VLDB 2026 Research / reviewers in the wild / expert
Keping Bi
dblp:56/10886
· DBLP profile ↗
22ranked-venue papers in the field
7as first author
13since 2021 · last 2026
0000-0001-5123-4999ORCID · verified
Domains — venue-derived; a paper can count in several
Information Retrieval & Web Search · 18 (7 first)Data Mining & Knowledge Discovery · 3Database Systems & Data Management · 1
| Year | Publication | Venue | Position |
|---|---|---|---|
| 2026 | Reconstructing Content with Collaborative Attention for Universal Multimodal Representation LearningabstractMultimodal embedding models, rooted in multimodal large language models (MLLMs), have yielded significant performance improvements across diverse tasks such as retrieval and classification. However, most existing approaches rely heavily on large-scale contrastive learning and offer limited exploration of how the architectural and training paradigms of MLLMs affect embedding quality. While effective for generation, the causal attention and next-token prediction paradigm of MLLMs does not explicitly encourage the formation of globally compact representations, limiting their effectiveness as multimodal embedding backbones. To address this, we propose CoCoA, a Content reconstruction pre-training paradigm based on Collaborative Attention for universal multimodal representation learning. Specifically, we restructure the attention flow and introduce an EOS-based reconstruction task, encouraging the model to reconstruct input from the corresponding (EOS) embeddings. This drives the multimodal model to compress the semantic information of the input into the (EOS) token, laying the foundations for subsequent contrastive learning. Extensive experiments on MMEB-V1 demonstrate that CoCoA built upon Qwen2-VL and Qwen2.5-VL significantly improves embedding quality. Results validate that content reconstruction serves as an effective strategy to maximize the value of existing data, enabling multimodal embedding models to generate compact and informative representations, raising their performance ceiling. Our project is available at https://github.com/Trustworthy-Information-Access/CoCoA. Da Li 0003, Hengran Zhang, Yinqiong Cai, Lixin Su, Jiafeng Guo, Daiting Shi, Dawei Yin 0001, Keping Bi |
SIGIR | 9 |
| 2026 | Attention Grounded Enhancement for Visual Document RetrievalabstractVisual document retrieval requires understanding heterogeneous and multi-modal content to satisfy implicit information needs. Recent advances use screenshot-based document encoding with fine-grained late interaction to encode holistic information and capture nuanced alignments, significantly improving retrieval performance. However, retrievers are still trained with coarse global relevance labels, without revealing which regions support the match. As a result, retrievers tend to rely on surface-level cues and struggle to capture implicit semantic connections, hindering their ability to handle non-extractive queries. To improve fine-grained relevance modeling, we propose a Attention-Grounded REtriever Enhancement (AGREE) framework. AGREE leverages cross-modal attention from multimodal large language models (MLLMs) as proxy supervision to guide the retriever in identifying relevant document regions. Specifically, AGREE extracts attention maps from the MLLM that highlight which document regions are attended to based on the query. These attention scores serve as local, region-level relevance signals. During training, AGREE combines local signals with the global document-level relevance label to jointly optimize the retriever. This dual-level supervision enables the model to learn not only whether documents match, but also which content drives relevance. Experiments on the challenging visual document retrieval benchmark, ViDoRe V2, show that AGREE significantly outperforms the global-supervision-only baseline by 12.82% and 5.03% in terms of average nDCG@1 and nDCG@5. Quantitative and qualitative analyses further demonstrate that AGREE promotes deeper alignment between query terms and document regions, moving beyond surface-level matching toward more accurate and interpretable retrieval. Our code is available at: https://github.com/VickiCui/AGREE. Wanqing Cui, Yazhi Guo, Yibo Hu 0001, Meiguang Jin, Junfeng Ma, Keping Bi |
SIGIR | 7 |
| 2026 | Beyond Relevance: Utility-Centric Retrieval in the LLM EraabstractInformation retrieval systems have traditionally optimized for topical relevance—the degree to which retrieved documents match a query. However, relevance only approximates a deeper goal: utility, namely, whether retrieved information helps accomplish a user's underlying task. The emergence of retrieval-augmented generation (RAG) fundamentally changes this paradigm. Retrieved documents are no longer consumed directly by users but instead serve as evidence for large language models (LLMs) that produce answers. As a result, retrieval effectiveness must be evaluated by its contribution to generation quality rather than by relevance-based ranking metrics alone. This tutorial argues that retrieval objectives are evolving from relevance-centric optimization toward LLM-centric utility. We present a unified framework covering LLM-agnostic versus LLM-specific utility, context-independent versus context-dependent utility, and the connection with LLM information needs and agentic RAG. By synthesizing recent advances, the tutorial provides conceptual foundations and practical guidance for designing retrieval systems aligned with the requirements of LLM-based information access. Hengran Zhang, Minghao Tang 0001, Keping Bi, Jiafeng Guo |
