Shengyu Zhang 0001

dblp:47/3459-1 · DBLP profile ↗
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24ranked-venue papers in the field
7as first author
23since 2021 · last 2026
0000-0002-0030-8289ORCID · conflict

Domains — venue-derived; a paper can count in several

Information Retrieval & Web Search · 15 (5 first)Data Mining & Knowledge Discovery · 7 (1 first)Database Systems & Data Management · 2 (1 first)
YearPublicationVenuePosition
2026 Towards Meta-Cognitive Knowledge Editing for Multimodal LLMs
abstract
Knowledge editing enables multimodal large language models (MLLMs) to efficiently update outdated or incorrect information. However, existing benchmarks primarily emphasize cognitive-level modifications while lacking a focus on deeper meta-cognitive processes. To bridge this gap, we introduce CogEdit, a novel benchmark designed to evaluate MLLMs' meta-cognitive knowledge editing abilities across three levels: (1) Counterfactual-Driven Editing, assessing self-awareness of knowledge correctness changes; (2) Boundary Constraint Editing, ensuring appropriate generalization without unintended interference; and (3) Noise-Robust Editing, promoting reflective evaluation of uncertain information. To advance meta-cognitive editing, we propose MIND (Meta-cognitive INtegrated Dynamic Knowledge Editing), a framework that constructs a meta-knowledge memory for self-awareness, employs game-theoretic interactions to monitor knowledge activation, and incorporates label refinement for noise-robust updates. Extensive experiments show that MIND significantly outperforms existing cognitive editing approaches, achieving strong performance on both traditional and meta-cognitive knowledge editing benchmarks.
Zhaoyu Fan 0002, Kaihang Pan, Mingze Zhou, Bosheng Qin, Juncheng Li 0006, Shengyu Zhang 0001, Wenqiao Zhang, Siliang Tang, Fei Wu 0001, Yueting Zhuang
WWW6
2026 ThinkRec: Thinking-based recommendation via LLM
abstract
Recent advances in large language models (LLMs) have enabled more semantic-aware recommendations through natural language generation. Existing LLM for recommendation (LLM4Rec) methods mostly operate in a System 1-like manner, relying on superficial features to match similar items based on click history, rather than reasoning through deeper behavioral logic. This often leads to superficial and erroneous recommendations. Motivated by this, we propose ThinkRec, a thinking-based framework that shifts LLM4Rec from System 1 to System 2 (rational system). Technically, ThinkRec introduces a thinking activation mechanism that augments item metadata with keyword summarization and injects synthetic reasoning traces, guiding the model to form interpretable reasoning chains that consist of analyzing interaction histories, identifying user preferences, and making decisions based on target items. On top of this, we propose an instance-wise expert fusion mechanism to reduce the reasoning difficulty. By dynamically assigning weights to expert models based on users' latent features, ThinkRec adapts its reasoning path to individual users, thereby enhancing precision and personalization. Extensive experiments on real-world datasets demonstrate that ThinkRec significantly improves the accuracy and interpretability of recommendations. Our implementations are available at https://github.com/Yu-Qi-hang/ThinkRec.
Qihang Yu, Kairui Fu, Zheqi Lv, Shengyu Zhang 0001, Xinhui Wu, Chen Lin 0001, Bo Zheng 0007, Fei Wu 0001
WWW4
2026 RASTP: Representation-Aware Semantic Token Pruning for Generative Recommendation with Semantic Identifiers
Tianyu Zhan, Kairui Fu, Zheqi Lv, Shengyu Zhang 0001
WWW4
2025 Forward Once for All: Structural Parameterized Adaptation for Efficient Cloud-coordinated On-device Recommendation
abstract
In cloud-centric recommender system, regular data exchanges between user devices and cloud could potentially elevate bandwidth demands and privacy risks. On-device recommendation emerges as a viable solution by performing reranking locally to alleviate these concerns. Existing methods primarily focus on developing local adaptive parameters, while potentially neglecting the critical role of tailor-made model architecture. Insights from broader research domains suggest that varying data distributions might favor distinct architectures for better fitting. In addition, imposing a uniform model structure across heterogeneous devices may result in risking inefficacy on less capable devices or sub-optimal performance on those with sufficient capabilities. In response to these gaps, our paper introduces Forward-OFA, a novel approach for the dynamic construction of device-specific networks (both structure and parameters). Forward-OFA employs a structure controller to selectively determine whether each block needs to be assembled for each device. However, during the training of the structure controller, these assembled heterogeneous structures are jointly optimized, where the co-adaption among blocks might encounter gradient conflicts. To mitigate this, Forward-OFA is designed to establish a structure-guided mapping of real-time behaviors to individual parameters of assembled networks. Structure-related parameters and parallel components within the mapper prevent each part from receiving heterogeneous gradients from others, thus bypassing the gradient conflicts for coupled optimization. Besides, direct mapping enables Forward-OFA to achieve adaptation through only one forward pass, allowing for swift adaptation to changing interests and eliminating the requirement for on-device backpropagation. Further sophisticated design protects user privacy and makes the consumption of additional modules on device negligible. Experiments on real-world datasets demonstrate the effectiveness and efficiency of Forward-OFA.
