Traditional sequential recommendation (SR) models learn low-dimensional item ID embeddings from user-item interactions, often overlooking textual information such as item titles or descriptions. Recent advances in Large Language Models (LLMs) have inspired a surge of research that encodes item textual information with high-dimensional semantic embeddings, and designs transformation methods to inject such embeddings into SR models. These embedding transformation strategies can be categorized into two types, both of which exhibits notable drawbacks: 1) adapter-based methods suffer from pronounced dimension collapse, concentrating information into a few dominant dimensions; 2) SVD-based methods are rigid and manual, considering only a few principal spectral components while discarding rich information in the remaining spectrum.

The emergence of generative models enables the creation of texts and images tailored to users' preferences. Existing personalized generative models have two critical limitations: lacking a dedicated paradigm for accurate preference modeling, and generating unimodal content despite real-world multimodal-driven user interactions. Therefore, we propose personalized multimodal generation, which captures modal-specific preferences via a dedicated preference model from multimodal interactions, and then feeds them into downstream generators for personalized multimodal content. However, this task presents two challenges: (1) Gap between continuous preferences from dedicated modeling and discrete token inputs intrinsic to generator architectures; (2) Potential inconsistency between generated images and texts. To tackle these, we present a two-stage framework called Discrete Preference learning for Personalized Multimodal Generation (DPPMG). In the first stage, to accurately learn discrete modal-specific preferences, we introduce a modal-specific graph neural network (a dedicated preference model) to learn users' modal-specific preferences, which preferences are then quantized into discrete preference tokens. In the second stage, the discrete modal-specific preference tokens are injected into downstream text and image generators. To further enhance cross-modal consistency while preserving personalization, we design a cross-modal consistent and personalized reward to fine-tune token-associated parameters. Extensive experiments on two real-world datasets demonstrate the effectiveness of our model in generating personalized and consistent multimodal content.

Click-through rate (CTR) prediction is a fundamental task in modern recommender systems. In recent years, the integration of large language models (LLMs) has been shown to effectively enhance the performance of traditional CTR methods. However, existing LLM-enhanced methods often require extensive processing of detailed textual descriptions for large-scale instances or user/item entities, leading to substantial computational overhead. To address this challenge, this work introduces LLaCTR, a novel and lightweight LLM-enhanced CTR method that employs a field-level enhancement paradigm. Specifically, LLaCTR first utilizes LLMs to distill crucial and lightweight semantic knowledge from small-scale feature fields through self-supervised field-feature fine-tuning. Subsequently, it leverages this field-level semantic knowledge to enhance both feature representation and feature interactions. In our experiments, we integrate LLaCTR with six representative CTR models across four datasets, demonstrating its superior performance in terms of both effectiveness and efficiency compared to existing LLM-enhanced methods. Our code is available at https://github.com/istarryn/LLaCTR.

Sequential recommenders generate recommendations based on users’ historical interaction sequences. However, in practice, these sequences are often contaminated by noisy interactions, which can arise from various factors such as clickbait, the influence of prominently positioned items, or accidental interactions. Such noise can significantly degrade recommendation performance. Accurately identifying such noisy interactions without additional information is particularly challenging due to the absence of explicit supervisory signals indicating noise. Large Language Models (LLMs), equipped with extensive open knowledge and semantic reasoning abilities, offer a promising avenue to bridge this information gap. However, employing LLMs for denoising in sequential recommendation presents notable challenges: (1) Direct application of pretrained LLMs may not be competent for the denoising task, frequently generating nonsensical responses; (2) Fine-tuning on the denoising task can partially mitigate the issue of generating nonsensical outputs. However, even after fine-tuning, the reliability of LLM outputs remains questionable, especially given the complexity of the denoising task and the inherent hallucination issue of LLMs. To tackle these challenges, we propose LLM4DSR, a tailored approach for denoising sequential recommendation using LLMs. We constructed a self-supervised fine-tuning task to activate LLMs’ capabilities to identify noisy items and suggest replacements. Furthermore, we developed an uncertainty estimation module that ensures only high-confidence responses are utilized for sequence corrections. Remarkably, LLM4DSR is model-agnostic, allowing corrected sequences to be flexibly applied across various recommendation models. To the best of our knowledge, this is the first work that employs LLMs for sequential recommendation denoising while addressing the unique challenges of adapting LLMs to this task. Extensive experiments conducted on three real-world datasets across two noise settings validate the effectiveness of LLM4DSR, demonstrating an average improvement of 12.9% in NDCG@20. The code is available at https://github.com/WANGBohaO-jpg/LLM4DSR .

Large language models (LLMs), known for their comprehension capabilities and extensive knowledge, have been increasingly applied to recommendation systems (RS).Given the fundamental gap between the mechanism of LLMs and the requirement of RS, researchers have focused on fine-tuning LLMs with recommendationspecific data to enhance their performance.Language Modeling Loss (LML), originally designed for language generation tasks, is commonly adopted.However, we identify two critical limitations of LML: 1) it exhibits significant divergence from the recommendation objective; 2) it erroneously treats all fictitious item descriptions as negative samples, introducing misleading training signals.To address these limitations, we propose a novel Masked Softmax Loss (MSL) tailored for fine-tuning LLMs on recommendation.MSL improves LML by identifying and masking invalid tokens that could lead to fictitious item descriptions during loss computation.This strategy can effectively avoid the interference from erroneous

Customer lifetime value (LTV) is crucial to companies who are intending to adopt personalized promoting strategies to optimize the profits. However, LTV prediction in the scenario of online App advertising usually suffers from label sparsity issue, towards which existing methods designed complex model structures but ignored the information contained in intermediate user behaviors. Moreover, previous works mainly focus on fitting the overall LTV distribution, overlooking the fact that LTV in online App advertising consists of sources with diverse data distributions and thus resulting in sub-optimal solutions. In this paper, we propose a novel Progressive Tasks guided Multi-Source Network (PTMSN) to tackle the aforementioned problems. Specifically, a Cascaded Sub-task Module (CSM) is introduced to alleviate data sparsity by modeling reliance between explicit interactions and implicit monetization. In addition, as the overall LTV is assembled from multiple sources, we propose a divide-and-conquer scheme named Multi-source Integrating Module (MIM) to disentangle the original single target into several source distributions and model in a fine-grained manner. Extensive offline experiments on real-world industrial datasets compared to state-of-the-art baseline models validate the effectiveness of our approach. PTMSN has been successfully deployed in industrial online advertising system, serving various business scenarios and acquiring 2.97% absolute ROI gains.

Owing to their powerful semantic reasoning capabilities, Large Language Models (LLMs) have been effectively utilized as recommenders, achieving impressive performance. However, the high inference latency of LLMs significantly restricts their practical deployment. To address this issue, this work investigates knowledge distillation from cumbersome LLM-based recommendation models to lightweight conventional sequential models. It encounters three challenges: 1) the teacher’s knowledge may not always be reliable; 2) the capacity gap between the teacher and student makes it difficult for the student to assimilate the teacher’s knowledge; 3) divergence in semantic space poses a challenge to distill the knowledge from embeddings.