Inspired by the success of language models (LM), scaling up deep learning recommendation systems (DLRS) has become a recent trend in the community. All previous methods tend to scale up the model parameters during training time. However, how to efficiently utilize and scale up computational resources during test time remains underexplored, which can prove to be a scaling-efficient approach and bring orthogonal improvements in LM domains. The key point in applying test-time scaling to DLRS lies in effectively generating diverse yet meaningful outputs for the same instance. We propose two ways: One is to explore the heterogeneity of different model architectures. The other is to utilize the randomness of model initialization under a homogeneous architecture. The evaluation is conducted across eight models, including both classic and SOTA models, on three benchmarks. Sufficient evidence proves the effectiveness of both solutions. We further prove that under the same inference budget, test-time scaling can outperform parameter scaling. Our test-time scaling can also be seamlessly accelerated with the increase in parallel servers when deployed online, without affecting the inference time on the user side. Code is available here. https://github.com/aTitye/TTS4CTR.

Online platforms such as Amazon and Netflix serve users across multiple countries and regions, underscoring the importance of multi-market recommendation (MMR). Most MMR methods adopt a pre-training and fine-tuning paradigm, in which a unified model is first trained on centralized, global data and subsequently adapted to specific markets. However, this approach ignores the privacy of market data. While traditional federated learning preserves privacy, it typically aims to obtain a global model by aggregating model parameters and does not account for significant market heterogeneity. Additionally, because ID spaces are disjoint across markets, embedding-based aggregation strategies become ineffective. To overcome these challenges, we propose a federated collaborative signal quantization (FedMM) method for multi-market click-through rate (CTR) prediction. Our core idea leverages a discrete codebook mechanism to achieve privacy-preserving transmission and align disjoint ID spaces. We further employ a hierarchical codebook structure to capture cross-market shared patterns and market-specific characteristics. Specifically, we deploy a residual quantized variational autoencoder (RQ-VAE) with a dual-layer codebook mechanism for each market to quantize collaborative embeddings. The first layer utilizes a global federated codebook, updated via aggregation to capture universally shared collaborative patterns, while the second layer maintains a local codebook to learn market-specific semantics. Finally, the learned discrete codes, which integrate both general and specific collaborative signals, are incorporated into downstream CTR models to enhance prediction accuracy across all markets. Extensive experiments on benchmark datasets demonstrate that FedMM significantly improves recommendation performance with privacy guarantees.

Multi-scenario multi-task recommendation (MSMTR) systems must address recommendation demands across diverse scenarios while simultaneously optimizing multiple objectives, such as click-through rate and conversion rate. Existing MSMTR models typically consist of four information units: scenario-shared, scenario-specific, task-shared, and task-specific networks. These units interact to generate four types of relationship information flows, directed from scenario-shared or scenario-specific networks to task-shared or task-specific networks. However, these models face two main limitations: 1) They often rely on complex architectures, such as mixture-of-experts (MoE) networks, which increase the complexity of information fusion, model size, and training cost. 2) They extract all available information flows without filtering out irrelevant or even harmful content, introducing potential noise. Regarding these challenges, we propose a lightweight Automated Information Flow Selection (AutoIFS) framework for MSMTR. To tackle the first issue, AutoIFS incorporates low-rank adaptation (LoRA) to decouple the four information units, enabling more flexible and efficient information fusion with minimal parameter overhead. To address the second issue, AutoIFS introduces an information flow selection network that automatically filters out invalid scenario-task information flows based on model performance feedback. It employs a simple yet effective pruning function to eliminate useless information flows, thereby enhancing the impact of key relationships and improving model performance. Finally, we evaluate AutoIFS and confirm its effectiveness through extensive experiments on two public benchmark datasets and an online A/B test.