Kairui Fu, Zheqi Lv, Shengyu Zhang 0001, Fan Wu 0006, Kun Kuang 0001
KDD (1)3
2025 Collaboration of Large Language Models and Small Recommendation Models for Device-Cloud Recommendation
abstract
Large Language Models (LLMs) for Recommendation (LLM4Rec) is a promising research direction that has demonstrated exceptional performance in this field. However, its inability to capture real-time user preferences greatly limits the practical application of LLM4Rec because (i) LLMs are costly to train and infer frequently, and (ii) LLMs struggle to access real-time data (its large number of parameters poses an obstacle to deployment on devices). Fortunately, small recommendation models (SRMs) can effectively supplement these shortcomings of LLM4Rec diagrams by consuming minimal resources for frequent training and inference, and by conveniently accessing real-time data on devices.
Zheqi Lv, Tianyu Zhan, Wenjie Wang 0007, Xinyu Lin 0001, Shengyu Zhang 0001, Wenqiao Zhang, Jiwei Li 0001, Kun Kuang 0001, Fei Wu 0001
KDD (1)5
2025 Cuff-KT: Tackling Learners' Real-time Learning Pattern Adjustment via Tuning-Free Knowledge State Guided Model Updating
abstract
Knowledge Tracing (KT) is a core component of Intelligent Tutoring Systems, modeling learners' knowledge state to predict future performance and provide personalized learning support. Traditional KT models assume that learners' learning abilities remain relatively stable over short periods or change in predictable ways based on prior performance. However, in reality, learners' abilities change irregularly due to factors like cognitive fatigue, motivation, and external stress--a task introduced, which we refer to as Real-time Learning Pattern Adjustment (RLPA). Existing KT models, when faced with RLPA, lack sufficient adaptability, because they fail to timely account for the dynamic nature of different learners' evolving learning patterns. Current strategies for enhancing adaptability rely on retraining, which leads to significant overfitting and high time overhead issues. To address this, we propose Cuff-KT, comprising a controller and a generator. The controller assigns value scores to learners, while the generator generates personalized parameters for selected learners. Cuff-KT controllably adapts to data changes fast and flexibly without fine-tuning. Experiments on five datasets from different subjects demonstrate that Cuff-KT significantly improves the performance of five KT models with different structures under intra- and inter-learner shifts, with an average relative increase in AUC of 10% and 4%, respectively, at a negligible time cost, effectively tackling RLPA task. Our code and datasets are fully available at https://github.com/zyy-2001/Cuff-KT.
Yiyun Zhou, Zheqi Lv, Shengyu Zhang 0001, Jingyuan Chen 0003
KDD (2)3
2025 CEFSW'25: The 2nd Collaboration and Evolution of Foundation and Specialized Models Workshop
abstract
Foundation models (FMs), known for their broad cognitive capabilities but often constrained to cloud deployment, and specialized models (SMs), characterized by their lightweight, goal-oriented nature suitable for devices, offer complementary strengths. Traditional cloud-centric paradigms face limitations in real-time performance, personalization, cost, and privacy, highlighting the need for innovative approaches that leverage device-level capabilities. This workshop served as a platform to discuss the rapid advancements and emerging research directions in FM-SM collaboration and co-evolution. Key focus areas included: (i) novel collaborative frameworks bridging cloud FMs and device SMs, (ii) mechanisms for model evolution, knowledge transfer, aggregation, and generation, (iii) integration of multimodal perspectives, particularly for multimedia retrieval tasks relevant to ICMR, (iv) strategies for enhancing robustness, interpretability, and fairness, and (v) the development of new benchmarks and resources. Featuring keynote presentations and peer-reviewed papers on topics ranging from multimodal understanding and reasoning to efficient on-device fine-tuning and mobile agents, the workshop fostered interdisciplinary dialogue.
