Bayesian networks are popular probabilistic models that capture the conditional dependencies among a set of variables. Inference in Bayesian networks is a fundamental task for answering probabilistic queries over a subset of variables in the data. However, exact inference in Bayesian networks is NP-hard, which has prompted the development of many practical inference methods. In this paper, we focus on improving the performance of the junction-tree algorithm, a well-known method for exact inference in Bayesian networks. In particular, we seek to leverage information in the workload of probabilistic queries to obtain an optimal workload-aware materialization of junction trees, with the aim to accelerate the processing of inference queries. We devise an optimal pseudo-polynomial algorithm to tackle this problem and discuss approximation schemes. Compared to state-of-the-art approaches for efficient processing of inference queries via junction trees, our methods are the first to exploit the information provided in query workloads. Our experimentation on several real-world Bayesian networks confirms the effectiveness of our techniques in speeding-up query processing.

Social-media platforms have created new ways for citizens to stay informed and participate in public debates. However, to enable a healthy environment for information sharing, social deliberation, and opinion formation, citizens need to be exposed to sufficiently diverse viewpoints that challenge their assumptions, instead of being trapped inside filter bubbles. In this paper, we take a step in this direction and propose a novel approach to maximize the diversity of exposure in a social network. We formulate the problem in the context of information propagation, as a task of recommending a small number of news articles to selected users. In the proposed setting, we take into account content and user leanings, and the probability of further sharing an article. Our model allows to capture the balance between maximizing the spread of information and ensuring the exposure of users to diverse viewpoints. The resulting problem can be cast as maximizing a monotone and submodular function, subject to a matroid constraint on the allocation of articles to users. It is a challenging generalization of the influence-maximization problem. Yet, we are able to devise scalable approximation algorithms by introducing a novel extension to the notion of random reverse-reachable sets. We experimentally demonstrate the efficiency and scalability of our algorithm on several real-world datasets.

Modeling information cascades in a social network through the lenses of the ideological leaning of its users can help understanding phenomena such as misinformation propagation and confirmation bias, and devising techniques for mitigating their toxic effects.

Bayesian networks are general, well-studied probabilistic models that capture dependencies among a set of variables. Variable Elimination is a fundamental algorithm for probabilistic inference over Bayesian networks. In this paper, we propose a novel materialization method, which can lead to significant efficiency gains when processing inference queries using the Variable Elimination algorithm. In particular, we address the problem of choosing a set of intermediate results to precompute and materialize, so as to maximize the expected efficiency gain over a given query workload. For the problem we consider, we provide an optimal polynomial-time algorithm and discuss alternative methods. We validate our technique using real-world Bayesian networks. Our experimental results confirm that a modest amount of materialization can lead to significant improvements in the running time of queries, with an average gain of 70%, and reaching up to a gain of 99%, for a uniform workload of queries. Moreover, in comparison with existing junction tree methods that also rely on materialization, our approach achieves competitive efficiency during inference using significantly lighter materialization.

We consider the revenue maximization problem in social advertising, where a social network platform owner needs to select seed users for a group of advertisers, each with a payment budget, such that the total expected revenue that the owner gains from the advertisers by propagating their ads in the network is maximized. Previous studies on this problem show that it is intractable and present approximation algorithms. We revisit this problem from a fresh perspective and develop novel efficient approximation algorithms, both under the setting where an exact influence oracle is assumed and under one where this assumption is relaxed. Our approximation ratios significantly improve upon the previous ones. Furthermore, we empirically show, using extensive experiments on four datasets, that our algorithms considerably outperform the existing methods on both the solution quality and computation efficiency.

“Perhaps he could dance first and think afterwards, if it isn’t too much to ask him.” S. Beckett, Waiting for Godot Given a labeled graph, the collection of k -vertex induced connected subgraph patterns that appear in the graph more frequently than a user-specified minimum threshold provides a compact summary of the characteristics of the graph, and finds applications ranging from biology to network science. However, finding these patterns is challenging, even more so for dynamic graphs that evolve over time, due to the streaming nature of the input and the exponential time complexity of the problem. We study this task in both incremental and fully-dynamic streaming settings, where arbitrary edges can be added or removed from the graph. We present TipTap , a suite of algorithms to compute high-quality approximations of the frequent k -vertex subgraphs w.r.t. a given threshold, at any time (i.e., point of the stream), with high probability. In contrast to existing state-of-the-art solutions that require iterating over the entire set of subgraphs in the vicinity of the updated edge, TipTap operates by efficiently maintaining a uniform sample of connected k -vertex subgraphs, thanks to an optimized neighborhood-exploration procedure. We provide a theoretical analysis of the proposed algorithms in terms of their unbiasedness and of the sample size needed to obtain a desired approximation quality. Our analysis relies on sample-complexity bounds that use Vapnik–Chervonenkis dimension, a key concept from statistical learning theory, which allows us to derive a sufficient sample size that is independent from the size of the graph. The results of our empirical evaluation demonstrates that TipTap returns high-quality results more efficiently and accurately than existing baselines.

