Recently, large language models (LLMs) have advanced recommendation systems (RSs), and recent works have begun to explore how to integrate LLMs into industrial RSs. While most approaches deploy LLMs offline to generate and pre-cache augmented representations for RSs, high-dimensional representations from LLMs introduce substantial storage and computational costs. Thus, it is crucial to compress LLM representations effectively. However, we identify a counterintuitive phenomenon during representation compression: Mid-layer Representation Advantage (MRA), where representations from middle layers of LLMs outperform those from final layers in recommendation tasks. This degraded final layer renders existing compression methods, which typically compress on the final layer, suboptimal. We interpret this based on modularity theory that LLMs develop spontaneous internal functional modularity and force the final layer to specialize in the proxy training task. Thus, we propose Modular Representation Compression (MARC) to explicitly control the modularity of LLMs. First, Modular Adjustment explicitly introduces compression and task adaptation modules, enabling the LLM to operate strictly as a representation-learning module. Next, to ground each module to its specific task, Modular Task Decoupling uses information constraints and different network structures to decouple tasks. Extensive experiments validate that MARC addresses MRA and produces efficient representations. Notably, MARC achieved a 2.82% eCPM lift in an online A/B test within a large-scale commercial search advertising scenario.

Efficient and effective modeling of feature interactions is key to large-scale Click-Through Rate (CTR) prediction. Although existing feature interaction methods have improved the model accuracy, their computational consumption still increase exponentially with the number of feature fields and become severe efficiency bottleneck in real-world industrial scenarios. To address the issues, we propose an E fficient and E ffective NET work for large-scale CTR prediction named EENet . EENet presents a new alternating stacking architecture of implicit and explicit interaction layers, and each implicit layer in EENet can reduce both local computational and parameter load remarkably. EENet also designs a unified explicit interaction operation which can only use simple matrix multiplication to capture field-wise patterns. Moreover, the order of multiplications in EENet is rearranged to further decrease the computational complexity from quadratic to linear with respect to the number of feature fields. EENet thus can support the high efficiency in real-practice industrial scenarios with hundreds of feature fields. A set of extensive experiments is performed on two public datasets and one industrial dataset for effectiveness evaluation, and five larger-scale synthetic datasets for efficiency evaluation. The results highlight that our EENet can significantly outperform the state-of-the-art models in terms of both efficiency and scalability, while also maintaining superior effectiveness. Compared with DCNv2 and FiBiNet, EENet achieves 8.06 \(\times\) and 36.72 \(\times\) efficiency improvements in training, and 2.02 \(\times\) and 48.88 \(\times\) improvements in inference, respectively. Our solution and source code are available at https://github.com/Yeedzhi/EENet .

Traditional click-through rate (CTR) prediction models convert the tabular data into one-hot vectors and leverage the collaborative relations among features for inferring the user’s preference over items. This modeling paradigm discards essential semantic information. Though some works like P5 and KAR have explored the potential of using Pre-trained Language Models (PLMs) to extract semantic signals for CTR prediction, they are computationally expensive and suffer from low efficiency. Besides, the beneficial collaborative relations are not considered, hindering the recommendation performance. To solve these problems, in this article, we propose a novel framework CTRL , which is industrial-friendly and model-agnostic with superior inference efficiency. Specifically, the original tabular data is first converted into textual data. Both tabular data and converted textual data are regarded as two different modalities and are separately fed into the collaborative CTR model and PLM. A cross-modal knowledge alignment procedure is performed to fine-grained align and integrate the collaborative and semantic signals, and the lightweight collaborative model can be deployed online for efficient serving after fine-tuning with supervised signals. Experimental results on three public datasets show that CTRL outperforms the state-of-the-art (SOTA) CTR models significantly. Moreover, we further verify its effectiveness on a large-scale industrial recommender system.

As large language models (LLMs) achieve remarkable success in natural language processing (NLP) domains, LLM-enhanced recommender systems have received much attention and are being actively explored currently. In this article, we focus on adapting and enhancing large language models for recommendation tasks. First and foremost, we identify and formulate the lifelong sequential behavior incomprehension problem for LLMs in recommendation realms, i.e., LLMs fail to effectively extract useful information from a pure textual context of long user behavior sequence, even if the length of context is well below the context limitation of LLMs. To address such an issue and improve the recommendation performance of LLMs, we propose a novel framework, namely, R etrieval- e nhanced L arge La nguage models Plus (ReLLaX), which provides full-stack optimization from three perspectives, i.e., data, prompt, and parameter. For data-level enhancement, we design semantic user behavior retrieval (SUBR) to reduce the heterogeneity of the behavior sequence, thus lowering the difficulty for LLMs to extract the essential information from user behavior sequences. Although SUBR can improve the data quality, further increase in the sequence length will still raise its heterogeneity to a level where LLMs can no longer comprehend it. Hence, we further propose to perform prompt-level and parameter-level enhancement, with the integration of conventional recommendation models (CRMs). As for prompt-level enhancement, we apply soft prompt augmentation (SPA) to explicitly inject collaborative knowledge from CRMs into the prompt. The item representations of LLMs are thus more aligned with recommendation, helping LLMs better explore the item relationships in the sequence and facilitating comprehension. Finally, for parameter-level enhancement, we propose component fully-interactive LoRA (CFLoRA). By enabling sufficient interaction between the LoRA atom components, the expressive ability of LoRA is extended, making the parameters effectively capture more sequence information. Moreover, we present new perspectives to compare current LoRA-based LLM4Rec methods, i.e., from both a composite and a decomposed view. We theoretically demonstrate that the ways they employ LoRA for recommendation are degraded versions of our CFLoRA, with different constraints on atom component interactions. Extensive experiments are conducted on three real-world public datasets to demonstrate the superiority of ReLLaX compared with existing baseline models, as well as its capability to alleviate lifelong sequential behavior incomprehension. Our code is available. 1

Recommender system plays a pervasive role in today’s online services, yet its closed-loop nature, i.e., training and deploying within a specific closed domain, constrains its access to open-world knowledge. Recently, the emergence of large language models (LLMs) has shown promise in bridging this gap by encoding extensive world knowledge and demonstrating advanced reasoning capabilities. However, previous attempts to directly implement LLMs as recommenders fall short in meeting the demanding requirements of industrial recommender systems, particularly in terms of online inference latency and offline resource efficiency. In this work, we propose an Open-World R ecommendation Framework with E fficient and Deployable K nowledge I nfusion from Large Language Models, dubbed REKI , to acquire two types of external knowledge about users and items from LLMs. Specifically, we introduce factorization prompting to elicit accurate knowledge reasoning on user preferences and items. With factorization prompting, we develop individual knowledge extraction and collective knowledge extraction tailored for different scales of recommendation scenarios, effectively reducing offline resource consumption. Subsequently, the generated user and item knowledge undergoes efficient transformation and condensation into augmented vectors through a hybridized expert-integrated network , ensuring its compatibility with the recommendation task. The obtained vectors can then be directly used to enhance the performance of any conventional recommendation model. We also ensure efficient inference by preprocessing and prestoring the knowledge from the LLM. Extensive experiments demonstrate that REKI significantly outperforms the state-of-the-art baselines and is compatible with a diverse array of recommendation algorithms and tasks. Now, REKI has been deployed to Huawei’s news and music recommendation platforms and gained a 7% and 1.99% improvement during the online A/B test.

