Conversion rate (CVR) prediction models play a vital role in recommendation systems. Recent research shows that learning a unified model to serve multiple scenarios is effective for improving overall performance. However, it remains challenging to improve model prediction performance across scenarios at low model parameter cost, and current solutions are hard to robustly model multi-scenario diversity. In this paper, we propose MI-DPG for the multi-scenario CVR prediction, which learns scenario-conditioned dynamic model parameters for each scenario in a more efficient and effective manner. Specifically, we introduce an auxiliary network to generate scenario-conditioned dynamic weighting matrices, which are obtained by combining decomposed scenario-specific and scenario-shared low-rank matrices with parameter efficiency. For each scenario, weighting the backbone model parameters by the weighting matrix helps to specialize the model parameters for different scenarios. It can not only modulate the complete parameter space of the backbone model but also improve the model effectiveness. Furthermore, we design a mutual information regularization to enhance the diversity of model parameters across scenarios by maximizing the mutual information between the scenario-aware input and the scenario-conditioned dynamic weighting matrix. Experiments from three real-world datasets show that MI-DPG outperforms previous multi-scenario recommendation models.

Numerical features are an important type of input for CTR prediction models. Recently, several discretization and numerical transformation methods have been proposed to deal with numerical features. However, existing approaches do not fully consider compatibility with different distributions. Here, we propose a novel numerical feature embedding framework, called Distribution-Aware Embedding (DAE), which is applicable to various numerical feature distributions. First, DAE efficiently approximates the cumulative distribution function by estimating the expectation of the order statistics. Then, the distribution information is applied to the embedding layer by nonlinear interpolation. Finally, to capture both local and global information, we aggregate the embeddings at multiple scales to obtain the final representation. Empirical results validate the effectiveness of DAE compared to the baselines, while demonstrating the adaptability to different CTR models and distributions.

Prediction models for click-through rate (CTR) learn feature interactions underlying user behaviors, which are crucial in recommendation systems. Due to their size and complexity, existing approaches have a limited range of applications. In order to decrease inference delay, knowledge distillation techniques have been used in recommendation systems. Due to the student model's lower capacity, the knowledge distillation process is less effective when there is a significant difference in the complexity of the network architecture between the teacher model and the student model.

A session-based recommendation system (SRS) tries to predict the next possible choice of anonymous users. In recent years, graph neural network (GNN) models have been successfully applied to SRSs and have achieved great success. Using GNN models in SRSs, each session graph is processed successively to obtain the embedding of the node (i.e, each action on an item), which is then imported into the prediction module to generate recommendation results. However, solely depending on the session graph to obtain the node embeddings is not sufficient because each session only involves a few items. Therefore, neighbor sessions have been used to extend the session graph to learn more informative node representations. In this paper, we introduce a S ession-based recommendation MO del based on N eighbor sessions with similar probabilistic int E ntions(SMONE). SMONE models the intentions behind sessions in a probabilistic way and retrieves the neighbor sessions with similar intentions. After the neighbor sessions are found, the target session and its neighbor sessions are modeled as a hypyergraph to learn the contextualized embeddings, which are combined with item embeddings through GNN to produce the final item recommendations. Experiments on real-world datasets prove the effectiveness and superiority of SMONE.

Multi-task learning (MTL) has been successfully applied to a wide range of real-world applications. However, MTL models often suffer from performance degradation with negative transfer due to sharing all features without distinguishing their helpfulness for all tasks. To this end, many works on feature selection for multi-task learning (FS-MTL) have been proposed to alleviate negative transfer between tasks by learning features selectively for each specific task. However, due to latent confounders between features and task targets, the correlations captured by the feature selection modules proposed in these works may fail to reflect the actual effect of the features on the targets. This paper explains negative transfer in FS-MTL from a causal perspective and presents a novel architecture called Causal Feature Selection for Multi-task Learning(CFS-MTL). This method incorporates the idea of causal inference into feature selection for multi-task learning via pseudo-intervention. It aims to select features with more stable causal effects rather than spurious correlations for each task by regularizing the distance between feature ITEs and feature importance. We conduct extensive experiments based on three real-world datasets to demonstrate that our proposed CFS-MTL outperforms state-of-the-art MTL models significantly in the AUC metric.

