Recommendation is crucial for both user experience and company revenue in Meituan as a leading lifestyle company, and generative recommendation models (GRMs) are shown to produce quality recommendations recently. However, existing systems are limited by insufficient functionality support and inefficient implementations for training GRMs in industrial scenarios. As such, we introduce MTGenRec as an efficient and scalable system for GRM training. Specifically, to handle real-time insertions/deletions of sparse embeddings, MTGenRec employs dynamic hash tables to replace static ones. To improve training efficiency, MTGenRec conducts dynamic sequence balancing to address the computation load imbalances among GPUs and adopts feature ID deduplication alongside automatic table merging to accelerate embedding lookup. Extensive experiments show that MTGenRec improves training throughput by 1.6x - 2.4x while achieving good scalability when running over 100 GPUs. MTGenRec has been deployed for many applications in Meituan and is now handling hundreds of millions of requests on a daily basis. On the delivery platform, we observe a 1.22% growth in user order volume and a 1.31% enhancement in online PV_CTR.

Scaling law has recently been validated in the recommendation system, adopting generative recommendation strategies to achieve scalability. However, these generative approaches require abandoning the meticulously constructed cross features of traditional recommendation models,leading to a significant decline in model performance. To address this challenge, we propose Meituan Generative Recommendation, which is based on the HSTU architecture and is capable of retaining the original deep learning recommendation model (DLRM) features, including cross features. Additionally, MTGR achieves training and inference acceleration through user-level compression to ensure efficient scaling. We also propose Group-Layer Normalization (GLN) to enhance the performance of encoding within different semantic spaces and the dynamic masking strategy to avoid information leakage. We further optimize the training frameworks, enabling support for our models with 10 to 100 times computational complexity compared to the DLRM, without significant cost increases. MTGR achieved 65x FLOPs for single-sample forward inference compared to the DLRM model, resulting in the largest gain in nearly two years both offline and online. This breakthrough was successfully deployed on Meituan, the world's largest food delivery platform, where it has been handling the main traffic.

Providing natural language-based explanations to justify recommendations helps to improve users' satisfaction and gain users' trust. However, as current explanation generation methods are commonly trained with an objective to mimic existing user reviews, the generated explanations are often not aligned with the predicted ratings or some important features of the recommended items, and thus, are suboptimal in helping users make informed decision on the recommendation platform. To tackle this problem, we propose a flexible model-agnostic method named MMI (Maximizing Mutual Information) framework to enhance the alignment between the generated natural language explanations and the predicted rating/important item features. Specifically, we propose to use mutual information (MI) as a measure for the alignment and train a neural MI estimator. Then, we treat a well-trained explanation generation model as the backbone model and further fine-tune it through reinforcement learning with guidance from the MI estimator, which rewards a generated explanation that is more aligned with the predicted rating or a pre-defined feature of the recommended item. Experiments on three datasets demonstrate that our MMI framework can boost different backbone models, enabling them to outperform existing baselines in terms of alignment with predicted ratings and item features. Additionally, user studies verify that MI-enhanced explanations indeed facilitate users' decisions and are favorable compared with other baselines due to their better alignment properties.

Click-Through Rate (CTR) prediction is crucial for Recommendation System(RS), aiming to provide personalized recommendation services for users in many aspects such as food delivery, e-commerce and so on. However, traditional RS relies on collaborative signals, which lacks semantic understanding to real-time scenes. We also noticed that a major challenge in utilizing Large Language Models (LLMs) for practical recommendation purposes is their efficiency in dealing with long text input. To break through the problems above, we propose Large Language Model Aided Real-time Scene Recommendation(LARR), adopt LLMs for semantic understanding, utilizing real-time scene information in RS without requiring LLM to process the entire real-time scene text directly, thereby enhancing the efficiency of LLM-based CTR modeling. Specifically, recommendation domain-specific knowledge is injected into LLM and then RS employs an aggregation encoder to build real-time scene information from separate LLM’s outputs. Firstly, a LLM is continual pretrained on corpus built from recommendation data with the aid of special tokens. Subsequently, the LLM is fine-tuned via contrastive learning on three kinds of sample construction strategies. Through this step, LLM is transformed into a text embedding model. Finally, LLM’s separate outputs for different scene features are aggregated by an encoder, aligning to collaborative signals in RS, enhancing the performance of recommendation model.

As the largest local retail & instant delivery platform in China, Meituan Waimai has deployed a personalized recommender system on server and recommend nearby stores to users through APP homepage. To capture real-time intention of users and flexibly adjust the recommendation results on the homepage, we further add an interactive recommender system. The existing interactive recommender systems in the industry mainly capture intention of users based on their feedback on a specific UI of questions. However, we find that it will undermine use fluency and increase use complexity by rashly inserting a new question UI when users browse the homepage. Therefore, we develop an Embedded Interactive Recommender System (EIRS) that directly infers users' intention according to their click behaviors on the homepage and dynamically inserts a new recommendation result into the homepage1. To demonstrate the effectiveness of EIRS, we conduct systematic online A/B Tests, where click-through & conversion rate of the inserted EIRS result is 132% higher than that of the initial result on the homepage, and the overall gross merchandise volume is effectively enhanced by 0.43%.

Recommender systems are essential to various fields, e.g., e-commerce, e-learning, and streaming media. At present, graph neural networks (GNNs) for session-based recommendations normally can only recommend items existing in users’ historical sessions. As a result, these GNNs have difficulty recommending items that users have never interacted with (new items), which leads to a phenomenon of information cocoon. Therefore, it is necessary to recommend new items to users. As there is no interaction between new items and users, we cannot include new items when building session graphs for GNN session-based recommender systems. Thus, it is challenging to recommend new items for users when using GNN-based methods. We regard this challenge as “GNN Session-based New Item Recommendation (GSNIR)”. To solve this problem, we propose a dual-intent enhanced graph neural network for it. Due to the fact that new items are not tied to historical sessions, the users’ intent is difficult to predict. We design a dual-intent network to learn user intent from an attention mechanism and the distribution of historical data respectively, which can simulate users’ decision-making process in interacting with a new item. To solve the challenge that new items cannot be learned by GNNs, inspired by zero-shot learning (ZSL), we infer the new item representation in GNN space by using their attributes. By outputting new item probabilities, which contain recommendation scores of the corresponding items, the new items with higher scores are recommended to users. Experiments on two representative real-world datasets show the superiority of our proposed method. The case study from the real-world verifies interpretability benefits brought by the dual-intent module and the new item reasoning module.