Privacy by design (PbD) is a policy measure that calls for embedding privacy into the design of technologies at early stages of the development process and throughout its lifecycle. By introducing privacy considerations into the technological design, PbD delegates responsibility over privacy to those in charge of the design, namely software developers who design information technologies (hereafter called developers). Thus, for PbD to be a viable option, it is important to understand developers' perceptions, interpretation and practices as to informational privacy.