Conversion Rate (CVR) prediction is a crucial task in online advertising systems. Existing single-domain CVR prediction models suffer from the data sparsity problem since few users purchase items after clicking. In recent years, a robust and effective technique called fine-tuning can transfer knowledge from a data-rich source domain to enhance the CVR prediction performance in a data-sparse target domain. However, since most CVR prediction models have a large number of parameters, fine-tuning all the parameters on a data-sparse domain may lead to over-fitting. In this paper, we propose a general and efficient transfer learning method called Gradient-Flow based Fine-Tuning (GFlow-FT), which only needs to update a subset of parameters (called child network) via pruning the gradients to restrain gradient norm against over-fitting. In addition, our method employs the gradient-flow based measure via calculating the Hessian-gradient product as the criteria for picking the child network, which is superior to the magnitude-based and loss-based measure from empirical results. Extensive experimental results on three real-world datasets from recommendation systems show that GFlow-FT can significantly improve the performance of CVR prediction compared with state-of-the-art fine-tuning approaches.

Multi-task learning (MTL) aims at solving multiple related tasks simultaneously and has experienced rapid growth in recent years. However, MTL models often suffer from performance degeneration with negative transfer due to learning several tasks simultaneously. Some related work attributed the source of the problem is the conflicting gradients. In this case, it is needed to select useful gradient updates for all tasks carefully. To this end, we propose a novel optimization approach for MTL, named GDOD, which manipulates gradients of each task using an orthogonal basis decomposed from the span of all task gradients. GDOD decomposes gradients into task-shared and task-conflict components explicitly and adopts a general update rule for avoiding interference across all task gradients. This allows guiding the update directions depending on the task-shared components. Moreover, we prove the convergence of GDOD theoretically under both convex and non-convex assumptions. Experiment results on several multi-task datasets not only demonstrate the significant improvement of GDOD performed to existing MTL models but also prove that our algorithm outperforms state-of-the-art optimization methods in terms of AUC and Logloss metrics.

Multi-task learning (MTL) has experienced rapid growth in recent years. A typical way of conducting MTL with deep neural networks (DNNs) is either establishing a sort of global feature sharing mechanism across all tasks or assigning each task an individual set of parameters with cross-connections. However, these existing approaches leverage DNNs only to share features of a certain order. Several modelsdemonstrated that explicitly modeling feature sharing with both low-order and high-order features can boost performance. To this end, we propose a model-agnostic sparse routing architecture called MASR, which emphasizes arbitrary order feature sharing for multi-task learning. It is able to choose specific orders of features to route for a given task through learnable latent variables. Moreover, MASR is model-agnostic and can be combined with existing MTL models to share features of both low-order and high-order. Extensive experimental results on several real-world datasets not only confirm the significant improvement of MASR performed to existing MTL models but also outperform existing hybrid architectures in terms of AUC metric.

Click-through rate (CTR) prediction is a long-standing problem in advertising systems. Existing single-domain CTR prediction methods suffer from the data sparsity problem since few users can click advertisements on many items. Recently, cross-domain CTR prediction leverages the relatively richer information from a source domain to improve the performance on a target domain with sparser information, but it cannot explicitly capture users' diverse interests in different domains. In this paper, we propose a novel hierarchical user behavior modeling framework for cross-domain CTR prediction, named HBMNet. HBMNet contains two main components: an element-wise behavior transfer(EWBT) layer and a user representation layer. EWBT layer transfers the information collected from one domain by element-level masks to dynamically highlight the informative elements in another domain. The user representation layer performs behavior-level attention between these behavior representations and the ranking item representation. Extensive experimental results on two cross-domain datasets show that the proposed HBMNet outperforms SOTA models.

Multi-task learning(MTL) is an open and challenging problem in various real-world applications. The typical way of conducting multi-task learning is establishing some global parameter sharing mechanism across all tasks or assigning each task an individual set of parameters with cross-connections between tasks. However, for most existing approaches, all tasks just thoroughly or proportionally share all the features without distinguishing the helpfulness of them. By that, some tasks would be intervened by the unhelpful features that are useful for other tasks, leading to undesired negative transfer between tasks. In this paper, we design a novel architecture named the Multiple-level Sparse Sharing Model (MSSM), which can learn features selectively and share knowledge across all tasks efficiently. MSSM first employs a field-level sparse connection module (FSCM) to enable much more expressive combinations of feature fields to be learned for generalization across tasks while still allowing for task-specific features to be customized for each task. Furthermore, a cell-level sparse sharing module (CSSM) can recognize the sharing pattern through a set of coding variables that selectively choose which cells to route for a given task. Extensive experimental results on several real-world datasets show that MSSM outperforms SOTA models significantly in terms of AUC and LogLoss metrics.