Given a social network$G=(V, E)$, the unconstrained profit maximization problem aims to identify a subset$S \subseteq V$that maximizes the net profit, defined as the expected influence spread$\Gamma (S)$of set$S$minus the associated cost$c(S)$, i.e.,$\Gamma (S) - c(S)$. However, this problem presupposes an unlimited budget, which is often impractical in real scenarios. Motivated by this, we investigate the budgeted profit maximization (BPM) problem by adding a budget constraint. Unfortunately, addressing the BPM problem with a theoretical approximation guarantee remains relatively under-explored in the literature. In response, assuming$\Gamma (S)$is known for any$S \subseteq V$, we propose an algorithm that guarantees returning a set$S^{o}$such that$\Gamma (S^{o}) - c(S^{o}) \geq (1 - \frac{1}{e}) \frac{\Gamma (S^*)}{2} - \frac{c(S^*)}{2}$, where$S^*$denotes an optimal solution for BPM. Then, we develop a practical solution, which uses the reverse reachable set (RR-set) technique for influence estimation, without assuming knowledge of$\Gamma (S)$, while still maintaining a strong approximation guarantee. Additionally, similar to existing RR-set-based solutions for influence cascade-related problems, our RR-set-based solution relies on generating a large number of random RR-sets to accurately estimate$\Gamma (S)$. However, the existing RR-set generation method suffers from high memory stall rates due to its irregular memory access patterns, leaving room for further efficiency improvement. Therefore, we propose a new RR-set generation method that utilizes batch execution and cache prefetching. When a memory access is required, instead of stalling while waiting for data, the CPU first issues an asynchronous prefetch request to load the target data into the cache, and then switches to processing the generation of other RR-sets within the same batch, effectively hiding memory access latency. This method can be seamlessly integrated into existing RR-set-based solutions to improve their efficiency. Finally, we conduct extensive experiments on real, large-scale datasets to demonstrate the effectiveness and efficiency of our proposed solutions.

An attributed hypergraph comprises nodes with attributes and hyperedges that connect varying numbers of nodes. Attributed hypergraph node and hyperedge embedding (AHNEE) maps nodes and hyperedges to compact vectors for use in important tasks such as node classification, hyperedge link prediction, and hyperedge classification. Generating high-quality embeddings is challenging due to the complexity of attributed hypergraphs and the need to embed both nodes and hyperedges, especially in large-scale data. Existing solutions often fall short by focusing only on nodes or lacking native support for attributed hypergraphs, leading to inferior quality, and struggle with scalability on large attributed hypergraphs. We propose SAHE, an efficient and effective approach that unifies node and hyperedge embeddings for AHNEE computation, advancing the state of the art via comprehensive embedding formulations and algorithmic designs. First, we introduce two higher-order similarity measures, HMS-N and HMS-E, to capture similarities between node pairs and hyperedge pairs, respectively. These measures consider multi-hop connections and global topology within an extended hypergraph that incorporates attribute-based hyperedges. SAHE formulates the AHNEE objective to jointly preserve all-pair HMS-N and HMS-E similarities. Direct optimization is computationally expensive, so we analyze and unify core approximations of all-pair HMS-N and HMS-E to solve them simultaneously. To enhance efficiency, we design several non-trivial optimizations that avoid iteratively materializing large dense matrices while maintaining high-quality results. Extensive experiments on diverse attributed hypergraphs and 3 downstream tasks, compared against 11 baselines, show that SAHE consistently outperforms existing methods in embedding quality and is up to orders of magnitude faster.

