Virtual Try-On (VTON) is a transformative technology in e-commerce and fashion design, enabling realistic digital visualization of clothing on individuals. In this work, we propose VTON 360, a novel 3D VTON method that addresses the open challenge of achieving high-fidelity VTON that supports any-view rendering. Specifically, we leverage the equivalence between a 3D model and its rendered multi-view 2D images, and reformulate 3D VTON as an extension of 2D VTON that ensures 3D consistent results across multiple views. To achieve this, we extend 2D VTON models to include multi-view garments and clothing-agnostic human body images as input, and propose several novel techniques to enhance them, including: i) a pseudo-3D pose representation using normal maps derived from the SMPL-X 3D human model, ii) a multi-view spatial attention mechanism that models the correlations between features from different viewing angles, and iii) a multi-view CLIP embedding that enhances the garment CLIP features used in 2D VTON with camera information. Extensive experiments on large-scale real datasets and clothing images from e-commerce platforms demonstrate the effectiveness of our approach. Project page: https://scnuhealthy.github.io/VTON360.

With the rapid development and widespread application of VR/AR technology, maximizing the quality of immersive panoramic video services that match users' personal preferences and habits has become a long-standing challenge. Understanding the saliency region where users focus, based on data collected with HMDs (Head-mounted Displays), can promote multimedia encoding, transmission, and quality assessment. At the same time, large-scale datasets are essential for researchers and developers to explore short/long-term user behavior patterns and train AI models related to panoramic videos. However, existing panoramic video datasets often include low-frequency user head or eye movement data through short-term videos only, lacking sufficient data for analyzing users' Field of View (FoV) and generating video saliency regions.