VLDB 2026 Research / reviewers in the wild / expert
Shuai Wang 0008
dblp:42/1503-8
· DBLP profile ↗
35ranked-venue papers in the field
6as first author
32since 2021 · last 2026
—ORCID · conflict
Domains — venue-derived; a paper can count in several
Information Retrieval & Web Search · 13 (2 first)Data Mining & Knowledge Discovery · 12 (1 first)Database Systems & Data Management · 8 (3 first)Big Data, Cloud & Distributed Data Systems · 1Other / Interdisciplinary · 1
| Year | Publication | Venue | Position |
|---|---|---|---|
| 2026 | CSSG: A Continuous Spatio-temporal Graph Learning Framework with Scalable Spatial Granularity
Kaiwen Xia, Li Lin 0011, Qi Zhang 0087, Xinrui Zhang 0006, Shuai Wang 0008, Xuming Hu, Philip S. Yu |
KDD (1) | 5 |
| 2026 | Domain textual knowledge-enhanced few-shot utility tunnel video anomaly detection with multimodal large language models
Baijian Yin, Shuai Wang 0008, Xiaolei Zhou 0001, Hai Wang 0019 |
Adv. Eng. Informatics | 2 |
| 2025 | To Know What User Concerns: Conceptual Knowledge Reasoning for User Satisfaction Estimation in E-Commerce Dialogue SystemsabstractWith the development of generative models, dialogue systems play an important role in many web applications, such as E-commerce and Question-Answering websites. The accurate user satisfaction estimation (USE) is a critical problem in measuring the quality of dialogue systems. In e-commerce, users usually seek consultation through dialogue systems to know detailed information about the products they intend to purchase. Existing studies mainly focus on analyzing user sentiment in a dialogue for USE, neglecting to understand what the user is concerned about when requesting a consultation. It may cause fatal errors when the response is emotionally friendly but non-informative. Thus, to evaluate how a dialogue satisfies the user's requirements, it is essential to have a conceptual understanding of the products to determine if the response has addressed the user's question. In this paper, we propose a knowledge-enhanced USE model named CoRe-USE, which introduces the Conceptual Knowledge Reasoning for USE in E-Commerce Dialogue Systems. We first design a simple yet efficient entity linking and relation selection module enabling conceptual reasoning in each dialogue. Then, we propose a hierarchical encoder to capture the contextual information in multi-turn dialogues. Finally, we introduce a knowledge enhancement module to fuse conceptual reasoning into contextual embeddings to produce USE. For evaluation, we conduct experiments on three real-world datasets in various scenarios, the results demonstrate the effectiveness and robustness of CoRe-USE compared with SOTA baselines. Li Lin 0011, Yaochang Liu, Kaiwen Xia, Shuai Wang 0008 |
CIKM | 4 |
| 2025 | A Transferable Spatio-temporal Learning Framework for Cross-city Logistics Demand PredictionabstractIn logistic systems, demand prediction is an essential task providing the basis for improving the quality of terminal services, such as pick-up and delivery efficiency. However, the geographical scope of operations across multiple cities brings challenges due to the sparsity of user behavior data, hindering accurate predictions. Despite cross-city prediction methods potentially solving this problem by relying on the label of overlapping users in different cities, annotating these overlapping users is expensive. Additionally, the dynamic and diverse nature of user behaviors complicates feature transfer between cities. In this work, we define the logistics demand prediction problem as forecasting pick-up and delivery demand for zones, the smallest operational units in logistics systems, in different cities. To address the challenge, we propose TSTL, a Transferable Spatio-Temporal Learning framework for cross-city logistics prediction with sparse user data. TSTL advances existing methods from two aspects: (1) User-level invariant representation module extracts consistent user representations for overlapping and non-overlapping users across cities. (2) User-zone graph aggregation module enhances user embeddings by integrating dynamic interactions, such as logistics behaviors, into inherent user relations. Finally, the multi-city transfer module fine-tunes model parameters for city-invariant knowledge adoption and predicts future logistics demand. We implement and evaluate TSTL on one of the largest logistics systems. Extensive offline experiments and real-world deployment demonstrate the effectiveness of TSTL. Kaiwen Xia, Li Lin 0011, Xinrui Zhang 0006, Haotian Wang 0008, Shuai Wang 0008, Tian He 0001 |
KDD (2) | 5 |
| 2025 | ProST: Prompt Future Snapshot on Dynamic Graphs for Spatio-Temporal PredictionabstractSpatio-temporal prediction focuses on jointly modeling spatial correlations and temporal evolution and has a wide range of applications. Due to the heterogeneity of spatio-temporal data, accurate prediction relies on effectively integrating topological structures and sequential patterns. Although recurrent graph learning methods excel at capturing dynamic graph patterns, explicitly inferring future snapshots from historical dynamic graphs remains a significant challenge. Recently, prompt-based graph learning has shown the potential to improve future snapshot inference by leveraging node or task-specific prompts. However, these methods fail to fully capture edge information resulting in incomplete and less accurate representations of future snapshot structures. To bridge this gap, we propose ProST, a framework that Prompts future snapshots on dynamic graphs for Spatio-Temporal prediction, which leverages dynamic graph pre-training to generate a premise graph containing historical graph information and then employs prompts on the premise graph to infer explicit future snapshots. Specifically, this framework comprises three steps: Firstly, dynamic graph pre-training is performed using multi-granularity evolution graph convolution to obtain the premise graph with both local and global features of dynamic graphs. Secondly, prompt subgraphs are used to prompt node pairs and edge features within the premise graph. The subgraph prompt aggregation mechanism propagates this information to generate future snapshots. Finally, we freeze the parameters of the pre-trained model and update the subgraph prompt parameters using meta-learning to adapt to downstream spatio-temporal prediction tasks. Extensive experiments on real-world datasets validate that ProST achieves state-of-the-art performance. Kaiwen Xia, Li Lin 0011, Shuai Wang 0008, Qi Zhang 0087, Shuai Wang 0021, Tian He 0001 |
KDD (1) | 3 |
| 2025 | InCo: Exploring Inter-Trip Cooperation for Efficient Last-mile DeliveryabstractAn efficient last-mile delivery scheme in logistics benefits customers, couriers, and the platform. In practice, the delivery scope of a delivery station is divided into multiple areas, each of which is covered by a courier. The long distances between the delivery station and areas limit the couriers' delivery efficiency given that they need to travel back and forth multiple times a day. To solve this problem, we explore an inter-trip cooperation scheme for last-mile delivery, in which couriers traveling to the delivery station and back to corresponding areas earlier can help to take others' orders back. Coordinating the courier cooperation is challenging because we need to consider the courier's status, e.g., locations, and vehicle capacity constraint simultaneously. In this work, we design an inter-trip cooperation-based last-mile delivery system, InCo, aiming to minimize the average order delivery time. InCo includes two components: i) a time-aware spanning tree algorithm to generate the cooperation result for a group of couriers; and ii) a capacity-constrained courier grouping algorithm to optimize the courier grouping result iteratively. Extensive evaluation results with real-world order data collected from one of the largest logistics companies show that InCo improves the average saved delivery time and reduces average travel time by up to 80.2% and 28.4%, respectively, compared to baseline methods. The deployment results show InCo improves the average courier working efficiency by 21.6% to the state-of-the-practice. Wenjun Lyu, Shuxin Zhong, Guang Yang 0028, Haotian Wang 0008, Yi Ding 0011, Shuai Wang 0008, Yunhuai Liu, Tian He 0001, Desheng Zhang 0002 |