Large language models (LLMs) have been incorporated into numerous industrial applications. Meanwhile, a vast array of API assets is scattered across various functions in the financial domain. An online financial question-answering system can leverage both LLMs and private APIs to provide timely financial analysis and information. The key is equipping the LLM model with function calling capability tailored to a financial scenario. However, a generic LLM requires customized financial APIs to call and struggles to adapt to the financial domain. Additionally, online user queries are diverse and contain out-of-distribution parameters compared with the required function input parameters, which makes it more difficult for a generic LLM to serve online users. In this paper, we propose a data-driven pipeline to enhance function calling in LLM for our online, deployed financial QA, comprising dataset construction, data augmentation, and model training. Specifically, we construct a dataset based on a previous study and update it periodically, incorporating queries and an augmentation method named AugFC. The addition of user query-related samples will exploit our financial toolset in a data-driven manner, and AugFC explores the possible parameter values to enhance the diversity of our updated dataset. Then, we train an LLM with a two-step method, which enables the use of our financial functions. Extensive experiments on existing offline datasets, as well as the deployment of an online scenario, illustrate the superiority of our pipeline. The related pipeline has been adopted in the financial QA of YuanBao. https://yuanbao.tencent.com/chat/, one of the largest chat platforms in China.

Lifelong behavior modeling for single-domain has been widely investigated in industry click-through (CTR) prediction. However, some domains do not always have rich historical behaviors in online platforms, so cross-domain lifelong behavior modeling is overlooked. This paper proposes a novel retrieval augmented lifelong cross-domain net (RAL-CDNet) to address the challenges in cross-domain lifelong behavior modeling. There are three components in RAL-CDNet, i.e., cross-domain retrieval unit, cross-domain alignment unit, and cross-net. As the general search unit in the previous study, a cross-domain retrieval unit features a retrieval augmented paradigm that utilizes a pre-trained language model to learn the intrinsic textual information of user behaviors and generates the sequential behaviors from the source domain based on sequential behaviors in the target domain. The retrieval augmented behaviors can achieve consistency and capture accurate hidden interest for target domain CTR prediction. Furthermore, we propose the cross-domain alignment unit to align the embeddings across domains by adding a semantic-guided contrastive loss and auxiliary task loss in the source domain. This allows the embeddings to be consistent across domains and have enough source information to capture the cross-domain relation. Finally, the cross-net utilizes two-level attention techniques to enhance the final prediction in the target domain. We conduct extensive experiments on both a public dataset and an industrial dataset from the WeChat advertising platform to demonstrate the effectiveness of RAL-CDNet in terms of offline and online metrics.

Multi-scenario recommendation (MSR) is a popular training paradigm in industrial platforms for uniformly integrating information from multiple scenarios and serving them simultaneously. A key challenge in MSR research is accurately identifying the commonalities and distinctive information between scenarios. Currently, most existing MSR methods focus on implicitly extracting this information from the architectural level. However, this continues to increase the complexity and training overhead of MSR. Furthermore, the custom components responsible for extracting implicit information in each MSR method are too dependent on the specific MSR architecture and are not easily reused in other methods. Given these challenges, we first show in a motivating experiment that it may be beneficial to explicitly select a reasonable set of shared instances that can affect parameter optimization in all scenarios during the training of MSR, i.e., to explicitly obtain the critical information required for MSR from the data level. Then, this paper proposes SSIM with an adaptive selection network. Specifically, SSIM can be integrated with existing MSR methods in a lightweight way to adaptively select an informative and shareable subset of instances from each scenario to improve recommendations. In particular, the selected multi-scenario shared subset has extraordinary reusability and can be easily saved to benefit model training of various future MSR models. Finally, we evaluate SSIM and demonstrate its effectiveness through experiments on two public multi-scenario benchmarks and an online A/B test.

Fund allocation has been an increasingly important problem in the financial domain. In reality, we aim to allocate the funds to buy certain assets within a certain future period. Naive solutions such as prediction-only or Predict-then-Optimize approaches suffer from goal mismatch. Additionally, the introduction of the SOTA time series forecasting model inevitably introduces additional uncertainty in the predicted result. To solve both problems mentioned above, we introduce a Risk-aware Time-Series Predict-and-Allocate (RTS-PnO) framework, which holds no prior assumption on the forecasting models. Such a framework contains three features: (i) end-to-end training with objective alignment measurement(ii) adaptive forecasting uncertainty calibration, and (iii) agnostic towards forecasting models. The evaluation of RTS-PnO is conducted over both online and offline experiments. For offline experiments, eight datasets from three categories of financial applications are used: Currency, Stock, and Cryptos. RTS-PnO consistently outperforms other competitive baselines. The online experiment is conducted on the Cross-Border Payment business at FiT, Tencent, and an 8.4% decrease in regret is witnessed when compared with the product-line approach. The code for the offline experiment is available.

