In online marketplaces like Airbnb, users frequently engage in comparison shopping before making purchase decisions. Despite the prevalence of this behavior, a significant disconnect persists between mainstream e-commerce search engines and users' comparison needs. Traditional ranking models often evaluate items in isolation, disregarding the context in which users compare multiple items on a search results page. While recent advances in deep learning have sought to improve ranking accuracy, diversity, and fairness by encoding listwise context, the challenge of aligning search rankings with user comparison shopping behavior remains inadequately addressed. In this paper, we propose a novel ranking architecture - Learning-to-Comparison-Shop (LTCS) System - that explicitly models and learns users' comparison shopping behaviors. Through extensive offline and online experiments, we demonstrate that our approach yields statistically significant gains in key business metrics - improving NDCG by 1.7% and boosting booking conversion rate by 0.6% in A/B testing - while also enhancing user experience. We also compare our model against state-of-the-art approaches and demonstrate that LTCS significantly outperforms them.

There are three fundamental asks from a ranking algorithm: it should scale to handle a large number of items, sort items accurately by their utility, and impose a total order on the items for logical consistency. But here's the catch---no algorithm can achieve all three at the same time. We call this limitation the SAT theorem for ranking algorithms. Given the dilemma, how can we design a practical system that meets user needs? Our current work at Airbnb provides an answer, with a working solution deployed at scale.

Users on Airbnb often perform exhaustive searches with varying conditions to find suitable accommodations. However, overly narrow search criteria can lead to insufficient results, causing frustration and abandonment of search journeys. To address these challenges, we developed flexible pivot recommendations that dynamically augment search results by suggesting alternative dates, relaxing amenity requirements, or adjusting price constraints. These recommendations align with users' broader travel intent, resulting in a measurable improvement in booking rates on the platform.

Evaluation plays a crucial role in the development of ranking algorithms on search and recommender systems.It enables online platforms to create user-friendly features that drive commercial success in a steady and effective manner.The online environment is particularly conducive to applying causal inference techniques, such as randomized controlled experiments (known as A/B test), which are often more challenging to implement in fields like medicine and public policy.However, businesses face unique challenges when it comes to effective A/B test.Specifically, achieving sufficient statistical power for conversion-based metrics can be time-consuming, especially for significant purchases like booking accommodations.While offline evaluations are quicker and more cost-effective, they often lack accuracy and are inadequate for selecting candidates for A/B test.To address these challenges, we developed interleaving and counterfactual evaluation methods to facilitate rapid online assessments for identifying the most promising candidates for A/B tests.Our approach not only increased the sensitivity of experiments by a factor of up to 100 (depending on the approach and metrics) compared to traditional A/B testing but also streamlined the experimental process.The practical insights gained from usage in production can also benefit organizations with similar interests.

In online marketplaces, search ranking's objective is not only to purchase or conversion (primary objective), but to also the purchase outcomes(secondary objectives), e.g. order cancellation(or return), review rating, customer service inquiries, platform long term growth. Multi-objective learning to rank has been widely studied to balance primary and secondary objectives. But traditional approaches in industry face some challenges including expensive parameter tuning leads to sub-optimal solution, suffering from imbalanced data sparsity issue, and being not compatible with ad-hoc objective. In this paper, we propose a distillation-based ranking solution for multi-objective ranking, which optimizes the end-to-end ranking system at Airbnb across multiple ranking models on different objectives along with various considerations to optimize training and serving efficiency to meet industry standards. We found it performs much better than traditional approaches, it doesn't only significantly increases primary objective by a large margin but also meet secondary objectives constraints and improve model stability. We also demonstrated the proposed system could be further simplified by model self-distillation. Besides this, we did additional simulations to show that this approach could also help us efficiently inject ad-hoc non-differentiable business objective into the ranking system while enabling us to balance our optimization objectives.

As a two-sided marketplace, Airbnb brings together hosts who own listings for rent with prospective guests from around the globe. Results from a guest's search for listings are displayed primarily through two interfaces: (1) as a list of rectangular cards that contain on them the listing image, price, rating, and other details, referred to as list-results (2) as oval pins on a map showing the listing price, called map-results. Both these interfaces, since their inception, have used the same ranking algorithm that orders listings by their booking probabilities and selects the top listings for display. But some of the basic assumptions underlying ranking, built for a world where search results are presented as lists, simply break down for maps. This paper describes how we rebuilt ranking for maps by revising the mathematical foundations of how users interact with search results. Our iterative and experiment-driven approach led us through a path full of twists and turns, ending in a unified theory for the two interfaces. Our journey shows how assumptions taken for granted when designing machine learning algorithms may not apply equally across all user interfaces, and how they can be adapted. The net impact was one of the largest improvements in user experience for Airbnb which we discuss as a series of experimental validations.