Graph neural networks (GNNs) have emerged as state-of-the-art methods to learn from graph-structured data for recommendation. However, most existing GNN-based recommendation methods focus on the optimization of model structures and learning strategies based on pre-defined graphs, neglecting the importance of the graph construction stage. Earlier works for graph construction usually rely on specific rules or crowdsourcing, which are either too simplistic or too labor-intensive. Recent works start to utilize large language models (LLMs) to automate the graph construction, in view of their abundant open-world knowledge and remarkable reasoning capabilities. Nevertheless, they generally suffer from two limitations: (1) invisibility of global view (e.g., overlooking contextual information) and (2) construction inefficiency. To this end, we introduce AutoGraph, an automatic graph construction framework based on LLMs for recommendation. Specifically, we first use LLMs to infer the user preference and item knowledge, which is encoded as semantic vectors. Next, we employ vector quantization to extract the latent factors from the semantic vectors. The latent factors are then incorporated as extra nodes to link the user/item nodes, resulting in a graph with in-depth global-view semantics. We further design metapath-based message aggregation to effectively aggregate the semantic and collaborative information. The framework is model-agnostic and compatible with different backbone models. Extensive experiments on three real-world datasets demonstrate the efficacy and efficiency of AutoGraph compared to existing baseline methods. We have deployed AutoGraph in Huawei advertising platform, and gain a 2.69% improvement on RPM and a 7.31% improvement on eCPM in the online A/B test. Currently AutoGraph has been used as the main traffic model, serving hundreds of millions of people.

Tagging systems play an essential role in various information retrieval applications such as search engines and recommender systems. Recently, Large Language Models (LLMs) have been applied in tagging systems due to their extensive world knowledge, semantic understanding, and reasoning capabilities. Despite achieving remarkable performance, existing methods still have limitations, including difficulties in retrieving relevant candidate tags comprehensively, challenges in adapting to emerging domain-specific knowledge, and the lack of reliable tag confidence quantification. To address these three limitations above, we propose an automatic tagging system LLM4Tag. First, a graph-based tag recall module is designed to effectively and comprehensively construct a small-scale highly relevant candidate tag set. Subsequently, a knowledge-enhanced tag generation module is employed to generate accurate tags with long-term and short-term knowledge injection. Finally, a tag confidence calibration module is introduced to generate reliable tag confidence scores. Extensive experiments over three large-scale industrial datasets show that LLM4Tag significantly outperforms the state-of-the-art baselines and LLM4Tag has been deployed online for content tagging to serve hundreds of millions of users.

Interactive recommender systems (IRSs) aim to meet user needs through natural language dialogues, optimizing recommendations with minimal interactions. Typically, IRSs are based on large language models (LLMs). Existing methods generally consist of two stages: decision-making (deciding whether to recommend or ask clarification questions) and action execution (generating recommendations or clarification questions). These methods usually follow a decision-first paradigm, where the model first decides on the action based on past conversations, and then executes the corresponding action. Since LLMs struggle to process a large number of candidate items, the recommendation process is often carried out in collaboration with external recommendation tools, which provide a small candidate set for LLMs to refine.

The past few years have witnessed a growing interest in LLM-based recommender systems (RSs), although their industrial deployment remains in a preliminary stage. Most existing deployments leverage LLMs offline as feature enhancers, generating augmented knowledge for downstream tasks. However, in recommendation scenarios with numerous users and items, even offline knowledge generation with LLMs demands significant time and computational resources. This inefficiency arises from the autoregressive nature of LLMs. A promising solution is speculative decoding, a Draft-Then-Verify approach that increases the number of tokens generated per decoding step. In this work, we first identify recommendation knowledge generation as a highly fitting use case for retrieval-based speculative decoding. Then, we discern its two characteristics: (1) the vast number of items and users in RSs leads to retrieval inefficiency, and (2) RSs exhibit high diversity tolerance for LLM-generated text. Building on these insights, we introduce Lossless Acceleration via Speculative Decoding for LLM-based Recommender Systems (LASER), which features a Customized Retrieval Pool to enhance retrieval efficiency and Relaxed Verification to improve the acceptance rate of draft tokens. LASER achieves a 3-5x speedup on public datasets and saves about 67% of computational resources during the online A/B test on a large-scale advertising scenario with lossless downstream recommendation performance. Our code is available at https://github.com/YunjiaXi/LASER

Reranking is significant for recommender systems due to its pivotal role in refining recommendation results. Numerous reranking models have emerged to meet diverse reranking requirements in practical applications, which not only prioritize accuracy but also consider additional aspects such as diversity and fairness. However, most of the existing models struggle to strike a harmonious balance between these diverse aspects at the model level. Additionally, the scalability and personalization of these models are often limited by their complexity and a lack of attention to the varying importance of different aspects in diverse reranking scenarios. To address these issues, we propose LLM4Rerank, a comprehensive LLM-based reranking framework designed to bridge the gap between various reranking aspects while ensuring scalability and personalized performance. Specifically, we abstract different aspects into distinct nodes and construct a fully connected graph for LLM to automatically consider aspects like accuracy, diversity, fairness, and more, all in a coherent Chain-of-Thought (CoT) process. To further enhance personalization during reranking, we facilitate a customizable input mechanism that allows fine-tuning of LLM's focus on different aspects according to specific reranking needs. Experimental results on three widely used public datasets demonstrate that LLM4Rerank outperforms existing state-of-the-art reranking models across multiple aspects.

With the rapid development of online services and web applications, recommender systems (RS) have become increasingly indispensable for mitigating information overload and matching users’ information needs by providing personalized suggestions over items. Although the RS research community has made remarkable progress over the past decades, conventional recommendation models (CRM) still have some limitations, e.g., lacking open-domain world knowledge, and difficulties in comprehending users’ underlying preferences and motivations. Meanwhile, large language models (LLM) have shown impressive general intelligence and human-like capabilities for various natural language processing (NLP) tasks, which mainly stem from their extensive open-world knowledge, logical and commonsense reasoning abilities, as well as their comprehension of human culture and society. Consequently, the emergence of LLM is inspiring the design of RS and pointing out a promising research direction, i.e., whether we can incorporate LLM and benefit from their common knowledge and capabilities to compensate for the limitations of CRM. In this article, we conduct a comprehensive survey on this research direction, and draw a bird’s-eye view from the perspective of the whole pipeline in real-world RS. Specifically, we summarize existing research works from two orthogonal aspects: where and how to adapt LLM to RS. For the “ WHERE ” question, we discuss the roles that LLM could play in different stages of the recommendation pipeline, i.e., feature engineering, feature encoder, scoring/ranking function, user interaction, and pipeline controller. For the “ HOW ” question, we investigate the training and inference strategies, resulting in two fine-grained taxonomy criteria, i.e., whether to tune LLM or not during training, and whether to involve CRM for inference. Detailed analysis and general development paths are provided for both “WHERE” and “HOW” questions, respectively. Then, we highlight the key challenges in adapting LLM to RS from three aspects, i.e., efficiency, effectiveness, and ethics. Finally, we summarize the survey and discuss the future prospects.