In recent years, the introduction of knowledge graphs (KGs) has significantly advanced recommender systems by facilitating the discovery of potential associations between items. However, existing methods still face several limitations. First, most KGs suffer from missing facts or limited scopes. Second, existing methods convert textual information in KGs into IDs, resulting in the loss of natural semantic connections between different items. Third, existing methods struggle to capture high-order connections in the global KG. To address these limitations, we propose a novel method called CoLaKG, which leverages large language models (LLMs) to improve KG-based recommendations. The extensive knowledge and remarkable reasoning capabilities of LLMs enable our method to supplement missing facts in KGs, and their powerful text understanding abilities allow for better utilization of semantic information. Specifically, CoLaKG extracts useful information from KGs at both local and global levels. By employing the item-centered subgraph extraction and prompt engineering, it can accurately understand the local information. In addition, through the semantic-based retrieval module, each item is enriched by related items from the entire knowledge graph, effectively harnessing global information. Furthermore, the local and global information are effectively integrated into the recommendation model through a representation fusion module and a retrieval-augmented representation learning module, respectively. Extensive experiments on four real-world datasets demonstrate the superiority of our method.

Multi-scenario recommendation (MSR) has become a core component of various online platforms, but its increasing model size has also brought attention to its efficiency optimization. An important effort is to find effective and efficient feature embedding layers for MSR, and existing work focuses on scenario-level feature selection, i.e., all instance embeddings in the same scenario get the same filtering results on the feature set, and the filtering results are different for different scenarios. However, this ignores the information redundancy of the dimension set and the individuality of different instances in the same scenario. To address these limitations, we propose a multi-scenario instance embedding learning (MultiEmb) framework that implements exclusive feature-dimension redundant information removal for different instances within a scenario to obtain the optimal individual embeddings. The core of our MultiEmb is to introduce an instance embedding selection network to effectively complete the above challenging tasks, in which a set of feature selection and dimension selection adaptive components are equipped for each scenario, and their combination completes the optimal embedding selection for each instance. Finally, we evaluate MultiEmb through extensive experiments on two public multi-scenario benchmarks and demonstrate its effectiveness, compatibility, transferability, etc.

The evolution of previous Click-Through Rate (CTR) models has mainly been driven by proposing complex components, whether shallow or deep, that are adept at modeling feature interactions. However, there has been less focus on improving fusion design. Instead, two naive solutions, stacked and parallel fusion, are commonly used. Both solutions rely on pre-determined fusion connections and fixed fusion operations. It has been repetitively observed that changes in fusion design may result in different performances, highlighting the critical role that fusion plays in CTR models. While there have been attempts to refine these basic fusion strategies, these efforts have often been constrained to specific settings or dependent on specific components. Neural architecture search has also been introduced to partially deal with fusion design, but it comes with limitations. The complexity of the search space can lead to inefficient and ineffective results. To bridge this gap, we introduce OptFusion, a method that automates the learning of fusion, encompassing both the connection learning and the operation selection. We have proposed a one-shot learning algorithm tackling these tasks concurrently. Our experiments are conducted over three large-scale datasets. Extensive experiments prove both the effectiveness and efficiency of OptFusion in improving CTR model performance. Our code implementation is available here https://github.com/kexin-kxzhang/OptFusion.

