Wikipedia, in its role as the world's largest encyclopedia, serves a broad range of information needs. Although previous studies have noted that Wikipedia users' information needs vary throughout the day, there is to date no large-scale, quantitative study of the underlying dynamics. The present paper fills this gap by investigating temporal regularities in daily consumption patterns in a large-scale analysis of billions of timezone-corrected page requests mined from English Wikipedia's server logs, with the goal of investigating how context and time relate to the kind of information consumed. First, we show that even after removing the global pattern of day-night alternation, the consumption habits of individual articles maintain strong diurnal regularities. Then, we characterize the prototypical shapes of consumption patterns, finding a particularly strong distinction between articles preferred during the evening/night and articles preferred during working hours. Finally, we investigate topical and contextual correlates of Wikipedia articles' access rhythms, finding that article topic, reader country, and access device (mobile vs. desktop) are all important predictors of daily attention patterns. These findings shed new light on how humans seek information on the Web by focusing on Wikipedia as one of the largest open platforms for knowledge and learning, emphasizing Wikipedia's role as a rich knowledge base that fulfills information needs spread throughout the day, with implications for understanding information seeking across the globe and for designing appropriate information systems.

Despite the importance and pervasiveness of Wikipedia as one of the largest platforms for open knowledge, surprisingly little is known about how people navigate its content when seeking information. To bridge this gap, we present the first systematic large-scale analysis of how readers browse Wikipedia. Using billions of page requests from Wikipedia’s server logs, we measure how readers reach articles, how they transition between articles, and how these patterns combine into more complex navigation paths. We find that navigation behavior is characterized by highly diverse structures. Although most navigation paths are shallow, comprising a single pageload, there is much variety, and the depth and shape of paths vary systematically with topic, device type, and time of day. We show that Wikipedia navigation paths commonly mesh with external pages as part of a larger online ecosystem, and we describe how naturally occurring navigation paths are distinct from targeted navigation in lab-based settings. Our results further suggest that navigation is abandoned when readers reach low-quality pages. Taken together, these insights contribute to a more systematic understanding of readers’ information needs and allow for improving their experience on Wikipedia and the Web in general.

Every day millions of people read Wikipedia. When navigating the vast space of available topics using hyperlinks, readers describe trajectories on the article network. Understanding these navigation patterns is crucial to better serve readers' needs and address structural biases and knowledge gaps. However, systematic studies of navigation on Wikipedia are hindered by a lack of publicly available data due to the commitment to protect readers' privacy by not storing or sharing potentially sensitive data. In this paper, we ask: How well can Wikipedia readers' navigation be approximated by using publicly available resources, most notably the Wikipedia clickstream data? We systematically quantify the differences between real navigation sequences and synthetic sequences generated from the clickstream data, in 6 analyses across 8 Wikipedia language versions. Overall, we find that the differences between real and synthetic sequences are statistically significant, but with small effect sizes, often well below 10%. This constitutes quantitative evidence for the utility of the Wikipedia clickstream data as a public resource: clickstream data can closely capture reader navigation on Wikipedia and provides a sufficient approximation for most practical downstream applications relying on reader data. More broadly, this study provides an example for how clickstream-like data can generally enable research on user navigation on online platforms while protecting users' privacy.

We present Wikipedia-based Polyglot Dirichlet Allocation (WikiPDA), a crosslingual topic model that learns to represent Wikipedia articles written in any language as distributions over a common set of language-independent topics. It leverages the fact that Wikipedia articles link to each other and are mapped to concepts in the Wikidata knowledge base, such that, when represented as bags of links, articles are inherently language-independent. WikiPDA works in two steps, by first densifying bags of links using matrix completion and then training a standard monolingual topic model. A human evaluation shows that WikiPDA produces more coherent topics than monolingual text-based latent Dirichlet allocation (LDA), thus offering crosslinguality at no cost. We demonstrate WikiPDA’s utility in two applications: a study of topical biases in 28 Wikipedia language editions, and crosslingual supervised document classification. Finally, we highlight WikiPDA’s capacity for zero-shot language transfer, where a model is reused for new languages without any fine-tuning. Researchers can benefit from WikiPDA as a practical tool for studying Wikipedia’s content across its 299 language editions in interpretable ways, via an easy-to-use library publicly available at https://github.com/epfl-dlab/WikiPDA.

By linking to external websites, Wikipedia can act as a gateway to the Web. To date, however, little is known about the amount of traffic generated by Wikipedia’s external links. We fill this gap in a detailed analysis of usage logs gathered from Wikipedia users’ client devices. Our analysis proceeds in three steps: First, we quantify the level of engagement with external links, finding that, in one month, English Wikipedia generated 43M clicks to external websites, in roughly even parts via links in infoboxes, cited references, and article bodies. Official links listed in infoboxes have by far the highest click-through rate (CTR), 2.47% on average. In particular, official links associated with articles about businesses, educational institutions, and websites have the highest CTR, whereas official links associated with articles about geographical content, television, and music have the lowest CTR. Second, we investigate patterns of engagement with external links, finding that Wikipedia frequently serves as a stepping stone between search engines and third-party websites, effectively fulfilling information needs that search engines do not meet. Third, we quantify the hypothetical economic value of the clicks received by external websites from English Wikipedia, by estimating that the respective website owners would need to pay a total of $7–13 million per month to obtain the same volume of traffic via sponsored search. Overall, these findings shed light on Wikipedia’s role not only as an important source of information, but also as a high-traffic gateway to the broader Web ecosystem.

Wikipedia is one of the most visited sites on the Web and a common source of information for many users. As an encyclopedia, Wikipedia was not conceived as a source of original information, but as a gateway to secondary sources: according to Wikipedia’s guidelines, facts must be backed up by reliable sources that reflect the full spectrum of views on the topic. Although citations lie at the heart of Wikipedia, little is known about how users interact with them. To close this gap, we built client-side instrumentation for logging all interactions with links leading from English Wikipedia articles to cited references during one month, and conducted the first analysis of readers’ interactions with citations. We find that overall engagement with citations is low: about one in 300 page views results in a reference click (0.29% overall; 0.56% on desktop; 0.13% on mobile). Matched observational studies of the factors associated with reference clicking reveal that clicks occur more frequently on shorter pages and on pages of lower quality, suggesting that references are consulted more commonly when Wikipedia itself does not contain the information sought by the user. Moreover, we observe that recent content, open access sources, and references about life events (births, deaths, marriages, etc.) are particularly popular. Taken together, our findings deepen our understanding of Wikipedia’s role in a global information economy where reliability is ever less certain, and source attribution ever more vital.

Sections are the building blocks of Wikipedia articles. They enhance readability and can be used as a structured entry point for creating and expanding articles. Structuring a new or already existing Wikipedia article with sections is a hard task for humans, especially for newcomers or less experienced editors, as it requires significant knowledge about how a well-written article looks for each possible topic. Inspired by this need, the present paper defines the problem of section recommendation for Wikipedia articles and proposes several approaches for tackling it. Our systems can help editors by recommending what sections to add to already existing or newly created Wikipedia articles. Our basic paradigm is to generate recommendations by sourcing sections from articles that are similar to the input article. We explore several ways of defining similarity for this purpose (based on topic modeling, collaborative filtering, and Wikipedia's category system). We use both automatic and human evaluation approaches for assessing the performance of our recommendation system, concluding that the category-based approach works best, achieving [email protected] of about 80% in the human evaluation.