Large language models have been flourishing in the natural language processing (NLP) domain, and their potential for recommendation has been paid much attention to. Despite the intelligence shown by the recommendation-oriented finetuned models, LLMs struggle to fully understand the user behavior patterns due to their innate weakness in interpreting numerical features and the overhead for long context, where the temporal relations among user behaviors, subtle quantitative signals among different ratings, and various side features of items are not well explored. Existing works only fine-tune a sole LLM on given text data without introducing that important information to it, leaving these problems unsolved. In this paper, we propose ELCoRec to Enhance Language understanding with Co-Propagation of numerical and categorical features for Recommendation. Concretely, we propose to inject the preference understanding capability into LLM via a GAT expert model where the user preference is better encoded by parallelly propagating the temporal relations, and rating signals as well as various side information of historical items. The parallel propagation mechanism could stabilize heterogeneous features and offer an informative user preference encoding, which is then injected into the language models via soft prompting at the cost of a single token embedding. To further obtain the user's recent interests, we proposed a novel Recent interaction Augmented Prompt (RAP) template. Experiment results over three datasets against strong baselines validate the effectiveness of ELCoRec.

Click-Through Rate (CTR) prediction is a fundamental technique in recommendation and advertising systems. Recent studies have shown that implementing multi-scenario recommendations contributes to strengthening information sharing and improving overall performance. However, existing multi-scenario models only consider coarse-grained explicit scenario modeling that depends on pre-defined scenario identification from manual prior rules, which is biased and sub-optimal. To address these limitations, we propose a Scenario-Aware Hierarchical Dynamic Network for Multi-Scenario Recommendations (HierRec), which perceives implicit patterns adaptively, and conducts explicit and implicit scenario modeling jointly. In particular, HierRec designs a basic scenario-oriented module based on the dynamic weight to capture scenario-specific representations. Then the hierarchical explicit and implicit scenario-aware modules are proposed to model hybrid-grained scenario information, where the multi-head implicit modeling design contributes to perceiving distinctive patterns from different perspectives. Our experiments on two public datasets and real-world industrial applications on a mainstream online advertising platform demonstrate that HierRec outperforms existing models significantly. The implementation code is available for reproducibility.

Click-through rate (CTR) prediction is crucial for personalized online services. Sample-level retrieval-based models, such as RIM, have demonstrated remarkable performance. However, they face challenges including inference inefficiency and high resource consumption due to the retrieval process, which hinder their practical application in industrial settings. To address this, we propose a universal plug-and-play retrieval-oriented knowledge (ROK) framework that bypasses the real retrieval process. The framework features a knowledge base that preserves and imitates the retrieved & aggregated representations using a decomposition-reconstruction paradigm. Knowledge distillation and contrastive learning optimize the knowledge base, enabling the integration of retrieval-enhanced representations with various CTR models. Experiments on three large-scale datasets demonstrate ROK's exceptional compatibility and performance, with the neural knowledge base serving as an effective surrogate for the retrieval pool. ROK surpasses the teacher model while maintaining superior inference efficiency and demonstrates the feasibility of distilling knowledge from non-parametric methods using a parametric approach. These results highlight ROK's strong potential for real-world applications and its ability to transform retrieval-based methods into practical solutions. Our implementation code is available to support reproducibility1.

Conversational recommender systems (CRSs) aim to capture user preferences and provide personalized recommendations through multi-round natural language dialogues. However, most existing CRS models mainly focus on dialogue comprehension and preferences mining from the current dialogue session, overlooking user preferences in historical dialogue sessions. The preferences embedded in historical sessions and the current session exhibit continuity and sequentiality, and we refer to such CRSs as sequential CRSs. In this work, we leverage memory-enhanced LLMs to model the preference continuity, addressing two key issues: (1) redundancy and noise in historical dialogue sessions, and (2) the cold-start users problem. Thus, we propose a Memory-enhanced Conversational Recommender System Framework with Large Language Models (dubbed MemoCRS), consisting of user-specific memory and general memory. User-specific memory is tailored to each user's interests and uses an entity-based memory bank to refine preferences and retrieve relevant memory, thereby reducing the redundancy and noise of historical sessions. The general memory, encapsulating collaborative knowledge and reasoning guidelines, can provide shared knowledge for users, especially cold-start users. With the above memory, LLMs are empowered to deliver more precise and tailored recommendations for each user. Extensive experiments on Chinese and English datasets demonstrate MemoCRS's effectiveness.

Recommender systems play important roles in various applications such as e-commerce, social media, etc. Conventional recommendation methods usually model the collaborative signals within the tabular representation space. Despite the personalization modeling and the efficiency, the latent semantic dependencies are omitted. Methods that introduce semantics into recommendation then emerge, injecting knowledge from the semantic representation space where the general language understanding are compressed. However, existing semantic-enhanced recommendation methods focus on aligning the two spaces, during which the representations of the two spaces tend to get close while the unique patterns are discarded and not well explored. In this paper, we propose DisCo to Disentangle the unique patterns from the two representation spaces and Collaborate the two spaces for recommendation enhancement, where both the specificity and the consistency of the two spaces are captured. Concretely, we propose 1) a dual-side attentive network to capture the intra-domain patterns and the inter-domain patterns, 2) a sufficiency constraint to preserve the task-relevant information of each representation space and filter out the noise, and 3) a disentanglement constraint to avoid the model from discarding the unique information. These modules strike a balance between disentanglement and collaboration of the two representation spaces to produce informative pattern vectors, which could serve as extra features and be appended to arbitrary recommendation backbones for enhancement. Experiment results validate the superiority of our method against different models and the compatibility of DisCo over different backbones. Various ablation studies and efficiency analysis are also conducted to justify each model component.

Deep Recommender Systems (DRS) are increasingly dependent on a large number of feature fields for more precise recommendations. Effective feature selection methods are consequently becoming critical for further enhancing the accuracy and optimizing storage efficiencies to align with the deployment demands. This research area, particularly in the context of DRS, is nascent and faces three core challenges. Firstly, variant experimental setups across research papers often yield unfair comparisons, obscuring practical insights. Secondly, the existing literature's lack of detailed analysis on selection attributes, based on large-scale datasets and a thorough comparison among selection techniques and DRS backbones, restricts the generalizability of findings and impedes deployment on DRS. Lastly, research often focuses on comparing the peak performance achievable by feature selection methods. This approach is typically computationally infeasible for identifying the optimal hyperparameters and overlooks evaluating the robustness and stability of these methods. To bridge these gaps, this paper presents ERASE, a comprehensive bEnchmaRk for feAture SElection for DRS. ERASE comprises a thorough evaluation of eleven feature selection methods, covering both traditional and deep learning approaches, across four public datasets, private industrial datasets, and a real-world commercial platform, achieving significant enhancement. Our code is available online for ease of reproduction.

