Deep Learning Recommendation Models (DLRMs) often rely on extensive manual feature engineering to improve accuracy and user experience, which increases system complexity and limits scalability of model performance with respect to computational resources. Recently, Meta introduced a generative ranking paradigm based on HSTU block that enables end-to-end learning from raw user behavior sequences and demonstrates scaling law on large datasets that can be regarded as the state-of-the-art (SOTA). However, splitting user behaviors into interleaved item and action information significantly increases the input sequence length, which adversely affects both training and inference efficiency. To address this issue, we propose the Twin-Flow Generative Ranking Network (TFGR), that employs a Twin-flow mechanism to optimize interaction modeling, ensuring efficient training and inference through end-to-end token processing. TFGR duplicates the original user behavior sequence into a real flow and a fake flow based on the authenticity of the action information, and then defines a novel interaction method between the real flow and the fake flow within the QKV module of the self-attention mechanism. This design reduces computational overhead and improves both training efficiency and inference performance compared to Meta's HSTU-based model. Experiments on both open-source and real industrial datasets show that TFGR outperforms DLRM, which serves as the industrial online baseline with extensive feature engineering, as well as Meta's HSTU and other common recommendation models such as DIN, DCN, DIEN, and DeepFM. Furthermore, we investigate optimal parameter allocation strategies under computational constraints, establishing TFGR as an efficient and effective next-generation generative ranking paradigm.

Conversational recommendation systems (CRSs) use multi-turn interaction to capture user preferences and provide personalized recommendations. A fundamental challenge in CRSs lies in effectively understanding user preferences from conversations. Previous research primarily focuses on the issue of insufficient contextual information in conversations. They address this by introducing external knowledge sources, such as knowledge graphs, large language models (LLMs), and conversational recommendation corpora. Based on this, they design specific alignment strategies (e.g., prompt learning and instruction tuning) to integrate such knowledge for user preference understanding and item recommendation. However, user preferences can be multifaceted and complex, posing significant challenges for accurate recommendations even with access to abundant external knowledge. While interaction with users can clarify their true preferences, frequent user involvement may lead to a degraded user experience.

Recently, Large Language Models (LLMs) such as ChatGPT have showcased remarkable abilities in solving general tasks, demonstrating the potential for applications in recommender systems. To assess how effectively LLMs can be used in recommendation tasks, our study primarily focuses on employing LLMs as recommender systems through prompt engineering. We propose a general framework for leveraging LLMs in recommendation tasks, focusing on the capabilities of LLMs as recommenders. To conduct our analysis, we formalize the input of LLMs for recommendation into natural language prompts with two key aspects and explain how our framework can be generalized to various recommendation scenarios. As for the use of LLMs as recommenders, we analyze the impact of public availability, tuning strategies, model architecture, parameter scale, and context length on recommendation results based on the classification of LLMs. As for prompt engineering, we further analyze the impact of four important components of prompts, i.e., task descriptions, user interest modeling, candidate items construction, and prompting strategies. In each section, we first define and categorize concepts in line with the existing literature. Then, we propose inspiring research questions followed by detailed experiments on two public datasets, in order to systematically analyze the impact of different factors on recommendation performance. Based on our empirical analysis, we finally summarize promising directions to shed lights on future research.

Cross-domain recommendation has attracted substantial interest in industrial apps such as Meituan, which serves multiple business domains via knowledge transfer and meets the diverse interests of users. However, existing methods typically follow an implicit modeling paradigm that blends the knowledge from both the source and target domains, and design intricate network structures to share learned embeddings or patterns between domains to improve recommendation accuracy. Since the transfer of interest signals is unsupervised, these implicit paradigms often struggle with the negative transfer resulting from differences in service functions and presentation forms across different domains. In this paper, we propose a simple and effective EXplicit Interest Transfer framework named EXIT to address the stated challenge. Specifically, we propose a novel label combination approach that enables the model to directly learn beneficial source domain interests through supervised learning, while excluding inappropriate interest signals. Moreover, we introduce a scene selector network to model the interest transfer intensity under fine-grained scenes. Offline experiments conducted on the industrial production dataset and online A/B tests validate the superiority and effectiveness of our proposed framework. Without complex network structures or training processes, EXIT can be easily deployed in the industrial recommendation system. EXIT has been successfully deployed in the online homepage recommendation system of Meituan App, serving the main traffic.

