In online shopping, ever-changing fashion trends make merchants need to prepare more differentiated products to meet the diversified demands, and e-commerce platforms need to capture the market trend with a prophetic vision. For the trend prediction, the attribute tags, as the essential description of items, can genuinely reflect the decision basis of consumers. However, few existing works explore the attribute trend in the specific community for e-commerce. In this paper, we focus on the community trend prediction on the item attribute and propose a unified framework that combines the dynamic evolution of two graph patterns to predict the attribute trend in a specific community. Specifically, we first design a community-attribute bipartite graph at each time step to learn the collaboration of different communities. Next, we transform the bipartite graph into a hypergraph to exploit the associations of different attribute tags in one community. Lastly, we introduce a dynamic evolution component based on the recurrent neural networks to capture the fashion trend of attribute tags. Extensive experiments on three real-world datasets in a large e-commerce platform show the superiority of the proposed approach over several strong alternatives and demonstrate the ability to discover the community trend in advance.

In this demo, we present an online multi-modal community query engine (MQE) on Alibaba's billion-scale heterogeneous network. MQE has two distinct features in comparison with existing community query engines. Firstly, MQE supports multimodal community search on heterogeneous graphs with keyword and image queries. Secondly, to facilitate community understanding in real business scenarios, MQE generates natural language descriptions for the retrieved community in combination with other useful demographic information. The distinct features of MQE benefit many downstream applications in Alibaba's e-commerce platform like recommendation. Our experiments confirm the effectiveness and efficiency of MQE on graphs with billions of edges.

The e-commerce era is witnessing rising new arrivals of items on e-commerce platforms every day. Identifying potential popular items accurately is of great importance in creating commercial value. Click-Through Rate (CTR) is a general indicator to evaluate item popularity. However, existing methods fail in new arrivals prediction because of sparse item features, missing item statistics and high time complexity of computing for all pairs of users and items. To tackle these challenges, we propose a novel Adversarial Two-tower Neural Network (ATNN) model for new arrivals CTR predictions by introducing an adversarial network to a two-tower network. We design a generator and a discriminator to better learn an item vector based on item profiles without item statistics. We also develop a strategy with an O(1) time complexity for a new item's popularity prediction by constructing a user group and utilizing its mean user vector in a time-efficient manner. We implement ATNN on a largescale real-world dataset from one of the world's largest ecommerce platforms, “Tmall.com”. Empirical results show that ATNN is strongly capable of learning item vectors from item profiles for e-commerce. Furthermore, by introducing multi-task learning technology, we extend ATNN to food delivery service. Experimental results on one popular food delivery platform, “Ele.me”, demonstrate that ATNN can recognize attractive and welcoming new restaurants that have higher Value per Page View (VpPV) and generate more Gross Merchandise Volume (GMV).

Helpful reviews in e-commerce sites can help customers acquire detailed information about a certain item, thus affecting customers' buying decisions. Predicting review helpfulness automatically in Taobao is an essential but challenging task for two reasons: (1) whether a review is helpful not only relies on its text, but also is related with the corresponding item and the user who posts the review, (2) the criteria of classifying review helpfulness under different items are not the same. To handle these two challenges, we propose CA-GNN (Category Aware Graph Neural Networks), which uses graph neural networks (GNNs) to identify helpful reviews in a multi-task manner --- we employ GNNs with one shared and many item-specific graph convolutions to learn the common features and each item's specific criterion for classifying reviews simultaneously. To reduce the number of parameters in CA-GNN and further boost its performance, we partition the items into several clusters according to their category information, such that items in one cluster share a common graph convolution.We conduct solid experiments on two public datasets and demonstrate that CA-GNN outperforms existing methods by up to 10.9% in AUC. We also deployed our system in Taobao with online A/B Test and verify that CA-GNN still outperforms the baseline system in most cases.