Click-through rate (CTR) prediction plays as a core function module in various personalized online services. The traditional ID-based models for CTR prediction take as inputs the one-hot encoded ID features of tabular modality, which capture the collaborative signals via feature interaction modeling. But the one-hot encoding discards the semantic information included in the textual features. Recently, the emergence of Pretrained Language Models (PLMs) has given rise to another paradigm, which takes as inputs the sentences of textual modality obtained by hard prompt templates and adopts PLMs to extract the semantic knowledge. However, PLMs often face challenges in capturing field-wise collaborative signals and distinguishing features with subtle textual differences. In this paper, to leverage the benefits of both paradigms and meanwhile overcome their limitations, we propose to conduct Fine-grained feature-level ALignment between ID-based Models and Pretrained Language Models (FLIP) for CTR prediction. Unlike most methods that solely rely on global views through instance-level contrastive learning, we design a novel jointly masked tabular/language modeling task to learn fine-grained alignment between tabular IDs and word tokens. Specifically, the masked data of one modality (i.e., IDs and tokens) has to be recovered with the help of the other modality, which establishes the feature-level interaction and alignment via sufficient mutual information extraction between dual modalities. Moreover, we propose to jointly finetune the ID-based model and PLM by adaptively combining the output of both models, thus achieving superior performance in downstream CTR prediction tasks. Extensive experiments on three real-world datasets demonstrate that FLIP outperforms SOTA baselines, and is highly compatible with various ID-based models and PLMs. The code is available12.

Recommender system plays a vital role in various online services. However, its insulated nature of training and deploying separately within a specific closed domain limits its access to open-world knowledge. Recently, the emergence of large language models (LLMs) has shown promise in bridging this gap by encoding extensive world knowledge and demonstrating reasoning capabilities. Nevertheless, previous attempts to directly use LLMs as recommenders cannot meet the inference latency demand of industrial recommender systems. In this work, we propose an Open-World Knowledge Augmented Recommendation Framework with Large Language Models, dubbed KAR, to acquire two types of external knowledge from LLMs — the reasoning knowledge on user preferences and the factual knowledge on items. We introduce factorization prompting to elicit accurate reasoning on user preferences. The generated reasoning and factual knowledge are effectively transformed and condensed into augmented vectors by a hybrid-expert adaptor in order to be compatible with the recommendation task. The obtained vectors can then be directly used to enhance the performance of any recommendation model. We also ensure efficient inference by preprocessing and prestoring the knowledge from the LLM. Extensive experiments show that KAR significantly outperforms the state-of-the-art baselines and is compatible with a wide range of recommendation algorithms. We deploy KAR to Huawei’s news and music recommendation platforms and gain a 7% and 1.7% improvement in the online A/B test, respectively.

Click-Through Rate (CTR) prediction is a fundamental technique for online advertising recommendation and the complex online competitive auction process also brings many difficulties to CTR optimization. Recent studies have shown that introducing posterior auction information contributes to the performance of CTR prediction. However, existing work doesn’t fully capitalize on the benefits of auction information and overlooks the data bias brought by the auction, leading to biased and suboptimal results. To address these limitations, we propose Auction Information Enhanced Framework (AIE) for CTR prediction in online advertising, which delves into the problem of insufficient utilization of auction signals and first reveals the auction bias. Specifically, AIE introduces two pluggable modules, namely Adaptive Market-price Auxiliary Module (AM2) and Bid Calibration Module (BCM), which work collaboratively to excavate the posterior auction signals better and enhance the performance of CTR prediction. Furthermore, the two proposed modules are lightweight, model-agnostic, and friendly to inference latency. Extensive experiments are conducted on a public dataset and an industrial dataset to demonstrate the effectiveness and compatibility of AIE. Besides, a one-month online A/B test in a large-scale advertising platform shows that AIE improves the base model by 5.76% and 2.44% in terms of eCPM and CTR, respectively.

With the explosive growth of various commercial scenarios, there is an increasing number of studies on multi-scenario recommendation (MSR) which trains the recommender system with the data from multiple scenarios, aiming to improve the recommendation performance on all these scenarios synchronously. However, due to the large discrepancy in the number of interactions among domains, multi-scenario recommendation models usually suffer from insufficient learning and negative transfer especially on the cold-start scenarios, thus exacerbating the data sparsity issue. To fill this gap, in this work we propose a novel diffusion model enhanced paradigm tailored for the cold-start problem in multi-scenario recommendation in a data-driven generative manner. Specifically, based on all-domain data, we leverage the diffusion model with our newly designed variance schedule and the proposed classifier, which explicitly boosts the recommendation performance on the cold-start scenarios by exploiting the generated high-quality and informative embedding, leveraging the abundance of rich scenarios. Our experiments on Douban and Amazon datasets demonstrate two strengths of the proposed paradigm: (i) its effectiveness with a significant increase of 8.5% and 1% in accuracy on the two datasets, and (ii) its compatibility with various multi-scenario backbone models. The implementation code is available for easy reproduction.

Click-through rate (CTR) prediction has become increasingly indispensable for various Internet applications. Traditional CTR models convert the multi-field categorical data into ID features via one-hot encoding, and extract the collaborative signals among features. Such a paradigm suffers from the problem of semantic information loss. Another line of research explores the potential of pretrained language models (PLMs) for CTR prediction by converting input data into textual sentences through hard prompt templates. Although semantic signals are preserved, they generally fail to capture the collaborative information (e.g., feature interactions, pure ID features), not to mention the unacceptable inference overhead brought by the huge model size. In this paper, we aim to model both the semantic knowledge and collaborative knowledge for accurate CTR estimation, and meanwhile address the inference inefficiency issue. To benefit from both worlds and close their gaps, we propose a novel model-agnostic framework (i.e., ClickPrompt), where we incorporate CTR models to generate interaction-aware soft prompts for PLMs. We design a prompt-augmented masked language modeling (PA-MLM) pretraining task, where PLM has to recover the masked tokens based on the language context, as well as the soft prompts generated by CTR model. The collaborative and semantic knowledge from ID and textual features would be explicitly aligned and interacted via the prompt interface. Then, we can either tune the CTR model with PLM for superior performance, or solely tune the CTR model without PLM for inference efficiency. Experiments on four real-world datasets validate the effectiveness of ClickPrompt compared with existing baselines.

With large language models (LLMs) achieving remarkable breakthroughs in NLP domains, LLM-enhanced recommender systems have received much attention and have been actively explored currently. In this paper, we focus on adapting and empowering a pure large language model for zero-shot and few-shot recommendation tasks. First and foremost, we identify and formulate the lifelong sequential behavior incomprehension problem for LLMs in recommendation domains, i.e., LLMs fail to extract useful information from a textual context of long user behavior sequence, even if the length of context is far from reaching the context limitation of LLMs. To address such an issue and improve the recommendation performance of LLMs, we propose a novel framework, namely Retrieval enhanced Large Language models (ReLLa) for recommendation tasks in both zero-shot and few-shot settings. For zero-shot recommendation, we perform semantic user behavior retrieval (SUBR) to improve the data quality of testing samples, which greatly reduces the difficulty for LLMs to extract the essential knowledge from user behavior sequences. As for few-shot recommendation, we further design retrieval-enhanced instruction tuning (ReiT) by adopting SUBR as a data augmentation technique for training samples. Specifically, we develop a mixed training dataset consisting of both the original data samples and their retrieval-enhanced counterparts. We conduct extensive experiments on three real-world public datasets to demonstrate the superiority of ReLLa compared with existing baseline models, as well as its capability for lifelong sequential behavior comprehension. To be highlighted, with only less than 10% training samples, few-shot ReLLa can outperform traditional CTR models that are trained on the entire training set (e.g., DCNv2, DIN, SIM).