Shengyu Zhang 0001, Fan Yao 0002, Chaoyue Niu, Hongxia Yang, Fan Wu 0006, Fei Wu 0001
ICMR1
2025 Disentangled Knowledge Tracing for Alleviating Cognitive Bias
abstract
In the realm of Intelligent Tutoring System (ITS), the accurate assessment of students' knowledge states through Knowledge Tracing (KT) is crucial for personalized learning. However, due to data bias, i.e., the unbalanced distribution of question groups ( e.g., concepts), conventional KT models are plagued by cognitive bias, which tends to result in cognitive underload for overperformers and cognitive overload for underperformers. More seriously, this bias is amplified with the exercise recommendations by ITS. After delving into the causal relations in the KT models, we identify the main cause as the confounder effect of students' historical correct rate distribution over question groups on the student representation and prediction score. Towards this end, we propose a Disentangled Knowledge Tracing (DisKT) model, which separately models students' familiar and unfamiliar abilities based on causal effects and eliminates the impact of the confounder in student representation within the model. Additionally, to shield the contradictory psychology ( e.g., guessing and mistaking) in the students' biased data, DisKT introduces a contradiction attention mechanism. Furthermore, DisKT enhances the interpretability of the model predictions by integrating a variant of Item Response Theory. Experimental results on 11 benchmarks and 3 synthesized datasets with different bias strengths demonstrate that DisKT significantly alleviates cognitive bias and outperforms 16 baselines in evaluation accuracy.
Yiyun Zhou, Zheqi Lv, Shengyu Zhang 0001, Jingyuan Chen 0003
WWW3
2024 DIET: Customized Slimming for Incompatible Networks in Sequential Recommendation
abstract
Due to the continuously improving capabilities of mobile edges, recommender systems start to deploy models on edges to alleviate network congestion caused by frequent mobile requests. Several studies have leveraged the proximity of edge-side to real-time data, fine-tuning them to create edge-specific models. Despite their significant progress, these methods require substantial on-edge computational resources and frequent network transfers to keep the model up to date. The former may disrupt other processes on the edge to acquire computational resources, while the latter consumes network bandwidth, leading to a decrease in user satisfaction. In response to these challenges, we propose a customizeD slImming framework for incompatiblE neTworks(DIET). DIET deploys the same generic backbone (potentially incompatible for a specific edge) to all devices. To minimize frequent bandwidth usage and storage consumption in personalization, DIET tailors specific subnets for each edge based on its past interactions, learning to generate slimming subnets(diets) within incompatible networks for efficient transfer. It also takes the inter-layer relationships into account, empirically reducing inference time while obtaining more suitable diets. We further explore the repeated modules within networks and propose a more storage-efficient framework, DIETING, which utilizes a single layer of parameters to represent the entire network, achieving comparably excellent performance. The experiments across four state-of-the-art datasets and two widely used models demonstrate the superior accuracy in recommendation and efficiency in transmission and storage of our framework.
Kairui Fu, Shengyu Zhang 0001, Zheqi Lv, Jingyuan Chen 0003, Jiwei Li 0001
KDD2
2024 Intelligent Model Update Strategy for Sequential Recommendation
abstract
Modern online platforms are increasingly employing recommendation systems to address information overload and improve user engagement. There is an evolving paradigm in this research field that recommendation network learning occurs both on the cloud and on edges with knowledge transfer in between (i.e., edge-cloud collaboration). Recent works push this filed further by enabling edge-specific context-aware adaptivity, where model parameters are updated in real-time based on incoming on-edge data. However, we argue that frequent data exchanges between the cloud and edges often lead to inefficiency and waste of communication/computation resources, as considerable parameter updates might be redundant. To investigate this problem, we introduce Intelligent Edge-Cloud Parameter Request Model (IntellectReq). IntellectReq is designed to operate on edge, evaluating the cost-benefit landscape of parameter requests with minimal computation and communication overhead. We formulate this as a novel learning task, aimed at the detection of out-of-distribution data, thereby fine-tuning adaptive communication strategies. Further, we employ statistical mapping techniques to convert real-time user behavior into a normal distribution, thereby employing multi-sample outputs to quantify the model's uncertainty and thus its generalization capabilities. Rigorous empirical validation on four widely-adopted benchmarks evaluates our approach, evidencing a marked improvement in the efficiency and generalizability of edge-cloud collaborative and dynamic recommendation systems.