Customer Lifetime Value (CLTV) prediction is a critical task in business applications, such as customer relationship management (CRM), online marketing, etc. Accurately predicting CLTV is challenging in real-world business scenarios, as the distribution of CLTV is complex and mutable. Firstly, there is a large number of users without any consumption consisting of a long-tailed part that is too complex to fit. Secondly, the small set of high-value users spent orders of magnitude more than a typical user leading to a wide range of the CLTV distribution which is hard to capture in a single distribution. Existing approaches for CLTV estimation either assume a prior probability distribution and fit a single group of distribution-related parameters for all samples, or directly learn from the posterior distribution with manually predefined buckets in a heuristic manner. However, all these methods fail to handle complex and mutable distributions. In this paper, we propose a novel optimal distribution selection model (OptDist) for CLTV prediction, which utilizes an adaptive optimal sub-distribution selection mechanism to improve the accuracy of complex distribution modeling. Specifically, OptDist trains several candidate sub-distribution networks in the distribution learning module (DLM) for modeling the probability distribution of CLTV. Then, a distribution selection module (DSM) is proposed to select the sub-distribution for each sample, thus making the selection automatically and adaptively. Besides, we design an alignment mechanism that connects both modules, which effectively guides the optimization. We conduct extensive experiments on both two public and one private dataset to verify that OptDist outperforms state-of-the-art baselines. Furthermore, OptDist has been deployed on a large-scale financial platform for customer acquisition marketing campaigns and the online experiments also demonstrate the effectiveness of OptDist.

Uplift modeling has been widely employed in online marketing by predicting the response difference between the treatment and control groups, so as to identify the sensitive individuals toward interventions like coupons or discounts. Compared with traditional conversion uplift modeling,revenue uplift modeling exhibits higher potential due to its direct connection with the corporate income. However, previous works can hardly handle the continuous long-tail response distribution in revenue uplift modeling. Moreover, they have neglected to optimize the uplift ranking among different individuals, which is actually the core of uplift modeling. To address such issues, in this paper, we first utilize the zero-inflated lognormal (ZILN) loss to regress the responses and customize the corresponding modeling network, which can be adapted to different existing uplift models. Then, we study the ranking-related uplift modeling error from the theoretical perspective and propose two tighter error bounds as the additional loss terms to the conventional response regression loss. Finally, we directly model the uplift ranking error for the entire population with a listwise uplift ranking loss. The experiment results on offline public and industrial datasets validate the effectiveness of our method for revenue uplift modeling. Furthermore, we conduct large-scale experiments on a prominent online fintech marketing platform, Tencent FiT, which further demonstrates the superiority of our method in real-world applications.

As user behaviors become complicated on business platforms, online recommendations focus more on how to touch the core conversions, which are highly related to the interests of platforms. These core conversions are usually continuous targets, such as watch time, revenue, and so on, whose predictions can be enhanced by previous discrete conversion actions. Therefore, multi-task learning (MTL) can be adopted as the paradigm to learn these hybrid targets. However, existing works mainly emphasize investigating the sequential dependence among discrete conversion actions, which neglects the complexity of dependence between discrete conversions and the final continuous conversion. Moreover, simultaneously optimizing hybrid tasks with stronger task dependence will suffer from volatile issues where the core regression task might have a larger influence on other tasks. In this paper, we study the MTL problem with hybrid targets for the first time and propose the model named Hybrid Targets Learning Network (HTLNet) to explore task dependence and enhance optimization. Specifically, we introduce label embedding for each task to explicitly transfer the label information among these tasks, which can effectively explore logical task dependence. We also further design the gradient adjustment regime between the final regression task and other classification tasks to enhance the optimization. Extensive experiments on two offline public datasets and one real-world industrial dataset are conducted to validate the effectiveness of HTLNet. Moreover, online A/B tests on the financial recommender system also show that our model has improved significantly. Our implementation is available here1.

In modern online platforms, incentives (e.g., discounts, bonus) are essential factors that enhance user engagement and increase platform revenue. Over recent years, uplift modeling has been introduced as a strategic approach to assign incentives to individual customers. Especially in many real-world applications, online platforms can only incentivize customers with specific budget constraints. This problem can be reformulated as the multi-choice knapsack problem (MCKP). The objective of this optimization is to select the optimal incentive for each customer to maximize the return on investment (ROI). Recent works in this field frequently tackle the budget allocation problem using a two-stage approach. However, this solution is confronted with the following challenges: (1) The causal inference methods often ignore the domain knowledge in online marketing, where the expected response curve of a customer should be monotonic and smooth as the incentive increases. (2) There is an optimality gap between the two stages, resulting in inferior sub-optimal allocation performance due to the loss of the incentive recommendation information for the uplift prediction under the limited budget constraint. To address these challenges, we propose a novel End-to-End Cost-Effective Incentive Recommendation (E3IR) model under the budget constraint. Specifically, our methods consist of two modules, i.e., the uplift prediction module and the differentiable allocation module. In the uplift prediction module, we construct prediction heads to capture the incremental improvement between adjacent treatments with the marketing domain constraints (i.e., monotonic and smooth). We incorporate integer linear programming (ILP) as a differentiable layer input in the differentiable allocation module. Furthermore, we conduct extensive experiments on public and real product datasets, demonstrating that our E3IR improves allocation performance compared to existing two-stage approaches.

