While Classifier-Free Guidance (CFG) has become standard for improving sample fidelity in conditional diffusion models, it can harm diversity and induce memorization by applying constant guidance regardless of whether a particular sample needs correction. We propose **F**eed**B**ack **G**uidance (FBG), which uses a state-dependent coefficient to self-regulate guidance amounts based on need. Our approach is derived from first principles by assuming the learned conditional distribution is linearly corrupted by the unconditional distribution, contrasting with CFG's implicit multiplicative assumption. Our scheme relies on feedback of its own predictions about the conditional signal informativeness to adapt guidance dynamically during inference, challenging the view of guidance as a fixed hyperparameter. The approach is benchmarked on ImageNet512x512, where it significantly outperforms Classifier-Free Guidance and is competitive to Limited Interval Guidance (LIG) while benefitting from a strong mathematical framework. On Text-To-Image generation, we demonstrate that, as anticipated, our approach automatically applies higher guidance scales for complex prompts than for simpler ones and that it can be easily combined with existing guidance schemes such as CFG or LIG.

The practical performance of generative diffusion models depends on the appropriate choice of the noise scheduling function, which can also be equivalently expressed as a time reparameterization. In this paper, we present a time scheduler that selects sampling points based on entropy rather than uniform time spacing, ensuring that each point contributes an equal amount of information to the final generation. We prove that this time reparameterization does not depend on the initial choice of time. Furthermore, we provide a tractable exact formula to estimate this \emph{entropic time} for a trained model using the training loss without substantial overhead. Alongside the entropic time, inspired by the optimality results, we introduce a rescaled entropic time. In our experiments with mixtures of Gaussian distributions and ImageNet, we show that using the (rescaled) entropic times greatly improves the inference performance of trained models. In particular, we found that the image quality in pretrained EDM2 models, as evaluated by FID and FD-DINO scores, can be substantially increased by the rescaled entropic time reparameterization without increasing the number of function evaluations, with greater improvements in the few NFEs regime. Code is available at \url{https://github.com/DejanStancevic/Entropic-Time-Schedulers-for-Generative-Diffusion-Models}.