Zheqi Lv, Wenqiao Zhang, Zhengyu Chen 0001, Shengyu Zhang 0001, Kun Kuang 0001
WWW4
2024 Causal Distillation for Alleviating Performance Heterogeneity in Recommender Systems
abstract
Recommendation performance usually exhibits a long-tail distribution over users — a small portion of head users enjoy much more accurate recommendation services than the others. We reveal two sources of this performance heterogeneity problem: the uneven distribution of historical interactions (a natural source); and the biased training of recommender models (a model source). As addressing this problem cannot sacrifice the overall performance, a wise choice is to eliminate the model bias while maintaining the natural heterogeneity. The key to debiased training lies in eliminating the effect of confounders that influence both the user's historical behaviors and the next behavior. The emerging causal recommendation methods achieve this by modeling the causal effect between user behaviors, however potentially neglect unobserved confounders (e.g., friend suggestions) that are hard to measure in practice. To address unobserved confounders, we resort to the front-door adjustment (FDA) in causal theory and propose a causal multi-teacher distillation framework (CausalD). FDA requires proper mediators in order to estimate the causal effects of historical behaviors on the next behavior. To achieve this, we equip CausalD with multiple heterogeneous recommendation models to model the mediator distribution. Then, the causal effect estimated by FDA is the expectation of recommendation prediction over the mediator distribution and the prior distribution of historical behaviors, which is technically achieved by multi-teacher ensemble. To pursue efficient inference, CausalD further distills multiple teachers into one student model to directly infer the causal effect for making recommendations. We instantiate CausalD on two representative models, DeepFM and DIN, and conduct extensive experiments on three real-world datasets, which validate the superiority of CausalD over state-of-the-art methods. Through in-depth analysis, we find that CausalD largely improves the performance of tail users, reduces the performance heterogeneity, and enhances the overall performance.
Shengyu Zhang 0001, Ziqi Jiang, Jiangchao Yao, Fuli Feng, Kun Kuang 0001, Zhou Zhao 0001, Hongxia Yang, Tat-Seng Chua, Fei Wu 0001
IEEE Trans. Knowl. Data Eng.1
2024 SLED: Structure Learning based Denoising for Recommendation
abstract
In recommender systems, click behaviors play a fundamental role in mining users’ interests and training models (clicked items as positive samples). Such signals are implicit feedback and are arguably less representative of users’ inherent interests. Most existing works denoise implicit feedback by introducing external signals, such as gaze, dwell time, and “like” behaviors. However, such explicit feedback is not always routinely available, or might be problematic to collect on a large scale. In this paper, we identify that an interaction’s related structural patterns in its neighborhood graph are potentially correlated with some outcome of implicit feedback (i.e., users’ ratings after consuming items), analogous to findings in other domains such as social networks. Inspired by this finding, we propose a novel Structure LEarning based Denoising (SLED) framework for denoising recommendation without explicit signals, which consists of two phases: center-aware graph structure learning and denoised recommendation . Phase 1 pre-trains a structural encoder in a self-supervised manner and learns to capture an interaction’s related structural patterns in its neighborhood graph. Phase 2 transfers the structure encoder to downstream recommendation datasets, which helps to down-weight the effect of noisy interactions on user interest modeling and loss calculation. We collect a relatively noisy industrial dataset across several days during a period of product promotion festival. Extensive experiments on this dataset and multiple public datasets demonstrate that the proposed SLED framework can significantly improve the recommendation quality over various base recommendation models.
Shengyu Zhang 0001, Tan Jiang, Kun Kuang 0001, Fuli Feng, Zhou Zhao 0001, Jianke Zhu, Hongxia Yang, Tat-Seng Chua, Fei Wu 0001
ACM Trans. Inf. Syst.1
2024 Transferring Causal Mechanism over Meta-representations for Target-Unknown Cross-domain Recommendation
abstract
Tackling the pervasive issue of data sparsity in recommender systems, we present an insightful investigation into the burgeoning area of non-overlapping cross-domain recommendation, a technique that facilitates the transfer of interaction knowledge across domains without necessitating inter-domain user/item correspondence. Existing approaches have predominantly depended on auxiliary information, such as user reviews and item tags, to establish inter-domain connectivity, but these resources may become inaccessible due to privacy and commercial constraints. To address these limitations, our study introduces an in-depth exploration of Target-unknown Cross-domain Recommendation (CDR), which contends with the distinct challenge of lacking target domain information during the training phase in the source domain. We illustrate two critical obstacles inherent to Target-unknown CDR: the lack of an inter-domain bridge due to insufficient user/item correspondence or side information and the potential pitfalls of source-domain training biases when confronting distribution shifts across domains. To surmount these obstacles, we propose the CMCDR framework, a novel approach that leverages causal mechanisms extracted from meta-user/item representations. The CMCDR framework employs a vector-quantized encoder–decoder architecture, enabling the disentanglement of user/item characteristics. We posit that domain-transferable knowledge is more readily discernible from user/item characteristics, i.e., the meta-representations, rather than raw users and items. Capitalizing on these meta-representations, our CMCDR framework adeptly incorporates an attention-driven predictor that approximates the front-door adjustment method grounded in causal theory. This cutting-edge strategy effectively mitigates source-domain training biases and enhances generalization capabilities against distribution shifts. Extensive experiments demonstrate the empirical effectiveness and the rationality of CMCDR for target-unknown cross-domain recommendation.