Estimating the individual treatment effect (ITE) from observational data is a crucial research topic that holds significant value across multiple domains. How to identify hidden confounders poses a key challenge in ITE estimation. Recent studies have incorporated the structural information of social networks to tackle this challenge, achieving notable advancements. However, these methods utilize graph neural networks to learn the representation of hidden confounders in Euclidean space, disregarding two critical issues: (1) the social networks often exhibit a scale-free structure, while Euclidean embeddings suffer from high distortion when used to embed such graphs, and (2) each ego-centric network within a social network manifests a treatment-related characteristic, implying significant patterns of hidden confounders. To address these issues, we propose a novel method called Treatment-Aware Hyperbolic Representation Learning (TAHyper). Firstly, TAHy-per employs the hyperbolic space to encode the social networks, thereby effectively reducing the distortion of confounder representation caused by Euclidean embeddings. Secondly, we design a treatment-aware relationship identification module that enhances the representation of hidden confounders by identifying whether an individual and her neighbors receive the same treatment. Extensive experiments on two benchmark datasets are conducted to demonstrate the superiority of our method. The code is available at https://github.com/ziqiangcui/TAHyper.

Multi-behavior recommender systems (MBRS) have been commonly deployed on real-world industrial platforms for their superior advantages in understanding user preferences and mitigating data sparsity. However, the cascade graph modeling paradigm adopted in mainstream MBRS usually assumes that users will refer to all types of behavioral knowledge they have when making decisions about target behaviors, i.e., use all types of behavioral interactions indiscriminately when modeling and predicting target behaviors for each user. We call this a full decision chain constraint and argue that it may be too strict by ignoring that different types of behavioral knowledge have varying importance for different users. In this paper, we propose a novel automated decision chain selection (AutoDCS) framework to relax this constraint, which can consider each user's unique decision dependencies and select a reasonable set of behavioral knowledge to activate for the prediction of target behavior. Specifically, AutoDCS first integrates some existing MBRS methods in a base cascade module to obtain a set of behavior-aware embeddings. Then, a bilateral matching gating mechanism is used to select an exclusive set of behaviors for the current user-item pair to form a decision chain, and the corresponding behavior-augmented embeddings are selectively activated. Subsequently, AutoDCS combines the behavior-augmented and original behavior-aware embeddings to predict the target behavior. Finally, we evaluate AutoDCS and demonstrate its effectiveness through experiments over four public multi-behavior benchmarks.

Multi-scenario recommender systems (MSRSs) have been increasingly used in real-world industrial platforms for their excellent advantages in mitigating data sparsity and reducing maintenance costs. However, conventional MSRSs usually use all relevant features indiscriminately and ignore that different kinds of features have varying importance under different scenarios, which may cause confusion and performance degradation. In addition, existing feature selection methods for deep recommender systems may lack the exploration of scenario relations. In this paper, we propose a novel automated multi-scenario feature selection (MultiFS) framework to bridge this gap, which is able to consider scenario relations and utilize a hierarchical gating mechanism to select features for each scenario. Specifically, MultiFS first efficiently obtains feature importance across all the scenarios through a scenario-shared gate. Then, some scenario-specific gate aims to identify feature importance to individual scenarios from a subset of the former with lower importance. Subsequently, MultiFS imposes constraints on the two gates to make the learning mechanism more feasible and combines the two to select exclusive features for different scenarios. We evaluate MultiFS and demonstrate its ability to enhance the multi-scenario model performance through experiments over two public multi-scenario benchmarks.

