diningIn recommender systems, online A/B testing is a crucial method for evaluating the performance of different models. However, conducting online A/B testing often presents significant challenges, including substantial economic costs, user experience degradation, and considerable time requirements. With the Large Language Models' powerful capacity, LLM-based agent shows great potential to replace traditional online A/B testing. Nonetheless, current agents fail to simulate the perception process and interaction patterns, due to the lack of real environments and visual perception capability. To address these challenges, we introduce a multi-modal user agent for A/B testing (A/B Agent). Specifically, we construct a recommendation sandbox environment for A/B testing, enabling multimodal and multi-page interactions that align with real user behavior on online platforms. The designed agent leverages multimodal information perception, fine-grained user preferences, and integrates profiles, action memory retrieval, and a fatigue system to simulate complex human decision-making. We validated the potential of the agent as an alternative to traditional A/B testing from three perspectives: model, data, and features. Furthermore, we found that the data generated by A/B Agent can effectively enhance the capabilities of recommendation models. Our code is publicly available at https://github.com/Applied-Machine-Learning-Lab/ABAgent. © 2026 Owner/Author.

Personalization is becoming a core capability of modern AI systems. It enables systems to adapt their responses and behaviors according to individual users' preferences, contexts, and goals. Recent research has focused on Retrieval-Augmented Generation (RAG) and its development toward more advanced agent-based frameworks to improve user satisfaction in personalized settings. In this tutorial, we provide a systematic overview of how personalization can be incorporated into the three main stages of RAG: pre-retrieval, retrieval, and generation. We then extend the discussion to personalized LLM-based agents, which build on RAG by adding agent capabilities such as user understanding, personalized planning and execution, and adaptive response generation. For both RAG-based and agent-based approaches, we present clear definitions, review recent research, and summarize commonly used datasets and evaluation metrics. We also discuss key challenges, current limitations, and potential future research directions. An updated list of related papers and resources is available at our GitHub repository. https://github.com/Applied-Machine-Learning-Lab/Awesome-Personalized-RAG-Agent. Further updates for this tutorial will be uploaded on the homepage. https://applied-machine-learning-lab.github.io/SIGIR2026_PRAG_Tutorial.

Deep Research agents driven by LLMs have automated the scholarly discovery pipeline, from planning and query formulation to iterative web exploration. Yet they remain constrained by a static, ''one-size-fits-all'' retrieval paradigm. Current systems fail to adaptively adjust the depth and breadth of exploration based on the user's existing expertise or latent interests, frequently resulting in reports that are either redundant for experts or overly dense for novices. To address this, we introduce Personalized Deep Research (PDR), a framework that integrates dynamic user context into the core retrieval-reasoning loop. Rather than treating personalization as a post-hoc formatting step, PDR unifies user profile modeling with iterative query development, dual-stage (private/public) retrieval, and context-aware synthesis. This allows the system to autonomously align research sub-goals with user intent and optimize the stopping criteria for evidence collection. To facilitate benchmarking, we release the PDR Dataset, covering four realistic user tasks, and propose a hybrid evaluation framework combining lexical metrics with LLM-based judgments to assess factual accuracy and personalization alignment. Experimental results against commercial baselines demonstrate that PDR significantly improves retrieval utility and report relevance, effectively bridging the gap between generic information retrieval and personalized knowledge acquisition. The resource is available to the public at~ https://github.com/Applied-Machine-Learning-Lab/SIGIR2026_PDR.

Transformer structures have been widely used in sequential recommender systems (SRS). However, as user interaction histories increase, computational time and memory requirements also grow. This is mainly caused by the standard attention mechanism. Although there exist many methods employing efficient attention and SSM-based models, these approaches struggle to effectively model long sequences and may exhibit unstable performance on short sequences. To address these challenges, we design a sparse attention mechanism, BlossomRec, which models both long-term and short-term user interests through attention computation to achieve stable performance across sequences of varying lengths. Specifically, we categorize user interests in recommendation systems into long-term and short-term interests, and compute them using two distinct sparse attention patterns, with the results combined through a learnable gated output. Theoretically, it significantly reduces the number of interactions participating in attention computation. Extensive experiments on four public datasets demonstrate that BlossomRec, when integrated with state-of-the-art Transformer-based models, achieves comparable or even superior performance while significantly reducing memory usage, providing strong evidence of BlossomRec's efficiency and effectiveness. The code is available at https://github.com/Applied-Machine-Learning-Lab/WWW2026_BlossomRec.

Deep search agents, which autonomously iterate through multi-turn web-based reasoning, represent a promising paradigm for complex information-seeking tasks. However, current agents suffer from critical inefficiency: they conduct excessive searches as they cannot accurately judge when to stop searching and start answering. This stems from outcome-centric training that prioritize final results over the search process itself. We identify the root cause as misaligned decision boundaries, the threshold determining when accumulated information suffices to answer. This causes over-search (redundant searching despite sufficient knowledge) and under-search (premature termination yielding incorrect answers). To address these errors, we propose a comprehensive framework comprising two key components. First, we introduce causal intervention-based diagnosis that identifies boundary errors by comparing factual and counterfactual trajectories at each decision point. Second, we develop Decision Boundary Alignment for Deep Search agents (DAS), which constructs preference datasets from causal feedback and aligns policies via preference optimization. Experiments on public datasets demonstrate that decision boundary errors are pervasive across state-of-the-art agents. Our DAS method effectively calibrates these boundaries, mitigating both over-search and under-search to achieve substantial gains in accuracy and efficiency. Our code and data are publicly available at: https://github.com/Applied-Machine-Learning-Lab/WWW2026-DAS. © 2026 Owner/Author.

