The quality of augmented data directly affects the performance of contrastive learning. Low-quality augmentation offers limited benefits for model optimization. Existing contrastive learning-based sequential recommendation works primarily utilize heuristic data augmentation methods, which often exhibit excessive randomness and struggle to generate positive samples that align with users' true intentions.

Sequential recommendation has attracted a lot of attention from both academia and industry, however the privacy risks associated with gathering and transferring users’ personal interaction data are often underestimated or ignored. Existing privacy-preserving studies are mainly applied to traditional collaborative filtering or matrix factorization rather than sequential recommendation. Moreover, these studies are mostly based on differential privacy or federated learning, which often lead to significant performance degradation, or have high requirements for communication. In this work, we address privacy-preserving from a different perspective. Unlike existing research, we capture collaborative signals of neighbor interaction sequences and directly inject indistinguishable items into the target sequence before the recommendation process begins, thereby increasing the perplexity of the target sequence. Even if the target interaction sequence is obtained by attackers, it is difficult to discern which ones are the actual user interaction records. To achieve this goal, we introduce a novel sequential recommender system called CoLlaborative-cOnfusion seqUential recommenDer (CLOUD) , which incorporates a collaborative confusion mechanism to modify the raw interaction sequences before conducting recommendation. Specifically, CLOUD first calculates the similarity between the target interaction sequence and other neighbor sequences to find similar sequences. Then, CLOUD considers the shared representation of the target sequence and similar sequences to determine the operation to be performed: keep, delete, or insert. A copy mechanism is designed to make items from similar sequences have a higher probability to be inserted into the target sequence. Finally, the modified sequence is used to train the recommender and predict the next item. We conduct extensive experiments on three benchmark datasets. The experimental results show that CLOUD achieves a maximum modification rate of 66.57% on interaction sequences and obtains over 99% recommendation accuracy compared to the state-of-the-art sequential recommendation methods. This proves that CLOUD can effectively protect user privacy at minimal recommendation performance cost, which provides a new solution for privacy-preserving for sequential recommendation. Our implementation is available at https://github.com/weiwang0927/CLOUD .

Sequential recommendations aim to capture users’ preferences from their historical interactions so as to predict the next item that they will interact with. Sequential recommendation methods usually assume that all items in a user’s historical interactions reflect her/his preferences and transition patterns between items. However, real-world interaction data is imperfect in that (i) users might erroneously click on items, i.e., so-called misclicks on irrelevant items, and (ii) users might miss items, i.e., unexposed relevant items due to inaccurate recommendations.

Sequential recommendation is a task in which one models and uses sequential information about user behavior for recommendation purposes. We study sequential recommendation in a context in which multiple individual users share a single account (i.e., they have a shared account) and in which user behavior is available in multiple domains (i.e., recommendations are cross-domain). These two characteristics bring new challenges on top of those of the traditional sequential recommendation task. First, we need to identify the behavior associated with different users and different user roles under the same account in order to recommend the right item to the right user role at the right time. Second, we need to identify behavior in one domain that might be helpful to improve recommendations in other domains. We studyshared account cross-domain sequential recommendationand propose aparallelsplit-joinNetwork (Parallel Split-Join Network (PSJNet)), a parallel modeling network to address the two challenges above. We use “split” to address the challenge raised by shared accounts; PSJNet learns role-specific representations and uses a gating mechanism to filter out, from mixed user behavior, information of user roles that might be useful for another domain. In addition, “join” is used to address the challenge raised by the cross-domain setting; PSJNet learns cross-domain representations by combining the information from “split” and then transforms it to another domain. We present two variants of PSJNet: PSJNet-I and PSJNet-II. PSJNet-I is a “split-by-join” framework that splits the mixed representations to get role-specific representations and joins them to obtain cross-domain representations at each timestamp simultaneously. PSJNet-II is a “split-and-join” framework that first splits role-specific representations at each timestamp, and then the representations from all timestamps and all roles are joined to obtain cross-domain representations. We concatenate the in-domain and cross-domain representations to compute a recommendation score for each item. Both PSJNet-I and PSJNet-II can simultaneously generate recommendations for two domains where user behavior in two domains is synchronously shared at each timestamp. We use two datasets to assess the effectiveness of PSJNet. The first dataset is a simulated shared account cross-domain sequential recommendation dataset obtained by randomly merging the Amazon logs from different users in the movie and book domains. The second dataset is a real-world shared account cross-domain sequential recommendation dataset built from smart TV watching logs of a commercial organization. Our experimental results demonstrate that PSJNet outperforms state-of-the-art sequential recommendation baselines in terms of MRR and Recall.

