Machine learning methods have been increasingly applied to solve Vehicle Routing Problems (VRPs). A high-efficiency approach is to learn solution construction using deep neural networks. However, their tendency toward premature convergence is a critical barrier, severely hindering generalization across diverse distributions and scales. To overcome this, we introduce Elite-Pattern Reinforcement (EPR), a novel strategy designed to create a synergy between the diverse, exploratory nature of reinforcement learning and the high-quality, structured knowledge from classical heuristics. The strategy guides the learning process by reinforcing structural patterns from elite solutions, employing an elite-guided score modulation to integrate this external knowledge. The inherent symmetry of path patterns is also exploited to augment the structural information. This steers the policy away from premature convergence by enabling it to distinguish and favour elite path patterns over inferior ones. Integrating our strategy with four construction methods yields substantial performance improvements on the CVRPLIB and TSPLIB benchmarks. Furthermore, our approach outperforms state-of-the-art learning-based methods, demonstrating superior generalization across diverse distributions and scales.