Multi-domain learning (MDL) has become a prominent topic in enhancing the quality of personalized services. It's critical to learn commonalities between domains and preserve the distinct characteristics of each domain. However, this leads to a challenging dilemma in MDL. On the one hand, a model needs to leverage domain-aware modules such as experts or embeddings to preserve each domain's distinctiveness. On the other hand, real-world datasets often exhibit long-tailed distributions across domains, where some domains may lack sufficient samples to effectively train their specific modules. Unfortunately, nearly all existing work falls short of resolving this dilemma. To this end, we propose a novel Cross-experts Covariance Loss for Disentangled Learning model (Crocodile), which employs multiple embedding tables to make the model domain-aware at the embeddings which consist most parameters in the model, and a covariance loss upon these embeddings to disentangle them, enabling the model to capture diverse user interests among domains. Empirical analysis demonstrates that our method successfully addresses both challenges and outperforms all state-of-the-art methods on public datasets. During online A/B testing in Tencent's advertising platform, Crocodile achieves 0.72% CTR lift and 0.73% GMV lift on a primary advertising scenario. The code is openly accessible at: https://github.com/SkylerLinn/Crocodile.

Website Fingerprinting attack is a type of method used to classify network traffic generated by users on the Tor (The Onion Router) based on the websites they visit, leading to the leakage of individuals' privacy . For Website Fingerprinting attack, network traffic defense methods involve adding noise to the original network traffic to render the attacker's methods ineffective. Previous attack methods primarily focused on improving classification accuracy by enhancing the attack model, with adversarial training being the most common approach. However, adversarial training requires frequent updates and exhibits poor generalization when dealing with previously unseen network traffic protection methods. In order to address the limitations of adversarial training, a novel method is proposed leveraging a diffusion model for network traffic purification. This paper is the first to use a diffusion model to resist network traffic defense based on adversarial perturbations. The diffusion models are theoretically suited for data purification in the training mode, i.e., removing noises generated by adversarial perturbations from the data. Our method enables existing network traffic classification methods to maintain effective classification of network traffic after protection without requiring retraining, while also achieving good generalization performance with previously unseen network traffic defense methods. The purified network traffic data can effectively improve the robustness of existing website fingerprinting methods. Experiments conducted under various network traffic defense strategies demonstrate that the proposed method increases accuracy by up to 60.8% on DF dataset and 50.3% on CW100 dataset, respectively, compared to adversarial training.

Deep learning has achieved remarkable success in graph-related tasks, yet this accomplishment heavily relies on large-scale highquality annotated datasets.However, acquiring such datasets can be cost-prohibitive, leading to the practical use of labels obtained from economically efficient sources such as web searches and user tags.Unfortunately, these labels often come with noise, compromising the generalization performance of deep networks.To tackle this challenge and enhance the robustness of deep learning models against label noise in graph-based tasks, we propose a method called ERASE (Error-Resilient representation learning on graphs for lAbel noiSe tolerancE).The core idea of ERASE is to learn representations with error tolerance by maximizing coding rate reduction.To the best of our knowledge, it is the first time that the error-resilient mechanism is introduced into graph representation learning against label noise.Particularly, we also propose a decoupled label propagation method to estimate coding rate reduction.Before training, noisy labels are pre-corrected * Equal Contribution.

Click-through rate (CTR) prediction is a crucial area of research in online advertising. While binary cross entropy (BCE) has been widely used as the optimization objective for treating CTR prediction as a binary classification problem, recent advancements have shown that combining BCE loss with an auxiliary ranking loss can significantly improve performance. However, the full effectiveness of this combination loss is not yet fully understood. In this paper, we uncover a new challenge associated with the BCE loss in scenarios where positive feedback is sparse: the issue of gradient vanishing for negative samples. We introduce a novel perspective on the effectiveness of the auxiliary ranking loss in CTR prediction: it generates larger gradients on negative samples, thereby mitigating the optimization difficulties when using the BCE loss only and resulting in improved classification ability. To validate our perspective, we conduct theoretical analysis and extensive empirical evaluations on public datasets. Additionally, we successfully integrate the ranking loss into Tencent's online advertising system, achieving notable lifts of 0.70% and 1.26% in Gross Merchandise Value (GMV) for two main scenarios. The code is openly accessible at: https://github.com/SkylerLinn/Understanding-the-Ranking-Loss.