The e-commerce appeals to a multitude of online shoppers by providing personalized experiences and becomes indispensable in our daily life. Accurately predicting user preference and making a recommendation of favorable items plays a crucial role in improving several key tasks such as Click Through Rate (CTR) and Conversion Rate (CVR) in order to increase commercial value. Some state-of-the-art collaborative filtering methods exploiting non-linear interactions on a user-item bipartite graph are able to learn better user and item representations with Graph Neural Networks (GNNs), which do not learn hierarchical representations of graphs because they are inherently flat. Hierarchical representation is reportedly favorable in making more personalized item recommendations in terms of behaviorally similar users in the same community and a context of topic-driven taxonomy. However, some advanced approaches, in this regard, are either only considering linear interactions, or adopting single-level community, or computationally expensive. To address these problems, we propose a novel method with Hierarchical bipartite Graph Neural Network (HiGNN) to handle large-scale e-commerce tasks. By stacking multiple GNN modules and using a deterministic clustering algorithm alternately, HiGNN is able to efficiently obtain hierarchical user and item embeddings simultaneously, and effectively predict user preferences on a larger scale. Extensive experiments on some real-world e-commerce datasets demonstrate that HiGNN achieves a significant improvement compared to several popular methods. Moreover, we deploy HiGNN in Taobao, one of the largest e-commerces with hundreds of million users and items, for a series of large-scale prediction tasks of item recommendations. The results also illustrate that HiGNN is arguably promising and scalable in real-world applications.

E-commerce taxonomy plays an essential role in online retail business. Existing taxonomy of e-commerce platforms organizes items into an ontology structure. However, the ontology-driven approach is subject to costly manual maintenance and often does not capture user's search intention, particularly when user searches by her personalized needs rather than a universal definition of the items. Observing that search queries can effectively express user's intention, we present a novel large-Scale Hierarchical taxOnomy via grAph based query coaLition ( SHOAL ) to bridge the gap between item taxonomy and user search intention. SHOAL organizes hundreds of millions of items into a hierarchical topic structure . Each topic that consists of a cluster of items denotes a conceptual shopping scenario, and is tagged with easy-to-interpret descriptions extracted from search queries. Furthermore, SHOAL establishes correlation between categories of ontology-driven taxonomy, and offers opportunities for explainable recommendation. The feedback from domain experts shows that SHOAL achieves a precision of 98% in terms of placing items into the right topics, and the result of an online A/B test demonstrates that SHOAL boosts the Click Through Rate (CTR) by 5%. SHOAL has been deployed in Alibaba and supports millions of searches for online shopping per day.

Gigabit Ethernet is now finding wider deployment in computer networks. The conventional operating system suffers from the receive livelock problem in Gigabit Ethernet networks. The device hybrid (interrupt + polling) scheme has been widely used to overcome this problem in current operating systems such as GNU/Linux and FreeBSD. However, controlling the polling time without regard to the system state can degrade the ability of a hybrid scheme in some situations. This paper focuses on the system performance of the operating systems that employ the device hybrid scheme in kernel space. A queue-based adaptive polling (QAPolling) scheme is introduced that: (1) significantly improves system goodput and reduces packet loss over a wide range of computer hardware configurations and traffic conditions, (2) is scalable and easily deployed. The key idea behind QAPolling is to adjust the polling time adaptively according to the information of the application receiving queues, which are in kernel space and change with the system state, instead of the packet arrival rate. We validate our design through experimental results in Gigabit Ethernet networks.

Studies of the performance of interrupt-driven operating systems in high-speed networks have brought forth the problem of receive livelock. Device hybrid interrupt-polling and interrupt coalescing are two common techniques used in general-purpose operating systems to mitigate this problem. Adaptive schemes based on local knowledge have been proposed for each technique above. However, all the schemes proposed so far are designed using heuristics. In addition, the capabilities of the proposed schemes have not been systematically compared. In this paper, we first analyze the capabilities of these schemes by investigating the relationship between key system parameters and system goodput in different packet protocol processing modes under heavy traffic load. Then we propose a robust device hybrid interrupt-polling (RHIP) scheme which achieves high system goodput, low packet loss and good latency with low consumption of CPU cycles, compared to other schemes. The key idea of RHIP is to use the recipient's buffer information to adjust the interrupt rate and the protocol processing time. We validate our analysis and design through several experiments.