Real-Time Bidding (RTB) is one of the most important forms of online advertising, where an auction is hosted in real time to sell the individual ad impression. How to design an automated bidding strategy in response to the dynamic auction environment is crucial for improving user experience, protecting the interests of advertisers, and promoting the long-term development of the advertising platform. As an exciting topic in the real-world industry, it has attracted great research interest from several disciplines, most notably data science. There have been abundant studies on bidding strategy design which are based on the large volume of historical ad requests. Despite its popularity and significance, few works provide a summary for bid optimization. In this survey, we present the latest overview of the recent works to shed light on the optimization techniques where most of them are validated in practice. We first explore the optimization problem in different works, explaining how these different settings affect the bidding strategy designs. Then, some forms of bidding functions and specific optimization techniques are illustrated. Further, we specifically discuss a new trend about bidding in first-price auctions, which have gradually become popular in recent years. From this survey, both practitioners and researchers can gain insights of the challenges and future prospects of bid optimization in RTB.

Deep recommender systems (DRS) are critical for current commercial online service providers, which address the issue of information overload by recommending items that are tailored to the user’s interests and preferences. They have unprecedented feature representations effectiveness and the capacity of modeling the non-linear relationships between users and items. Despite their advancements, DRS models, like other deep learning models, employ sophisticated neural network architectures and other vital components that are typically designed and tuned by human experts. This article will give a comprehensive summary of automated machine learning (AutoML) for developing DRS models. We first provide an overview of AutoML for DRS models and the related techniques. Then we discuss the state-of-the-art AutoML approaches that automate the feature selection, feature embeddings, feature interactions, and model training in DRS. We point out that the existing AutoML-based recommender systems are developing to a multi-component joint search with abstract search space and efficient search algorithm. Finally, we discuss appealing research directions and summarize the survey.

CTR prediction is critical to industrial recommender systems. Recently, with the growth of business domains in enterprises, much attention has been focused on the multi-domain CTR recommendation. Numerous models have been proposed that attempt to use a unified model to serve multiple domains. Although much progress has been made, we argue that they ignore the importance of feature interactions and user behaviors when modeling cross-domain relations, which is a coarse-grained utilizing of domain information. To solve this problem, we propose Domain Facilitated Feature Modeling (DFFM) for CTR prediction. It incorporates domain-related information into the parameters of the feature interaction and user behavior modules, allowing for domain-specific learning of these two aspects. Extensive experiments are conducted on two public datasets and one industrial dataset to demonstrate the effectiveness of DFFM. We deploy the DFFM model in Huawei advertising platform and gain a 4.13% improvement of revenue on a two week online A/B test. Currently DFFM model has been used as the main traffic model, serving for hundreds of millions of people.

Multi-Domain Recommendation (MDR) has gained significant attention in recent years, which leverages data from multiple domains to enhance their performance concurrently. However, current MDR models are confronted with two limitations. Firstly, the majority of these models adopt an approach that explicitly shares parameters between domains, leading to mutual interference among them. Secondly, due to the distribution differences among domains, the utilization of static parameters in existing methods limits their flexibility to adapt to diverse domains. To address these challenges, we propose a novel model HAMUR. Specifically, HAMUR consists of two components: (1). Domain-specific adapter, designed as a pluggable module that can be seamlessly integrated into various existing multi-domain backbone models, and (2). Domain-shared hyper-network, which implicitly captures shared information among domains and dynamically generates the parameters for the adapter. We conduct extensive experiments on two public datasets using various backbone networks. The experimental results validate the effectiveness and scalability of the proposed model.

Position auctions are widely studied in the context of sponsored search advertising, where multiple ad slots are sold in a single auction. In traditional sponsored search, bids are submitted at the keyword level, while recent works have explored transitioning to impression-level bidding using Real-Time Bidding (RTB) techniques to achieve finer bidding. However, position auctions introduce varying user appeal across different positions and more dynamic auction landscape, which RTB, originally devised for single-slot display advertising, fails to address adequately.

Real-Time Bidding (RTB) has shown remarkable success in display advertising and has been employed in other advertising scenarios, e.g., sponsored search advertising with multiple ad slots. Many current RTB techniques built for single-slot display advertising are thus no longer applicable, especially in the bid landscape forecasting. Landscape forecasting predicts market competition, including the highest bid price and winning probability, which is preliminary and crucial for the subsequent bidding strategy design. In the multi-slot advertising, predicting the winning prices for each position requires a more precise differentiation of bids among top advertisers. Furthermore, defining the winning probability and addressing censorship issues are not as straightforward as in the case of a single slot. In view of these challenges, how to forecast the bidding landscape in the multi-slot environment remains open.

Click-through Rate (CTR) prediction is essential for commercial recommender systems. Recently, to improve the prediction accuracy, plenty of deep learning-based CTR models have been proposed, which are sensitive to hyperparameters and difficult to optimize well. General hyperparameter optimization methods fix these hyperparameters across the entire model training and repeat them multiple times. This trial-and-error process not only leads to suboptimal performance but also requires non-trivial computation efforts. In this paper, we propose an automatic hyperparameters scheduling and optimization method for deep CTR models, AutoOpt, making the optimization process more stable and efficient. Specifically, the whole training regime is firstly divided into several consecutive stages, where a data-efficient model is learned to model the relation between model states and prediction performance. To optimize the stage-wise hyperparameters, AutoOpt uses the global and local scheduling modules to propose proper hyperparameters for the next stage based on the training in the current stage. Extensive experiments on three public benchmarks are conducted to validate the effectiveness of AutoOpt. Moreover, AutoOpt has been deployed onto an advertising platform and a music platform, where online A/B tests also demonstrate superior improvement. In addition, the code of our algorithm is publicly available in MindSpore1.

Cross-Domain Recommendation (CDR) is a widely used approach for leveraging information from domains with rich data to assist domains with insufficient data. A key challenge of CDR research is the effective and efficient transfer of helpful information from source domain to target domain. Currently, most existing CDR methods focus on extracting implicit information from the source domain to enhance the target domain. However, the hidden structure of the extracted implicit information is highly dependent on the specific CDR model, and is therefore not easily reusable or transferable. Additionally, the extracted implicit information only appears within the intermediate substructure of specific CDRs during training and is thus not easily retained for more use. In light of these challenges, this paper proposes AutoTransfer, with an Instance Transfer Policy Network, to selectively transfers instances from source domain to target domain for improved recommendations. Specifically, AutoTransfer acts as an agent that adaptively selects a subset of informative and transferable instances from the source domain. Notably, the selected subset possesses extraordinary re-utilization property that can be saved for improving model training of various future RS models in target domain. Experimental results on two public CDR benchmark datasets demonstrate that the proposed method outperforms state-of-the-art CDR baselines and classic Single-Domain Recommendation (SDR) approaches. The implementation code is available for easy reproduction.