The emergence of large language models (LLMs) has revolutionized the capabilities of text comprehension and generation. Multi-modal generation attracts great attention from both the industry and academia, but there is little work on personalized generation, which has important applications such as recommender systems. This paper proposes the first method for personalized multimodal generation using LLMs, showcases its applications and validates its performance via an extensive experimental study on two datasets. The proposed method, Personalized Multimodal Generation (PMG for short) first converts user behaviors (e.g., clicks in recommender systems or conversations with a virtual assistant) into natural language to facilitate LLM understanding and extract user preference descriptions. Such user preferences are then fed into a generator, such as a multimodal LLM or diffusion model, to produce personalized content. To capture user preferences comprehensively and accurately, we propose to let the LLM output a combination of explicit keywords and implicit embeddings to represent user preferences. Then the combination of keywords and embeddings are used as prompts to condition the generator. We optimize a weighted sum of the accuracy and preference scores so that the generated content has a good balance between them. Compared to a baseline method without personalization, PMG has a significant improvement on personalization for up to 8% in terms of LPIPS while retaining the accuracy of generation.

The dynamic nature of stock market styles, referred to as concept drift, poses a formidable challenge when applying deep learning to stock prediction. Models trained on historical data often struggle to adapt to the latest market styles, as the patterns they have learned may no longer hold true over time. To alleviate this issue, the recently popularized concept of In-Context learning has provided us with valuable insights. In this approach, large language models (LLMs) are exposed to multiple examples of input-label pairs, also known as demonstrations, as part of the prompt before performing a task on an unseen example. By thoroughly analyzing these demonstrations, LLMs can uncover potential patterns and effectively adapt to new tasks. Building upon this concept, we propose a Context-Informed drift-aware method for Stock Prediction (CISP), which continually adjusts to the latest market styles and offers more accurate predictions. Our proposed method consists of two key parts. Firstly, we introduce a straightforward and efficient technique for designing demonstrations that aggregate current market information, thereby indicating the prevailing stock market style. Secondly, we incorporate a prediction module with dynamic parameters, allowing it to appropriately adjust its model parameters based on the market patterns embedded in the aforementioned demonstrations. Through extensive experiments conducted on real-world stock market datasets, our approach consistently outperforms the most advanced existing methods for stock prediction.

Temporal Graph Learning, which aims to model the time-evolving nature of graphs, has gained increasing attention and achieved remarkable performance recently. However, in reality, graph structures are often incomplete and noisy, which hinders temporal graph networks (TGNs) from learning informative representations. Graph contrastive learning uses data augmentation to generate plausible variations of existing data and learn robust representations. However, rule-based augmentation approaches may be suboptimal as they lack learnability and fail to leverage rich information from downstream tasks. To address these issues, we propose a Time-aware Graph Structure Learning (TGSL) approach via sequence prediction on temporal graphs, which learns better graph structures for downstream tasks through adding potential temporal edges. In particular, it predicts time-aware context embedding based on previously observed interactions and uses the Gumble-Top-K to select the closest candidate edges to this context embedding. Additionally, several candidate sampling strategies are proposed to ensure both efficiency and diversity. Furthermore, we jointly learn the graph structure and TGNs in an end-to-end manner and perform inference on the refined graph. Extensive experiments on temporal link prediction benchmarks demonstrate that TGSL yields significant gains for the popular TGNs such as TGAT and GraphMixer, and it outperforms other contrastive learning methods on temporal graphs. We release the code at https://github.com/ViktorAxelsen/TGSL.

Two-tower models are a prevalent matching framework for recommendation, which have been widely deployed in industrial applications. The success of two-tower matching attributes to its efficiency in retrieval among a large number of items, since the item tower can be precomputed and used for fast Approximate Nearest Neighbor (ANN) search. However, it suffers two main challenges, including limited feature interaction capability and reduced accuracy in online serving. Existing approaches attempt to design novel late interactions instead of dot products, but they still fail to support complex feature interactions or lose retrieval efficiency. To address these challenges, we propose a new matching paradigm named SparCode, which supports not only sophisticated feature interactions but also efficient retrieval. Specifically, SparCode introduces an all-to-all interaction module to model fine-grained query-item interactions. Besides, we design a discrete code-based sparse inverted index jointly trained with the model to achieve effective and efficient model inference. Extensive experiments have been conducted on open benchmark datasets to demonstrate the superiority of our framework. The results show that SparCode significantly improves the accuracy of candidate item matching while retaining the same level of retrieval efficiency with two-tower models.

