Emojis, which encapsulate semantics beyond words or phrases, have become prevalent in social network communications. This has spurred increasing scholarly interest in exploring their attributes and functionalities. However, emoji-related research and application face two primary challenges. First, researchers typically rely on crowd-sourcing to annotate emojis in order to understand their sentiments, usage intentions, and semantic meanings. Second, subjective interpretations by users can often lead to misunderstandings of emojis and cause a communication barrier. Large Language Models (LLMs) have achieved significant success in various annotation tasks, with ChatGPT demonstrating expertise across multiple domains. In our study, we assess ChatGPT's effectiveness in handling previously emoji-annotated and downstream tasks. Our objective is to validate the hypothesis that ChatGPT can serve as an alternative to human annotators in emoji research and that its ability to explain emoji meanings can enhance clarity and transparency in online communications. Our findings indicate that ChatGPT has extensive knowledge of emojis. It is adept at explaining the meaning of emojis across various application scenarios and demonstrates the potential to replace human annotators in a range of tasks.

The essence of sequential recommender systems (RecSys) lies in understanding how users make decisions.Most existing approaches frame the task as sequential prediction based on users' historical purchase records.Although effective in capturing users' natural preferences, this formulation falls short in accurately modeling actual recommendation scenarios, particularly in accounting for how unsuccessful recommendations influence future purchases.Furthermore, the impact of the RecSys itself on users' decisions has not been appropriately isolated and quantitatively analyzed.To address these challenges, we propose a novel formulation of sequential recommendation, called Causal Sequential Recommendation.Instead of merely predicting the next item in a sequence, CSRec distinguishes between a user's natural preference and their actual purchasing decision.It predicts both aspects within a sequential context and traces how current decisions are formed and causally influenced by various factors.Applying such a causal framework can isolate the impact of recommender systems on user decisions, thereby opening new avenues for evaluation and design.This includes assessing how different strategies influence users' trust in the system and determining the optimal recommender system to maximize advertising benefits.CSRec can be seamlessly integrated into existing next-prediction-based methodologies.Experimental evaluations on both synthetic and real-world datasets demonstrate that the proposed implementation significantly improves upon state-of-the-art baselines.[code can be accessed here].

Given the growing concerns about fairness in machine learning and the impressive performance of Graph Neural Networks (GNNs) on graph data learning, algorithmic fairness in GNNs has attracted significant attention. While many existing studies improve fairness at the group level, only a few works promote individual fairness, which renders similar outcomes for similar individuals. A desirable framework that promotes individual fairness should (1) balance fairness and performance, (2) accommodate two commonly-used individual similarity measures (externally annotated and computed from input features), and, (3) generalize across various GNNs. Unfortunately, none of the prior work achieves all the desirables. In this work, we propose a novel method, GFairHint , which promotes individual fairness in GNNs and achieves all aforementioned desirables. GFairHint learns fairness representations through an auxiliary link prediction task, which is inspired by a theoretical analysis of the definition of individual fairness. We then concatenate the representations with the learned node embeddings in original GNNs as a “fairness hint” . Through extensive experimental investigations on five real-world graph datasets under three prevalent GNNs covering both individual similarity measures above, GFairHint achieves the best fairness results in almost all combinations of datasets with various backbone models, while generating comparable utility results, with much less computational cost compared to the previous state-of-the-art method.

Although remote working is increasingly adopted during the pandemic, many are concerned by the low-efficiency in the remote working. Missing in text-based communication are non-verbal cues such as facial expressions and body language, which hinders the effective communication and negatively impacts the work outcomes. Prevalent on social media platforms, emojis, as alternative non-verbal cues, are gaining popularity in the virtual workspaces well. In this paper, we study how emoji usage influences developer participation and issue resolution in virtual workspaces. To this end, we collect GitHub issues for a one-year period and apply causal inference techniques to measure the causal effect of emojis on the outcome of issues, controlling for confounders such as issue content, repository, and author information. We find that emojis can significantly reduce the resolution time of issues and attract more user participation. We also compare the heterogeneous effect on different types of issues. These findings deepen our understanding of the developer communities, and they provide design implications on how to facilitate interactions and broaden developer participation.