WWW | 6 |
| 2025 | HPST-GT: Full-Link Delivery Time Estimation Via Heterogeneous Periodic Spatial-Temporal Graph TransformerabstractA warehouse-distribution integration (WDI) e-commerce platform is an approach that combines warehousing and distribution processes, which is increasingly adopted in industry to enhance business efficiency. In the WDI e-commerce, one of the most important problems is to estimate the full-link delivery time for decision-making. Traditional methods designed for separate warehouse-distribution models struggle to address challenges in integrated systems. The difficulties stem from two main factors: (i) the contextual influence exerted by neighboring units within heterogeneous delivery networks, and (ii) the uncertainty in delivery times caused by dynamic and periodic temporal factors such as fluctuations in online sales volumes and the varying characteristics of different delivery units (e.g., warehouses and sorting centers). To address these challenges, we propose a novel full-link delivery time estimation framework calledHeterogeneousPeriodicSpatial-TemporalGraphTransformer (HPST-GT). First, we develop heterogeneous graph transformers to capture the hierarchical and diverse information of the warehouse-distribution network. Next, we design spatial-temporal transformers based on heterogeneous features to analyze the correlation between spatial and temporal information. Finally, we create a heterogeneous spatial-temporal graph prediction module to estimate full-link delivery time. Our method, evaluated on a one-month dataset from a leading e-commerce platform, surpasses current benchmarks across multiple performance metrics. Shuai Wang 0008, Hai Wang 0019, Li Lin 0011, Xiaohui Zhao 0006, Tian He 0001, Dian Shen, Wei Xi 0003 |
IEEE Trans. Knowl. Data Eng. | 1 |
| 2024 | CourIRL: Predicting Couriers' Behavior in Last-Mile Delivery Using Crossed-Attention Inverse Reinforcement LearningabstractHuman behavior prediction is an essential AI-based task, which has inspired many real-world applications. In last-mile logistics, predicting couriers' behavior can benefit the couriers' preference learning and workflow optimization. In this paper, we devote to the behavioral prediction of courier workload and quantify their workload by the working time spent at each area of interest (AOI). Considering the behavior interpretability of inverse reinforcement learning (IRL), existing studies have applied IRL to some real-world transportation prediction scenarios. However, in last-mile logistics, the platform assigns multiple orders to each courier, and couriers also receive new tasks in real-time, which additionally influence the couriers' subsequent decisions. The uncertainty in decision spaces and dynamic the workflow distribution make it more challenging to predict the couriers' working time. In this paper, we propose CourIRL, a practical IRL-based framework leveraging cross-attention to integrate Couriers' historical and spatio-temporal features to predict their future working time. CourIRL formulates the couriers' pick-up and delivery tour as a sequential decision-making process and designs a model-free IRL to learn decision-making preference vectors. A multi-head cross-attention mechanism-based deep regression model is proposed for fine-grained working-time prediction. The results of extensive experiments on two real-world datasets demonstrate that the proposed CourIRL surpasses the state-of-the-art baselines by an average of 6.11% across settings, showing the efficacy and potential contributions of CourIRL in last-mile logistics. Shuai Wang 0008, Tongtong Kong, Baoshen Guo, Li Lin 0011, Haotian Wang 0008 |
CIKM | 1 |
| 2024 | Hierarchical Information Propagation and Aggregation in Disentangled Graph Networks for Audience ExpansionabstractWith the development of the logistics industry, the user base of logistics services has expanded swiftly. This rapid increase in user scale presents significant challenges for logistics business management. A fundamental issue in such scenarios is audience expansion, which aims to find users willing to sign long-term services with logistics companies to foster business growth. Existing methods in addressing audience expansion mainly assume user modeling is entangled and neglects the inherent community structure among users. Due to these limitations, the effectiveness of traditional methods in achieving accurate user expansion is often restricted. Our work introduces a novel heterogeneous graph-based model, named Hi-DGN, which concentrates on the Hierarchical information propagation and aggregation in Disentangled Graph Networks for audience expansion. It consists of three main components: (i) the disentangled embedding layer to decouple user representations into different aspects, enabling the extraction of differentiated features; (ii) the hierarchical information propagation module partitions individual nodes into distinct groups and propagates information from group nodes to individual nodes hierarchically to capture diverse granularity representations; and (iii) the aggregation module to fuse all relation-specific embeddings to generate global node embeddings. Extensive experiments on two real-world datasets demonstrate the effectiveness of our method in various evaluation settings. Li Lin 0011, Kaiwen Xia, Shuai Wang 0008, Desheng Zhang 0002, Tian He 0001 |
CIKM | 4 |
| 2024 | DIFN: A Dual Intention-aware Network for Repurchase Recommendation with Hierarchical Spatio-temporal FusionabstractRecommendation systems play a crucial role in both industrial applications and research fields, which target to understand user preferences and intentions to provide personalized services. Compared to conventional recommendations, repurchase recommendations aim to suggest suitable products to users that they used to buy based on their intention evolution. Existing research on product recommendation can mainly be divided into behavior sequence-based methods and graph-based methods. Although these methods represent user interests and preference features effectively, they still fail to model repurchase behaviors because (i) the environment causing repurchase intention change is neglected and (ii) the lack of feedback after purchasing makes it difficult to learn the impacts of diverse behaviors. To comprehensively consider these limitations, we design a D ual I ntention-aware F usion N etwork framework (DIFN) to understand the effects of environment and after-purchasing feedback on users' intentions. Firstly, a hierarchical graph-based multi-level relational attention module is designed to effectively extract basic user features and spatial features from complex environmental information. Then, we introduce a behavior intention module and a usage intention module for different types of feedback data. Finally, we propose a dual intention fusion network that effectively fuses user basic features with spatial attributes and user intention features with temporal attributes for recommendation. Comprehensive evaluations on real-world datasets show that our method exceeds state-of-the-art baselines, which show an average of 8.2% improvements in different metrics. Li Lin 0011, Hai Wang 0019, Tian He 0001, Desheng Zhang 0002, Shuai Wang 0008 |