Encrypted traffic classification is receiving widespread attention from researchers and industrial companies. However, the existing methods only extract flow-level features, failing to handle short flows because of unreliable statistical properties, or treat the header and payload equally, failing to mine the potential correlation between bytes. Therefore, in this paper, we propose a byte-level traffic graph construction approach based on point-wise mutual information (PMI), and a model named Temporal Fusion Encoder using Graph Neural Networks (TFE-GNN) for feature extraction. In particular, we design a dual embedding layer, a GNN-based traffic graph encoder as well as a cross-gated feature fusion mechanism, which can first embed the header and payload bytes separately and then fuses them together to obtain a stronger feature representation. The experimental results on two real datasets demonstrate that TFE-GNN outperforms multiple state-of-the-art methods in fine-grained encrypted traffic classification tasks.

The past two decades have witnessed the rapid development of personalized recommendation techniques. Despite the significant progress made in both research and practice of recommender systems, to date, there is a lack of a widely-recognized benchmarking standard in this field. Many of the existing studies perform model evaluations and comparisons in an ad-hoc manner, for example, by employing their own private data splits or using a different experimental setting. However, such conventions not only increase the difficulty in reproducing existing studies, but also lead to inconsistent experimental results among them. This largely limits the credibility and practical value of research results in this field. To tackle these issues, we present an initiative project aimed for open benchmarking for recommender systems. In contrast to some earlier attempts towards this goal, we take one further step by setting up a standardized benchmarking pipeline for reproducible research, which integrates all the details about datasets, source code, hyper-parameter settings, running logs, and evaluation results. The benchmark is designed with comprehensiveness and sustainability in mind. It spans both matching and ranking tasks, and also allows anyone to easily follow and contribute. We believe that our benchmark could not only reduce the redundant efforts of researchers to re-implement or re-run existing baselines, but also drive more solid and reproducible research on recommender systems.

Collaborative filtering (CF) is a widely studied research topic in recommender systems. The learning of a CF model generally depends on three major components, namely interaction encoder, loss function, and negative sampling. While many existing studies focus on the design of more powerful interaction encoders, the impacts of loss functions and negative sampling ratios have not yet been well explored. In this work, we show that the choice of loss function as well as negative sampling ratio is equivalently important. More specifically, we propose the cosine contrastive loss (CCL) and further incorporate it to a simple unified CF model, dubbed SimpleX. Extensive experiments have been conducted on 10 benchmark datasets and compared with 28 existing CF models in total. Surprisingly, the results show that, under our CCL loss and a large negative sampling ratio, SimpleX can surpass most sophisticated state-of-the-art models by a large margin (e.g., max 48.5% improvement in [email protected] over LightGCN). We believe that SimpleX could not only serve as a simple strong baseline to foster future research on CF, but also shed light on the potential research direction towards improving loss function and negative sampling.

With the recent success of graph convolutional networks (GCNs), they have been widely applied for recommendation, and achieved impressive performance gains. The core of GCNs lies in its message passing mechanism to aggregate neighborhood information. However, we observed that message passing largely slows down the convergence of GCNs during training, especially for large-scale recommender systems, which hinders their wide adoption. LightGCN makes an early attempt to simplify GCNs for collaborative filtering by omitting feature transformations and nonlinear activations. In this paper, we take one step further to propose an ultra-simplified formulation of GCNs (dubbed UltraGCN), which skips infinite layers of message passing for efficient recommendation. Instead of explicit message passing, UltraGCN resorts to directly approximate the limit of infinite-layer graph convolutions via a constraint loss. Meanwhile, UltraGCN allows for more appropriate edge weight assignments and flexible adjustment of the relative importances among different types of relationships. This finally yields a simple yet effective UltraGCN model, which is easy to implement and efficient to train. Experimental results on four benchmark datasets show that UltraGCN not only outperforms the state-of-the-art GCN models but also achieves more than 10x speedup over LightGCN.

Tagging has been recognized as a successful practice to boost relevance matching for information retrieval (IR), especially when items lack rich textual descriptions. A lot of research has been done for either multi-label text categorization or image annotation. However, there is a lack of published work that targets at item tagging specifically for IR. Directly applying a traditional multi-label classification model for item tagging is sub-optimal, due to the ignorance of unique characteristics in IR. In this work, we propose to formulate item tagging as a link prediction problem between item nodes and tag nodes. To enrich the representation of items, we leverage the query logs available in IR tasks, and construct a query-item-tag tripartite graph. This formulation results in a TagGNN model that utilizes heterogeneous graph neural networks with multiple types of nodes and edges. Different from previous research, we also optimize both full tag prediction and partial tag completion cases in a unified framework via a primary-dual loss mechanism. Experimental results on both open and industrial datasets show that our TagGNN approach outperforms the state-of-the-art multi-label classification approaches.