Shengyu Zhang 0001, Qiaowei Miao, Ping Nie, Mengze Li 0001, Zhengyu Chen 0001, Fuli Feng, Kun Kuang 0001, Fei Wu 0001
ACM Trans. Inf. Syst.1
2023 DisCover: Disentangled Music Representation Learning for Cover Song Identification
abstract
In the field of music information retrieval (MIR), cover song identification (CSI) is a challenging task that aims to identify cover versions of a query song from a massive collection. Existing works still suffer from high intra-song variances and inter-song correlations, due to the entangled nature of version-specific and version-invariant factors in their modeling. In this work, we set the goal of disentangling version-specific and version-invariant factors, which could make it easier for the model to learn invariant music representations for unseen query songs. We analyze the CSI task in a disentanglement view with the causal graph technique, and identify the intra-version and inter-version effects biasing the invariant learning. To block these effects, we propose the disentangled music representation learning framework (DisCover) for CSI. DisCover consists of two critical components: (1) Knowledge-guided Disentanglement Module (KDM) and (2) Gradient-based Adversarial Disentanglement Module (GADM), which block intra-version and inter-version biased effects, respectively. KDM minimizes the mutual information between the learned representations and version-variant factors that are identified with prior domain knowledge. GADM identifies version-variant factors by simulating the representation transitions between intra-song versions, and exploits adversarial distillation for effect blocking. Extensive comparisons with best-performing methods and in-depth analysis demonstrate the effectiveness of DisCover and the and necessity of disentanglement for CSI.
Jiahao Xun, Shengyu Zhang 0001, Yanting Yang, Jieming Zhu, Liqun Deng, Zhou Zhao 0001, Zhenhua Dong, Ruiqi Li 0002, Fei Wu 0001
SIGIR2
2023 DUET: A Tuning-Free Device-Cloud Collaborative Parameters Generation Framework for Efficient Device Model Generalization
abstract
Device Model Generalization (DMG) is a practical yet under-investigated research topic for on-device machine learning applications. It aims to improve the generalization ability of pre-trained models when deployed on resource-constrained devices, such as improving the performance of pre-trained cloud models on smart mobiles. While quite a lot of works have investigated the data distribution shift across clouds and devices, most of them focus on model fine-tuning on personalized data for individual devices to facilitate DMG. Despite their promising, these approaches require on-device re-training, which is practically infeasible due to the overfitting problem and high time delay when performing gradient calculation on real-time data. In this paper, we argue that the computational cost brought by fine-tuning can be rather unnecessary. We consequently present a novel perspective to improving DMG without increasing computational cost, i.e., device-specific parameter generation which directly maps data distribution to parameters. Specifically, we propose an efficient Device-cloUd collaborative parametErs generaTion framework (DUET). DUET is deployed on a powerful cloud server that only requires the low cost of forwarding propagation and low time delay of data transmission between the device and the cloud. By doing so, DUET can rehearse the device-specific model weight realizations conditioned on the personalized real-time data for an individual device. Importantly, our DUET elegantly connects the cloud and device as a “duet” collaboration, frees the DMG from fine-tuning, and enables a faster and more accurate DMG paradigm. We conduct an extensive experimental study of DUET on three public datasets, and the experimental results confirm our framework’s effectiveness and generalisability for different DMG tasks.