CIKM | 6 |
| 2024 | Hierarchical Spatio-Temporal Graph Learning Based on Metapath Aggregation for Emergency Supply ForecastingabstractIntegrated Warehousing and Distribution Supply Networks (IWDSN) have shown their high efficiency in E-commerce. Efficient supply capacity prediction is crucial for logistics systems to maintain the delivery capacity to meet users' requirements. However, unforeseen events such as extreme weather and public health emergencies pose challenges in supply forecasting. Previous work mainly infers supply optimization based on the invariant topology of logistic networks, neglecting dynamic routing and distinct node effects reacting to emergencies. To address these challenges, the hierarchical relations among warehouses, sorting centers, and delivery stations in logistic networks are necessary to learn the diverse reactions. In this paper, we propose a hierarchical spatio-temporal graph learning model to predict the emergency supply capacity of IWDSN based on micro and macro graphs. The micro graph shows transportation connectivity while the macro graph shows the geographical correlation. Specifically, it consists of three components. (1) For micro graphs, a metapath aggregation strategy is designed to capture dynamic routing information on both route-view and event-view graphs. (2) For macro graphs, a bipartite graph learning approach to extract spatial representations. (3) For spatio-temporal feature fusion, the spatio-temporal joint forecasting module combines the temporal feature from the time-series encoder with hierarchical spatial features to predict the future supply capacity. The extensive experiments on two real-world datasets demonstrate the effectiveness of our proposed model, which achieves state-of-the-art performance compared with advanced baselines. Li Lin 0011, Kaiwen Xia, Anqi Zheng, Shijie Hu, Shuai Wang 0008 |
CIKM | 5 |
| 2024 | DECO: Cooperative Order Dispatching for On-Demand Delivery with Real-Time Encounter DetectionabstractIn on-demand delivery,online orders are delivered by couriers from merchants to customers within a short time (e.g., 45 minutes). An important task is to provide an efficient order dispatching solution. Existing studies focus on scenarios with stable routing behavior using pre-determined courier-order matching before delivery while ignoring real-time dynamics during delivery. In this work, we leverage courier-courier encounter events as an opportunity to enable cooperative order dispatching (i.e., conducting order transfers among couriers during delivery) for better delivery efficiency. However, it is non-trivial to conduct encounter-aware cooperative order dispatching in real-time dynamics due to two major challenges: (i) the dynamic nature of encounters in diverse real-world scenarios, and (ii) global delivery efficiency optimization by local order transfers. To address the above challenges, we design a detection-driven cooperative dispatching framework, called DECO. Specifically, we design (i) a Received Signal Strength Indicator (RSSI) variance-based state encoder to model encounter dynamics, (ii) an encounter event selector to choose encounter scenarios, (iii) a time-constrained order mask module to filter unsuitable orders, and (iv) an encounter-aware order transfer scheduler to make detailed order transfer decisions. Extensive experiments on real-world data from two large companies (i.e., JD Logistics, Eleme) show that DECO outperforms other baselines.Real-world deployment results at JD Logistics show that DECO improves the order overdue rate by 4.8%. Shuai Wang 0008, Yu Yang 0010, Hai Wang 0019, Baoshen Guo, Desheng Zhang 0002, Shuai Wang 0021, Tian He 0001 |
CIKM | 2 |
| 2024 | Behavior-aware Sparse Trajectory Recovery in Last-mile Delivery with Multi-scale Attention FusionabstractTrajectory data is a valuable asset for service management and spatio-temporal mining in transportation and logistics systems. However, due to equipment failure, network delay, and energy constraints, some trajectory point may be missed, which makes it difficult for trajectory-based management. Some researchers have focused on recovering sparse trajectories from road networks and historical trajectory data, but these methods are ineffective when the road network is incomplete. Recent research works have explored learning-based methods to recover trajectories in free space but lack user movement behavior modeling and efficient feature extraction on sparse long-range trajectories. Our work exploits the periodic behavior of couriers and fine-grained Area of Interest (AOI) data for sparse trajectory recovery in last-mile delivery. However, we face challenges with AOI access sequence deviations due to GPS inaccuracies and abnormal courier behaviors, as well as the complex, dynamic relationships within and between courier routes due to uncertain pick-up demands. To address these challenges, we design a graph-based multi-task learning framework, focusing on multi-scale attention fusion for end-to-end free space trajectory recovery. Our approach starts with a behavior-aware graph network that generates detailed spatial features. Following this, we propose a multi-scale attention fusion mechanism to extract intra- and inter-trajectory features. Finally, we design a multi-task learning module that predicts both coarse-grained spatial access sequences and fine-grained trajectory points. We evaluate the model with six-month data involved with more than 360,000 trajectory segments and more than 7.2 million waybills collected from one of the largest logistic companies in China. Extensive experiments on real-world datasets demonstrate that our method outperforms state-of-the-arts in multiple metrics. Hai Wang 0019, Shuai Wang 0008, Li Lin 0011, Yu Yang 0010, Shuai Wang 0021, Hongkai Wen 0001 |
CIKM | 2 |
| 2024 | Multi-task Conditional Attention Network for Conversion Prediction in Logistics AdvertisingabstractLogistics advertising is an emerging task in online-to-offline logistics systems, where logistics companies expand parcel shipping services to new users through advertisements on shopping websites. Compared to existing online e-commerce advertising, logistics advertising has two significant new characteristics: (i) the complex factors in logistics advertising considering both users' offline logistics preference and online purchasing profiles; and (ii) data sparsity and mutual relations among multiple steps due to longer advertising conversion processes. To address these challenges, we design MCAC, a Multi-task Conditional Attention network-based logistics advertising Conversion prediction framework, which consists of (i) an offline shipping preference extraction model to extract the user's offline logistics preference from historical shipping records, and (ii) a multi-task conditional attention-based conversion rate prediction module to model mutual relations among multiple steps in logistics advertising conversion processes. We evaluate and deploy MCAC on one of the largest e-commerce platforms in China for logistics advertising. Extensive offline experiments show that our method outperforms state-of-the-art baselines in various metrics. Moreover, the conversion rate prediction results of large-scale online A/B testing show that MCAC achieves a 15.22% improvement compared to existing industrial practices, which demonstrates the effectiveness of the proposed framework. Baoshen Guo, Xining Song, Shuai Wang 0008, Wei Gong 0001, Tian He 0001, Xue (Steve) Liu |