While Graph Neural Networks (GNNs) are remarkably successful in a variety of high-impact applications, we demonstrate that, in link prediction, the common practices of including the edges being predicted in the graph at training and/or test have outsized impact on the performance of low-degree nodes. We theoretically and empirically investigate how these practices impact node-level performance across different degrees. Specifically, we explore three issues that arise: (I1) overfitting; (I2) distribution shift; and (I3) implicit test leakage. The former two issues lead to poor generalizability to the test data, while the latter leads to overestimation of the model's performance and directly impacts the deployment of GNNs. To address these issues in a systematic way, we introduce an effective and efficient GNN training framework, SpotTarget, which leverages our insight on low-degree nodes: (1) at training time, it excludes a (training) edge to be predicted if it is incident to at least one low-degree node; and (2) at test time, it excludes all test edges to be predicted (thus, mimicking real scenarios of using GNNs, where the test data is not included in the graph). SpotTarget helps researchers and practitioners adhere to best practices for learning from graph data, which are frequently overlooked even by the most widely-used frameworks. Our experiments on various real-world datasets show that SpotTarget makes GNNs up to 15× more accurate in sparse graphs, and significantly improves their performance for low-degree nodes in dense graphs.

Modern technology innovations feature a successive and even recurrent procedure. Intervals between old and new generations of technology are shrinking, and the Internet and Web services have facilitated the fast adoption of an innovation even before the convergence of its predecessor. While the adoption and diffusion of innovations have been studied for decades, most theories and analyses focus on single and one-time innovations. Meanwhile, limited work has investigated successive innovations while lacking user-level analysis, possibly due to the unavailability of fine-grained adoption behavior data. In this study, we present the first large-scale analysis of the adoption of recurrent innovations in the context of mobile app updates, investigating how millions of users consume various versions of thousands of apps on their mobile devices. Our analysis reveals novel patterns of crowd and individual adoption behaviors, which suggest the need for new categories of adopters to be added on top of the Rogers model of innovation diffusion. We show that standard machine learning models are able to pick up various sources of signals to predict whether users in these different categories will adopt a new version of an app and how soon they will adopt it.

While many organizations have shifted to working remotely during the COVID-19 pandemic, how the remote workforce and the remote teams are influenced by and would respond to this and future shocks remain largely unknown. Software developers have relied on remote collaborations long before the pandemic, working in virtual teams (GitHub repositories). The dynamics of these repositories through the pandemic provide a unique opportunity to understand how remote teams react under shock. This work presents a systematic analysis. We measure the overall effect of the early pandemic on public GitHub repositories by comparing their sizes and productivity with the counterfactual outcomes forecasted as if there were no pandemic. We find that the productivity level and the number of active members of these teams vary significantly during different periods of the pandemic. We then conduct a finer-grained investigation and study the heterogeneous effects of the shock on individual teams. We find that the resilience of a team is highly correlated to certain properties of the team before the pandemic. Through a bootstrapped regression analysis, we reveal which types of teams are robust or fragile to the shock.

Millions of drivers worldwide have enjoyed financial benefits and work schedule flexibility through a ride-sharing economy, but meanwhile they have suffered from the lack of a sense of identity and career achievement. Equipped with social identity and contest theories, financially incentivized team competitions have been an effective instrument to increase drivers' productivity, job satisfaction, and retention, and to improve revenue over cost for ride-sharing platforms. While these competitions are overall effective, the decisive factors behind the treatment effects and how they affect the outcomes of individual drivers have been largely mysterious. In this study, we analyze data collected from more than 500 large-scale team competitions organized by a leading ride-sharing platform, building machine learning models to predict individual treatment effects. Through a careful investigation of features and predictors, we are able to reduce out-sample prediction error by more than 24%. Through interpreting the best-performing models, we discover many novel and actionable insights regarding how to optimize the design and the execution of team competitions on ride-sharing platforms. A simulated analysis demonstrates that by simply changing a few contest design options, the average treatment effect of a real competition is expected to increase by as much as 26%. Our procedure and findings shed light on how to analyze and optimize large-scale online field experiments in general.