Cycles in graphs often signify interesting processes. For example, cyclic trading patterns can indicate inefficiencies or economic dependencies in trade networks, cycles in food webs can identify fragile dependencies in ecosystems, and cycles in financial transaction networks can be an indication of money laundering. Identifying such interesting cycles, which can also be constrained to contain a given set of query nodes, although not extensively studied, is thus a problem of considerable importance. In this paper, we introduce the problem of discovering interesting cycles in graphs. We first address the problem of quantifying the extent to which a given cycle is interesting for a particular analyst. We then show that finding cycles according to this interestingness measure is related to the longest cycle and maximum mean-weight cycle problems (in the unconstrained setting) and to the maximum Steiner cycle and maximum mean Steiner cycle problems (in the constrained setting). A complexity analysis shows that finding interesting cycles is NP-hard, and is NP-hard to approximate within a constant factor in the unconstrained setting, and within a factor polynomial in the input size for the constrained setting. The latter inapproximability result implies a similar result for the maximum Steiner cycle and maximum mean Steiner cycle problems. Motivated by these hardness results, we propose a number of efficient heuristic algorithms. We verify the effectiveness of the proposed methods and demonstrate their practical utility on two real-world use cases: a food web and an international trade-network dataset.

Given a labeled graph, the frequent-subgraph mining (FSM) problem asks to find all the k-vertex subgraphs that appear with frequency greater than a given threshold. FSM has numerous applications ranging from biology to network science, as it provides a compact summary of the characteristics of the graph. However, the task is challenging, even more so for evolving graphs due to the streaming nature of the input and the exponential time complexity of the problem.

Social-media platforms have created new ways for citizens to stay informed and participate in public debates. However, to enable a healthy environment for information sharing, social deliberation, and opinion formation, citizens need to be exposed to sufficiently diverse viewpoints that challenge their assumptions, instead of being trapped inside filter bubbles. In this paper, we take a step in this direction and propose a novel approach to maximize the diversity of exposure in a social network. We formulate the problem in the context of information propagation, as a task of recommending a small number of news articles to selected users. We propose a realistic setting where we take into account content and user leanings, and the probability of further sharing an article. This setting allows us to capture the balance between maximizing the spread of information and ensuring the exposure of users to diverse viewpoints. The resulting problem can be cast as maximizing a monotone and submodular function subject to a matroid constraint on the allocation of articles to users. It is a challenging generalization of the influence maximization problem. Yet, we are able to devise scalable approximation algorithms by introducing a novel extension to the notion of random reverse-reachable sets. We experimentally demonstrate the efficiency and scalability of our algorithm on several real-world datasets.

We consider a network where an infection has taken place and a subset of infected nodes has been partially observed. Our goal is to reconstruct the underlying cascade that is likely to have generated these observations. We reduce this cascade-reconstruction problem to computing the marginal probability that a node is infected given the partial observations, which is a #P-hard problem. To circumvent this issue, we resort to estimating infection probabilities by generating a sample of probable cascades, which span the nodes that have already been observed to be infected, and avoid the nodes that have been observed to be uninfected. The sampling problem corresponds to sampling directed Steiner trees with a given set of terminals, which is a problem of independent interest and has received limited attention in the literature. For the latter problem we propose two novel algorithms with provable guarantees on the sampling distribution of the returned Steiner trees. The resulting method improves over state-of-the-art approaches that often make explicit assumptions about the infection-propagation model, or require additional parameters. Our method provides a more robust approach to the cascade-reconstruction problem, which makes weaker assumptions about the infection model, requires fewer additional parameters, and can be used to estimate node infection probabilities. We experimentally validate the proposed reconstruction algorithm on real-world graphs with both synthetic and real cascades. We show that our method outperforms all other baseline strategies in most cases.

Starting with the earliest studies showing that the spread of new trends, information, and innovations is closely related to the social influence exerted on people by their social networks, the research on social influence theory took off, providing remarkable evidence on social influence induced viral phenomena. Fueled by the extreme popularity of online social networks and social media, computational social influence has emerged as a subfield of data mining whose goal is to analyze and optimize social influence using computational frameworks such as algorithm design and theoretical modeling. One of the fundamental problems in this field is the problem of influence maximization, primarily motivated by the application of viral marketing. The objective is to identify a small set of users in a social network who, when convinced to adopt a product, shall influence others in the network in a manner that leads to a large number of adoptions.