KDD | 3 |
| 2024 | MulSTE: A Multi-view Spatio-temporal Learning Framework with Heterogeneous Event Fusion for Demand-supply PredictionabstractRecently, integrated warehouse and distribution logistics systems are widely used in E-commerce industries to adjust to constantly changing customer demands. It makes the prediction of purchase demand and delivery supply capacity a crucial problem to streamline operations and improve efficiency. The interaction between such demand and supply not only relies on their economic relationships but also on consumer psychology caused by daily events, such as epidemics, promotions, and festivals. Although existing studies have made great efforts in the joint prediction of demand and supply considering modeling the demand-supply interactions, they seldom refer to the impacts of diverse events. In this work, we propose MulSTE, a Multi-view Spatio-Temporal learning framework with heterogeneous Event fusion. Firstly, an Event Fusion Representation (EFR) module is designed to fuse the textual, numerical, and categorical heterogeneous information for emergent and periodic events. Secondly, a Multi-graph Adaptive Convolution Recurrent Network (MGACRN) is developed as the spatio-temporal encoder (ST-Encoder) to capture the evolutional features of demand, supply, and events. Thirdly, the Event Gated Demand-Supply Interaction Attention (EGIA) module is designed to model the demand-supply interactions during events. The evaluations are conducted on two real-world datasets collected from JD Logistics and public websites. The experimental results show that our method outperforms state-of-the-art baselines in various metrics. Li Lin 0011, Zhiqiang Lu, Yunhuai Liu, Zhiqing Hong, Haotian Wang 0008, Shuai Wang 0008 |
KDD | 7 |
| 2024 | Self-Improving Teacher Cultivates Better Student: Distillation Calibration for Multimodal Large Language ModelsabstractMultimodal content generation, which leverages visual information to enhance the comprehension of cross-modal understanding, plays a critical role in Multimodal Information Retrieval. With the development of large language models (LLMs), recent research has adopted visual instruction tuning to inject the knowledge of LLMs into downstream multimodal tasks. The high complexity and great demand for resources urge researchers to study efficient distillation solutions to transfer the knowledge from pre-trained multimodal models.(teachers) to more compact student models. However, the instruction tuning for knowledge distillation in multimodal LLMs is resource-intensive and capability-restricted. The comprehension of students is highly reliant on the teacher models. To address this issue, we propose a novel Multimodal Distillation Calibration framework (MmDC). The main idea is to generate high-quality training instances that challenge student models to comprehend and prompt the teacher to calibrate the knowledge transferred to students, ultimately cultivating a better student model in downstream tasks. This framework comprises two stages: (1) multimodal alignment and (2) knowledge distillation calibration. In the first stage, parameter-efficient fine-tuning is used to enhance feature alignment between different modalities. In the second stage, we develop a calibration strategy to assess the student model's capability and generate high-quality instances to calibrate knowledge distillation from teacher to student. The experiments on diverse datasets show that our framework efficiently improves the student model's capabilities. Our 7B-size student model, after three iterations of distillation calibration, outperforms the current state-of-the-art LLaVA-13B model on the ScienceQA and LLaVA Test datasets and also exceeds other strong baselines in a zero-shot setting. Li Lin 0011, Shuai Wang 0008, Chen Qian 0003 |
SIGIR | 3 |
| 2024 | A Cross Domain Method for Customer Lifetime Value Prediction in Supply Chain PlatformabstractAccurate customer LifeTime Value (LTV) predictions are crucial for customer relationship management, especially in Supply Chain Platforms (SCP), which involve effectively managing the service resources in business decision-making. Previous LTV prediction methods usually rely on ample historical customer data, which is not available in the early stages of a customer's lifecycle. It makes the modeling of the historical customer data a difficult task due to the data sparsity. Besides, the long-tail distribution of customer LTV also brings new challenges to the prediction of LTV. To tackle the above issues, we propose CDLtvS, a novel Cross Domain method for customer Lifetime value prediction in SCP. It leverages rich cross-domain information from upstream platforms to enhance LTV predictions in downstream platforms. Firstly, CDLtvS pre-trains the customer representations by an LTV modeling framework named LtvS in source and target domains separately. Specifically, LtvS incorporates the Expert Mask Network (ExMN), which not only effectively models the long-tail distribution of LTV in single-domain but also resolves cross-domain learning model bias resulting from this distribution. Then, the various-level alignment mechanism is introduced to keep the consistency of knowledge transferring from source to target domains on both sparse and non-sparse data. Comprehensive experiments on real-world data from JD, one of the world's largest supply chain platforms, demonstrate that CDLtvS achieves a normalized mean average error of 0.3378 in LTV prediction, outperforming 16.3% to the baseline. Additionally, the improvements of ≥2.3% across various data sparsity levels (0% -- 80%) provide valuable insights into cross-domain LTV modeling. Li Lin 0011, Hai Wang 0019, Xiaolei Zhou 0001, Gong Wei, Shuai Wang 0008 |
WWW | 6 |
| 2024 | Nationwide Behavior-Aware Coordinates Mining From Uncertain Delivery EventsabstractGeocoding, associating textual addresses with corresponding GPS coordinates, is vital for many location-based services (e.g., logistics, ridesharing, and social networks). One of the most common Geocoding solutions is using commercial map services such as Google Maps. However, this is typically not practical for some location-based service providers due to real-world challenges like commercial competition and high costs (recurring fees). In this paper, we design a new cost-effective Geocoding framework to automatically infer the geographic coordinates from textual addresses. To achieve this, we take the E-Commerce logistics service as a concrete scenario and designCoMiner, an unsupervised coordinate inference framework based on textual address data, delivery event data, and courier trajectory data.CoMinerincludes three main components, (1) A POI-level clustering model, (2) A Delivery Mobility Graph (DMG), and (3) A behavior-driven address ranking model. Furthermore, we designCoMiner-W, a coordinates mining algorithm based on WiFi data, to further enhance the effectiveness ofCoMiner. We conduct extensive experiments on three large-scale datasets whereCoMineroutperforms the state-of-the-art methods by 20.3%. Moreover, we have designed an abnormal delivery event detection system based onCoMinerand deployed it at JD Logistics, which brings a significant reduction in abnormal delivery event rates. Zhiqing Hong, Guang Wang 0001, Wenjun Lyu, Baoshen Guo, Yi Ding 0011, Haotian Wang 0008, Shuai Wang 0008, Yunhuai Liu, Desheng Zhang 0002 |