SIGIR | 3 |
| 2026 | How Do LLM-Generated Texts Impact Term-Based Retrieval Models?abstractAs more content generated by large language models (LLMs) floods into the Internet, information retrieval (IR) systems now face the challenge of distinguishing and handling a blend of human-authored and machine-generated texts. Recent studies suggest that neural retrievers may exhibit a preferential inclination toward LLM-generated content, while classic term-based retrievers like BM25 tend to favor human-written documents. This paper investigates the influence of LLM-generated content on term-based retrieval models, which are valued for their efficiency and robust generalization across domains. Our linguistic analysis reveals that LLM-generated texts exhibit smoother high-frequency and steeper low-frequency Zipf slopes, higher term specificity, and greater document-level diversity. These traits are aligned with LLMs being trained to optimize reader experience through diverse and precise expressions. Our study further explores whether term-based retrieval models demonstrate source bias, concluding that these models prioritize documents whose term distributions closely correspond to those of the queries, rather than displaying an inherent source bias. This work provides a foundation for understanding and addressing potential biases in term-based IR systems managing mixed-source content. Code and supplementary material are available at https://github.com/Trustworthy-Information-Access/LLM-Impact-Term-Retrieval. Keping Bi, Yinqiong Cai, Wei Chen 0034, Jiafeng Guo, Xueqi Cheng 0001 |
WSDM | 2 |
| 2025 | Bridging Queries and Tables through Entities in Open-Domain Table RetrievalabstractOpen-domain table retrieval plays a vital role in accessing information from structured formats on the web, yet it remains less explored than text retrieval. Table cells primarily consist of phrases and words, which include numerous entities, such as times, locations, persons, and organizations. While emphasizing entities in text retrieval has been extensively studied, there is a significant lack of research on their applications in table retrieval. In this work, we explore how to leverage entities in tables to improve retrieval performance. We investigate the important role of entities in table retrieval from a statistical perspective and propose an Entity-Centric Alignment framework for Table retrieval (ECAT). Specifically, we use entity types to highlight entities appearing in queries and tables. Then, we propose an entity-driven late interaction paradigm based on entity representations for dense and sparse retrievers, respectively. Our proposed framework is plug-and-play and flexible, making it easy to integrate into existing table retrievers. Empirical results on table retrieval benchmarks, NQ-TABLES and OTT-QA, show that our proposed ECAT is effective in enhancing existing retrievers. Extensive analyses confirm the efficacy of ECAT's different components. Our code and dataset are available at https://github.com/Trustworthy-Information-Access/ECAT. Da Li 0003, Keping Bi, Jiafeng Guo, Xueqi Cheng 0001 |
CIKM | 2 |
| 2025 | GSM-EL: A Generalizable Symbol-Manipulation Approach for Entity LinkingabstractEntity linking (EL) is a challenging task as it typically requires matching an ambiguous entity mention with its corresponding entity in a knowledge base (KB). The mainstream studies focus on learning and evaluating linking models on the same corpus and obtained significant performance achievement, however, they often overlook the generalization ability to out-of-domain corpus, which is more realistic yet much more challenging. To address this issue, we introduce a novel neural-symbolic model for entity linking, which is inspired by the symbol-manipulation mechanism in human brains. Specifically, we abstract diverse features into unified variables, then combine them using neural operators to capture diverse relevance requirements, and finally aggregate relevance scores through voting. We conduct experiments on eleven benchmark datasets with different types of text, and the results show that our method outperforms nearly all baselines. Notably, the best performance of our method on seven out-of-domain datasets highlights its generalization ability. Xueqi Cheng 0001, Yuanzheng Wang, Yixing Fan, Jiafeng Guo, Ruqing Zhang 0001, Keping Bi |
IEEE Trans. Knowl. Data Eng. | 6 |
| 2025 | CAME: Competitively Learning a Mixture-of-Experts Model for First-stage RetrievalabstractThe first-stage retrieval aims to retrieve a subset of candidate documents from a huge collection both effectively and efficiently. Since various matching patterns can exist between queries and relevant documents, previous work tries to combine multiple retrieval models to find as many relevant results as possible. The constructed ensembles, whether learned independently or jointly, do not care which component model is more suitable to an instance during training. Thus, they cannot fully exploit the capabilities of different types of retrieval models in identifying diverse relevance patterns. Motivated by this observation, in this article, we propose a Mixture-of-Experts (MoE) model consisting of representative matching experts and a novel competitive learning mechanism to let the experts develop and enhance their expertise during training. Specifically, our MoE model shares the bottom layers to learn common semantic representations and uses differently structured upper layers to represent various types of retrieval experts. Our competitive learning mechanism has two stages: (1) a standardized learning stage to train the experts equally to develop their capabilities to conduct relevance matching; (2) a specialized learning stage where the experts compete with each other on every training instance and get rewards and updates according to their performance to enhance their expertise on certain types of samples. Experimental results on retrieval benchmark datasets show that our method significantly outperforms the state-of-the-art baselines in the in-domain and out-of-domain settings. Jiafeng Guo, Yinqiong Cai, Keping Bi, Yixing Fan, Wei Chen 0034, Ruqing Zhang 0001, Xueqi Cheng 0001 |
