Nowadays, there are many movie trailers publicly available on social media website such as YouTube, and many thousands of users have independently indicated whether they like or dislike those trailers. Although it is understandable that there are multiple factors that could influence viewers' like or dislike of the trailer, we aim to address a preference question in this work: Can subjective multimedia features be developed to predict the viewer's preference presented by like (by thumbs-up) or dislike (by thumbs-down) during and after watching movie trailers? We designed and implemented a computational framework that is composed of low-level multimedia feature extraction, feature screening and selection, and classification, and applied it to a collection of 725 movie trailers. Experimental results demonstrated that, among dozens of multimedia features, the single low-level multimedia feature of shot length variance is highly predictive of a viewer's “like/dislike” for a large portion of movie trailers. We interpret these findings such that variable shot lengths in a trailer tend to produce a rhythm that is likely to stimulate a viewer's positive preference. This conclusion was also proved by the repeatability experiments results using another 600 trailer videos and it was further interpreted by viewers'eye-tracking data.

The multimedia content analysis community has made significant effort to bridge the gap between low-level features and high-level semantics perceived by human cognitive systems such as real-world objects and concepts. In the two fields of multimedia analysis and brain imaging, both topics of low-level features and high level semantics are extensively studied. For instance, in the multimedia analysis field, many algorithms are available for multimedia feature extraction, and benchmark datasets are available such as the TRECVID. In the brain imaging field, brain regions that are responsible for vision, auditory perception, language, and working memory are well studied via functional magnetic resonance imaging (fMRI). This paper presents our initial effort in marrying these two fields in order to bridge the gaps between low-level features and high-level semantics via fMRI brain imaging. Our experimental paradigm is that we performed fMRI brain imaging when university student subjects watched the video clips selected from the TRECVID datasets. At current stage, we focus on the three concepts of sports, weather, and commercial-/advertisement specified in the TRECVID 2005. Meanwhile, the brain regions in vision, auditory, language, and working memory networks are quantitatively localized and mapped via task-based paradigm fMRI, and the fMRI responses in these regions are used to extract features as the representation of the brain's comprehension of semantics. Our computational framework aims to learn the most relevant low-level feature sets that best correlate the fMRI-derived semantics based on the training videos with fMRI scans, and then the learned models are applied to larger scale test datasets without fMRI scans for category classifications. Our result shows that: 1) there are meaningful couplings between brain's fMRI responses and video stimuli, suggesting the validity of linking semantics and low-level features via fMRI; 2) The computationally learned low-level feature sets from fMRI-derived semantic features can significantly improve the classification of video categories in comparison with that based on original low-level features.

Functional segregation and integration are fundamental characteristics of the human brain. Studying the connectivity among segregated regions and the dynamics of integrated brain networks has drawn increasing interest. A very controversial, yet fundamental issue in these studies is how to determine the best functional brain regions or ROIs (regions of interests) for individuals. Essentially, the computed connectivity patterns and dynamics of brain networks are very sensitive to the locations, sizes, and shapes of the ROIs. This paper presents a novel methodology to optimize the locations of an individual's ROIs in the working memory system. Our strategy is to formulate the individual ROI optimization as a group variance minimization problem, in which group-wise functional and structural connectivity patterns, and anatomic profiles are defined as optimization constraints. The optimization problem is solved via the simulated annealing approach. Our experimental results show that the optimized ROIs have significantly improved consistency in structural and functional profiles across subjects, and have more reasonable localizations and more consistent morphological and anatomic profiles.