IEEE Trans. Knowl. Data Eng. | 7 |
| 2023 | HST-GT: Heterogeneous Spatial-Temporal Graph Transformer for Delivery Time Estimation in Warehouse-Distribution Integration E-CommerceabstractWarehouse-distribution integration has been adopted by many e-commerce retailers (e.g., Amazon, TAOBAO, and JD) as an efficient business mode. In warehouse-distribution integration e-commerce, one of the most important problems is to estimate the full-link delivery time for better decision-making. Existing solutions for traditional warehouse-distribution separation mode are challenging to address this problem due to two unique features in the integration mode including (i) contextual influence caused by neighbor units in heterogeneous delivery networks, (ii) uncertain delivery time caused by the dynamic temporal data (e.g., online sales volume) and heterogeneity of delivery units. To incorporate these new factors, we propose Heterogeneous Spatial-Temporal Graph Transformer (HST-GT), a novel full-link delivery time estimation method under the warehouse-distribution integration mode, where we (i) develop heterogeneous graph transformers to capture hierarchical heterogeneous information; and (ii) design a set of spatial-temporal transformers based on heterogeneous features to fully exploit the correlation of spatial and temporal information. We extensively evaluate our method based on one-month real-world data consisting of hundreds of warehouses and sorting centers, and millions of historical orders collected from one of the largest e-commerce retailers in the world. Experimental results demonstrate that our method outperforms state-of-the-art baselines in various metrics. Xiaohui Zhao 0006, Shuai Wang 0008, Hai Wang 0019, Tian He 0001, Desheng Zhang 0002, Guang Wang 0001 |
CIKM | 2 |
| 2023 | GCRL: Efficient Delivery Area Assignment for Last-mile Logistics with Group-based Cooperative Reinforcement LearningabstractLast-mile logistics is the final step of the delivery process from a transit station to customers. In last-mile logistics systems, a city is divided into many delivery areas for couriers to finish the parcel transition tasks. In recent years, last-mile logistics faces huge challenges in system efficiency and customer experience due to highly dynamic logistics service demand across different delivery areas. How to design a proper mechanism to improve the system efficiency and customer experience has become an important task. In this paper, we formulate the delivery area assignment problem and propose a Group-based Cooperative Reinforcement Learning (GCRL) framework to optimize the last-mile logistics system. Firstly, we design a multi-level attention mechanism to construct an optimal courier team that provides cooperative pick-up and delivery services. Secondly, A graph generator and graph-based strategy are proposed to represent the decision dependency and coordinate the dependent behaviors among couriers, respectively. Finally, we design a simultaneous training mechanism to maximize the discounted return and guide the delivery area for each courier. Being formulated in a multi-agent way, GCRL focuses on the cooperation among couriers while considering the system context and couriers’ preferences. Experiments on real-world data show that GCRL achieves an average of 12% improvements compared with state-of-the-art models. Hai Wang 0019, Shuai Wang 0008, Yu Yang 0010, Desheng Zhang 0002 |
ICDE | 2 |
| 2023 | Towards Equitable Assignment: Data-Driven Delivery Zone Partition at Last-mile LogisticsabstractThe popularity of online e-commerce has promoted the rapid development of last-mile logistics in recent years. In last-mile services, to ensure delivery efficiency and enhance user experience, the delivery zone is proposed to perform delivery task assignment, which is a fundamental part of last-mile delivery. Each courier is responsible for one delivery zone. Couriers will collect orders belonging to their delivery zones from the delivery station and deliver orders to customers. Existing delivery zone partition practices in last-mile logistics consist of manual experience-based and static optimization-based methods, which perform order amount balancing among different zone but suffer from dissatisfaction and inefficiency because of two limitations: (i) using order amount is not always a good balancing metric considering deliveries' various difficulties (e.g., residence or industrial park, with or without elevators); (ii) less considering couriers' familiarity and preference behaviors. To generate delivery zone partition with equitable workload assignment, in this paper, we propose E-partition, a data-driven delivery zone partition framework to achieve equitable workload assignment in last-mile logistics. We first design a learning-based workload prediction model to estimate service time given a partition plan that consists of unseen courier-zone matching scenarios. Then, a delivery zone partition algorithm is proposed to iterative optimize couriers' core-AOI (i.e., area of interest) generation and AOI assignment process. Extensive offline experimental results show that our model outperforms baselines in working time prediction and workload balancing performances. Real-world deployment results at JD Logistics also verify the effectiveness of equitable-assignment aware delivery zone partition, with a 2.2% increase in service on-time rate compared to state-of-practice partition solutions. Baoshen Guo, Shuai Wang 0008, Haotian Wang 0008, Yunhuai Liu, Fanshuo Kong, Desheng Zhang 0002, Tian He 0001 |
KDD | 2 |
| 2023 | FairCod: A Fairness-aware Concurrent Dispatch System for Large-scale Instant Delivery ServicesabstractIn recent years, we have been witnessing a rapid prevalence of instant delivery services (e,g., UberEats, Instacart, and Eleme) due to their convenience and timeliness. A unique characteristic of instant delivery services is the concurrent dispatch mode, where (i) one courier usually simultaneously delivers multiple orders, especially during rush hours, and (ii) couriers can receive new orders when delivering existing orders. Most existing concurrent dispatch systems are efficiency-oriented, which means they usually dispatch a group of orders that have a similar delivery route to a courier. Although this strategy may achieve high overall efficiency, it also potentially causes a huge disparity of earnings between different couriers. To address the problem, in this paper, we design a Fairness-aware Concurrent dispatch system called FairCod, which aims to optimize the overall operation efficiency and individual fairness at the same time. Specifically, in FairCod, we design a Dynamic Advantage Actor-Critic algorithm with Fairness constrain (DA2CF). The basic idea is that it includes an Actor network to make dispatch decisions based on dynamic action space and a Critic network to evaluate the dispatch decisions from the fairness perspective. More importantly, we extensively evaluate our FairCod system based on one-month real-world data consisting of 36.38 million orders from 42,000 couriers collected by one of the largest instant delivery companies in China. Experimental results show that our FairCod improves courier fairness by 30.3% without sacrificing the overall system benefit compared to state-of-the-art baselines. Lin Jiang 0007, Shuai Wang 0008, Baoshen Guo, Hai Wang 0019, Desheng Zhang 0002, Guang Wang 0001 |
KDD | 2 |