ACM Trans. Inf. Syst. | 3 |
| 2024 | Reproducibility Analysis and Enhancements for Multi-aspect Dense Retriever with Aspect Learning
Keping Bi, Xiaojie Sun 0003, Jiafeng Guo, Xueqi Cheng 0001 |
ECIR (4) | 1 |
| 2024 | A Multi-Granularity-Aware Aspect Learning Model for Multi-Aspect Dense RetrievalabstractDense retrieval methods have been mostly focused on unstructured text and less attention has been drawn to structured data with various aspects, e.g., products with aspects such as category and brand. Recent work has proposed two approaches to incorporate the aspect information into item representations for effective retrieval by predicting the values associated with the item aspects. Despite their efficacy, they treat the values as isolated classes (e.g., "Smart Homes", "Home, Garden & Tools", and "Beauty & Health") and ignore their fine-grained semantic relation. Furthermore, they either enforce the learning of aspects into the CLS token, which could confuse it from its designated use for representing the entire content semantics, or learn extra aspect embeddings only with the value prediction objective, which could be insufficient especially when there are no annotated values for an item aspect. Xiaojie Sun 0003, Keping Bi, Jiafeng Guo, Sihui Yang, Qishen Zhang, Zhongyi Liu 0001, Xueqi Cheng 0001 |
WSDM | 2 |
| 2023 | L2R: Lifelong Learning for First-stage Retrieval with Backward-Compatible RepresentationsabstractFirst-stage retrieval is a critical task that aims to retrieve relevant document candidates from a large-scale collection. While existing retrieval models have achieved impressive performance, they are mostly studied on static data sets, ignoring that in the real-world, the data on the Web is continuously growing with potential distribution drift. Consequently, retrievers trained on static old data may not suit new-coming data well and inevitably produce sub-optimal results. In this work, we study lifelong learning for first-stage retrieval, especially focusing on the setting where the emerging documents are unlabeled since relevance annotation is expensive and may not keep up with data emergence. Under this setting, we aim to develop model updating with two goals: (1) to effectively adapt to the evolving distribution with the unlabeled new-coming data, and (2) to avoid re-inferring all embeddings of old documents to efficiently update the index each time the model is updated. Yinqiong Cai, Keping Bi, Yixing Fan, Jiafeng Guo, Wei Chen 0034, Xueqi Cheng 0001 |
CIKM | 2 |
| 2023 | Pre-training with Aspect-Content Text Mutual Prediction for Multi-Aspect Dense RetrievalabstractGrounded on pre-trained language models (PLMs), dense retrieval has been studied extensively on plain text. In contrast, there has been little research on retrieving data with multiple aspects using dense models. In the scenarios such as product search, the aspect information plays an essential role in relevance matching, e.g., category: Electronics, Computers, and Pet Supplies. A common way of leveraging aspect information for multi-aspect retrieval is to introduce an auxiliary classification objective, i.e., using item contents to predict the annotated value IDs of item aspects. However, by learning the value embeddings from scratch, this approach may not capture the various semantic similarities between the values sufficiently. To address this limitation, we leverage the aspect information as text strings rather than class IDs during pre-training so that their semantic similarities can be naturally captured in the PLMs. To facilitate effective retrieval with the aspect strings, we propose mutual prediction objectives between the text of the item aspect and content. In this way, our model makes more sufficient use of aspect information than conducting undifferentiated masked language modeling (MLM) on the concatenated text of aspects and content. Extensive experiments on two real-world datasets (product and mini-program search) show that our approach can outperform competitive baselines both treating aspect values as classes and conducting the same MLM for aspect and content strings. Code and related dataset will be available at the URL \footnotehttps://github.com/sunxiaojie99/ATTEMPT. Xiaojie Sun 0003, Keping Bi, Jiafeng Guo, Xinyu Ma 0001, Yixing Fan, Hongyu Shan, Qishen Zhang, Zhongyi Liu 0001 |
CIKM | 2 |
