In a temporal graph the edge set dynamically changes over time according to a set of time-labels associated with each edge that indicates at which time-step the edge is available. Two vertices are connected if there is a path connecting them in which the edges are traversed in increasing order of their labels. We study the problem of scheduling the availability time of the edges of a temporal graph in such a way that all pairs of vertices are connected within a given maximum allowed time a and the overall number of labels is minimum. The problem, called Minimum Aged Labeling (MAL), has several applications in logistics, distribution scheduling, and information spreading in social networks, where carefully choosing the time-labels can significantly reduce infrastructure costs, fuel consumption, or greenhouse gases. Problem MAL has previously been proved to be NP-complete on undirected graphs and APX-hard on directed graphs. In this paper, we extend our knowledge on the complexity and approximability of MAL in several directions. We first show that the problem cannot be approximated within a factor better than O(log n) when a >= 2, unless P = NP, and a factor better than 2^[log^(1-ε) n] when a >= 3, unless NP is contained in DTIME(2^(polylog(n))), where n is the number of vertices in the graph. Then we give a set of approximation algorithms that, under some conditions, almost match these lower-bounds. In particular, we show that the approximation depends on a relation between a and the diameter of the input graph. We further establish a connection with a foundational optimization problem on static graphs called Diameter Constrained Spanning Subgraph (DCSS) and show that our hardness results also apply to DCSS.