Zheqi Lv, Wenqiao Zhang, Shengyu Zhang 0001, Kun Kuang 0001, Feng Wang 0072, Zhengyu Chen 0001, Tao Shen 0002, Hongxia Yang, Beng Chin Ooi, Fei Wu 0001
WWW3
2023 Edge-Cloud Polarization and Collaboration: A Comprehensive Survey for AI
abstract
Influenced by the great success of deep learning via cloud computing and the rapid development of edge chips, research in artificial intelligence (AI) has shifted to both of the computing paradigms, i.e., cloud computing and edge computing. In recent years, we have witnessed significant progress in developing more advanced AI models on cloud servers that surpass traditional deep learning models owing to model innovations (e.g., Transformers, Pretrained families), explosion of training data and soaring computing capabilities. However, edge computing, especially edge and cloud collaborative computing, are still in its infancy to announce their success due to the resource-constrained IoT scenarios with very limited algorithms deployed. In this survey, we conduct a systematic review for both cloud and edge AI. Specifically, we are the first to set up the collaborative learning mechanism for cloud and edge modeling with a thorough review of the architectures that enable such mechanism. We also discuss potentials and practical experiences of some on-going advanced edge AI topics including pretraining models, graph neural networks and reinforcement learning. Finally, we discuss the promising directions and challenges in this field.
Jiangchao Yao, Shengyu Zhang 0001, Feng Wang 0072, Jianwei Zhang 0012, Yunfei Chu, Luo Ji, Kunyang Jia, Tao Shen 0002, Anpeng Wu, Fengda Zhang, Kun Kuang 0001, Chao Wu 0001, Fei Wu 0001, Jingren Zhou 0001, Hongxia Yang
IEEE Trans. Knowl. Data Eng.2
2022 MIC: Model-agnostic Integrated Cross-channel Recommender
abstract
Semantically connecting users and items is a fundamental problem for the matching stage of an industrial recommender system. Recent advances in this topic are based on multi-channel retrieval to efficiently measure users' interest on items from the massive candidate pool. However, existing studies are primarily built upon pre-defined retrieval channels, including User-CF (U2U), Item-CF (I2I), and Embedding-based Retrieval (U2I), thus access to the limited correlation between users and items which solely entail from partial information of latent interactions. In this paper, we propose a model-agnostic integrated cross-channel (MIC) approach for the large-scale recommendation, which maximally leverages the inherent multi-channel mutual information to enhance the matching performance. Specifically, MIC robustly models correlation within user-item, user-user, and item-item from latent interactions in a universal schema. For each channel, MIC naturally aligns pairs with semantic similarity and distinguishes them otherwise with more uniform anisotropic representation space. While state-of-the-art methods require specific architectural design, MIC intuitively considers them as a whole by enabling the complete information flow among users and items. Thus MIC can be easily plugged into other retrieval recommender systems. Extensive experiments show that our MIC helps several state-of-the-art models boost their performance on four real-world benchmarks. The satisfactory deployment of the proposed MIC on industrial online services empirically proves its scalability and flexibility.
Ping Nie, Shengyu Zhang 0001, Ruobing Xie, William Yang Wang
CIKM3
2022 Intelligent Request Strategy Design in Recommender System
abstract
Waterfall Recommender System (RS), a popular form of RS in mobile applications, is a stream of recommended items consisting of successive pages that can be browsed by scrolling. In waterfall RS, when a user finishes browsing a page, the edge (e.g., mobile phones) would send a request to the cloud server to get a new page of recommendations, known as the paging request mechanism. RSs typically put a large number of items into one page to reduce excessive resource consumption from numerous paging requests, which, however, would diminish the RSs' ability to timely renew the recommendations according to users' real-time interest and lead to a poor user experience. Intuitively, inserting additional requests inside pages to update the recommendations with a higher frequency can alleviate the problem. However, previous attempts, including only non-adaptive strategies (e.g., insert requests uniformly), would eventually lead to resource overconsumption. To this end, we envision a new learning task of edge intelligence named Intelligent Request Strategy Design (IRSD). It aims to improve the effectiveness of waterfall RSs by determining the appropriate occasions of request insertion based on users' real-time intention. Moreover, we propose a new paradigm of adaptive request insertion strategy named Uplift-based On-edge Smart Request Framework (AdaRequest). AdaRequest 1) captures the dynamic change of users' intentions by matching their real-time behaviors with their historical interests based on attention-based neural networks. 2) estimates the counterfactual uplift of user purchase brought by an inserted request based on causal inference. 3) determines the final request insertion strategy by maximizing the utility function under online resource constraints. We conduct extensive experiments on both offline dataset and online A/B test to verify the effectiveness of AdaRequest. Remarkably, AdaRequest has been deployed on the Waterfall RS of Taobao and brought over 3% lift on Gross Merchandise Value (GMV).