| 2021 | Learning a Fine-Grained Review-based Transformer Model for Personalized Product SearchabstractProduct search has been a crucial entry point to serve people shopping online. Most existing personalized product models follow the paradigm of representing and matching user intents and items in the semantic space, where finer-grained matching is totally discarded and the ranking of an item cannot be explained further than just user/item level similarity. In addition, while some models in existing studies have created dynamic user representations based on search context, their representations for items are static across all search sessions. This makes every piece of information about the item always equally important in representing the item during matching with various user intents. Aware of the above limitations, we propose a review-based transformer model (RTM) for personalized product search, which encodes the sequence of query, user reviews, and item reviews with a transformer architecture. RTM conducts review-level matching between the user and item, where each review has a dynamic effect according to the context in the sequence. This makes it possible to identify useful reviews to explain the scoring. Experimental results show that RTM significantly outperforms state-of-the-art personalized product search baselines. Keping Bi, Qingyao Ai, W. Bruce Croft |
SIGIR | 1 |
| 2021 | Leveraging User Behavior History for Personalized Email SearchabstractAn effective email search engine can facilitate users’ search tasks and improve their communication efficiency. Users could have varied preferences on various ranking signals of an email, such as relevance and recency based on their tasks at hand and even their jobs. Thus a uniform matching pattern is not optimal for all users. Instead, an effective email ranker should conduct personalized ranking by taking users’ characteristics into account. Existing studies have explored user characteristics from various angles to make email search results personalized. However, little attention has been given to users’ search history for characterizing users. Although users’ historical behaviors have been shown to be beneficial as context in Web search, their effect in email search has not been studied and remains unknown. Given these observations, we propose to leverage user search history as query context to characterize users and build a context-aware ranking model for email search. In contrast to previous context-dependent ranking techniques that are based on raw texts, we use ranking features in the search history. This frees us from potential privacy leakage while giving a better generalization power to unseen users. Accordingly, we propose a context-dependent neural ranking model (CNRM) that encodes the ranking features in users’ search history as query context and show that it can significantly outperform the baseline neural model without using the context. We also investigate the benefit of the query context vectors obtained from CNRM on the state-of-the-art learning-to-rank model LambdaMart by clustering the vectors and incorporating the cluster information. Experimental results show that significantly better results can be achieved on LambdaMart as well, indicating that the query clusters can characterize different users and effectively turn the ranking model personalized. Keping Bi, Pavel Metrikov, Chunyuan Li, Byungki Byun |
WWW | 1 |
| 2020 | A Transformer-based Embedding Model for Personalized Product SearchabstractProduct search is an important way for people to browse and purchase items on E-commerce platforms. While customers tend to make choices based on their personal tastes and preferences, analysis of commercial product search logs has shown that personalization does not always improve product search quality. Most existing product search techniques, however, conduct undifferentiated personalization across search sessions. They either use a fixed coefficient to control the influence of personalization or let personalization take effect all the time with an attention mechanism. The only notable exception is the recently proposed zero-attention model (ZAM) that can adaptively adjust the effect of personalization by allowing the query to attend to a zero vector. Nonetheless, in ZAM, personalization can act at most as equally important as the query and the representations of items are static across the collection regardless of the items co-occurring in the user's historical purchases. Aware of these limitations, we propose a transformer-based embedding model (TEM) for personalized product search, which could dynamically control the influence of personalization by encoding the sequence of query and user's purchase history with a transformer architecture. Personalization could have a dominant impact when necessary and interactions between items can be taken into consideration when computing attention weights. Experimental results show that TEM outperforms state-of-the-art personalization product retrieval models significantly. Keping Bi, Qingyao Ai, W. Bruce Croft |
SIGIR | 1 |
| 2020 | Explainable Product Search with a Dynamic Relation Embedding ModelabstractProduct search is one of the most popular methods for customers to discover products online. Most existing studies on product search focus on developing effective retrieval models that rank items by their likelihood to be purchased. However, they ignore the problem that there is a gap between how systems and customers perceive the relevance of items. Without explanations, users may not understand why product search engines retrieve certain items for them, which consequentially leads to imperfect user experience and suboptimal system performance in practice. In this work, we tackle this problem by constructing explainable retrieval models for product search. Specifically, we propose to model the “search and purchase” behavior as a dynamic relation between users and items, and create a dynamic knowledge graph based on both the multi-relational product data and the context of the search session. Ranking is conducted based on the relationship between users and items in the latent space, and explanations are generated with logic inferences and entity soft matching on the knowledge graph. Empirical experiments show that our model, which we refer to as the Dynamic Relation Embedding Model (DREM), significantly outperforms the state-of-the-art baselines and has the ability to produce reasonable explanations for search results. Qingyao Ai, Yongfeng Zhang 0003, Keping Bi, W. Bruce Croft |