Airbnb is a two-sided marketplace, bringing together hosts who own listings for rent, with prospective guests from around the globe. Applying neural network-based learning to rank techniques has led to significant improvements in matching guests with hosts. These improvements in ranking were driven by a core strategy: order the listings by their estimated booking probabilities, then iterate on techniques to make these booking probability estimates more and more accurate. Embedded implicitly in this strategy was an assumption that the booking probability of a listing could be determined independently of other listings in search results. In this paper we discuss how this assumption, pervasive throughout the commonly-used learning to rank frameworks, is false. We provide a theoretical foundation correcting this assumption, followed by efficient neural network architectures based on the theory. Explicitly accounting for possible similarities between listings, and reducing them to diversify the search results generated strong positive impact. We discuss these metric wins as part of the online A/B tests of the theory. Our method provides a practical way to diversify search results for large-scale production ranking systems.

At Airbnb, an online marketplace for stays and experiences, guests often spend weeks exploring and comparing multiple items before making a final reservation request. Each reservation request may then potentially be rejected or cancelled by the host prior to check-in. The long and exploratory nature of the search journey, as well as the need to balance both guest and host preferences, present unique challenges for Airbnb search ranking. In this paper, we present Journey Ranker, a new multi-task deep learning model architecture that addresses these challenges. Journey Ranker leverages intermediate guest actions as milestones, both positive and negative, to better progress the guest towards a successful booking. It also uses contextual information such as guest state and search query to balance guest and host preferences. Its modular and extensible design, consisting of four modules with clear separation of concerns, allows for easy application to use cases beyond the Airbnb search ranking context. We conducted offline and online testing of the Journey Ranker and successfully deployed it in production to four different Airbnb products with significant business metrics improvements.

In this paper, we introduce “task trail” to understand user search behaviors. We define a task to be an atomic user information need, whereas a task trail represents all user activities within that particular task, such as query reformulations, URL clicks. Previously, web search logs have been studied mainly at session or query level where users may submit several queries within one task and handle several tasks within one session. Although previous studies have addressed the problem of task identification, little is known about the advantage of using task over session or query for search applications. In this paper, we conduct extensive analyses and comparisons to evaluate the effectiveness of task trails in several search applications: determining user satisfaction, predicting user search interests, and suggesting related queries. Experiments on large scale data sets of a commercial search engine show that: (1) Task trail performs better than session and query trails in determining user satisfaction; (2) Task trail increases webpage utilities of end users comparing to session and query trails; (3) Task trails are comparable to query trails but more sensitive than session trails in measuring different ranking functions; (4) Query terms from the same task are more topically consistent to each other than query terms from different tasks; (5) Query suggestion based on task trail is a good complement of query suggestions based on session trail and click-through bipartite. The findings in this paper verify the need of extracting task trails from web search logs and enhance applications in search and recommendation systems.

Query suggestion is an interactive approach for search engines to better understand users information need. In this paper, we propose a novel query suggestion framework which leverages user re-query feedbacks from search engine logs. Specifically, we mined user query reformulation activities where the user only modifies part of the query by (1) adding terms after the query, (2) deleting terms within the query, or (3) modifying terms to new terms. We build a term-transition graph based on the mined data. Two models are proposed which address topic-level and term-level query suggestions, respectively. In the first topic-based unsupervised Pagerank model, we perform random walk on each of the topic-based term-transition graph and calculate the Pagerank for each term within a topic. Given a new query, we suggest relevant queries based on its topic distribution and term-transition probability within each topic. Our second model resembles the supervised learning-to-rank (LTR) framework, in which term modifications are treated as documents so that each query reformulation is treated as a training instance. A rich set of features are constructed for each (query, document) pair from Pagerank, Wikipedia, N-gram, ODP and so on. This supervised model is capable of suggesting new queries on a term level which addresses the limitation of previous methods. Experiments are conducted on a large data set from a commercial search engine. By comparing the with state-of-the-art query suggestion methods [4, 2], our proposals exhibit significant performance increase for all categories of queries.

In this paper, we introduce "task trail" as a new concept to understand user search behaviors. We define task to be an atomic user information need. Web search logs have been studied mainly at session or query level where users may submit several queries within one task and handle several tasks within one session. Although previous studies have addressed the problem of task identification, little is known about the advantage of using task over session and query for search applications. In this paper, we conduct extensive analyses and comparisons to evaluate the effectiveness of task trails in three search applications: determining user satisfaction, predicting user search interests, and query suggestion. Experiments are conducted on large scale datasets from a commercial search engine. Experimental results show that: (1) Sessions and queries are not as precise as tasks in determining user satisfaction. (2) Task trails provide higher web page utilities to users than other sources. (3) Tasks represent atomic user information needs, and therefore can preserve topic similarity between query pairs. (4) Task-based query suggestion can provide complementary results to other models. The findings in this paper verify the need to extract task trails from web search logs and suggest potential applications in search and recommendation systems.