Incentivized social advertising, an emerging marketing model, provides monetization opportunities not only to the owners of the social networking platforms but also to their influential users by offering a "cut" on the advertising revenue. We consider a social network (the host) that sells ad-engagements to advertisers by inserting their ads, in the form of promoted posts, into the feeds of carefully selected "initial endorsers" or seed users: these users receive monetary incentives in exchange for their endorsements. The endorsements help propagate the ads to the feeds of their followers. Whenever any user engages with an ad, the host is paid some fixed amount by the advertiser, and the ad further propagates to the feed of her followers, potentially recursively. In this context, the problem for the host is is to allocate ads to influential users, taking into account the propensity of ads for viral propagation, and carefully apportioning the monetary budget of each of the advertisers between incentives to influential users and ad-engagement costs, with the rational goal of maximizing its own revenue. We show that, taking all important factors into account, the problem of revenue maximization in incentivized social advertising corresponds to the problem of monotone submodular function maximization, subject to a partition matroid constraint on the ads-to-seeds allocation, and submodular knapsack constraints on the advertisers' budgets. We show that this problem is NP-hard and devise two greedy algorithms with provable approximation guarantees, which differ in their sensitivity to seed user incentive costs. Our approximation algorithms require repeatedly estimating the expected marginal gain in revenue as well as in advertiser payment. By exploiting a connection to the recent advances made in scalable estimation of expected influence spread, we devise efficient and scalable versions of our two greedy algorithms. An extensive experimental assessment confirms the high quality of our proposal.

Social advertisement is one of the fastest growing sectors in the digital advertisement landscape: ads in the form of promoted posts are shown in the feed of users of a social networking platform, along with normal social posts; if a user clicks on a promoted post, the host (social network owner) is paid a fixed amount from the advertiser. In this context, allocating ads to users is typically performed by maximizing click-through-rate, i.e., the likelihood that the user will click on the ad. However, this simple strategy fails to leverage the fact the ads can propagate virally through the network, from endorsing users to their followers. In this paper, we study the problem of allocating ads to users through the viral-marketing lenses. We show that allocation that takes into account the propensity of ads for viral propagation can achieve significantly better performance. However, uncontrolled virality could be undesirable for the host as it creates room for exploitation by the advertisers: hoping to tap uncontrolled virality, an advertiser might declare a lower budget for its marketing campaign, aiming at the same large outcome with a smaller cost. This creates a challenging trade-off: on the one hand, the host aims at leveraging virality and the network effect to improve advertising efficacy, while on the other hand the host wants to avoid giving away free service due to uncontrolled virality. We formalize this as the problem of ad allocation with minimum regret, which we show is NP-hard and inapproximable w.r.t. any factor. However, we devise an algorithm that provides approximation guarantees w.r.t. the total budget of all advertisers. We develop a scalable version of our approximation algorithm, which we extensively test on four real-world data sets, confirming that our algorithm delivers high quality solutions, is scalable, and significantly outperforms several natural baselines.

Influence maximization is the key algorithmic problem behind viral marketing: it requires to identify a set of influential users in a social network, who, when convinced to adopt a product, shall influence other users in the network, leading to a large number of adoptions. Although real world users evidently have di↵erent degrees of interest and authoritativeness on di↵erent topics, the bulk of the literature on influence maximization is topic-blind, in the sense that it treats all items as they were the same. In this paper we study Topic-aware Influence Maximization (TIM) queries: given a directed social graph, where the arcs are associated with a topic-dependent user-to-user social influence strength, and given a budget k, the problem requires to find a set of k users (named seed set) that we shall target in a viral marketing campaign for a given new item (described as a distribution over topics) in order to maximize its adoption. Our goal is to answer such queries in milliseconds, thus enabling online social influence analytics, what-if simulation, and marketing decision making. The main challenge here is the enormous number of potential queries: any possible distribution over the topic space (i.e., any possible item) induces a di↵erent probabilistic graph, and thus a di↵erent instance of the standard influence maximization problem, for which eciency and scalability are still unsolved problems. Given these computational challenges, we propose to build an index over pre-computed solutions for a limited number of possible queries. Our proposal, INFLEX, employs a treebased index for similarity search with Bregman divergences, to eciently retrieve a good-enough set of neighbor points for the query item. Then it performs rank aggregation on their seed sets to produce the final answer to the query. Experimental results on real data show that INFLEX can provide in few milliseconds a solution very similar (Kendall⌧ distance < 0.1) to the one produced by the best known o✏ine computation (which usually takes several days).

Finding experts in question answering platforms has important applications, such as question routing or identification of best answers. Addressing the problem of ranking users with respect to their expertise, we propose Competition-Based Expertise Networks (CBEN), a novel community expertise network structure based on the principle of competition among the answerers of a question. We evaluate our approach on a very large dataset from Yahoo! Answers using a variety of centrality measures. We show that it outperforms state-of-the-art network structures and, unlike previous methods, is able to consistly outperform simple metrics like best answer count. We also analyse question answering forums in Yahoo! Answers, and show that they can be characterised by factual or subjective information seeking behavior, social discussions and the conducting of polls or surveys. We find that the ability to identify experts greatly depends on the type of forum, which is directly reflected in the structural properties of the expertise networks.