Self-supervised learning (SSL) has recently achieved great success in mining the user-item interactions for collaborative filtering. As a major paradigm, contrastive learning (CL) based SSL helps address data sparsity in Web platforms by contrasting the embeddings between raw and augmented data. However, existing CL-based methods mostly focus on contrasting in a batch-wise way, failing to exploit potential regularity in the feature dimension. This leads to redundant solutions during the representation learning of users and items. In this work, we investigate how to employ both batch-wise CL (BCL) and feature-wise CL (FCL) for recommendation. We theoretically analyze the relation between BCL and FCL, and find that combining BCL and FCL helps eliminate redundant solutions but never misses an optimal solution. We propose a dual contrastive learning recommendation framework---RecDCL. In RecDCL, the FCL objective is designed to eliminate redundant solutions on user-item positive pairs and to optimize the uniform distributions within users and items using a polynomial kernel for driving the representations to be orthogonal; The BCL objective is utilized to generate contrastive embeddings on output vectors for enhancing the robustness of the representations. Extensive experiments on four widely-used benchmarks and one industry dataset demonstrate that RecDCL can consistently outperform the state-of-the-art GNNs-based and SSL-based models (with an improvement of up to 5.65% in terms of Recall@20). The source code is publicly available https://github.com/THUDM/RecDCL

As a key component in online marketing, uplift modeling aims to accurately capture the degree to which different treatments motivate different users, such as coupons or discounts, also known as the estimation of individual treatment effect (ITE). In an actual business scenario, the options for treatment may be numerous and complex, and there may be correlations between different treatments. In addition, each marketing instance may also have rich user and contextual features. However, existing methods still fall short in both fully exploiting treatment information and mining features that are sensitive to a particular treatment. In this paper, we propose an explicit feature interaction-aware uplift network (EFIN) to address these two problems. Our EFIN includes four customized modules: 1) a feature encoding module encodes not only the user and contextual features, but also the treatment features; 2) a self-interaction module aims to accurately model the user's natural response with all but the treatment features; 3) a treatment-aware interaction module accurately models the degree to which a particular treatment motivates a user through interactions between the treatment features and other features, i.e., ITE; and 4) an intervention constraint module is used to balance the ITE distribution of users between the control and treatment groups so that the model would still achieve a accurate uplift ranking on data collected from a non-random intervention marketing scenario. We conduct extensive experiments on two public datasets and one product dataset to verify the effectiveness of our EFIN. In addition, our EFIN has been deployed in a credit card bill payment scenario of a large online financial platform with a significant improvement.

Click-through Rate (CTR) prediction is essential for commercial recommender systems. Recently, to improve the prediction accuracy, plenty of deep learning-based CTR models have been proposed, which are sensitive to hyperparameters and difficult to optimize well. General hyperparameter optimization methods fix these hyperparameters across the entire model training and repeat them multiple times. This trial-and-error process not only leads to suboptimal performance but also requires non-trivial computation efforts. In this paper, we propose an automatic hyperparameters scheduling and optimization method for deep CTR models, AutoOpt, making the optimization process more stable and efficient. Specifically, the whole training regime is firstly divided into several consecutive stages, where a data-efficient model is learned to model the relation between model states and prediction performance. To optimize the stage-wise hyperparameters, AutoOpt uses the global and local scheduling modules to propose proper hyperparameters for the next stage based on the training in the current stage. Extensive experiments on three public benchmarks are conducted to validate the effectiveness of AutoOpt. Moreover, AutoOpt has been deployed onto an advertising platform and a music platform, where online A/B tests also demonstrate superior improvement. In addition, the code of our algorithm is publicly available in MindSpore1.