| 2023 | A Predict-Then-Optimize Couriers Allocation Framework for Emergency Last-mile LogisticsabstractIn recent years, emergency last-mile logistics (ELML) have played an essential role in urban emergencies. The efficient allocation of couriers in ELML is of practical significance to ensure the supply of essential materials, especially in public health emergencies (PHEs). However, couriers allocation becomes challenging due to the instability of demand, dynamic supply comprehension, and the evolutional delivery environment for ELML caused by PHEs. While existing work has delved into couriers allocation, the impact of PHEs on demand-supply-delivery has yet to be considered. In this work, we design PTOCA, a Predict-Then-Optimize Couriers Allocation framework. Specifically, in the prediction stage, we design a resource-aware prediction module that performs spatio-temporal modeling of unstable demand characteristics using a variational graph GRU encoder and builds a task-resource regressor to predict demand accurately. In the optimization stage, firstly, the priority ranking module solves the matching of delivery resources under demand-supply imbalance. Then the multi-factor task allocation module is used to model the dynamic evolutional environment and reasonably assign the delivery tasks of couriers. We evaluate PTOCA using real-world data covering 170 delivery zones, more than 10,000 couriers, and 100 million delivery tasks. The data is collected from JD Logistics, one of the largest logistics service companies. Extensive experimental results show that our method outperforms the baseline in task delivery rate and on-time delivery rate. Kaiwen Xia, Li Lin 0011, Shuai Wang 0008, Haotian Wang 0008, Desheng Zhang 0002, Tian He 0001 |
KDD | 3 |
| 2023 | eShare+: A Data-Driven Balancing Mechanism for Bike Sharing Systems Considering Both Quality of Service and MaintenanceabstractWith the rapid development of sharing economy, we have access to massive sharing systems such as Uber, Airbnb, and bike sharing nowadays. The sharing economy, at its core, is to achieve efficient use of resources. However, the actual usage of shared resources is still unclear to us. Little measurement or analysis, if any, has been conducted to investigate the resource usage patterns with the large-scale data collected from these sharing systems. In this paper, we first analyze the shared bike usage patterns in three typical bike sharing systems based on 140-month multi-event data. From our data-driven analysis, we found that the most used 20% of shared bikes account for 45% of total usage, while the least used 20% of bikes account for less than 1% of usage. To efficiently utilize shared bikes, we propose a usage balancing design called eShare+ to improve the bike sharing systems by considering both the quality of service and bike maintenance, which includes three key components: (i) a statistical model based on archived data to infer historical usage; (ii) an entropy and contextual LSTM-based prediction model with both real-time and archived data to infer future usage; (iii) a model-driven optimal calibration engine for bike selection to dynamically balance usage. We develop an ID swapping-based evaluation methodology to measure the efficiency of eShare+ with data from three large-scale bike sharing systems including 84,000 bikes and 3,300 service stations. Our results show that eShare+ not only fully utilizes shared bikes with efficient maintenance but also improves the quality of service. In addition, eShare+ also has the potential to be applicable to different fleet sizes. Shuai Wang 0008, Xin Zhu 0007, Guang Wang 0001, Yunhuai Liu, Tian He 0001, Desheng Zhang 0002 |
IEEE Trans. Knowl. Data Eng. | 1 |
| 2023 | $\mathrm{W}^{2}$Parking: A Data-Driven Win-Win Contract Parking Sharing Mechanism Under Both Supply and Demand UncertaintiesabstractWith the rapid growth of the number of private vehicles, searching for accessible parking spaces becomes intractable for drivers, especially during high-demand hours. In recent years, we are witnessing a number of sharing economy services. Contract parking sharing, as an innovative sharing economy mode, has the potential to alleviate the difficult parking issue and make full use of the urban parking resources. However, the uncertainties of both drivers’ parking demand and owners’ sharing supply make it challenging to achieve efficient sharing. Thanks to IoT technology, many current parking lots now record vehicles’ fine-grained parking data for billing purposes. Leveraging these fine-grained parking data, we exploit available contract parking spaces to share them with drivers that have temporary parking demand. Specifically, we propose$\mathrm{W^{2}}$Parking, awin-win contractparkingsharing system, which includes two key components: (i) an idle time prediction model to estimate available periods of parking spaces and (ii) a parking sharing model to schedule temporary users to have access to these available parking spaces under both demand and supply uncertainties using dynamic programming combined with a 2-approximation algorithm with performance-bound guarantees. we evaluate our system on seven-month real-world parking data from 368 parking lots with 14,704 parking spaces. Extensive experimental results show that our$\mathrm{W^{2}}$Parking achieves more than 90% of accuracy in parking time prediction, and the utilization rate of contract parking spaces is improved by 35%. Shuai Wang 0008, Xin Zhu 0007, Guang Wang 0001, Desheng Zhang 0002, Lai Tu, Tian He 0001 |
IEEE Trans. Knowl. Data Eng. | 1 |
| 2022 | CoMiner: nationwide behavior-driven unsupervised spatial coordinate mining from uncertain delivery eventsabstractGeocoding, associating textual addresses with corresponding GPS coordinates, is vital for many location-based services (e.g., logistics, ridesharing, and social networks). One of the most common Geocoding solutions is using commercial map services (e.g., Google Maps) by uploading textual addresses to obtain corresponding coordinates. However, this is typically not practical for some location-based service providers due to real-world challenges like commercial competition and high costs (recurring fees). In this paper, we design a new cost-effective Geocoding framework to automatically infer the geographic coordinates from textual addresses for service providers. To achieve this, we take the E-Commerce logistics service as a concrete scenario and design CoMiner, an unsupervised coordinate inference framework based on textual address data, delivery event data, and courier trajectory data. There are three main components in CoMiner. (1) A POI-level clustering model by modeling customers' shopping patterns at different spatial granularities; (2) A Delivery Mobility Graph (DMG) by modeling couriers' delivery events and geographic coordinates; (3) A behavior-driven address ranking model by mining couriers' uncertain reporting behaviors to further infer coordinates on DMG. We extensively verify the performance of CoMiner with a three-phase evaluation from data-driven experiments to real-world deployment. (i) We conduct extensive experiments on three large-scale datasets where CoMiner achieves an average accuracy of 95.1%, which outperforms the state-of-the-art methods by 20.3%. (ii) We deploy CoMiner in JD Logistics, inferring coordinates for over 30 million addresses with an average accuracy of 93.3%. (iii) We utilize CoMiner for two Geocoding-based applications, i.e., parcel re-routing optimization and abnormal delivery event detection. Zhiqing Hong, Guang Wang 0001, Wenjun Lyu, Baoshen Guo, Yi Ding 0011, Haotian Wang 0008, Shuai Wang 0008, Yunhuai Liu, Desheng Zhang 0002 |
SIGSPATIAL/GIS | 7 |
