Live streaming platforms have become a dominant form of online content consumption, offering dynamically evolving content, real-time interactions, and highly engaging user experiences. These unique characteristics introduce new challenges that differentiate live streaming recommendation from traditional recommendation settings and have garnered increasing attention from industry in recent years. However, research progress in academia has been hindered by the lack of publicly available datasets that accurately reflect the dynamic nature of live streaming environments. To address this gap, we introduce KuaiLive, the first real-time, interactive dataset collected from Kuaishou, a leading live streaming platform in China with over 400 million daily active users. The dataset records the interaction logs of 23,772 users and 452,621 streamers over a 21-day period. Compared to existing datasets, KuaiLive offers several advantages: it includes precise live room start and end timestamps, multiple types of real-time user interactions (click, comment, like, gift), and rich side information features for both users and streamers. These features enable more realistic simulation of dynamic candidate items and better modeling of user and streamer behaviors. We conduct a thorough analysis of KuaiLive from multiple perspectives and evaluate several representative recommendation methods on it, establishing a strong benchmark for future research. KuaiLive can support a wide range of tasks in the live streaming domain, such as top-K recommendation, click-through rate prediction, watch time prediction, and gift price prediction. Moreover, its fine-grained behavioral data also enables research on multi-behavior modeling, multi-task learning, and fairness-aware recommendation. We believe that KuaiLive will serve as a valuable resource to advance the development of intelligent live streaming services. The dataset and related resources are publicly available at: https://imgkkk574.github.io/KuaiLive.

Live streaming platforms have recently gained popularity due to their immediacy and entertainment value, highlighting the need for streaming recommender systems that can adapt to the dynamic nature of evolving content, real-time interactions, and changing user interests. The ''live room'' plays a central role in modeling this dynamic environment, as it not only connects users with streamers but also serves as a key channel for collecting fine-grained user feedback. More specifically, the frequent interactions of users within a live room provide detailed dynamic collaboration information, reflecting the streamer's real-time topic and users' dynamic interests. However, existing studies have not thoroughly investigated the dynamics of room-level collaborative information. In this paper, we address this gap by emphasizing two perspectives: the evolving tripartite interaction information among rooms, streamers, and users, and the real-time intra-room collaboration information. We propose DCGLive, a Dynamic Collaboration-aware Graph learning approach for Live streaming recommendation. Specifically, we first construct two dynamic bipartite graphs to perceive the evolving tripartite interaction and generate real-time representations of streamers, rooms, and users. To account for the dynamic nature of live streaming, we design a set of non-parametric, collaboration-aware indicators that weight intra-room interactions based on both temporal recency and frequency, while guiding the embedding updating process for both users and rooms. Additionally, to address the cold-start challenge of newly created live rooms in real time, we propose a room representation initialization mechanism that balances both the relevance and the dynamics among different rooms hosted by the same streamer. Experiments conducted on both commercial and public datasets demonstrate that DCGLive consistently outperforms the baseline models. Our code is available at https://github.com/imgkkk574/DCGLive.

Recently, live streaming services have seen a surge in popularity, prompting many platforms to offer both short video and live streaming services to meet the diverse needs of users and streamers. This has resulted in a close connection between short videos and live streaming within these platforms. Incorporating short video data into live streaming recommendation through cross-domain approaches can effectively mitigate the sparsity of live streaming gifting data. However, existing cross-domain recommendation methods primarily focus on transferring information across domains through overlapping users or items, while overlooking the strong connection between non-overlapping short videos and streamers. In this paper, we propose MGCCDR, a Multi-Graph Contrastive learning framework for Cross-Domain Recommendation, which leverages both overlapping users and non-overlapping items to enhance information transfer. Specifically, we first learn global representations from a global graph to establish connections between streamers and short videos. Subsequently, we construct three bipartite graphs among users, authors, and videos and introduce multi-graph learning to capture preferences within the target domain view, the source domain view, and the cross-domain view. Additionally, to address the varying contributions of each graph to the final recommendation task, we design an attention-based method to effectively integrate these representations, facilitating the information aggregation across domains. Extensive experiments on both commercial and public datasets demonstrate that our MGCCDR significantly outperforms the state-of-the-art methods.