Xufeng Qian, Fuyu Lv, Shengyu Zhang 0001, Ziwen Jiang, Qingwen Liu 0002, Xiaoyi Zeng, Tat-Seng Chua, Fei Wu 0001
KDD4
2022 Uncovering Causal Effects of Online Short Videos on Consumer Behaviors
abstract
In recent years, online short videos have become more popular, especially as an online advertising intermediary. To better understand their effects as advertisements, it is essential to analyze the causal relations of online short videos on consumer behaviors. Our study is based on fine-grained consumer behavior data from a world-leading e-commerce platform, i.e., Taobao.com. We first decompose the total causal effects into informative effects and persuasive effects following a common practice in the economic literature. Moreover, we extract the subjectivity scores of short videos through a dictionary-based subjectivity analysis model and evaluate the correlation between the subjectivity scores and each causal effect. The findings of this paper are as follows: First, both causal effects (i.e., informative and persuasive effects) are significant. Second, these effects have a strong correlation with the short videos' subjectivity scores. Third, the signs of these correlations vary with the prices of the products. Our results not only shed light on the research of how short videos exert influence on online consumers, but also give sellers advice on better video design and recommendation.
Shengyu Zhang 0001, Nuanxin Hong, Kun Kuang 0001, Zhou Zhao 0001, Hongxia Yang, Shiyuan Pan, Jingren Zhou 0001, Fei Wu 0001
WSDM2
2022 Contrastive Learning with Positive-Negative Frame Mask for Music Representation
abstract
Self-supervised learning, especially contrastive learning, has made an outstanding contribution to the development of many deep learning research fields. Recently, researchers in the acoustic signal processing field noticed its success and leveraged contrastive learning for better music representation. Typically, existing approaches maximize the similarity between two distorted audio segments sampled from the same music. In other words, they ensure a semantic agreement at the music level. However, those coarse-grained methods neglect some inessential or noisy elements at the frame level, which may be detrimental to the model to learn the effective representation of music. Towards this end, this paper proposes a novel Positive-nEgative frame mask for Music Representation based on the contrastive learning framework, abbreviated as PEMR. Concretely, PEMR incorporates a Positive-Negative Mask Generation module, which leverages transformer blocks to generate frame masks on Log-Mel spectrogram. We can generate self-augmented negative and positive samples by masking important components or inessential components, respectively. We devise a novel contrastive learning objective to accommodate both self-augmented positives/negatives sampled from the same music. We conduct experiments on four public datasets. The experimental results of two music-related downstream tasks, music classification and cover song identification, demonstrate the generalization ability and transferability of music representation learned by PEMR.
Dong Yao, Zhou Zhao 0001, Shengyu Zhang 0001, Jieming Zhu, Yudong Zhu, Rui Zhang 0003, Xiuqiang He 0001
WWW3
2022 Re4: Learning to Re-contrast, Re-attend, Re-construct for Multi-interest Recommendation
abstract
Effectively representing users lie at the core of modern recommender systems. Since users’ interests naturally exhibit multiple aspects, it is of increasing interest to develop multi-interest frameworks for recommendation, rather than represent each user with an overall embedding. Despite their effectiveness, existing methods solely exploit the encoder (the forward flow) to represent multiple aspects of interests. However, without explicit regularization, the interest embeddings may not be distinct from each other nor semantically reflect representative historical items. Towards this end, we propose the Re4 framework, which leverages the backward flow to reexamine each interest embedding. Specifically, Re4 encapsulates three backward flows, i.e., 1) Re-contrast, which drives each interest embedding to be distinct from other interests using contrastive learning; 2) Re-attend, which ensures the interest-item correlation estimation in the forward flow to be consistent with the criterion used in final recommendation; and 3) Re-construct, which ensures that each interest embedding can semantically reflect the information of representative items that relate to the corresponding interest. We demonstrate the novel forward-backward multi-interest paradigm on ComiRec, and perform extensive experiments on three real-world datasets. Empirical studies validate that Re4 helps to learn learning distinct and effective multi-interest representations.