| 2022 | $O^{2}$-SiteRec: Store Site Recommendation under the O2O Model via Multi-graph Attention NetworksabstractThe emergence of Online-to-Offline (O2O) stores based on delivery platforms (e.g., Uber Eats, DoorDash, and Eleme) provides great convenience to people's lives. In the O2O model, one of the essential problems for merchants is to select a suitable store site, i.e., store site recommendation problem. We argue that the existing works for the traditional brick-and-mortar stores cannot address this problem due to two unique factors in the O2O model including (i) dynamic supply caused by courier capacity and dispatching strategies and (ii) various customer demands caused by delivery distance and customer preferences. To incorporate these new factors, we design$O^{2}$SiteRec, a store site recommendation method under the O2O model via multi-graph attention networks, which consists of (i) a courier capacity model based on a multi-semantic relation graph attention network to capture courier capacity; (ii) a heterogeneous multi-graph based recommendation model, where the courier capacity, customer preferences, and context features are fused. We evaluate our method based on one-month real-world data consisting of 39,465 stores and 23.6 million orders from one of the largest O2O platforms in China. Experimental results demonstrate that our method outperforms state-of-the-art baselines in various metrics. Shuai Wang 0008, Yu Yang 0010, Baoshen Guo, Tian He 0001, Desheng Zhang 0002 |
ICDE | 2 |
| 2022 | RT-VeD: Real-Time VoI Detection on Edge Nodes with an Adaptive Model Selection FrameworkabstractReal-time Vehicle-of-Interest (VoI) detection is becoming a core application to smart cities, especially in areas with high accident rates. With the increasing number of surveillance cameras and the advanced developments in edge computing, video tasks prefer to run on edge devices close to cameras due to the constraints of bandwidth, latency, and privacy concerns. However, resource-constrained edge devices are not competent for dynamic traffic loads with resource-intensive video analysis models. To address this challenge, we propose RT-VeD, a real-time VoI detection system based on the limited resources of edge nodes. RT-VeD utilizes multi-granularity computer vision models with different resource-accuracy trade-offs. It schedules vehicle tasks based on a traffic-aware actor-critic framework to maximize the accuracy of VoI detection while ensuring an inference time-bound. To evaluate the proposed RT-VeD, we conduct extensive experiments based on a real-world vehicle dataset. The experiment results demonstrate that our model outperforms other competitive methods. Shuai Wang 0008, Junke Lu, Baoshen Guo, Zheng Dong 0002 |
KDD | 1 |
| 2022 | Para-Pred: Addressing Heterogeneity for City-Wide Indoor Status Estimation in On-Demand DeliveryabstractOn-demand delivery is a new form of logistics where customers place orders through online platforms and the platform arranges couriers to deliver them within a short time. The acquisition of indoor status (i.e., arrival or departure at the merchants) of couriers plays an important role in order dispatching and route planning. The Bluetooth Low Energy (BLE) device is a promising solution for city-wide indoor status estimation due to the low hardware and deployment costs and low power consumption. However, the environment and smartphone model heterogeneities affect the status characteristics contained in the Bluetooth signal, resulting in the decline of status estimation performance. The previous methods to alleviate the heterogeneity are not suitable for city-wide scenarios with thousands of merchants and hundreds of smartphone models. In this paper, we propose Para-Pred, an indoor status estimation framework based on the graph neural network, which directly Predicts the effective indoor status estimation model Parameters for unseen scenarios. Our key idea is to utilize similarity between the influence patterns of heterogeneities on the Bluetooth signal to directly infer unseen scenarios' influence patterns. We evaluate the Para-Pred on 109,378 couriers with 672 smartphone models in 12,109 merchants from an on-demand delivery company. The evaluation results show that across environment and smartphone model heterogeneities, the accuracy and recall of our method achieve 93.62% and 95.20%, outperforming state-of-the-art solutions. Yi Ding 0011, Shuai Wang 0008, Yu Yang 0010, Desheng Zhang 0002 |
KDD | 3 |
| 2021 | Data-Driven Fairness-Aware Vehicle Displacement for Large-Scale Electric Taxi FleetsabstractWe are witnessing a rapid taxi electrification process due to the ever-increasing concern about urban air quality and energy security. A key difference between conventional gas taxis and electric taxis is their energy replenishment mechanisms, i.e., refueling or charging, which is reflected in two aspects: (i) much longer charging processes vs. short refueling processes and (ii) time-varying electricity prices vs. time-invariant gasoline prices during a day. The complicated charging issues (e.g., long charging time and dynamic charging pricing) potentially reduce electric taxis' daily operation time and profits, and also cause overcrowded charging stations during some off-peak charging pricing periods. Motivated by a set of findings obtained from a data-driven investigation, in this paper, we design a fairness-aware vehicle displacement system called FairMove to improve the overall profit efficiency and profit fairness of electric taxi fleets by considering both the passenger travel demand and taxi charging demand. We first formulate the electric taxi displacement problem as multi-agent deep reinforcement learning, and then we propose a centralized multi-agent actor-critic approach to tackle this problem. More importantly, we implement and evaluate FairMove with real-world streaming data from the Chinese city Shenzhen, including GPS data and transaction data from more than 20,100 electric taxis, coupled with the data of 123 charging stations, which constitute, to our knowledge, the largest all-electric taxi network in the world. The extensive experimental results show that our fairness-aware FairMove effectively improves the profit efficiency and profit fairness of the Shenzhen electric taxi fleet by 25.2% and 54.7%, respectively. Guang Wang 0001, Shuxin Zhong, Shuai Wang 0008, Fei Miao, Zheng Dong 0002, Desheng Zhang 0002 |
ICDE | 3 |
| 2021 | Record: Joint Real-Time Repositioning and Charging for Electric Carsharing with Dynamic DeadlinesabstractElectric carsharing, i.e., electric vehicle sharing, as an emerging mobility-on-demand service, has been proliferating worldwide recently. Though providing convenient, low-cost, and environmentally-friendly mobility, there are also some potential roadblocks in electric carsharing services due to existing inefficient fleet management strategies, which relocate the vehicles using predefined periodic schedules without self-adapting to the highly dynamic user demand, and many practical factors like time-variant charging pricing also have not been fully considered. To remedy these problems, in this paper, we design Record, an effective fleet management system with joint Repositioning and Charging for electric carsharing based on dynamic deadlines to improve its operating profits and also satisfy users' real-time pickup and return demand. Record considers not only the highly dynamic user demand for vehicle repositioning (i.e., where to relocate) but also the time-varying charging pricing for charging scheduling (i.e., where to charge). To perform the two tasks efficiently, in Record, we design a dynamic deadline-based distributed deep reinforcement learning algorithm, which generates dynamic deadlines via usage prediction combined with an error compensation mechanism to adaptively search and learn the optimal locations for satisfying highly dynamic and unbalanced user demand in real time. We implement and evaluate the Record system with 10-month real-world electric carsharing data, and the extensive experimental results show that our Record effectively reduces 25.8% of charging costs and reduces 30.2% of vehicle movements by workers, and it also satisfies user demand and achieves a small runtime overhead at the same time. Guang Wang 0001, Zhou Qin 0001, Shuai Wang 0008, Huijun Sun, Zheng Dong 0002, Desheng Zhang 0002 |