Multi-task Recommender Systems (MTRSs) has become increasingly prevalent in a variety of real-world applications due to their exceptional training efficiency and recommendation quality. However, conventional MTRSs often input all relevant feature fields without distinguishing their contributions to different tasks, which can lead to confusion and a decline in performance. Existing feature selection methods may neglect task relations or require significant computation during model training in multi-task setting. To this end, this paper proposes a novel Single-shot Feature Selection framework for MTRSs, referred to as MultiSFS, which is capable of selecting feature fields for each task while considering task relations in a single-shot manner. Specifically, MultiSFS first efficiently obtains task-specific feature importance through a single forward-backward pass. Then, a data-task bipartite graph is constructed to learn field-level task relations. Subsequently, MultiSFS merges the feature importance according to task relations and selects feature fields for different tasks. To demonstrate the effectiveness and properties of MultiSFS, we integrate it with representative MTRS models and evaluate on three real-world datasets. The implementation code is available online to ease reproducibility.

With the explosive growth of commercial applications of recommender systems, multi-scenario recommendation (MSR) has attracted considerable attention, which utilizes data from multiple domains to improve their recommendation performance simultaneously. However, training a unified deep recommender system (DRS) may not explicitly comprehend the commonality and difference among domains, whereas training an individual model for each domain neglects the global information and incurs high computation costs. Likewise, fine-tuning on each domain is inefficient, and recent advances that apply the prompt tuning technique to improve fine-tuning efficiency rely solely on large-sized transformers. In this work, we propose a novel prompt-enhanced paradigm for multi-scenario recommendation. Specifically, a unified DRS backbone model is first pre-trained using data from all the domains in order to capture the commonality across domains. Then, we conduct prompt tuning with two novel prompt modules, capturing the distinctions among various domains and users. Our experiments on Douban, Amazon, and Ali-CCP datasets demonstrate the effectiveness of the proposed paradigm with two noticeable strengths: (i) its great compatibility with various DRS backbone models, and (ii) its high computation and storage efficiency with only 6% trainable parameters in prompt tuning phase. The implementation code is available for easy reproduction.

Recommender systems have become increasingly important in our daily lives since they play an important role in mitigating the information overload problem, especially in many user-oriented online services. Recommender systems aim to identify a set of items that best match users' explicit or implicit preferences, by utilizing the user and item interactions to improve the accuracy. With the fast advancement of deep neural networks (DNNs) in the past few decades, recommendation techniques have achieved promising performance. However, we still meet three inherent challenges to design deep recommender systems (DRS): 1) the majority of existing DRS are developed based on hand-crafted components, which requires ample expert knowledge recommender systems; 2) human error and bias can lead to suboptimal components, which reduces the recommendation effectiveness; 3) non-trivial time and engineering efforts are usually required to design the task-specific components in different recommendation scenarios.

Considering the balance between revenue and resource consumption for industrial recommender systems, intelligent recommendation computing has been emerging recently. Existing solutions deploy the same recommendation model to serve users indiscriminately, which is sub-optimal for total revenue maximization. We propose a multi-model service solution by deploying different-complexity models to serve different-valued users. An automated dynamic model generation framework AutoGen is elaborated to efficiently derive multiple parameter-sharing models with diverse complexities and adequate predictive capabilities. A mixed search space is designed and an importance-aware progressive training scheme is proposed to prevent interference between different architectures, which avoids the model retraining and improves the search efficiency, thereby efficiently deriving multiple models. Extensive experiments are conducted on two public datasets to demonstrate the effectiveness and efficiency of AutoGen.

Multi-types of user behavior data (e.g., clicking, adding to cart, and purchasing) are recorded in most real-world recommendation scenarios, which can help to learn users’ multi-faceted preferences. However, it is challenging to explore multi-behavior data due to the unbalanced data distribution and sparse target behavior, which lead to the inadequate modeling of high-order relations when treating multi-behavior data “as features” and gradient conflict in multi-task learning when treating multi-behavior data “as labels”. In this paper, we propose CIGF, a Compressed Interaction Graph based Framework, to overcome the above limitations. Specifically, we design a novel Compressed Interaction Graph Convolution Network (CIGCN) to model instance-level high-order relations explicitly. To alleviate the potential gradient conflict when treating multi-behavior data “as labels”, we propose a Multi-Expert with Separate Input (MESI) network with separate input on the top of CIGCN for multi-task learning. Comprehensive experiments on three large-scale real-world datasets demonstrate the superiority of CIGF.

Feature embedding learning and feature interaction modeling are two crucial components of deep models for Click-Through Rate (CTR) prediction in recommender systems. Most existing deep CTR models suffer from the following three problems. First, feature interactions are either manually designed or simply enumerated. However, not all the feature interactions are useful for the prediction task and useless feature interactions may introduce noisy signals thus causing overfitting. Second, all the feature interactions are modeled with an identical interaction function, whereas different interaction functions introduce different inductive biases to better capture various feature interaction patterns. Third, in most existing models, different features share the same embedding size. However, model size can be further optimized without sacrificing performance by differentiating embedding sizes for individual features, as the amount of information contained in each feature varies much. To address the three issues mentioned above, we proposeAutomatic Interaction Machine (AIM)with three core components, namely, Feature Interaction Search (FIS), Interaction Function Search (IFS) and Embedding Dimension Search (EDS), respectively. To tackle the first problem, FIS component automatically identifies different orders of essential feature interactions with useless ones pruned. Taking care of the second problem, IFS component selects appropriate interaction functions for each individual feature interaction in a learnable way. Moreover, to avoid learning conflict among different interaction functions, IFS proposes function-wise embeddings via performing multiple embeddings for each feature, where each feature embedding corresponds to one possible interaction function. However, utilizing multiple embeddings for each feature may make the model size affordably large if we keep the same embedding size as utilizing shared embedding (i.e., each feature shares the same embedding for different interaction functions). To solve this third problem, EDS automatically selects proper embedding size for each feature. Such a flexible embedding size adaptation is able to reduce the large amount of embedding parameters introduced by function-wise embeddings. Offline experiments on three large-scale datasets (two public benchmarks, one private dataset) validate that AIM can significantly improve various FM-based models. AIM has been deployed in the recommendation service of a mainstream app market, where a three-week online A/B test demonstrated the superiority of AIM, improving DeepFM model by 4.4% in terms of CTR.

Numerical features (e.g., statistical features) are widely used in recommender systems and online advertising. Existing approaches for numerical feature representation in industry are primarily based on discretization. However, hard-discretization based methods (e.g., Equal Distance Discretization) are deficient in continuity while soft-discretization based methods (e.g., AutoDis) lack discriminability. To emphasize both continuity and discriminability for numerical features, we propose an end-to-end representation learning framework named NaryDis. Specifically, NaryDis first leverages hybrid n-ary encoding as an automatic discretization module to generate hybrid-grained discretization results (multiple encoded sequences). Each position of the encoded sequence is assigned with a positional embedding and an intra-ary attention network is leveraged to aggregate the positional embeddings for obtaining ary-wise representations. Then an inter-ary attention is adopted to assemble these representations, which are further constrained by a self-supervised regularization module. Comprehensive experiments on two public datasets are conducted to show the superiority and compatibility of NaryDis. Besides, we deeply investigate the properties of continuity and discriminability. Moreover, we further verify the effectiveness of NaryDis on a large-scale industrial advertisement dataset.

