Large Language Models (LLMs) have been extensively applied in various recommendation scenarios, including bundle generation, thanks to their exceptional reasoning capabilities and comprehensive knowledge. However, exploiting large-scale LLMs for bundle generation introduces significant efficiency challenges—primarily high computational costs during fine-tuning and inference due to their massive parameterization. Knowledge Distillation (KD) offers a promising solution by transferring expertise from large teacher models to more compact student models. This study systematically investigates KD approaches for bundle generation with the goal of minimizing computational demands while preserving performance. Specifically, we explore three critical research questions: (1) how does the format of distilled knowledge impact bundle generation performance? (2) to what extent does the quantity of distilled knowledge influence the performance? and (3) how do different ways of utilizing the distilled knowledge affect the performance? To support this investigation, we propose a comprehensive KD framework that (i) progressively extracts knowledge from raw data in increasingly complex forms, i.e., frequent patterns \(\rightarrow\) formalized rules \(\rightarrow\) deep thoughts; (ii) captures varying quantities of distilled knowledge through different sampling strategies, multi-domain accumulation, and multi-format aggregation; and (iii) exploits complementary LLM adaptation techniques—in-context learning, supervised fine-tuning, and their combination—to leverage the distilled knowledge for domain-specific adaptation and enhanced efficiency in small student models. Through extensive experiments on multiple real-world datasets, we provide valuable insights into how knowledge format, quantity, and utilization methods collectively shape the performance of LLM-based bundle generation, which exhibits the significant potential of KD for more efficient yet effective LLM-based bundle generation.

Most existing bundle generation approaches fall short in generating fixed-size bundles. Furthermore, they often neglect the underlying user intents reflected by the bundles in the generation process, resulting in less intelligible bundles. This paper addresses these limitations through the exploration of two interrelated tasks, i.e., personalized bundle generation and the underlying intent inference, based on different user sessions. Inspired by the reasoning capabilities of large language models (LLMs), we propose an adaptive in-context learning paradigm, which allows LLMs to draw tailored lessons from related sessions as demonstrations, enhancing the performance on target sessions. Specifically, we first employ retrieval augmented generation to identify nearest neighbor sessions, and then carefully design prompts to guide LLMs in executing both tasks on these neighbor sessions. To tackle reliability and hallucination challenges, we further introduce (1) a self-correction strategy promoting mutual improvements of the two tasks without supervision signals and (2) an auto-feedback mechanism for adaptive supervision based on the distinct mistakes made by LLMs on different neighbor sessions. Thereby, the target session can gain customized lessons for improved performance by observing the demonstrations of its neighbor sessions. Experiments on three real-world datasets demonstrate the effectiveness of our proposed method.

The goal of intent-aware session recommendation (ISR) approaches is to capture user intents within a session for accurate next-item prediction. However, the capability of these approaches is limited by assuming all sessions have a uniform and fixed number of intents. In reality, user sessions can vary, where the number of intentions may differ from one to another. Moreover, they can only learn user intents in the latent space, which further restricts the model's transparency. To ease these issues, we propose a simple yet effective paradigm for ISR motivated by the advanced reasoning capability of large language models (LLMs). Specifically, we first create an initial prompt to instruct LLMs to predict the next item by inferring varying user intents reflected in a session. Then, we propose an effective optimization mechanism to automatically optimize prompts with an iterative self-reflection. Finally, we leverage the robust generalizability of LLMs across diverse domains to efficiently select the optimal prompt for ISR. As such, the proposed paradigm effectively guides LLMs to identify varying user intents at a semantic level, thus delivering more accurate and comprehensible recommendations. Extensive experiments on three real-world datasets verify the superiority of our proposed method.

Product bundling represents a prevalent marketing strategy in both offline stores and e-commerce systems. Despite its widespread use, previous studies on bundle recommendation face two significant limitations. Firstly, they rely on noisy datasets, where bundles are defined by heuristics, e.g., products co-purchased in the same session. Secondly, they target specific tasks by holding unrealistic assumptions, e.g., the availability of bundles for recommendation directly. This paper proposes to take a step back and considers the process of bundle recommendation from a holistic user experience perspective. We first construct high-quality bundle datasets with rich metadata, particularly bundle intents, through a carefully designed crowd-sourcing task. We then define a series of tasks that together, support all key steps in a typical bundle recommendation process, from bundle detection, completion and ranking, to explanation and auto-naming, whereby 19 research questions are raised correspondingly to guide the analysis. Finally, we conduct extensive experiments and analyses with representative recommendation models and large language models (LLMs), demonstrating the challenges and opportunities, especially with the emergence of LLMs. To summarize, our study contributes by introducing novel data sources, paving the way for new research avenues, and offering insights to guide product bundling in real e-commerce platforms.

Product bundling is a commonly-used marketing strategy in both offline retailers and online e-commerce systems. Current research on bundle recommendation is limited by: (1) noisy datasets, where bundles are defined by heuristics, e.g., products co-purchased in the same session; and (2) specific tasks, holding unrealistic assumptions, e.g., the availability of bundles for recommendation directly. In this paper, we propose to take a step back and consider the process of bundle recommendation from a holistic user experience perspective. We first construct high-quality bundle datasets with rich meta information, particularly bundle intents, through a carefully designed crowd-sourcing task. We then define a series of tasks that together, support all key steps in a typical bundle recommendation process, from bundle detection, completion, ranking, to explanation and auto-naming. Finally, we conduct extensive experiments and in-depth analysis that demonstrate the challenges of bundle recommendation, arising from the need for capturing complex relations among users, products, and bundles, as well as the research opportunities, especially in graph-based neural methods. To sum up, our study delivers new data sources, opens up new research directions, and provides useful guidance for product bundling in real e-commerce platforms. Our datasets are available at GitHub (\urlhttps://github.com/BundleRec/bundle_recommendation ).