E-commerce has revolutionized retail, yet its traditional workflows remain inefficient, with significant resource costs tied to product design and inventory. This paper introduces a novel system deployed at Alibaba that uses AI-generated items (AIGI) to address these challenges with personalized text-to-image generation for e-commerce product design. AIGI enables an innovative business mode called "sell it before you make it", where merchants can design fashion items and generate photorealistic images with digital models based on textual descriptions. Only when the items have received a certain number of orders, do the merchants start to produce them, which largely reduces reliance on physical prototypes and thus accelerates time to market. For such a promising application, we identify the underlying key scientific challenge, i.e., capturing users' group-level personalized preferences towards multiple generated images. To this end, we propose a Personalized Group-Level Preference Alignment Framework for Diffusion Models (PerFusion). We first design PerFusion Reward Model for user preference estimation with a feature-crossing-based personalized plug-in. Then we develop PerFusion with a personalized adaptive network to model diverse preferences across users, and meanwhile derive the group-level preference optimization objective to model comparative behaviors among multiple images. Both offline and online experiments demonstrate the effectiveness of our proposed algorithm. The AI-generated items achieve over 13% relative improvements for both click-through rate and conversion rate, as well as 7.9% decrease in return rate, compared to their human-designed counterparts, validating the transformative potential of AIGI for e-commerce platforms.

User-tag profiling is an effective way of mining user attributes in modern recommender systems. However, prior researches fail to extract users' precise preferences for tags in the items due to their incomplete feature-input patterns. To convert user-item interactions to user-tag preferences, we propose a novel feature-based framework named Coalition Tag Multi-View Mapping (CTMVM), which identifies and investigates two special features, Coalition Feature and Privileged Feature. The former indicates decisive tags in each click where relationships between tags in one item are treated as a coalition game. The latter represents highly informative features that only occur during training. For the coalition feature, we adopt Shapley Value based Empowerment (SVE) to model the tags in items with a game-theoretic paradigm and charge the network to straight master user preferences for essential tags. For the privileged feature, we present Privileged Knowledge Mapping (PKM) to explicitly distill privileged feature knowledge for each tag into one single embedding, which assists the model in predicting user-tag preferences at a more fine-grained level. However, the barren capacity of single embeddings limits the diverse relations between each tag and different privileged features. Therefore, we further propose Adaptive Multi-View Mapping (AMVM) model to enhance effect by handling multiple mapping networks. Excellent offline experiment results on two public and one private datasets show the out-standing performance of CTMVM. After the deployment on Alibaba large-scale recommendation systems, CTMVM achieved improvement by 10.81% and 6.74% in terms of Theme-CTR and Item-CTR respectively, which validates the effectiveness of taking in the two particular features for training.

As one of the fundamental trends for future development of recommender systems, Fashion Clothes Matching Recommendation for click-through rate (CTR) prediction has become an increasingly essential task. Unlike traditional single-item recommendation, a combo item, composed of a top item (e.g. a shirt) and a bottom item (e.g. a skirt), is recommended. In such a task, the matching effect between these two single items plays a crucial role, and greatly influences the users' preferences; however, it is usually neglected by previous approaches in CTR prediction. In this work, we tackle this problem by designing a novel algorithm called Combo-Fashion, which extracts the matching effect by introducing the matching history of the combo item with two cascaded modules: (i) Matching Search Module (MSM) seeks the popular combo items and undesirable ones as a positive set and a negative set, respectively; (ii) Matching Prediction Module (MPM) models the precise relationship between the candidate combo item and the positive/negative set by an attention-based deep model. Besides, the CPM Fashion Attribute, considered from characteristic, pattern and material, is applied to capture the matching effect further. As part of this work, we release two large-scale datasets consisting of 3.56 million and 6.01 million user behaviors with rich context and fashion information in millions of combo items. The experimental results over these two real-world datasets have demonstrated the superiority of our proposed model with significant improvements. Furthermore, we have deployed Combo-Fashion onto the platform of Taobao to recommend the combo items to the users, where an 8-day online A/B test proved the effectiveness of Combo-Fashion with an improvement of pCTR by 1.02% and uCTR by 0.70%.

User-tag profile modeling has become one of the novel and significant trends for the future development of industrial recommendation systems, which can be divided into two fundamental tasks: User Preferred Tag (UPT) and Tag Preferred User (TPU) in practical scenarios. In most existing deep learning models for user-tag profiling, the network inputs all the combined tags of the item with the user features when training but inputs only one tag with the user feature to evaluate the user's preference on a single tag when testing. This leads to data discrepancy between the training and testing samples. To address such an issue, we attempt a novel Random Masking Model (RMM) to remain only one tag at the training time by masking. However, it causes two other serious downsides. First, not all tags attached to the same item are equally predictive. Irrelevant tags may introduce noisy signals and thus cause performance degradation. Second, it neglects the impact of combined tags aggregated together, which may be an essential factor leading to user clicks. Therefore, we further propose a framework called Contrast Weighted Tag Masking (CWTM) in this work, which tackles these two issues with two modules: (i) Weighted Masking Module (WMM) introduces the importance network to compute a score for each tag attached to the item and then samples from these tags weightedly according to the score; (ii) Contrast Module (CM) makes use of a contrastive learning architecture to inherit and distill some understanding about the effect of aggregated tags. Offline experiments on four datasets (three public datasets and one proprietary industrial dataset) demonstrate the superiority and effectiveness of CWTM over the state-of-the-art baselines. Moreover, CWTM has been deployed on the training platform of Alibaba advertising systems and achieved substantial improvements of ROI and CVR by 16.8% and 9.6%, respectively.