Multi-task learning for various real-world applications usually involves tasks with logical sequential dependence. For example, in online marketing, the cascade behavior pattern of impression \rightarrow click \rightarrow conversion is usually modeled as multiple tasks in a multi-task manner, where the sequential dependence between tasks is simply connected with an explicitly defined function or implicitly transferred information in current works. These methods alleviate the data sparsity problem for long-path sequential tasks as the positive feedback becomes sparser along with the task sequence. However, the error accumulation and negative transfer will be a severe problem for downstream tasks. Especially, at the beginning stage of training, the optimization for parameters of former tasks is not converged yet, and thus the information transferred to downstream tasks is negative. In this paper, we propose a prior information merged model (PIMM), which explicitly models the logical dependence among tasks with a novel prior information merged (PIM) module for multiple sequential dependence task learning in a curriculum manner. Specifically, the PIM randomly selects the true label information or the prior task prediction with a soft sampling strategy to transfer to the downstream task during the training. Following an easy-to-difficult curriculum paradigm, we dynamically adjust the sampling probability to ensure that the downstream task will get the effective information along with the training. The offline experimental results on both public and product datasets verify that PIMM outperforms state-of-the-art baselines. Moreover, we deploy the PIMM in a large-scale FinTech platform, and the online experiments also demonstrate the effectiveness of PIMM.

Tabular data is one of the most common data storage formats behind many real-world web applications such as retail, banking, and e-commerce. The success of these web applications largely depends on the ability of the employed machine learning model to accurately distinguish influential features from all the predetermined features in tabular data. Intuitively, in practical business scenarios, different instances should correspond to different sets of influential features, and the set of influential features of the same instance may vary in different scenarios. However, most existing methods focus on global feature selection assuming that all instances have the same set of influential features, and few methods considering instance-wise feature selection ignore the variability of influential features in different scenarios. In this paper, we first introduce a new perspective based on the influence function for instance-wise feature selection, and give some corresponding theoretical insights, the core of which is to use the influence function as an indicator to measure the importance of an instance-wise feature. We then propose a new solution for discovering instance-wise influential features in tabular data (DIWIFT), where a self-attention network is used as a feature selection model and the value of the corresponding influence function is used as an optimization objective to guide the model. Benefiting from the advantage of the influence function, i.e., its computation does not depend on a specific architecture and can also take into account the data distribution in different scenarios, our DIWIFT has better flexibility and robustness. Finally, we conduct extensive experiments on both synthetic and real-world datasets to validate the effectiveness of our DIWIFT.

Click-through prediction (CTR) models transform features into latent vectors and enumerate possible feature interactions to improve performance based on the input feature set. Therefore, when selecting an optimal feature set, we should consider the influence of both features and their interaction. However, most previous works focus on either feature field selection or only select feature interaction based on the fixed feature set to produce the feature set. The former restricts search space to the feature field, which is too coarse to determine subtle features. They also do not filter useless feature interactions, leading to higher computation costs and degraded model performance. The latter identifies useful feature interaction from all available features, resulting in many redundant features in the feature set. In this paper, we propose a novel method named OptFS to address these problems. To unify the selection of features and their interaction, we decompose the selection of each feature interaction into the selection of two correlated features. Such a decomposition makes the model end-to-end trainable given various feature interaction operations. By adopting feature-level search space, we set a learnable gate to determine whether each feature should be within the feature set. Because of the large-scale search space, we develop a learning-by-continuation training scheme to learn such gates. Hence, OptFS generates the feature set containing features that improve the final prediction results. Experimentally, we evaluate OptFS on three public datasets, demonstrating OptFS can optimize feature sets which enhance the model performance and further reduce both the storage and computational cost.

Click-through rate (CTR) prediction model usually consists of three components: embedding table, feature interaction layer, and classifier. Learning embedding table plays a fundamental role in CTR prediction from the view of the model performance and memory usage. The embedding table is a two-dimensional tensor, with its axes indicating the number of feature values and the embedding dimension, respectively. To learn an efficient and effective embedding table, recent works either assign various embedding dimensions for feature fields and reduce the number of embeddings respectively or mask the embedding table parameters. However, all these existing works cannot get an optimal embedding table. On the one hand, various embedding dimensions still require a large amount of memory due to the vast number of features in the dataset. On the other hand, decreasing the number of embeddings usually suffers from performance degradation, which is intolerable in CTR prediction. Finally, pruning embedding parameters will lead to a sparse embedding table, which is hard to be deployed. To this end, we propose an optimal embedding table learning framework OptEmbed, which provides a practical and general method to find an optimal embedding table for various base CTR models. Specifically, we propose pruning the redundant embeddings regarding corresponding features' importance by learnable pruning thresholds. Furthermore, we consider assigning various embedding dimensions as one single candidate architecture. To efficiently search the optimal embedding dimensions, we design a uniform embedding dimension sampling scheme to equally train all candidate architectures, meaning architecture-related parameters and learnable thresholds are trained simultaneously in one supernet. We then propose an evolution search method based on the supernet to find the optimal embedding dimensions for each field. Experiments on public datasets show that OptEmbed can learn a compact embedding table which can further improve the model performance.