ACM Trans. Inf. Syst. | 3 |
| 2019 | Conversational Product Search Based on Negative FeedbackabstractIntelligent assistants change the way people interact with computers and make it possible for people to search for products through conversations when they have purchase needs. During the interactions, the system could ask questions on certain aspects of the ideal products to clarify the users' needs. For example, previous work proposed to ask users the exact characteristics of their ideal items before showing results. However, users may not have clear ideas about what an ideal item looks like, especially when they have not seen any item. So it is more feasible to facilitate the conversational search by showing example items and asking for feedback instead. In addition, when the users provide negative feedback for the presented items, it is easier to collect their detailed feedback on certain properties (aspect-value pairs) of the non-relevant items. By breaking down the item-level negative feedback to fine-grained feedback on aspect-value pairs, more information is available to help clarify users' intents. So in this paper, we propose a conversational paradigm for product search driven by non-relevant items, based on which fine-grained feedback is collected and utilized to show better results in the next iteration. We then propose an aspect-value likelihood model to incorporate both positive and negative feedback on fine-grained aspect-value pairs of the non-relevant items. Experimental results show that our model is significantly better than state-of-the-art product search baselines without using feedback and those baselines using item-level negative feedback. Keping Bi, Qingyao Ai, Yongfeng Zhang 0003, W. Bruce Croft |
CIKM | 1 |
| 2019 | A Study of Context Dependencies in Multi-page Product SearchabstractIn product search, users tend to browse results on multiple search result pages (SERPs) (e.g., for queries on clothing and shoes) before deciding which item to purchase. Users' clicks can be considered as implicit feedback which indicates their preferences and used to re-rank subsequent SERPs. Relevance feedback (RF) techniques are usually involved to deal with such scenarios. However, these methods are designed for document retrieval, where relevance is the most important criterion. In contrast, product search engines need to retrieve items that are not only relevant but also satisfactory in terms of customers' preferences. Personalization based on users' purchase history has been shown to be effective in product search. However, this method captures users' long-term interest, which do not always align with their short-term interest, and does not benefit customers with little or no purchase history. In this paper, we study RF techniques based on both long-term and short-term context dependencies in multi-page product search. We also propose an end-to-end context-aware embedding model which can capture both types of context. Our experimental results show that short-term context leads to much better performance compared with long-term and no context. Moreover, our proposed model is more effective than state-of-art word-based RF models. Keping Bi, Choon Hui Teo, Yesh Dattatreya, Vijai Mohan, W. Bruce Croft |
CIKM | 1 |
| 2019 | Iterative Relevance Feedback for Answer Passage Retrieval with Passage-Level Semantic Match
Keping Bi, Qingyao Ai, W. Bruce Croft |
ECIR (1) | 1 |
| 2018 | Learning a Deep Listwise Context Model for Ranking RefinementabstractLearning to rank has been intensively studied and widely applied in information retrieval. Typically, a global ranking function is learned from a set of labeled data, which can achieve good performance on average but may be suboptimal for individual queries by ignoring the fact that relevant documents for different queries may have different distributions in the feature space. Inspired by the idea of pseudo relevance feedback where top ranked documents, which we refer as the local ranking context, can provide important information about the query's characteristics, we propose to use the inherent feature distributions of the top results to learn a Deep Listwise Context Model that helps us fine tune the initial ranked list. Specifically, we employ a recurrent neural network to sequentially encode the top results using their feature vectors, learn a local context model and use it to re-rank the top results. There are three merits with our model: (1) Our model can capture the local ranking context based on the complex interactions between top results using a deep neural network; (2) Our model can be built upon existing learning-to-rank methods by directly using their extracted feature vectors; (3) Our model is trained with an attention-based loss function, which is more effective and efficient than many existing listwise methods. Experimental results show that the proposed model can significantly improve the state-of-the-art learning to rank methods on benchmark retrieval corpora. Qingyao Ai, Keping Bi, Jiafeng Guo, W. Bruce Croft |