Shengyu Zhang 0001, Lingxiao Yang, Dong Yao, Fuli Feng, Zhou Zhao 0001, Tat-Seng Chua, Fei Wu 0001
WWW1
2021 CauseRec: Counterfactual User Sequence Synthesis for Sequential Recommendation
abstract
Learning user representations based on historical behaviors lies at the core of modern recommender systems. Recent advances in sequential recommenders have convincingly demonstrated high capability in extracting effective user representations from the given behavior sequences. Despite significant progress, we argue that solely modeling the observational behaviors sequences may end up with a brittle and unstable system due to the noisy and sparse nature of user interactions logged. In this paper, we propose to learn accurate and robust user representations, which are required to be less sensitive to (attack on) noisy behaviors and trust more on the indispensable ones, by modeling counterfactual data distribution. Specifically, given an observed behavior sequence, the proposed CauseRec framework identifies dispensable and indispensable concepts at both the fine-grained item level and the abstract interest level. CauseRec conditionally samples user concept sequences from the counterfactual data distributions by replacing dispensable and indispensable concepts within the original concept sequence. With user representations obtained from the synthesized user sequences, CauseRec performs contrastive user representation learning by contrasting the counterfactual with the observational. We conduct extensive experiments on real-world public recommendation benchmarks and justify the effectiveness of CauseRec with multi-aspects model analysis. The results demonstrate that the proposed CauseRec outperforms state-of-the-art sequential recommenders by learning accurate and robust user representations.
Shengyu Zhang 0001, Dong Yao, Zhou Zhao 0001, Tat-Seng Chua, Fei Wu 0001
SIGIR1
2021 Future-Aware Diverse Trends Framework for Recommendation
abstract
In recommender systems, modeling user-item behaviors is essential for user representation learning. Existing sequential recommenders consider the sequential correlations between historically interacted items for capturing users’ historical preferences. However, since users’ preferences are by nature time-evolving and diversified, solely modeling the historical preference (without being aware of the time-evolving trends of preferences) can be inferior for recommending complementary or fresh items and thus hurt the effectiveness of recommender systems. In this paper, we bridge the gap between the past preference and potential future preference by proposing the future-aware diverse trends (FAT) framework. By future-aware, for each inspected user, we construct the future sequences from other similar users, which comprise of behaviors that happen after the last behavior of the inspected user, based on a proposed neighbor behavior extractor. By diverse trends, supposing the future preferences can be diversified, we propose the diverse trends extractor and the time-aware mechanism to represent the possible trends of preferences for a given user with multiple vectors. We leverage both the representations of historical preference and possible future trends to obtain the final recommendation. The quantitative and qualitative results from relatively extensive experiments on real-world datasets demonstrate the proposed framework not only outperforms the state-of-the-art sequential recommendation methods across various metrics, but also makes complementary and fresh recommendations.
Shengyu Zhang 0001, Yingxuan Huang, Xinyao Yu 0003, Zhou Zhao 0001, Fei Wu 0001
WWW2
2020 Comprehensive Information Integration Modeling Framework for Video Titling
abstract
In e-commerce, consumer-generated videos, which in general deliver consumers' individual preferences for the different aspects of certain products, are massive in volume. To recommend these videos to potential consumers more effectively, diverse and catchy video titles are critical. However, consumer-generated videos seldom accompany appropriate titles. To bridge this gap, we integrate comprehensive sources of information, including the content of consumer-generated videos, the narrative comment sentences supplied by consumers, and the product attributes, in an end-to-end modeling framework. Although automatic video titling is very useful and demanding, it is much less addressed than video captioning. The latter focuses on generating sentences that describe videos as a whole while our task requires the product-aware multi-grained video analysis. To tackle this issue, the proposed method consists of two processes, i.e., granular-level interaction modeling and abstraction-level story-line summarization. Specifically, the granular-level interaction modeling first utilizes temporal-spatial landmark cues, descriptive words, and abstractive attributes to builds three individual graphs and recognizes the intra-actions in each graph through Graph Neural Networks (GNN). Then the global-local aggregation module is proposed to model inter-actions across graphs and aggregate heterogeneous graphs into a holistic graph representation. The abstraction-level story-line summarization further considers both frame-level video features and the holistic graph to utilize the interactions between products and backgrounds, and generate the story-line topic of the video. We collect a large-scale dataset accordingly from real-world data in Taobao, a world-leading e-commerce platform, and will make the desensitized version publicly available to nourish further development of the research community. Relatively extensive experiments on various datasets demonstrate the efficacy of the proposed method.
Shengyu Zhang 0001, Zhou Zhao 0001, Kun Kuang 0001, Tan Jiang, Jingren Zhou 0001, Hongxia Yang, Fei Wu 0001
KDD1