Scoring a large number of candidates precisely in several milliseconds is vital for industrial pre-ranking systems. Existing pre-ranking systems primarily adopt the two-tower model since the "user-item decoupling architecture" paradigm is able to balance the efficiency and effectiveness. However, the cost of high efficiency is the neglect of the potential information interaction between user and item towers, hindering the prediction accuracy critically. In this paper, we show it is possible to design a two-tower model that emphasizes both information interactions and inference efficiency. The proposed model, IntTower (short for Interaction enhanced Two-Tower), consists of Light-SE, FE-Block and CIR modules. Specifically, lightweight Light-SE module is used to identify the importance of different features and obtain refined feature representations in each tower. FE-Block module performs fine-grained and early feature interactions to capture the interactive signals between user and item towers explicitly and CIR module leverages a contrastive interaction regularization to further enhance the interactions implicitly. Experimental results on three public datasets show that IntTower outperforms the SOTA pre-ranking models significantly and even achieves comparable performance in comparison with the ranking models. Moreover, we further verify the effectiveness of IntTower on a large-scale advertisement pre-ranking system. The code of IntTower is publicly available https://gitee.com/mindspore/models/tree/master/research/recommend/IntTower.

Sequential recommendation (SR) plays an important role in personalized recommender systems because it captures dynamic and diverse preferences from users' real-time increasing behaviors. Unlike the standard autoregressive training strategy, future data (also available during training) has been used to facilitate model training as it provides richer signals about users' current interests and can be used to improve the recommendation quality. However, existing methods suffer from a severe training-inference gap, i.e., both past and future contexts are modeled by the same encoder when training, while only historical behaviors are available during inference. This discrepancy leads to potential performance degradation. To alleviate the training-inference gap, we propose a new framework DualRec, which achieves past-future disentanglement and past-future mutual enhancement by a novel dual network. Specifically, a dual network structure is exploited to model the past and future context separately.And a bi-directional knowledge transferring mechanism enhances the knowledge learnt by the dual network. Extensive experiments on four real-world datasets demonstrate the superiority of our approach over baseline methods. Besides, we demonstrate the compatibility of DualRec by instantiating using different backbones. Further empirical analysis verifies the high utility of modeling future contexts under our DualRec framework.

CTR prediction is essential for modern recommender systems. Ranging from early factorization machines to deep learning based models in recent years, existing CTR methods focus on capturing useful feature interactions or mining important behavior patterns. Despite the effectiveness, we argue that these methods suffer from the risk of label sparsity (i.e., the user-item interactions are highly sparse with respect to the feature space), label noise (i.e., the collected user-item interactions are usually noisy), and the underuse of domain knowledge (i.e., the pairwise correlations between samples). To address these challenging problems, we propose a novel Multi-Interest Self-Supervised learning (MISS) framework which enhances the feature embeddings with interest-level self-supervision signals. With the help of two novel CNN-based multi-interest extractors, self-supervision signals are discovered with full considerations of different interest representations (point-wise and union-wise), interest dependencies (short-range and long-range), and interest correlations (inter-item and intra-item). Based on that, contrastive learning losses are further applied to the augmented views of interest representations, which effectively improves the feature representation learning. Furthermore, our proposed MISS frame-work can be used as an “plug-in” component with existing CTR prediction models and further boost their performances. Extensive experiments on three large-scale datasets show that MISS significantly outperforms the state-of-the-art models, by up to 13.55% in AUC, and also enjoys good compatibility with representative deep CTR models.

In streaming recommender systems, the traditional approach for handling new user IDs or item IDs is to assign randomly initialized ID embedding, leading to two practical issues: (i) Items or users with insufficient interactive data can result in suboptimal prediction performance; and (ii) The embedding of new IDs or low-frequency IDs will consistently increase the size of the embedding table, thereby consuming unnecessary memory. To this end, we propose a reinforcement learning-based Automatic Shared Embedding Assignment framework, AutoAssign. To be specific, an Identity Agent serves to (i) field-wisely represent low-frequency IDs by utilizing a small number of shared embeddings, so as to enhance the embedding initialization; and (ii) dynamically identify the ID features that need to be retained or eliminated in the embedding table. We conduct extensive experiments on three public benchmark datasets and observe that AutoAssign can significantly improve the recommendation performance by alleviating the cold-start problem. Besides, AutoAssign reduces the memory space by 20-30 %, which demonstrates the effectiveness and efficiency of our framework in practical streaming recommender systems.

Building appropriate scenarios to meet the personalized demands of different user groups is a common practice. Despite various scenario brings personalized service, it also leads to challenges for the recommendation on multiple scenarios, especially the scenarios with limited traffic. To give desirable recommendation service for all scenarios and reduce the cost of resource consumption, how to leverage the information from multiple scenarios to construct a unified model becomes critical. Unfortunately, the performance of existing multi-scenario recommendation approaches is poor since they introduce unnecessary information from other scenarios to target scenario. In this paper, we show it is possible to selectively utilize the information from different scenarios to construct the scenario-aware estimators in a unified model. Specifically, we first do analysis on multi-scenario modeling with causal graph from the perspective of users and modeling processes, and then propose the Causal Inspired Intervention (CausalInt) framework for multi-scenario recommendation. CausalInt consists of three modules: (1) Invariant Representation Modeling module to squeeze out the scenario-aware information through disentangled representation learning and obtain a scenario-invariant representation; (2) Negative Effects Mitigating module to resolve conflicts between different scenarios and conflicts between scenario-specific and scenario-invariant representations via gradient based orthogonal regularization and model-agnostic meta learning, respectively; (3) Inter-Scenario Transferring module designs a novel TransNet to simulate a counterfactual intervention and effectively fuse the information from other scenarios. Offline experiments over two real-world dataset and online A/B test are conducted to demonstrate the superiority of CausalInt.

Re-ranking is one of the most critical stages for multi-stage recommender systems (MRS), which re-orders the input ranking lists by modeling the cross-item interaction. Recent re-ranking methods have evolved into deep neural architectures due to the significant advances in deep learning. Neural re-ranking, therefore, has become a trending topic and many of the improved algorithms have demonstrated their use in industrial applications, enjoying great commercial success. The purpose of this tutorial is to explore some of the recent work on neural re-ranking, integrating them into a broader picture and paving ways for more comprehensive solutions for future research. In particular, we provide a taxonomy of current methods according to the objectives and training signals. We examine and compare these methods qualitatively and quantitatively, and identify some open challenges and future prospects.