At present, most recommender systems involve two stakeholders, providers and customers. Apart from maximizing the recommendation accuracy, the fairness issue for both sides should also be considered. Most of previous studies try to improve two-sided fairness with post-processing algorithms or fairness-aware loss constraints, which are highly dependent on the heuristic adjustments without respect to the optimization goal of accuracy. In contrast, we propose a novel training framework, adaptive weighting towards two-sided fairness-aware recommendation (named Ada2Fair), which lies in the extension of the accuracy-focused objective to a controllable preference learning loss over the interaction data. Specifically, we adjust the optimization scale of an interaction sample with an adaptive weight generator, and estimate the two-sided fairness-aware weights within model training. During the training process, the recommender is trained with two-sided fairness-aware weights to boost the utility of niche providers and inactive customers in a unified way. Extensive experiments on three public datasets verify the effectiveness of Ada2Fair, which can achieve Pareto efficiency in two-sided fairness-aware recommendation.

Within online platforms, it is critical to capture the dynamic user preference from the sequential interaction behaviors for making accurate recommendation over time. Recently, significant progress has been made in sequential recommendation with deep learning. However, existing neural sequential recommender often suffer from the data sparsity issue in real-world applications.

Within online platforms, it is critical to capture the semantics of sequential user behaviors for accurately predicting user interests. Recently, significant progress has been made in sequential recommendation with deep learning. However, existing neural sequential recommendation models may not perform well in practice due to the sparsity of the real-world data especially in cold-start scenarios. To tackle this problem, we propose the model ReDA, which stands for Retrieval-enhanced Data Augmentation for modeling sequential user behaviors. The main idea of our approach is to leverage the related information from similar users for generating both relevant and diverse augmentation. First, we train a neural retriever to retrieve the augmentation users according to the se- mantic similarity between user representations, and then conduct two types of data augmentation to generate augmented user representations. Furthermore, these augmented data are incorporated in a contrastive learning framework for learning more capable representations. Extensive experiments conducted on both public and industry datasets demonstrate the superiority of our proposed method over existing state-of-the-art methods, especially when only limited training data is available.

In this paper, we study the task of cold-start sequential recommendation, where new users with very short interaction sequences come with time. We cast this problem as a few-shot learning problem and adopt a meta-learning approach to developing our solution. For our task, a major obstacle of effective knowledge transfer that is there exists significant characteristic divergence between old and new interaction sequences for meta-learning. To address the above issues, we purpose a Multimodal MetaLearning (denoted as MML) approach that incorporates multimodal side information of items (e.g., text and image) into the meta-learning process, to stabilize and improve the meta-learning process for cold-start sequential recommendation. In specific, we design a group of multimodal meta-learners corresponding to each kind of modality, where ID features are used to develop the main meta-learner and the rest text and image features are used to develop auxiliary meta-learners. Instead of simply combing the predictions from different meta-learners, we design an adaptive, learnable fusion layer to integrate the predictions based on different modalities. Meanwhile, we design a cold-start item embedding generator, which utilize multimodal side information to warm up the ID embeddings of new items. Extensive offline and online experiments demonstrate that MML can significantly improve the recommendation performance for cold-start users compared with baseline models. Our code is released at https://github.com/RUCAIBox/MML.

Recently, pre-training based approaches are proposed to leverage self-supervised signals for improving the performance of sequential recommendation. However, most of existing pre-training recommender systems simply model the historical behavior of a user as a sequence, while lack of sufficient consideration on temporal interaction patterns that are useful for modeling user behavior.