Given a social network G , a cost associated with each user, and an influence threshold η, the minimum cost seed selection problem (MCSS) aims to find a set of seeds that minimizes the total cost to reach η users. Existing works are mainly devoted to providing an expected coverage guarantee on reaching η, classified as MCSS-ECG, where their solutions either rely on an impractical influence oracle or cannot attain the expected influence threshold. More importantly, due to the expected coverage guarantee, the actual influence in a campaign may drift from the threshold evidently. Thus, the advertisers would like to request for a probability guarantee of reaching η. This motivates us to further solve the MCSS problem with a probabilistic coverage guarantee, termed MCSS-PCG. In this paper, we first propose our algorithm CLEAR to solve MCSS-ECG, which reaches the expected influence threshold without any influence oracle or influence shortfall but a practical approximation ratio. However, the ratio involves an unknown term (i.e., the optimal cost). Thus, we further devise the STAR method to derive a lower bound of the optimal cost and then obtain the first explicit approximation ratio for MCSS-ECG. In MCSS-PCG, it is necessary to estimate the probability that the current seeds reach η, to decide when to stop seed selection. To achieve this, we design a new technique named MRR, which provides efficient probability estimation with a theoretical guarantee. With MRR in hand, we propose our algorithm SCORE for MCSS-PCG, whose performance guarantee is derived by measuring the gap between MCSS-ECG and MCSS-PCG, and applying the theoretical results in MCSS-ECG. Finally, extensive experiments demonstrate that our algorithms achieve up to two orders of magnitude speed-up compared to alternatives while meeting the requirement of MCSS-PCG with the smallest cost.

Given a graph G, a cost associated with each node, and a budget B, the budgeted influence maximization (BIM) aims to find the optimal set S of seed nodes that maximizes the influence among all possible sets such that the total cost of nodes in S is no larger than B. Existing solutions mainly follow the non-adaptive idea, i.e., determining all the seeds before observing any actual diffusion. Due to the absence of actual diffusion information, they may result in unsatisfactory influence spread. Motivated by the limitation of existing solutions, in this paper, we make the first attempt to solve the BIM problem under the adaptive setting, where seed nodes are iteratively selected after observing the diffusion result of the previous seeds. We design the first practical algorithm which achieves an expected approximation guarantee by probabilistically adopting a cost-aware greedy idea or a single influential node. Further, we develop an optimized version to improve its practical performance in terms of influence spread. Besides, the scalability issues of the adaptive IM-related problems still remain open. It is because they usually involve multiple rounds (e.g., equal to the number of seeds) and in each round, they have to construct sufficient new reverse-reachable set (RR-set) samples such that the claimed approximation guarantee can actually hold. However, this incurs prohibitive computation, imposing limitations on real applications. To solve this dilemma, we propose an incremental update approach. Specifically, it maintains extra construction information when building RR-sets, and then it can quickly correct a problematic RR-set from the very step where it is first affected. As a result, we recycle the RR-sets at a small computational cost, while still providing correctness guarantee. Finally, extensive experiments on large-scale real graphs demonstrate the superiority of our algorithms over baselines in terms of both influence spread and running time.

Influence maximization (IM) aims at maximizing the spread of influence by offering discounts to influential users (called seeding). In many applications, due to user’s privacy concern, overwhelming network scale etc., it is hard to target any user in the network as one wishes. Instead, only a small subset of users is initially accessible. Such access limitation would significantly impair the influence spread, since IM often relies on seeding high degree users, which are particularly rare in such a small subset due to the power-law structure of social networks. In this paper, we attempt to solve the limited IM in real-world scenarios by the adaptive approach with seeding and diffusion uncertainty considered. Specifically, we consider fine-grained discounts and assume users accept the discount probabilistically. The diffusion process is depicted by the independent cascade model. To overcome the access limitation, we prove the set-wise friendship paradox (FP) phenomenon that neighbors have higher degree in expectation, and propose a two-stage seeding model with the FP embedded, where neighbors are seeded. On this basis, for comparison we formulate the non-adaptive case and adaptive case, both proven to be NP-hard. In the non-adaptive case, discounts are allocated to users all at once. We show the monotonicity of influence spread w.r.t. discount allocation and design a two-stage coordinate descent framework to decide the discount allocation. In the adaptive case, users are sequentially seeded based on observations of existing seeding and diffusion results. We prove the adaptive submodularity and submodularity of the influence spread function in two stages. Then, a series of adaptive greedy algorithms are proposed with constant approximation ratio. Extensive experiments on real-world datasets show that our adaptive algorithms achieve larger influence spread than non-adaptive and other adaptive algorithms (up to a maximum of 116 percent).