Building a multi-stage cascade ranking system is a commonly used solution to balance the efficiency and effectiveness in modern information retrieval (IR) applications, such as recommendation and web search. Despite the popularity in practice, the literature specific on multi-stage cascade ranking systems is relatively scarce. The common practice is to train rankers of each stage independently using the same user feedback data (a.k.a., impression data), disregarding the data flow and the possible interactions between stages. This straightforward solution could lead to a sub-optimal system because of the sample selection bias (SSB) issue, which is especially damaging for cascade rankers due to the negative effect accumulated in the multiple stages. Worse still, the interactions between the rankers of each stage are not fully exploited. This paper provides an elaborate analysis of this commonly used solution to reveal its limitations. By studying the essence of cascade ranking, we propose a joint training framework named RankFlow to alleviate the SSB issue and exploit the interactions between the cascade rankers, which is the first systematic solution for this topic. We propose a paradigm of training cascade rankers that emphasizes the importance of fitting rankers on stage-specific data distributions instead of the unified user feedback distribution. We design the RankFlow framework based on this paradigm: The training data of each stage is generated by its preceding stages while the guidance signals not only come from the logs but its successors. Extensive experiments are conducted on various IR scenarios, including recommendation, web search and advertisement. The results verify the efficacy and superiority of RankFlow.

Effectively modeling feature interactions is crucial for CTR prediction in industrial recommender systems. The state-of-the-art deep CTR models with parallel structure (e.g., DCN) learn explicit and implicit feature interactions through independent parallel networks. However, these models suffer from trivial sharing issues, namely insufficient sharing in hidden layers and excessive sharing in network input, limiting the model's expressiveness and effectiveness. Therefore, to enhance information sharing between explicit and implicit feature interactions, we propose a novel deep CTR model EDCN. EDCN introduces two advanced modules, namely bridge module and regulation module, which work collaboratively to capture the layer-wise interactive signals and learn discriminative feature distributions for each hidden layer of the parallel networks. Furthermore, two modules are lightweight and model-agnostic, which can be generalized well to mainstream parallel deep CTR models. Extensive experiments and studies are conducted to demonstrate the effectiveness of EDCN on two public datasets and one industrial dataset. Moreover, the compatibility of two modules over various parallel-structured models is verified, and they have been deployed onto the online advertising platform in Huawei, where a one-month A/B test demonstrates the improvement over the base parallel-structured model by 7.30% and 4.85% in terms of CTR and eCPM, respectively.

Variational AutoEncoder (VAE) is a popular deep generative framework with a solid theoretical basis. There are many research efforts on improving VAE. Among the existing works, a recently proposed deterministic Regularized AutoEncoder (RAE) provides a new scheme for generative modeling. RAE fixes the variance of the inferred Gaussian approximate posterior distribution as a hyperparameter, and substitutes the stochastic encoder by injecting noise into the input of a deterministic decoder. However, the deterministic RAE has three limitations: 1) RAE needs to fit the variance; 2) RAE requires ex-post density estimation to ensure sample quality; 3) RAE employs an additional gradient regularization to ensure training smoothness. Thus, it raises an interesting research question: Can we maintain the flexibility of variational inference while simplifying VAE, and at the same time ensuring a smooth training process to obtain good generative performance? Based on the above motivation, in this paper, we propose a novel Semi-deterministic and Contrastive Variational Graph autoencoder (SCVG) for item recommendation. The core design of SCVG is to learn the variance of the approximate Gaussian posterior distribution in a semi-deterministic manner by aggregating inferred mean vectors from other connected nodes via graph convolution operation. We analyze the expressive power of SCVG for the Weisfeiler-Lehman graph isomorphism test, and we deduce the simplified form of the evidence lower bound of SCVG. Besides, we introduce an efficient contrastive regularization instead of gradient regularization. We empirically show that the contrastive regularization makes learned user/item latent representation more personalized and helps to smooth the training process. We conduct extensive experiments on three real-world datasets to show the superiority of our model over state-of-the-art methods for the item recommendation task. Codes are available at https://github.com/syxkason/SCVG.

In collaborative filtering, it is an important way to make full use of social information to improve the recommendation quality, which has been proved to be effective because user behavior will be affected by her friends. However, existing works leverage the social relationship to aggregate user features from friends' historical behavior sequences in a user-levelindirect paradigm. A significant defect of the indirect paradigm is that it ignores the temporal relationships between behavior events across users. In this paper, we propose a novel time-aware sequential recommendation framework called Social Temporal Excitation Networks (STEN), which introduces temporal point processes to model the fine-grained impact of friends' behaviors on the user's dynamic interests in an event-leveldirect paradigm. Moreover, we propose to decompose the temporal effect in sequential recommendation into social mutual temporal effect and ego temporal effect. Specifically, we employ a social heterogeneous graph embedding layer to refine user representation via structural information. To enhance temporal information propagation, STEN directly extracts the fine-grained temporal mutual influence of friends' behaviors through themutually exciting temporal network. Besides, user's dynamic interests are captured through theself-exciting temporal network. Extensive experiments on three real-world datasets show that STEN outperforms state-of-the-art baseline methods. Moreover, STEN provides event-level recommendation explainability, which is also illustrated experimentally.

Click-Through Rate (CTR) prediction is critical for industrial recommender systems, where most deep CTR models follow an Embedding & Feature Interaction paradigm. However, the majority of methods focus on designing network architectures to better capture feature interactions while the feature embedding, especially for numerical features, has been overlooked. Existing approaches for numerical features are difficult to capture informative knowledge because of the low capacity or hard discretization based on the offline expertise feature engineering. In this paper, we propose a novel embedding learning framework for numerical features in CTR prediction (AutoDis) with high model capacity, end-to-end training and unique representation properties preserved. AutoDis consists of three core components: meta-embeddings, automatic discretization and aggregation. Specifically, we propose meta-embeddings for each numerical field to learn global knowledge from the perspective of field with a manageable number of parameters. Then the differentiable automatic discretization performs soft discretization and captures the correlations between the numerical features and meta-embeddings. Finally, distinctive and informative embeddings are learned via an aggregation function. Comprehensive experiments on two public and one industrial datasets are conducted to validate the effectiveness of AutoDis. Moreover, AutoDis has been deployed onto a mainstream advertising platform, where online A/B test demonstrates the improvement over the base model by 2.1% and 2.7% in terms of CTR and eCPM, respectively. In addition, the code of our framework is publicly available in MindSpore.

Tag-aware recommender systems (TRS) utilize rich tagging records to better depict user portraits and item features. Recently, many efforts have been done to improve TRS with neural networks. However, these solutions rustically rely on the tag-based features for recommendation, which is insufficient to ease the sparsity, ambiguity and redundancy issues introduced by tags, thus hindering the recommendation performance. In this paper, we propose a novel tag-aware recommendation model named Tag Graph Convolutional Network (TGCN), which leverages the contextual semantics of multi-hop neighbors in the user-tag-item graph to alleviate the above issues. Specifically, TGCN first employs type-aware neighbor sampling and aggregation operation to learn the type-specific neighborhood representations. Then we leverage attention mechanism to discriminate the importance of different node types and creatively employ Convolutional Neural Network (CNN) as type-level aggregator to perform vertical and horizontal convolutions for modeling multi-granular feature interactions. Besides, a TransTag regularization function is proposed to accurately identify user's substantive preference. Extensive experiments on three public datasets and a real industrial dataset show that TGCN significantly outperforms state-of-the-art baselines for tag-aware top-N recommendation.