SIGIR | 2 |
| 2018 | Unbiased Learning to Rank with Unbiased Propensity EstimationabstractLearning to rank with biased click data is a well-known challenge. A variety of methods has been explored to debias click data for learning to rank such as click models, result interleaving and, more recently, the unbiased learning-to-rank framework based on inverse propensity weighting. Despite their differences, most existing studies separate the estimation of click bias (namely the propensity model ) from the learning of ranking algorithms. To estimate click propensities, they either conduct online result randomization, which can negatively affect the user experience, or offline parameter estimation, which has special requirements for click data and is optimized for objectives (e.g. click likelihood) that are not directly related to the ranking performance of the system. In this work, we address those problems by unifying the learning of propensity models and ranking models. We find that the problem of estimating a propensity model from click data is a dual problem of unbiased learning to rank. Based on this observation, we propose a Dual Learning Algorithm (DLA) that jointly learns an unbiased ranker and an unbiased propensity model. DLA is an automatic unbiased learning-to-rank framework as it directly learns unbiased ranking models from biased click data without any preprocessing. It can adapt to the change of bias distributions and is applicable to online learning. Our empirical experiments with synthetic and real-world data show that the models trained with DLA significantly outperformed the unbiased learning-to-rank algorithms based on result randomization and the models trained with relevance signals extracted by click models. Qingyao Ai, Keping Bi, Cheng Luo 0001, Jiafeng Guo, W. Bruce Croft |
SIGIR | 2 |
| 2017 | Learning a Hierarchical Embedding Model for Personalized Product SearchabstractProduct search is an important part of online shopping. In contrast to many search tasks, the objectives of product search are not confined to retrieving relevant products. Instead, it focuses on finding items that satisfy the needs of individuals and lead to a user purchase. The unique characteristics of product search make search personalization essential for both customers and e-shopping companies. Purchase behavior is highly personal in online shopping and users often provide rich feedback about their decisions (e.g. product reviews). However, the severe mismatch found in the language of queries, products and users make traditional retrieval models based on bag-of-words assumptions less suitable for personalization in product search. In this paper, we propose a hierarchical embedding model to learn semantic representations for entities (i.e. words, products, users and queries) from different levels with their associated language data. Our contributions are three-fold: (1) our work is one of the initial studies on personalized product search; (2) our hierarchical embedding model is the first latent space model that jointly learns distributed representations for queries, products and users with a deep neural network; (3) each component of our network is designed as a generative model so that the whole structure is explainable and extendable. Following the methodology of previous studies, we constructed personalized product search benchmarks with Amazon product data. Experiments show that our hierarchical embedding model significantly outperforms existing product search baselines on multiple benchmark datasets. Qingyao Ai, Yongfeng Zhang 0003, Keping Bi, Xu Chen 0017, W. Bruce Croft |
SIGIR | 3 |
| 2012 | Extracting search-focused key n-grams for relevance ranking in web searchabstractIn web search, relevance ranking of popular pages is relatively easy, because of the inclusion of strong signals such as anchor text and search log data. In contrast, with less popular pages, relevance ranking becomes very challenging due to a lack of information. In this paper the former is referred to as head pages, and the latter tail pages. We address the challenge by learning a model that can extract search-focused key n-grams from web pages, and using the key n-grams for searches of the pages, particularly, the tail pages. To the best of our knowledge, this problem has not been previously studied. Our approach has four characteristics. First, key n-grams are search-focused in the sense that they are defined as those which can compose "good queries" for searching the page. Second, key n-grams are learned in a relative sense using learning to rank techniques. Third, key n-grams are learned using search log data, such that the characteristics of key n-grams in the search log data, particularly in the heads; can be applied to the other data, particularly to the tails. Fourth, the extracted key n-grams are used as features of the relevance ranking model also trained with learning to rank techniques. Experiments validate the effectiveness of the proposed approach with large-scale web search datasets. The results show that our approach can significantly improve relevance ranking performance on both heads and tails; and particularly tails, compared with baseline approaches. Characteristics of our approach have also been fully investigated through comprehensive experiments. Keping Bi, Yunhua Hu, Hang Li 0001, Guihong Cao |
WSDM | 2 |