DR and next query prediction (NQP) are two core tasks in session search. They are often driven by the same search intent and, hence, it is natural to jointly optimize both tasks. So far, most models proposed for jointly optimizing document reranking (DR) and NQP have focused on users’ short-term intent in an ongoing search session. Because of this limitation, these models fail to account for users’ long-term intent as captured in their historical search sessions. In contrast, we consider a personalized mechanism for learning a user’s profile from their long-term and short-term behavior to simultaneously enhance the performance of DR and NQP in an ongoing search session.

With distinct privacy protection advantages, federated recommendation is becoming increasingly feasible to store data locally in devices and federally train recommender models. However, previous work on federated recommender systems does not take full account of the limitations of storage, RAM, energy and communication bandwidth in the mobile environment. Their model scales are too big to run easily in mobile devices. Moreover, existing federated recommenders need to fine-tune recommendation models in each device, which makes them hard to effectively exploit collaborative filtering (CF) information among users/devices.

Most previous work on outfit recommendation focuses on designing visual features to enhance recommendations. Existing work neglects user comments of fashion items, which have been proven to be effective in generating explanations along with better recommendation results. We propose a novel neural network framework, neural outfit recommendation (NOR), that simultaneously provides outfit recommendations and generates abstractive comments. Neural outfit recommendation (NOR) consists of two parts: outfit matching and comment generation. For outfit matching, we propose a convolutional neural network with a mutual attention mechanism to extract visual features. The visual features are then decoded into a rating score for the matching prediction. For abstractive comment generation, we propose a gated recurrent neural network with a cross-modality attention mechanism to transform visual features into a concise sentence. The two parts are jointly trained based on a multi-task learning framework in an end-to-end back-propagation paradigm. Extensive experiments conducted on an existing dataset and a collected real-world dataset show NOR achieves significant improvements over state-of-the-art baselines for outfit recommendation. Meanwhile, our generated comments achieve impressive ROUGE and BLEU scores in comparison to human-written comments. The generated comments can be regarded as explanations for the recommendation results. We release the dataset and code to facilitate future research.

Sequential Recommendation (SR) is the task of recommending the next item based on a sequence of recorded user behaviors. We study SR in a particularly challenging context, in which multiple individual users share a single account (shared-account) and in which user behaviors are available in multiple domains (cross-domain). These characteristics bring new challenges on top of those of the traditional SR task. On the one hand, we need to identify different user behaviors under the same account in order to recommend the right item to the right user at the right time. On the other hand, we need to discriminate the behaviors from one domain that might be helpful to improve recommendations in the other domains.

The task of fashion recommendation includes two main challenges: visual understanding and visual matching. Visual understanding aims to extract effective visual features. Visual matching aims to model a human notion of compatibility to compute a match between fashion items. Most previous studies rely on recommendation loss alone to guide visual understanding and matching. Although the features captured by these methods describe basic characteristics (e.g., color, texture, shape) of the input items, they are not directly related to the visual signals of the output items (to be recommended). This is problematic because the aesthetic characteristics (e.g., style, design), based on which we can directly infer the output items, are lacking. Features are learned under the recommendation loss alone, where the supervision signal is simply whether the given two items are matched or not.

In recent years, millions of households have shifted from traditional TVs to smart TVs for viewing online videos on TV screens. In this article, we perform extensive analyses on a large‐scale online video viewing log on smart TVs. Because time influences almost every aspect of our lives, our aim is to understand temporal patterns of the online video viewing behavior of smart TV viewers at the crowd level. First, we measure the amount of time per hour spent in watching online videos on smart TV by each household on each day. By applying clustering techniques, we identify eight daily patterns whose peak hours occur in different segments of the day. The differences among households can be characterized by three types of temporal habits. We also uncover five periodic weekly patterns. There seems to be a circadian rhythm at the crow level. Further analysis confirms that there exists a holiday effect in the online video viewing behavior on smart TVs. Finally, we investigate the popularity variations of different video categories over the day. The obtained insights shed light on how we can partition a day to improve the performance of time‐aware video recommendations for smart TV viewers.