How do shareholders respond to technologies hyped in general discourse, e.g., artificial intelligence (AI), if a common understanding is lacking and the technologies are still evolving? Do they respond primarily to substantive signals in technology announcements, such as AI capabilities, or do rhetorical signals also play a significant role? Adopting signalling theory as a theoretical lens, we conceptualise announcements of AI capabilities as substantive signals and linguistic elements in the announcements pertaining to organisational time horizon and risk-reward considerations as rhetorical signals. Departing from the typical focus on bijective relationships, we consider holistic, complex configurations of interdependent factors using the qualitative comparative analysis (QCA) methodology. Notably, announcements pertaining to AI capabilities are not necessarily associated with positive market reactions; in fact, when all three types of AI are included in announcements without explicit consideration of risks, shareholders react negatively. We find that shareholder response is based on joint evaluation of substantive and rhetorical signals, and that these signals interact in a complex way to produce positive and negative market reactions. These findings motivate several propositions for market reactions to IT announcements, providing implications for both theory and practice.

Smart meters that allow information to flow between users and utility service providers are expected to foster intelligent energy consumption. Previous studies focusing on demand-side management have been predominantly restricted to factors that utilities can manage and manipulate, but have ignored factors specific to residential characteristics. They also often presume that households consume similar amounts of energy and electricity. To fill these gaps in literature, the authors investigate two research questions: (RQ1) Does a data mining approach outperform traditional statistical approaches for modelling residential energy consumption? (RQ2) What factors influence household energy consumption? They identify household clusters to explore the underlying factors central to understanding electricity consumption behavior. Different clusters carry specific contextual nuances needed for fully understanding consumption behavior. The findings indicate electricity can be distributed according to the needs of six distinct clusters and that utilities can use analytics to identify load profiles for greater energy efficiency.