Graph-RAG constructs a knowledge graph from text chunks to improve retrieval in Large Language Model (LLM)-based question answering. It is particularly useful in domains such as biomedicine, law, and political science, where retrieval often requires multi-hop reasoning over proprietary documents. Some existing Graph-RAG systems construct KNN graphs based on text chunk relevance, but this coarse-grained approach fails to capture entity relationships within texts, leading to sub-par retrieval and generation quality. To address this, recent solutions leverage LLMs to extract entities and relationships from text chunks, constructing triplet-based knowledge graphs. However, this approach incurs significant indexing costs, especially for large document collections.

In e-commerce, user representations are essential for various applications. Existing methods often use deep learning techniques to convert customer behaviors into implicit embeddings. However, these embeddings are difficult to understand and integrate with external knowledge, limiting the effectiveness of applications such as customer segmentation, search navigation, and product recommendations. To address this, our paper introduces the concept of the customer persona. Condensed from a customer's numerous purchasing histories, a customer persona provides a multi-faceted and human-readable characterization of specific purchase behaviors and preferences, such as Busy Parents or Bargain Hunters.

Influence maximization (IM) is a classic problem that aims to identify a small group of critical individuals, known as seeds, who can influence the largest number of users in a social network through word-of-mouth. This problem finds important applications including viral marketing, infection detection, and misinformation containment. The conventional IM problem is typically studied with the oversimplified goal of selecting a single seed set. Many real-world scenarios call for multiple sets of seeds, particularly on social media platforms where various viral marketing campaigns need different sets of seeds to propagate effectively. To this end, previous works have formulated various IM variants, central to which is the requirement of multiple seed sets, naturally modeled as a matroid constraint. However, the current best-known solutions for these variants either offer a weak (1/2 - ε )-approximation, or offer a (1 - 1/ e - ε )-approximation algorithm that is very expensive. We propose an efficient seed selection method called AMP, an algorithm with a (1 - 1/ e - ε )-approximation guarantee for this family of IM variants. To further improve efficiency, we also devise a fast implementation, called RAMP. We extensively evaluate the performance of our proposal against 6 competitors across 4 IM variants and on 7 real-world networks, demonstrating that our proposal outperforms all competitors in terms of result quality, running time, and memory usage. We have also deployed RAMP in a real industry strength application involving online gaming, where we show that our deployed solution significantly improves upon the baselines.

Influence maximization (IM) aims to identify a small number of influential individuals to maximize the information spread and finds applications in various fields. It was first introduced in the context of viral marketing, where a company pays a few influencers to promote the product. However, apart from the cost factor, the capacity of individuals to consume content poses challenges for implementing IM in real-world scenarios. For example, players on online gaming platforms can only interact with a limited number of friends. In addition, we observe that in these scenarios, (i) the initial adopters of promotion are likely to be the friends of influencers rather than the influencers themselves, and (ii) existing IM solutions produce sub-par results with high computational demands. Motivated by these observations, we propose a new IM variant called capacity constrained influence maximization (CIM), which aims to select a limited number of influential friends for each initial adopter such that the promotion can reach more users. To solve CIM effectively, we design two greedy algorithms, MG-Greedy and RR-Greedy, ensuring the 1/2-approximation ratio. To improve the efficiency, we devise the scalable implementation named RR-OPIM+ with (1/2-ε)-approximation and near-linear running time. We extensively evaluate the performance of 9 approaches on 6 real-world networks, and our solutions outperform all competitors in terms of result quality and running time. Additionally, we deploy RR-OPIM+ to online game scenarios, which improves the baseline considerably.

Given a graph \mathcalG , the spanning centrality (SC) of an edge e measures the importance of e for \mathcalG to be connected. In practice, SC has seen extensive applications in computational biology, electrical networks, and combinatorial optimization. However, it is highly challenging to compute the SC of all edges (AESC) on large graphs. Existing techniques fail to deal with such graphs, as they either suffer from expensive matrix operations or require sampling numerous long random walks. To circumvent these issues, this paper proposes TGT and its enhanced version TGT+, two algorithms for AESC computation that offers rigorous theoretical approximation guarantees. In particular, TGT remedies the deficiencies of previous solutions by conducting deterministic graph traversals with carefully-crafted truncated lengths. TGT+ further advances TGT in terms of both empirical efficiency and asymptotic performance while retaining result quality, based on the combination of TGT with random walks and several additional heuristic optimizations. We experimentally evaluate TGT+ against recent competitors for AESC using a variety of real datasets. The experimental outcomes authenticate that TGT+ outperforms state of the arts often by over one order of magnitude speedup without degrading the accuracy.

Graph visualization is a vital component in many real-world applications (e.g., social network analysis, web mining, and bioinformatics) that enables users to unearth crucial insights from complex data. Lying in the core of graph visualization is the node distance measure, which determines how the nodes are placed on the screen. A favorable node distance measure should be informative in reflecting the full structural information between nodes and effective in optimizing visual aesthetics. However, existing node distance measures yield sub-par visualization quality as they fall short of these requirements. Moreover, most existing measures are computationally inefficient, incurring a long response time when visualizing large graphs. To overcome such deficiencies, we propose a new node distance measure, PDist, geared towards graph visualization by exploiting a well-known node proximity measure,personalized PageRank. Moreover, we propose an efficient algorithm Tau-Push for estimating PDist under both single- and multi-level visualization settings. With several carefully-designed techniques, TauPush offers non-trivial theoretical guarantees for estimation accuracy and computation complexity. Extensive experiments show that our proposal significantly outperforms 13 state-of-the-art graph visualization solutions on 12 real-world graphs in terms of both efficiency and effectiveness (including aesthetic criteria and user feedback). In particular, our proposal can interactively produce satisfactory visualizations within one second for billion-edge graphs.

Measuring the closeness of friendships is an important problem that finds numerous applications in practice. For example, online gaming platforms often host friendship-enhancing events in which a user (called the source) only invites his/her friend (called the target) to play together. In this scenario, the measure of friendship closeness is the backbone for understanding source invitation and target adoption behaviors, and underpins the recommendation of promising targets for the sources. However, most existing measures for friendship closeness only consider the information between the source and target but ignore the information of groups where they are located, which renders inferior results. To address this issue, we present new measures for friendship closeness based on the social identity theory (SIT), which describes the inclination that a target endorses behaviors of users inside the same group. The core of SIT is the process that a target assesses groups of users as them or us. Unfortunately, this process is difficult to be captured due to perceptual factors. To this end, we seamlessly reify the factors of SIT into quantitative measures, which consider local and global information of a target's group. We conduct extensive experiments to evaluate the effectiveness of our proposal against 8 state-of-the-art methods on 3 online gaming datasets. In particular, we demonstrate that our solution can outperform the best competitor on the behavior prediction (resp. online target recommendation) by up to 23.2% (resp. 34.2%) in the corresponding evaluation metric.

Given a graph G where each node is associated with a set of attributes, and a parameter k specifying the number of output clusters, k-attributed graph clustering (k-AGC) groups nodes in G into k disjoint clusters, such that nodes within the same cluster share similar topological and attribute characteristics, while those in different clusters are dissimilar. This problem is challenging on massive graphs, e.g., with millions of nodes and billions of attribute values. For such graphs, existing solutions either incur prohibitively high costs, or produce clustering results with compromised quality.