Product matching is a challenging variation of entity resolution to identify representations and offers referring to the same product. Product matching is highly difficult due to the broad spectrum of products, many similar but different products, frequently missing or wrong values, and the textual nature of product titles and descriptions. We propose the use of tailored approaches for product matching based on a preprocessing of product offers to extract and clean new attributes usable for matching. In particular, we propose a new approach to extract and use so-called product codes to identify products and distinguish them from similar product variations. We evaluate the effectiveness of the proposed approaches with challenging real-life datasets with product offers from online shops. We also show that the UPC information in product offers is often error-prone and can lead to insufficient match decisions.

Despite the huge amount of recent research efforts on entity resolution (matching) there has not yet been a comparative evaluation on the relative effectiveness and efficiency of alternate approaches. We therefore present such an evaluation of existing implementations on challenging real-world match tasks. We consider approaches both with and without using machine learning to find suitable parameterization and combination of similarity functions. In addition to approaches from the research community we also consider a state-of-the-art commercial entity resolution implementation. Our results indicate significant quality and efficiency differences between different approaches. We also find that some challenging resolution tasks such as matching product entities from online shops are not sufficiently solved with conventional approaches based on the similarity of attribute values.

We present FEVER, a new evaluation platform for entity resolution approaches. The modular structure of the FEVER framework supports the incorporation or reconstruction of many previously proposed approaches for entity resolution. A distinctive feature of FEVER is that it not only evaluates traditional measures such as precision and recall but also the effort for configuring (e.g., parameter tuning, training) a good entity resolution approach. FEVER thus strives for a fair comparative evaluation of different approaches by considering both the effectiveness and configuration effort.