Hyperdimensional computing (HDC) is an approach from the cognitive science literature for solving information processing tasks using data represented as high-dimensional random vectors. The technique has a rigorous mathematical backing, and is easy to implement in energy-efficient and highly parallel hardware like FPGAs and "processing-in-memory" architectures. The effectiveness of HDC in machine learning largely depends on how raw data is mapped to high-dimensional space. In this work, we propose NysHD, a new method for constructing this mapping that is based on the Nyström method from the literature on kernel approximation. Our approach provides a simple recipe to turn any user-defined positive-semidefinite similarity function into an equivalent mapping in HDC. There is a vast literature on the design of such functions for learning problems. Our approach provides a mechanism to import them into the HDC setting, expanding the types of problems that can be tackled using HDC. Empirical evaluation against existing HDC encoding methods shows that NysHD can achieve, on average, 11% and 17% better classification accuracy on graph and string datasets respectively.