The financial industry leverages machine learning in more ways than just finding the right alpha signal. It grapples with supply chains, business processes, marketing, churn, fraud, and money laundering, all while maintaining compliance with the various regulatory frameworks it is beholden to. Due to the sheer volume of wealth being handled by the financial industry and its critical role in everyday life, it has been a lucrative target for a wide spectrum of ever-evolving bad actors. With each successive iteration of this workshop, we have attempted to capture the breadth of these actors - fraudsters, money launderers, market manipulators, and potentially nation-state-level risks. The emerging advances in Generative AI make this a particularly exciting time to host this workshop. GenAI offers groundbreaking approaches to handling the various data types prevalent in the financial sector. From a security point of view, bad actors are actively using Generative AI creatively to thwart conventional defenses (e.g. voice cloning, better synthetic identities), and this workshop's audience would benefit from commonly applicable defenses & best practices against such threats. Last but not the least, there is now an increasing willingness from the financial industry towards deeper engagement and data sharing with academia.

This workshop aims to explore the intersection of Generative AI with the rich tapestry of financial data types, seeking to uncover new methodologies and techniques that can enhance predictive analytics, fraud detection, and customer insights across the sector. By harnessing these advancements in AI, we can pave the way to not only understand customer behavior but also anticipate their needs more effectively, leading to superior customer outcomes and more personalized services. Our objective is to shed light on the challenges and opportunities presented by the diverse data formats in finance. We aim to bridge the gap between the dominance of traditional models for tabular data analysis and the emerging potential of Generative AI to revolutionize the treatment of time series, click streams, and other unstructured data forms.

The finance industry is constantly faced with an ever evolving set of challenges including credit card fraud, identity theft, network intrusion, money laundering, human trafficking, and illegal sales of firearms. There is also the newly emerging threat of fake news in financial media that can lead to distortions in trading strategies and investment decisions. In addition, traditional problems such as customer analytics, forecasting, and recommendations take on a unique flavor when applied to financial data. A number of new ideas are emerging to tackle all these problems including self-supervised learning methods, deep learning algorithms, network/graph based solutions as well as linguistic approaches. These methods must often be able to work in real-time and be able handle large volumes of data. The purpose of this workshop is to bring together researchers and practitioners to discuss both the problems faced by the financial industry and potential solutions. We plan to invite regular papers, positional papers and extended abstracts of work in progress. We will also encourage short papers from financial industry practitioners that introduce domain specific problems and challenges to academic researchers.

The finance industry is constantly faced with an ever evolving set of challenges including credit card fraud, identity theft, network intrusion, money laundering, human trafficking, and illegal sales of firearms. There is also the newly emerging threat of fake news in financial media that can lead to distortions in trading strategies and investment decisions. In addition, traditional problems such as customer analytics, forecasting, and recommendations take on a unique flavor when applied to financial data. A number of new ideas are emerging to tackle all these problems including semi-supervised learning methods, deep learning algorithms, network/graph based solutions as well as linguistic approaches. These methods must often be able to work in real-time and be able handle large volumes of data. The purpose of this workshop is to bring together researchers and practitioners to discuss both the problems faced by the financial industry and potential solutions. We plan to invite regular papers, positional papers and extended abstracts of work in progress. We will also encourage short papers from financial industry practitioners that introduce domain specific problems and challenges to academic researchers.

The finance industry is constantly faced with an ever evolving set of challenges including credit card fraud, identity theft, network intrusion, money laundering, human trafficking, and illegal sales of firearms. There are also newly emerging threats such as fake news in financial media that can lead to distortions in trading strategies and investment decisions. In addition, traditional problems such as customer analytics, forecasting, and recommendations take on a unique flavor when applied to financial data. A number of new ideas are emerging to tackle all these problems including semi-supervised learning methods, deep learning algorithms, network/graph based solutions as well as linguistic approaches. These methods must often be able to work in real-time and be able handle large volumes of data. The purpose of this workshop is to bring together researchers and practitioners to discuss both the problems faced by the financial industry and potential solutions. We have invited regular papers, positional papers and extended abstracts of work in progress. We have also encouraged short papers from financial industry practitioners that introduce domain specific problems and challenges to academic researchers. This event is the fourth in a sequence of finance related workshops we have organized at KDD since 2017.

Interactions in dynamic networks often transcend the dyadic barrier and emerge as subgraphs. The evolution of these subgraphs cannot be completely predicted using a pairwise link prediction analysis. We propose a novel solution to the problem---"Prediction of Recurrent Subgraphs (PReSub)" which treats subgraphs as individual entities in their own right. PReSub predicts re-occurring subgraphs using the network's vector space embedding and a set of "early warning subgraphs" which act as global and local descriptors of the subgraph's behavior. PReSub can be used as an out-of-the-box pipeline method with user-provided subgraphs or even to discover interesting subgraphs in an unsupervised manner. It can handle missing network information and is parallelizable. We show that PReSub outperforms traditional pairwise link prediction for a variety of evolving network datasets. The goal of this framework is to improve our understanding of subgraphs and provide an alternative representation in order to characterize their behavior.

As access to broadband continues to grow along with the now almost ubiquitous availability of mobile phones, the landscape of the e-content delivery space has never been so dynamic. To establish their position in the market, businesses are beginning to realize that understanding each of their customers' likes and dislikes is perhaps as important as the offered content itself. Further, a number of companies are also delivering content, product previews, advertisements, etc. via video on their sites. The question remains - how effective are video engagement channels on sites? Can that user engagement be quantified? Clickstream data can furnish important insight into those questions using videos as a communication or messaging medium. To that end, focusing on a large set of web portals owned and managed by a private media company, we propose methods using these sites' clickstream data that can be used to provide a deeper understanding of their visitors, as well as their interests and preferences. We further expand the use of this data to show that it can be effectively used to predict user engagement to video streams, quantifying that metric by means of a survival analysis assessment.