As online ecosystems grow increasingly complex, personalized recommendation systems must integrate user preferences across heterogeneous content sources and interaction scenarios. However, conventional methods typically model each source and scenario in isolation, hindering their ability to capture shared and complementary signals across contexts. In this work, we propose MM4Rec, a unified framework for multi-source and multi-scenario recommendation. MM4Rec introduces a Source-Aware Transformer Encoder to jointly model heterogeneous inputs, a Multi-Scenario Behavior Extraction Layer based on a multi-mixture-of-experts architecture to capture scenario-specific dynamics, and a Trend-Aware Learner to enhance temporal representation learning. Extensive experiments on three real-world datasets demonstrate that MM4Rec consistently outperforms strong baselines across standard recommendation metrics. To facilitate future research, we also release two large-scale datasets encompassing diverse sources and scenarios.

Sequential recommendation in e-commerce utilizes users' anonymous browsing histories to personalize product suggestions without relying on private information. Existing item ID-based methods and multimodal models often overlook the temporal alignment of modalities like textual descriptions, visual content, and prices in user browsing sequences. To address this limitation, this paper proposes the Multimodal Time-aligned Shared Token Recommender (MTSTRec), a transformer-based framework with a single time-aligned shared token per product for efficient cross-modality fusion. MTSTRec preserves the distinct contributions of each modality while aligning them temporally to better capture user preferences. Extensive experiments demonstrate that MTSTRec achieves state-of-the-art performance across multiple sequential recommendation benchmarks, significantly improving upon existing multimodal fusion. Our code is available at https://github.com/idssplab/MTSTRec.

Tags play a critical role in enhancing product discoverability, optimizing search results, and enriching recommendation systems on e-commerce platforms. Despite the recent advancements in large language models (LLMs), which have shown proficiency in processing and understanding textual information, their application in tag generation remains an under-explored yet complex challenge. To this end, we introduce a novel method for automatic product tagging using LLMs to create behavior-enhanced tags (BETags). Specifically, our approach begins by generating base tags using an LLM. These base tags are then refined into BETags by incorporating user behavior data. This method aligns the tags with users' actual browsing and purchasing behavior, enhancing the accuracy and relevance of tags to user preferences. By personalizing the base tags with user behavior data, BETags are able to capture deeper behavioral insights, which is essential for understanding nuanced user interests and preferences in e-commerce environments. Moreover, since BETags are generated offline, they do not impose real-time computational overhead and can be seamlessly integrated into downstream tasks commonly associated with recommendation systems and search optimization. Our evaluation of BETag across three datasets--- Amazon (Scientific), MovieLens-1M, and FreshFood---shows that our approach significantly outperforms both human-annotated tags and other automated methods. These results highlight BETag as a scalable and efficient solution for personalized automated tagging, advancing e-commerce platforms by creating more tailored and engaging user experiences.