Understanding the behavior of satisfied and unsatisfied Web search users is very important for improving users search experience. Collecting labeled data that characterizes search behavior is a very challenging problem. Most of the previous work used a limited amount of data collected in lab studies or annotated by judges lacking information about the actual intent. In this work, we performed a large scale user study where we collected explicit judgments of user satisfaction with the entire search task. Results were analyzed using sequence models that incorporate user behavior to predict whether the user ended up being satisfied with a search or not. We test our metric on millions of queries collected from real Web search traffic and show empirically that user behavior models trained using explicit judgments of user satisfaction outperform several other search quality metrics. The proposed model can also be used to optimize different search engine components. We propose a method that uses task level success prediction to provide a better interpretation of clickthrough data. Clickthough data has been widely used to improve relevance estimation. We use our user satisfaction model to distinguish between clicks that lead to satisfaction and clicks that do not. We show that adding new features derived from this metric allowed us to improve the estimation of document relevance.

Query suggestion refers to the process of suggesting related queries to search engine users. Most existing researches have focused on improving the relevance of suggested queries. In this paper, we introduce the concept of diversifying the content of the search results from suggested queries while keeping the suggestion relevant. Our framework first retrieves a set of query candidates from search engine logs using random walk and other techniques. We then re-rank the suggested queries by ranking them in the order which maximizes the diversification function that measures the difference between the original search results and the results from suggested queries. The diversification function we proposed includes features like ODP category, URL and domain similarity and so on. One important outcome from our research which contradicts with most existing researches is that, with the increase of suggestion relevance, the similarity between the queries actually decreases. Experiments are conducted on a large set of human-labeled data, which is randomly sampled from a commercial search engine's log. Results indicate that the post-ranking framework significantly improves the relevance of suggested queries by comparing to existing models.

In this paper, we propose a new framework for searchable web sites recommendation. Given a query, our system will recommend a list of searchable web sites ranked by relevance, which can be used to complement the web page results and ads from a search engine. We model the conditional probability of a searchable web site being relevant to a given query in term of three main components: the language model of the query, the language model of the content within the web site, and the reputation of the web site searching capability (static rank). The language models for queries and searchable sites are built using information mined from client-side browsing logs. The static rank for each searchable site leverages features extracted from these client-side logs such as number of queries that are submitted to this site, and features extracted from general search engines such as the number of web pages that indexed for this site, number of clicks per query, and the dwell-time that a user spends on the search result page and on the clicked result web pages. We also learn a weight for each kind of feature to optimize the ranking performance. In our experiment, we discover 10.5 thousand searchable sites and use 5 million unique queries, extracted from one week of log data to build and demonstrate the effectiveness of our searchable web site recommendation system.

The Web abounds with dyadic data that keeps increasing by every single second. Previous work has repeatedly shown the usefulness of extracting the interaction structure inside dyadic data [21, 9, 8]. A commonly used tool in extracting the underlying structure is the matrix factorization, whose fame was further boosted in the Netflix challenge [26]. When we were trying to replicate the same success on real-world Web dyadic data, we were seriously challenged by the scalability of available tools. We therefore in this paper report our efforts on scaling up the nonnegative matrix factorization (NMF) technique. We show that by carefully partitioning the data and arranging the computations to maximize data locality and parallelism, factorizing a tens of millions by hundreds of millions matrix with billions of nonzero cells can be accomplished within tens of hours. This result effectively assures practitioners of the scalability of NMF on Web-scale dyadic data.

Query suggestion has been an effective approach to help users narrow down to the information they need. However, most of existing studies focused on only popular/head queries. Since rare queries possess much less information (e.g., clicks) than popular queries in the query logs, it is much more difficult to efficiently suggest relevant queries to a rare query. In this paper, we propose an optimal rare query suggestion framework by leveraging implicit feedbacks from users in the query logs. Our model resembles the principle of pseudo-relevance feedback which assumes that top-returned results by search engines are relevant. However, we argue that the clicked URLs and skipped URLs contain different levels of information and thus should be treated differently. Hence, our framework optimally combines both the click and skip information from users and uses a random walk model to optimize the query correlation. Our model specifically optimizes two parameters: (1) the restarting (jumping) rate of random walk, and (2) the combination ratio of click and skip information. Unlike the Rocchio algorithm, our learning process does not involve the content of the URLs but simply leverages the click and skip counts in the query-URL bipartite graphs. Consequently, our model is capable of scaling up to the need of commercial search engines. Experimental results on one-month query logs from a large commercial search engine with over 40 million rare queries demonstrate the superiority of our framework, with statistical significance, over the traditional random walk models and pseudo-relevance feedback models.