph Representation Learning approach, namely GLS-GRL, for sequential group recommendation. Specifically, for a target group, we construct a group-aware long-term graph to capture user-item interactions and item-item co-occurrence in the whole history, and a group-aware short-term graph to contain the same information regarding only the current time frame. Based on the graphs, GLS-GRL performs graph representation learning to obtain long-term and short-term user representations, and further adaptively fuse them to gain integrated user representations. Finally, group representations are obtained by a constrained user-interacted attention mechanism which encodes the correlations between group members. Comprehensive experiments demonstrate that GLS-GRL achieves better performance than several strong alternatives coming from sequential recommendation and group recommendation methods, validating the effectiveness of the core components in GLS-GRL.

Session-based target behavior prediction aims to predict the next item to be interacted with specific behavior types (e.g., clicking). Although existing methods for session-based behavior prediction leverage powerful representation learning approaches to encode items’ sequential relevance in a low-dimensional space, they suffer from several limitations. Firstly, they focus on only utilizing the same type of user behavior for prediction, but ignore the potential of taking other behavior data as auxiliary information. This is particularly crucial when the target behavior is sparse but important (e.g., buying or sharing an item). Secondly, item-to-item relations are modeled separately and locally in one behavior sequence, and they lack a principled way to globally encode these relations more effectively. To overcome these limitations, we propose a novel Multi-relational Graph Neural Network model for Session-based target behavior Prediction, namely MGNN-SPred for short. Specifically, we build a Multi-Relational Item Graph (MRIG) based on all behavior sequences from all sessions, involving target and auxiliary behavior types. Based on MRIG, MGNN-SPred learns global item-to-item relations and further obtains user preferences w.r.t. current target and auxiliary behavior sequences, respectively. In the end, MGNN-SPred leverages a gating mechanism to adaptively fuse user representations for predicting next item interacted with target behavior. The extensive experiments on two real-world datasets demonstrate the superiority of MGNN-SPred by comparing with state-of-the-art session-based prediction methods, validating the benefits of leveraging auxiliary behavior and learning item-to-item relations over MRIG.

Network representation learning (NRL) aims to learn low-dimensional vectors for vertices in a network. Most existing NRL methods focus on learning representations from local context of vertices (such as their neighbors). Nevertheless, vertices in many complex networks also exhibit significant global patterns widely known as communities. It's intuitive that vertices in the same community tend to connect densely and share common attributes. These patterns are expected to improve NRL and benefit relevant evaluation tasks, such as link prediction and vertex classification. Inspired by the analogy between network representation learning and text modeling, we propose a unified NRL framework by introducing community information of vertices, named as Community-enhanced Network Representation Learning (CNRL). CNRL simultaneously detects community distribution of each vertex and learns embeddings of both vertices and communities. Moreover, the proposed community enhancement mechanism can be applied to various existing NRL models. In experiments, we evaluate our model on vertex classification, link prediction, and community detection using several real-world datasets. The results demonstrate that CNRL significantly and consistently outperforms other state-of-the-art methods while verifying our assumptions on the correlations between vertices and communities.