Large Language Models (LLMs) pose a new paradigm of modeling and computation for information tasks. Recommendation systems are a critical application domain poised to benefit significantly from the sequence modeling capabilities and world knowledge inherent in these large models. In this paper, we introduce PLUM, a framework designed to adapt pre-trained LLMs for industry-scale recommendation tasks. PLUM consists of item tokenization using Semantic IDs, continued pre-training (CPT) on domain-specific data, and task-specific fine-tuning for recommendation objectives. For fine-tuning, we focus particularly on generative retrieval, where the model is directly trained to generate Semantic IDs of recommended items based on user context. We conduct comprehensive experiments on large-scale internal video recommendation datasets. Our results demonstrate that PLUM achieves substantial improvements for retrieval compared to a heavily-optimized production model built with large embedding tables. We also present a scaling study for the model's retrieval performance, our learnings about CPT, a few enhancements to Semantic IDs, along with an overview of the training and inference methods that enable launching this framework to billions of users in YouTube.

Randomly-hashed item ids are used ubiquitously in recommendation models. However, the learned representations from random hashing prevents generalization across similar items, causing problems of learning unseen and long-tail items, especially when item corpus is large, power-law distributed, and evolving dynamically. In this paper, we propose using content-derived features as a replacement for random ids. We show that simply replacing ID features with content-based embeddings can cause a drop in quality due to reduced memorization capability. To strike a good balance of memorization and generalization, we propose to use Semantic IDs [15], a compact and discrete item representation, as a replacement for random item ids. Semantic IDs are learned from frozen content embeddings using RQ-VAE and thus can capture the hierarchy of concepts in items. Similar to content embeddings, the compactness of Semantic IDs poses a problem of adaption in recommendation models. We propose novel methods for adapting Semantic IDs in industry-scale ranking models, through hashing sub-pieces of of the Semantic-ID sequences. In particular, we find that the SentencePiece model [10] that is commonly used in LLM tokenization outperforms manually crafted pieces such as N-grams. To the end, we evaluate our approaches in a real-world ranking model for YouTube recommendations. Our experiments demonstrate that Semantic IDs can replace the direct use of video IDs by improving the generalization ability on new and long-tail item slices without sacrificing overall model quality.

We present the Learned Ranking Function (LRF), a system that takes short-term user-item behavior predictions as input and outputs a slate of recommendations that directly optimizes for long-term user satisfaction. Most previous work is based on optimizing the hyperparameters of a heuristic function. We propose to model the problem directly as a slate optimization problem with the objective of maximizing long-term user satisfaction. We also develop a novel constraint optimization algorithm that stabilizes objective tradeoffs for multi-objective optimization. We evaluate our approach with live experiments and describe its deployment on YouTube.

Effective exploration is believed to positively influence the long-term user experience on recommendation platforms. Determining its exact benefits, however, has been challenging. Regular A/B tests on exploration often measure neutral or even negative engagement metrics while failing to capture its long-term benefits. We here introduce new experiment designs to formally quantify the long-term value of exploration by examining its effects on content corpus, and connecting content corpus growth to the long-term user experience from real-world experiments. Once established the values of exploration, we investigate the Neural Linear Bandit algorithm as a general framework to introduce exploration into any deep learning based ranking systems. We conduct live experiments on one of the largest short-form video recommendation platforms that serves billions of users to validate the new experiment designs, quantify the long-term values of exploration, and to verify the effectiveness of the adopted neural linear bandit algorithm for exploration.

The last decade has witnessed many successes of deep learning-based models for industry-scale recommender systems. These models are typically trained offline in a batch manner. While being effective in capturing users’ past interactions with recommendation platforms, batch learning suffers from long model-update latency and is vulnerable to system biases, making it hard to adapt to distribution shift and explore new items or user interests. Although online learning-based approaches (e.g., multi-armed bandits) have demonstrated promising theoretical results in tackling these challenges, their practical real-time implementation in large-scale recommender systems remains limited. First, the scalability of online approaches in servicing a massive online traffic while ensuring timely updates of bandit parameters poses a significant challenge. Additionally, exploring uncertainty in recommender systems can easily result in unfavorable user experience, highlighting the need for devising intricate strategies that effectively balance the trade-off between exploitation and exploration. In this paper, we introduce Online Matching: a scalable closed-loop bandit system learning from users’ direct feedback on items in real time. We present a hybrid offline + online approach for constructing this system, accompanied by a comprehensive exposition of the end-to-end system architecture. We propose Diag-LinUCB – a novel extension of the LinUCB algorithm – to enable distributed updates of bandits parameter in a scalable and timely manner. We conduct live experiments in YouTube and show that Online Matching is able to enhance the capabilities of fresh content discovery and item exploration in the present platform.

Recommender systems are one of the most pervasive applications of machine learning in industry, with many services using them to match users to products or information. As such it is important to ask: what are the possible fairness risks, how can we quantify them, and how should we address them? In this paper we offer a set of novel metrics for evaluating algorithmic fairness concerns in recommender systems. In particular we show how measuring fairness based on pairwise comparisons from randomized experiments provides a tractable means to reason about fairness in rankings from recommender systems. Building on this metric, we offer a new regularizer to encourage improving this metric during model training and thus improve fairness in the resulting rankings. We apply this pairwise regularization to a large-scale, production recommender system and show that we are able to significantly improve the system's pairwise fairness.

Many recommendation systems retrieve and score items from a very large corpus. A common recipe to handle data sparsity and power-law item distribution is to learn item representations from its content features. Apart from many content-aware systems based on matrix factorization, we consider a modeling framework using two-tower neural net, with one of the towers (item tower) encoding a wide variety of item content features. A general recipe of training such two-tower models is to optimize loss functions calculated from in-batch negatives, which are items sampled from a random mini-batch. However, in-batch loss is subject to sampling biases, potentially hurting model performance, particularly in the case of highly skewed distribution. In this paper, we present a novel algorithm for estimating item frequency from streaming data. Through theoretical analysis and simulation, we show that the proposed algorithm can work without requiring fixed item vocabulary, and is capable of producing unbiased estimation and being adaptive to item distribution change. We then apply the sampling-bias-corrected modeling approach to build a large scale neural retrieval system for YouTube recommendations. The system is deployed to retrieve personalized suggestions from a corpus with tens of millions of videos. We demonstrate the effectiveness of sampling-bias correction through offline experiments on two real-world datasets. We also conduct live A/B testings to show that the neural retrieval system leads to improved recommendation quality for YouTube.