We explore the social and contextual factors that influence the outcome of person-to-person music recommendations and discovery. Specifically, we use data from Spotify to investigate how a link sent from one user to another results in the receiver engaging with the music of the shared artist. We consider several factors that may influence this process, such as the strength of the sender-receiver relationship, the user's role in the Spotify social network, their music social cohesion, and how similar the new artist is to the receiver's taste. We find that the receiver of a link is more likely to engage with a new artist when (1) they have similar music taste to the sender and the shared track is a good fit for their taste, (2) they have a stronger and more intimate tie with the sender, and (3) the shared artist is popular amongst the receiver's connections. Finally, we use these findings to build a Random Forest classifier to predict whether a shared music track will result in the receiver's engagement with the shared artist. This model elucidates which type of social and contextual features are most predictive, although peak performance is achieved when a diverse set of features are included. These findings provide new insights into the multifaceted mechanisms underpinning the interplay between music discovery and social processes.

Identification of influential users in online social networks allows to facilitate efficient information diffusion to a large part of the network and thus benefiting diverse applications including viral marketing, disease control, and news dissemination. Existing methods have mainly relied on the network structure only for the detection of influential users. In this paper, we enrich this approach by proposing a fast, efficient, and unsupervised algorithm SmartInf to detect a set of influential users by identifying anchor nodes from a temporal sequence of retweets in Twitter cascades. Such anchor nodes provide important signatures of tweet diffusion across multiple diffusion localities and, hence, act as precursors for detection of influential nodes.1The set of influential nodes identified by SmartInf has the capacity to expose the tweet to a large and diverse population, when targeted as seeds thereby maximizing the influence spread. Experimental evaluation on empirical datasets from Twitter shows the superiority of SmartInf over state-of-the-art baselines in terms of infecting larger population; further, our evaluation shows that SmartInf is scalable to large-scale networks and is robust to missing data. Finally, we investigate the key factors behind the improved performance of SmartInf by testing our algorithm on a synthetic network using synthetic cascades simulated on this network. Our results reveal the effectiveness of SmartInf in identifying a diverse set of influential users that facilitate faster diffusion of tweets to a larger population.1We use the terms “influential nodes” and “influential users” interchangeably.

As modern transportation systems become more complex, there is need for mobile applications that allow travelers to navigate efficiently in cities. In taxi transport the recent proliferation of Uber has introduced new norms including a flexible pricing scheme where journey costs can change rapidly depending on passenger demand and driver supply. To make informed choices on the most appropriate provider for their journeys, travelers need access to knowledge about provider pricing in real time. To this end, we developed OpenStreetCab a mobile application that offers advice on taxi transport comparing provider prices. We describe its development and deployment in two cities, London and New York, and analyse thousands of user journey queries to compare the price patterns of Uber against major local taxi providers. We have observed large heterogeneity across the taxi transport markets in the two cities. This motivated us to perform a price validation and measurement experiment on the ground comparing Uber and Black Cabs in London. The experimental results reveal interesting insights: not only they confirm feedback on pricing and service quality received by professional driver users, but also they reveal the tradeoffs between prices and journey times between taxi providers. With respect to journey times in particular, we show how experienced taxi drivers, in the majority of the cases, are able to navigate faster to a destination compared to drivers who rely on modern navigation systems. We provide evidence that this advantage becomes stronger in the centre of a city where urban density is high.

Twitter has recently become one of the most popular online social networking websites where users can share news and ideas through messages in the form of tweets. As a tweet gets retweeted from user to user, large cascades of information diffusion are formed over the Twitter follower network. Existing works on cascades have mainly focused on predicting their popularity in terms of size. In this paper, we leverage on the temporal pattern of retweets to model the diffusion dynamics of a cascade. Notably, retweet cascades provide two complementary information: (a) inter-retweet time intervals of retweets, and (b) diffusion of cascade over the underlying follower network. Using datasets from Twitter, we identify two types of cascades based on presence or absence of early peaks in their sequence of inter-retweet intervals. We identify multiple diffusion localities associated with a cascade as it propagates over the network. Our studies reveal the transition of a cascade to a new locality facilitated by pivotal users that are highly cascade dependent following saturation of current locality. We propose an analytical model to show co-occurrence of first peaks and cascade migration to a new locality as well as predict locality saturation from inter-retweet intervals. Finally, we validate these claims from empirical data showing co-occurrence of first peaks and migration with good accuracy; we obtain even better accuracy for successfully classifying saturated and non-saturated diffusion localities from inter-retweet intervals.

A growing portion of offline and online human activities leave digital footprints in electronic databases. Resulting big social data offers unprecedented insights into population-wide patterns and detailed characteristics of the individuals. The goal of this paper is to review the literature showing how pervasive records of digital footprints, such as Facebook profile, or mobile device logs, can be used to infer personality, a major psychological framework describing differences in individual behavior. We briefly introduce personality and present a range of works focusing on predicting it from digital footprints and conclude with a discussion of the implications of these results in terms of privacy, data ownership, and opportunities for future research in computational social science.

We study the relationship between Facebook popularity (number of contacts) and personality traits on a large number of subjects. We test to which extent two prevalent viewpoints hold. That is, popular users (those with many social contacts) are the ones whose personality traits either predict many offline (real world) friends or predict propensity to maintain superficial relationships. We find that the predictor for number of friends in the real world (Extraversion) is also a predictor for number of Facebook contacts. We then test whether people who have many social contacts on Facebook are the ones who are able to adapt themselves to new forms of communication, present themselves in likable ways, and have propensity to maintain superficial relationships. We show that there is no statistical evidence to support such a conjecture.