On-demand taxi-calling platforms often ignore the social engagement of individual drivers. The lack of social incentives impairs the work enthusiasms of drivers and will affect the quality of service. In this paper, we propose to form teams among drivers to promote participation. A team consists of a leader and multiple members, which acts as the basis for various group-based incentives such as competition. We define the Recommendation-based Team Formation (RTF) problem to form as many teams as possible while accounting for the choices of drivers. The RTF problem is challenging. It needs both accurate recommendation and coordination among recommendations, since each driver can be in at most one team. To solve the RTF problem, we devise a Recommendation-Matrix-Based Framework (RMBF). It first estimates the acceptance probability of recommendations and then derives a recommendation matrix to maximize the number of formed teams from a global view. We conduct trace-driven simulations using real data covering over 64,000 drivers and deploy our solution on a large on-demand taxi-calling platform for online evaluations. Experimental results show that RMBF outperforms the greedy-based strategy by forming up to 20% and 12.4% teams in trace-driven simulations and online evaluations, and the drivers who form teams and are involved in the competition have more service time, number of finished orders and income.

We propose a half-day workshop at SIGIR 2018 for the professionals, researchers, and practitioners who are interested in mining and understanding big and heterogeneous data generated in transportation to improve the transportation system. We plan to have both paper presentations and invited talks.

Ride sharing apps like Uber and Didi Chuxing have played an important role in addressing the users' transportation needs, which come not only in huge volumes, but also in great variety. While some users prefer low-cost services such as carpooling or hitchhiking, others prefer more pricey options like taxi or premier services. Further analyses suggest that such preference may also be associated with different time and location. In this paper, we empirically analyze the preferred services and propose a recommender system which provides service recommendation based on temporal, spatial, and behavioral features. Offline simulations show that our system achieves a high prediction accuracy and reduces the user's effort in finding the desired service. Such a recommender system allows a more precise scheduling for the platform, and enables personalized promotions.

Based on a large data set of emoji using behavior collected from smartphone users over the world, this paper investigates gender-specific usage of emojis. We present various interesting findings that evidence a considerable difference in emoji usage by female and male users. Such a difference is significant not just in a statistical sense; it is sufficient for a machine learning algorithm to accurately infer the gender of a user purely based on the emojis used in their messages. In real world scenarios where gender inference is a necessity, models based on emojis have unique advantages over existing models that are based on textual or contextual information. Emojis not only provide language-independent indicators, but also alleviate the risk of leaking private user information through the analysis of text and metadata.

App marketplaces host millions of mobile apps that are downloaded billions of times. Investigating how people manage mobile apps in their everyday lives creates a unique opportunity to understand the behavior and preferences of mobile device users, infer the quality of apps, and improve user experience. Existing literature provides very limited knowledge about app management activities, due to the lack of app usage data at scale. This article takes the initiative to analyze a very large app management log collected through a leading Android app marketplace. The dataset covers 5 months of detailed downloading, updating, and uninstallation activities, which involve 17 million anonymized users and 1 million apps. We present a surprising finding that the metrics commonly used to rank apps in app stores do not truly reflect the users’ real attitudes. We then identify behavioral patterns from the app management activities that more accurately indicate user preferences of an app even when no explicit rating is available. A systematic statistical analysis is designed to evaluate machine learning models that are trained to predict user preferences using these behavioral patterns, which features an inverse probability weighting method to correct the selection biases in the training process.

Smartphone users have adopted an explosive number of mobile applications (a.k.a., apps) in the recent years. App marketplaces for iOS, Android and Windows Phone platforms host millions of apps which have been downloaded for more than 100 billion times. Investigating how people manage mobile apps in their everyday lives creates a unique opportunity to understand the behavior and preferences of mobile users, to infer the quality of apps, and to improve the user experience. Existing literature provides very limited knowledge about app management activities, due to the lack of user behavioral data at scale. This paper takes the initiative to analyze a very large app management log collected through a leading Android app marketplace. The data set covers five months of detailed downloading, updating, and uninstallation activities, involving 17 million anonymized users and one million apps. We present a surprising finding that the metrics commonly used by app stores to rank apps do not truly reflect the users' real attitudes towards the apps. We then identify useful patterns from the app management activities that much more accurately predict the user preferences of an app even when no user rating is available.