Click-through rate prediction is one of the core tasks in commercial recommender systems. It aims to predict the prob-ability of a user clicking a particular item given user and item features. As feature interactions bring in non-linearity, they are widely adopted to improve the performance of CTR prediction models. Therefore, effectively modelling feature interactions has attracted much attention in both the research and industry field. The current approaches can generally be categorized into three classes: (i) naïve methods, which do not model feature interactions and only use original features; (ii) memorized methods, which memorize feature interactions by explicitly viewing them as new features and assigning trainable embeddings; (iii) factorized meth-ods, which learn latent vectors for original features and implicitly model feature interactions through factorization functions. Studies have shown that modelling feature interactions by one of these methods alone are suboptimal due to the unique characteristics of different feature interactions. To address this issue, we first propose a general framework called OptInter which finds the most suitable modelling method for each feature interaction. Different state-of-the-art deep CTR models can be viewed as instances of OptInter. To realize the functionality of OptInter, we also introduce a learning algorithm that automatically searches for the optimal modelling method. We conduct extensive experiments on four large datasets, including three public and one private. Experimental results demonstrate the effectiveness of OptInter. Because our OptInter finds the optimal modelling method for each feature interaction, our experiments show that OptInter improves the best performed state-of-the-art baseline deep CTR models by up to 2.21%. Compared to the memorized method, which also outperforms baselines, we reduce up to 91% parameters. In addition, we conduct several ablation studies to investigate the influence of different components of OptInter. Finally, we provide interpretable discussions on the results of OptInter.

With the rapid development of mobile app ecosystem, mobile apps have grown greatly popular. The explosive growth of apps makes it difficult for users to find apps that meet their interests. Therefore, it is necessary to recommend user with a personalized set of apps. However, one of the challenges is data sparsity, as users’ historical behavior data are usually insufficient. In fact, user’s behaviors from different domains in app store regarding the same apps are usually relevant. Therefore, we can alleviate the sparsity using complementary information from correlated domains. It is intuitive to model users’ behaviors using graph, and graph neural networks have shown the great power for representation learning. In this article, we propose a novel model, Deep Multi-Graph Embedding (DMGE), to learn cross-domain app embedding. Specifically, we first construct a multi-graph based on users’ behaviors from different domains, and then propose a multi-graph neural network to learn cross-domain app embedding. Particularly, we present an adaptive method to balance the weight of each domain and efficiently train the model. Finally, we achieve cross-domain app recommendation based on the learned app embedding. Extensive experiments on real-world datasets show that DMGE outperforms other state-of-art embedding methods.

Click-through rate (CTR) prediction is an important topic in mobile recommendation systems and computational advertising. As previous research indicates, a key point to maximize CTR is feature conjunction for making the training data more informative. Despite great progress, existing methods still fail to choose suitable settings of feature conjunction for the given data. In particular, a linear model on the pair-wise feature conjunction may overfit the training set if the data set is highly sparse. For such data, a model based on low-rank latent matrices are shown to be more appropriate. Unfortunately, practitioners now face difficulties to decide when to use which. In this paper, we propose an adaptive framework to address the feature conjunction problem. Our proposed framework adaptively chooses effective models to do feature conjunction according to data properties. We offer a case for building feature conjunction based on feature-pair frequency. Efficient training, as well as parameter selection, are thoroughly investigated. We conduct comprehensive online and offline experiments to demonstrate the effectiveness of the adaptive model over existing models for CTR prediction.