Live streaming services are becoming increasingly popular due to real-time interactions and entertainment. Viewers can chat and send comments or virtual gifts to express their preferences for the streamers. Accurately modeling the gifting interaction not only enhances users' experience but also increases streamers' revenue. Previous studies on live streaming gifting prediction treat this task as a conventional recommendation problem, and model users' preferences using categorical data and observed historical behaviors. However, it is challenging to precisely describe the real-time content changes in live streaming using limited categorical information. Moreover, due to the sparsity of gifting behaviors, capturing the preferences and intentions of users is quite difficult. In this work, we propose MMBee based on real-time Multi-Modal Fusion and Behaviour Expansion to address these issues. Specifically, we first present a Multi-modal Fusion Module with Learnable Query (MFQ) to perceive the dynamic content of streaming segments and process complex multi-modal interactions, including images, text comments and speech. To alleviate the sparsity issue of gifting behaviors, we present a novel Graph-guided Interest Expansion (GIE) approach that learns both user and streamer representations on large-scale gifting graphs with multi-modal attributes. It consists of two main parts: graph node representations pre-training and metapath-based behavior expansion, all of which help model jump out of the specific historical gifting behaviors for exploration and largely enrich the behavior representations. Comprehensive experiment results show that MMBee achieves significant performance improvements on both public datasets and Kuaishou real-world streaming datasets and the effectiveness has been further validated through online A/B experiments. MMBee has been deployed and is serving hundreds of millions of users at Kuaishou.

Traditional industry recommendation systems usually use data in a single domain to train models and then serve the domain. However, a large-scale commercial platform often contains multiple domains, and its recommendation system often needs to make click-through rate (CTR) predictions for multiple domains. Generally, different domains may share some common user groups and items, and each domain may have its own unique user groups and items. Moreover, even the same user may have different behaviors in different domains. In order to leverage all the data from different domains, a single model can be trained to serve all domains. However, it is difficult for a single model to capture the characteristics of various domains and serve all domains well. On the other hand, training an individual model for each domain separately does not fully use the data from all domains. In this paper, we propose the Star Topology Adaptive Recommender (STAR) model to train a single model to serve all domains by leveraging data from all domains simultaneously, capturing the characteristics of each domain, and modeling the commonalities between different domains. Essentially, the net- work of each domain consists of two factorized networks: one centered network shared by all domains and the domain-specific network tailored for each domain. For each domain, we combine these two factorized networks and generate a unified network by element-wise multiplying the weights of the shared network and those of the domain-specific network, although these two factorized networks can be combined using other functions, which is open for further research. Most importantly, STAR can learn the shared network from all the data and adapt domain-specific parameters according to the characteristics of each domain. The experimental results from production data validate the superiority of the proposed STAR model. Since late 2020, STAR has been deployed in the display advertising system of Alibaba, obtaining 8.0% improvement on CTR and 6.0% increase on RPM (Revenue Per Mille).

In Taobao, the largest e-commerce platform in China, billions of items are provided and typically displayed with their images.For better user experience and business effectiveness, Click Through Rate (CTR) prediction in online advertising system exploits abundant user historical behaviors to identify whether a user is interested in a candidate ad. Enhancing behavior representations with user behavior images will help understand user's visual preference and improve the accuracy of CTR prediction greatly. So we propose to model user preference jointly with user behavior ID features and behavior images. However, training with user behavior images brings tens to hundreds of images in one sample, giving rise to a great challenge in both communication and computation. To handle these challenges, we propose a novel and efficient distributed machine learning paradigm called Advanced Model Server (AMS). With the well-known Parameter Server (PS) framework, each server node handles a separate part of parameters and updates them independently. AMS goes beyond this and is designed to be capable of learning a unified image descriptor model shared by all server nodes which embeds large images into low dimensional high level features before transmitting images to worker nodes. AMS thus dramatically reduces the communication load and enables the arduous joint training process. Based on AMS, the methods of effectively combining the images and ID features are carefully studied, and then we propose a Deep Image CTR Model. Our approach is shown to achieve significant improvements in both online and offline evaluations, and has been deployed in Taobao display advertising system serving the main traffic.

Estimating post-click conversion rate (CVR) accurately is crucial for ranking systems in industrial applications such as recommendation and advertising. Conventional CVR modeling applies popular deep learning methods and achieves state-of-the-art performance. However it encounters several task-specific problems in practice, making CVR modeling challenging. For example, conventional CVR models are trained with samples of clicked impressions while utilized to make inference on the entire space with samples of all impressions. This causes a sample selection bias problem. Besides, there exists an extreme data sparsity problem, making the model fitting rather difficult. In this paper, we model CVR in a brand-new perspective by making good use of sequential pattern of user actions, i.e., impression -> click -> conversion. The proposed Entire Space Multi-task Model (ESMM) can eliminate the two problems simultaneously by i) modeling CVR directly over the entire space, ii) employing a feature representation transfer learning strategy. Experiments on dataset gathered from Taobao's recommender system demonstrate that ESMM significantly outperforms competitive methods. We also release a sampling version of this dataset to enable future research. To the best of our knowledge, this is the first public dataset which contains samples with sequential dependence of click and conversion labels for CVR modeling.