KDD | 3 |
| 2021 | Pricing-aware Real-time Charging Scheduling and Charging Station Expansion for Large-scale Electric BusesabstractWe are witnessing a rapid growth of electrified vehicles due to the ever-increasing concerns on urban air quality and energy security. Compared to other types of electric vehicles, electric buses have not yet been prevailingly adopted worldwide due to their high owning and operating costs, long charging time, and the uneven spatial distribution of charging facilities. Moreover, the highly dynamic environment factors such as unpredictable traffic congestion, different passenger demands, and even the changing weather can significantly affect electric bus charging efficiency and potentially hinder the further promotion of large-scale electric bus fleets. To address these issues, in this article, we first analyze a real-world dataset including massive data from 16,359 electric buses, 1,400 bus lines, and 5,562 bus stops. Then, we investigate the electric bus network to understand its operating and charging patterns, and further verify the necessity and feasibility of a real-time charging scheduling. With such understanding, we design busCharging , a pricing-aware real-time charging scheduling system based on Markov Decision Process to reduce the overall charging and operating costs for city-scale electric bus fleets, taking the time-variant electricity pricing into account. To show the effectiveness of busCharging , we implement it with the real-world data from Shenzhen, which includes GPS data of electric buses, the metadata of all bus lines and bus stops, combined with data of 376 charging stations for electric buses. The evaluation results show that busCharging dramatically reduces the charging cost by 23.7% and 12.8% of electricity usage simultaneously. Finally, we design a scheduling-based charging station expansion strategy to verify our busCharging is also effective during the charging station expansion process. Guang Wang 0001, Zhihan Fang, Xiaoyang Xie, Shuai Wang 0008, Huijun Sun, Fan Zhang 0019, Yunhuai Liu, Desheng Zhang 0002 |
ACM Trans. Intell. Syst. Technol. | 4 |
| 2020 | CellRep: Usage Representativeness Modeling and Correction Based on Multiple City-Scale Cellular NetworksabstractUnderstanding representativeness in cellular web logs at city scale is essential for web applications. Most of the existing work on cellular web analyses or applications is built upon data from a single network in a city, which may not be representative of the overall usage patterns since multiple cellular networks coexist in most cities in the world. In this paper, we conduct the first comprehensive investigation of multiple cellular networks in a city with a 100% user penetration rate. We study web usage pattern (e.g., internet access services) correlation and difference between diverse cellular networks in terms of spatial and temporal dimensions to quantify the representativeness of web usage from a single network in usage patterns of all users in the same city. Moreover, relying on three external datasets, we study the correlation between the representativeness and contextual factors (e.g., Point-of-Interest, population, and mobility) to explain the potential causalities for the representativeness difference. We found that contextual diversity is a key reason for representativeness difference, and representativeness has a significant impact on the performance of real-world applications. Based on the analysis results, we further design a correction model to address the bias of single cellphone networks and improve representativeness by 45.8%. Zhihan Fang, Guang Wang 0001, Shuai Wang 0008, Chaoji Zuo, Fan Zhang 0019, Desheng Zhang 0002 |
WWW | 3 |
| 2019 | Towards Efficient Sharing: A Usage Balancing Mechanism for Bike Sharing SystemsabstractWith the rapid development of sharing economy, massive sharing systems such as Uber, Airbnb, and bikeshare have percolated into people's daily life. The sharing economy, at its core, is to achieve efficient use of resources. The actual usage of shared resources, however, is unclear to us. Little measurement or analysis, if any, has been conducted to investigate the resource usage status with the large-scale data collected from these sharing systems. In this paper, we analyze the bike usage status in three typical bikeshare systems based on 140-month multi-event data. Our analysis shows that the most used 20% of bikes account for 45% of usage, while the least used 20% of bikes account for less than 1% of usage. To efficiently utilize shared bikes, we propose a usage balancing design called eShare which has three components: (i) a statistical model based on archived data to infer historical usage; (ii) an entropy-based prediction model based on both real-time and archived data to infer future usage; (iii) a model-driven optimal calibration engine for bike selection to dynamically balance usage. We develop an ID swapping based evaluation methodology and measure the efficiency of eShare with data from three systems including the world's largest bikeshare system with 84,000 bikes and 3,300 stations. Our results show that eShare not only fully utilizes shared bikes but also improves service quality. Shuai Wang 0008, Tian He 0001, Desheng Zhang 0002, Yunhuai Liu, Sang Hyuk Son |
WWW | 1 |
| 2015 | EveryoneCounts: Data-driven digital advertising with uncertain demand model in metro networksabstractNowadays most metro advertising systems schedule advertising slots on digital advertising screens to achieve the maximum exposure to passengers by exploring passenger demand models. However, our empirical results show that these passenger demand models experience uncertainty at fine temporal granularity (e.g., per min). As a result, for fine-grained advertisements (shorter than one minute), a scheduling based on these demand models cannot achieve the maximum advertisement exposure. To address this issue, we propose an online advertising approach, called EveryoneCounts, based on an uncertain passenger demand model. It combines coarse-grained statistical demand modeling and fine-grained Bayesian demand modeling by leveraging realtime card-swiping records along with both passenger mobility patterns and travel periods within metro systems. Based on this uncertain demand model, it schedules advertising time online based on robust receding horizon control to maximize the advertisement exposure. We evaluate the proposed approach based on an one-month sample from our 530 GB real-world metro fare dataset with 16 million cards. The results show that our approach provides a 61.5% lower traffic prediction error and 20% improvement on advertising efficiency on average. Desheng Zhang 0002, Ruobing Jiang, Shuai Wang 0008, Yanmin Zhu 0006, Bo Yang 0006, Jian Cao 0001, Fan Zhang 0019, Tian He 0001 |
IEEE BigData | 3 |