Point-of-Interest (POI) recommendation is an important task in location-based social networks. It facilitates the relation modeling between users and locations. Recently, researchers recommend POIs by long- and short-term interests and achieve success. However, they fail to well capture the periodic interest. People tend to visit similar places at similar times or in similar areas. Existing models try to acquire such kind of periodicity by user's mobility status or time slot, which limits the performance of periodic interest. To this end, we propose to learn spatial-temporal periodic interest. Specifically, in the long-term module, we learn the temporal periodic interest of daily granularity, then utilize intra-level attention to form long-term interest. In the short-term module, we construct various short-term sequences to acquire the spatial-temporal periodic interest of hourly, areal, and hourly-areal granularities, respectively. Finally, we apply inter-level attention to automatically integrate multiple interests. Experiments on two real-world datasets demonstrate the state-of-the-art performance of our method.

We present in this article an automated framework that extracts product adopter information from online reviews and incorporates the extracted information into feature-based matrix factorization for more effective product recommendation. In specific, we propose a bootstrapping approach for the extraction of product adopters from review text and categorize them into a number of different demographic categories. The aggregated demographic information of many product adopters can be used to characterize both products and users in the form of distributions over different demographic categories. We further propose a graph-based method to iteratively update user- and product-related distributions more reliably in a heterogeneous user--product graph and incorporate them as features into the matrix factorization approach for product recommendation. Our experimental results on a large dataset crawled from J ing D ong , the largest B2C e-commerce website in China, show that our proposed framework outperforms a number of competitive baselines for product recommendation.

In this paper, we explore the idea of social role theory (SRT) and propose a novel regularized topic model which incorporates SRT into the generative process of social media content. We assume that a user can play multiple social roles, and each social role serves to fulfil different duties and is associated with a role-driven distribution over latent topics. In particular, we focus on social roles corresponding to the most common social activities on social networks. Our model is instantiated on microblogs, i.e., Twitter and community question-answering (cQA), i.e., Yahoo!Answers, where social roles on Twitter include “originators” and “propagators”, and roles on cQA are “askers” and “answerers”. Both explicit and implicit interactions between users are taken into account and modeled as regularization factors. To evaluate the performance of our proposed method, we have conducted extensive experiments on two Twitter datasets and two cQA datasets. Furthermore, we also consider multi-role modeling for scientific papers where an author's research expertise area is considered as a social role. A novel application of detecting users' research interests through topical keyword labeling based on the results of our multi-role model has been presented. The evaluation results have shown the feasibility and effectiveness of our model.

Learning user interests from online social networks helps to better understand user behaviors and provides useful guidance to design user-centric applications. Apart from analyzing users' online content, it is also important to consider users' social connections in the social Web. Graph regularization methods have been widely used in various text mining tasks, which can leverage the graph structure information extracted from data. Previously, graph regularization methods operate under the cluster assumption that nearby nodes are more similar and nodes on the same structure (typically referred to as a cluster or a manifold) are likely to be similar. We argue that learning user interests from complex, sparse, and dynamic social networks should be based on the link structure assumption under which node similarities are evaluated based on the local link structures instead of explicit links between two nodes. We propose a regularization framework based on the relation bipartite graph, which can be constructed from any type of relations. Using Twitter as our case study, we evaluate our proposed framework from social networks built from retweet relations. Both quantitative and qualitative experiments show that our proposed method outperforms a few competitive baselines in learning user interests over a set of predefined topics. It also gives superior results compared to the baselines on retweet prediction and topical authority identification.

A large number of studies have been devoted to modeling the contents and interactions between users on Twitter. In this paper, we propose a method inspired from Social Role Theory (SRT), which assumes that a user behaves differently with different roles in the generation process of Twitter content. We consider the two most distinctive social roles on Twitter: originator and propagator, who respectively posts original messages and retweets or forwards the messages from others. In addition, we also consider role-specific social interactions, especially implicit interactions between users who share some common interests. All the above elements are integrated into a novel regularized topic model. We evaluate the proposed method on real Twitter data. The results show that our method is more effective than the existing ones which do not distinguish social roles.