Personalization has become an essential capability in modern AI systems, enabling customized interactions that align with individual user preferences, contexts, and goals. Recent research has increasingly concentrated on Retrieval-Augmented Generation (RAG) frameworks and their evolution into more advanced agent-based architectures within personalized settings to enhance user satisfaction. Building on this foundation, this survey systematically examines personalization across the three core stages of RAG: pre-retrieval, retrieval, and generation. Beyond RAG, we further extend its capabilities into the realm of Personalized LLM-based Agents, which enhance traditional RAG systems with agentic functionalities, including user understanding, personalized planning and execution, and dynamic generation. For both personalization in RAG and agent-based personalization, we provide formal definitions, conduct a comprehensive review of recent literature, and summarize key datasets and evaluation metrics. Additionally, we discuss fundamental challenges, limitations, and promising research directions in this evolving field. Relevant papers and resources are continuously updated at the Github Repo ( https://github.com/Applied-Machine-Learning-Lab/Awesome-Personalized-RAG-Agent ).

Multi-Scenario Recommendation (MSR) tasks, referring to building a unified model to enhance performance across all recommendation scenarios, have recently gained considerable attention. However, current research in MSR faces two significant challenges that hinder the field's development: the absence of uniform procedures for multi-scenario dataset processing, thus hindering fair comparisons, and most models being closed-source, which complicates comparisons with current SOTA models. Consequently, we introduce our benchmark, Scenario-Wise Rec, which comprises six public datasets and twelve baseline models, along with a training and evaluation pipeline. We further validate Scenario-Wise Rec on an industrial advertising dataset, underscoring its robustness. We hope the benchmark will give researchers clear insights into prior work, enabling them to develop novel models and thereby fostering a collaborative research ecosystem in MSR. Our source code is publicly available (https://github.com/Applied-Machine-Learning-Lab/Scenario-Wise-Rec).

Feature selection is crucial in recommender systems for improving model efficiency and predictive performance. Conventional approaches typically employ surrogate models-such as decision trees or neural networks-to estimate feature importance. However, their effectiveness is inherently constrained, as these models may struggle under suboptimal training conditions, including feature collinearity, high-dimensional sparsity, and insufficient data. In this paper, we propose SELF, a SurrogatE-Light Feature selection method for deep recommender systems. SELF integrates semantic reasoning from Large Language Models (LLMs) with task-specific learning from surrogate models, enabling an automated and lightweight feature selection process. Specifically, LLMs first produce a semantically informed ranking of feature importance, which is subsequently refined by a surrogate model, effectively integrating general world knowledge with task-specific learning. Comprehensive experiments on three public datasets from real-world recommender platforms validate the effectiveness of SELF. To facilitate reproducibility, our code is publicly available.

Search engines are crucial as they provide an efficient and easy way to access vast amounts of information on the Internet for diverse information needs. User queries, even with a specific need, can differ significantly. Prior research has explored the resilience of ranking models against typical query variations like paraphrasing, misspellings, and order changes. Yet, these works overlook how diverse demographics uniquely formulate identical queries. For instance, older individuals tend to construct queries more naturally and in varied order compared to other groups. This demographic diversity necessitates enhancing the adaptability of ranking models to diverse query formulations. To this end, in this article, we propose a framework that integrates a novel rewriting pipeline that rewrites queries from various demographic perspectives and a novel framework to enhance ranking robustness. To be specific, we use Chain of Thought (CoT) technology to utilize Large Language Models (LLMs) as agents to emulate various demographic profiles, then use them for efficient query rewriting, and we innovate a Robust Multi-gate Mixture-of-Experts (R-MMoE) architecture coupled with a hybrid loss function, collectively strengthening the ranking models’ robustness. Our extensive experiments on both public and industrial datasets assesses the efficacy of our query rewriting approach and the enhanced accuracy and robustness of the ranking model. The findings highlight the sophistication and effectiveness of our proposed model. We release our code implementation publicly ( https://github.com/Applied-Machine-Learning-Lab/ROBR ).

Click-Through Rate (CTR) prediction is a fundamental technique in recommendation and advertising systems. Recent studies have shown that implementing multi-scenario recommendations contributes to strengthening information sharing and improving overall performance. However, existing multi-scenario models only consider coarse-grained explicit scenario modeling that depends on pre-defined scenario identification from manual prior rules, which is biased and sub-optimal. To address these limitations, we propose a Scenario-Aware Hierarchical Dynamic Network for Multi-Scenario Recommendations (HierRec), which perceives implicit patterns adaptively, and conducts explicit and implicit scenario modeling jointly. In particular, HierRec designs a basic scenario-oriented module based on the dynamic weight to capture scenario-specific representations. Then the hierarchical explicit and implicit scenario-aware modules are proposed to model hybrid-grained scenario information, where the multi-head implicit modeling design contributes to perceiving distinctive patterns from different perspectives. Our experiments on two public datasets and real-world industrial applications on a mainstream online advertising platform demonstrate that HierRec outperforms existing models significantly. The implementation code is available for reproducibility.

Multi-Domain Recommendation (MDR) has gained significant attention in recent years, which leverages data from multiple domains to enhance their performance concurrently. However, current MDR models are confronted with two limitations. Firstly, the majority of these models adopt an approach that explicitly shares parameters between domains, leading to mutual interference among them. Secondly, due to the distribution differences among domains, the utilization of static parameters in existing methods limits their flexibility to adapt to diverse domains. To address these challenges, we propose a novel model HAMUR. Specifically, HAMUR consists of two components: (1). Domain-specific adapter, designed as a pluggable module that can be seamlessly integrated into various existing multi-domain backbone models, and (2). Domain-shared hyper-network, which implicitly captures shared information among domains and dynamically generates the parameters for the adapter. We conduct extensive experiments on two public datasets using various backbone networks. The experimental results validate the effectiveness and scalability of the proposed model.