Large Language Models (LLMs) have shown significant potential for improving recommendation systems through their inherent reasoning capabilities and extensive knowledge base. Yet, existing studies predominantly address warm-start scenarios with abundant user-item interaction data, leaving the more challenging cold-start scenarios, where sparse interactions hinder traditional collaborative filtering methods, underexplored. To address this limitation, we propose novel reasoning strategies designed for cold-start item recommendations within the Netflix domain. Our method utilizes the advanced reasoning capabilities of LLMs to effectively infer user preferences, particularly for newly introduced or rarely interacted items. We systematically evaluate supervised fine-tuning, reinforcement learning-based fine-tuning, and hybrid approaches that combine both methods to optimize recommendation performance. Extensive experiments on real-world data demonstrate significant improvements in both methodological efficacy and practical performance in cold-start recommendation contexts. Remarkably, our reasoning-based fine-tuned models outperform Netflix's production ranking model by up to 8% in certain cases.

Conversational Recommendation Systems (CRS) effectively address information asymmetry by dynamically eliciting user preferences through multi-turn interactions. However, existing CRS methods commonly assume that users have clear, definite preferences for one or multiple target items. This assumption can lead to over-trusting user feedback, treating accepts/rejects as definitive signals to filter items and reduce the candidate space, potentially causing over-filtering and excluding relevant alternatives. In reality, users often exhibit vague preferences, lacking well-defined inclinations for certain attribute types (e.g., color, pattern), and their decision-making process during interactions is rarely binary. Instead, users’ choices are relative, reflecting a range of preferences rather than strict likes or dislikes. To address this issue, we introduce a novel scenario called Vague Preference Multi-Round Conversational Recommendation (VPMCR), which employs a soft estimation mechanism to assign non-zero confidence scores to all candidate items, accommodating users’ vague and dynamic preferences while mitigating over-filtering. In the VPMCR setting, we introduce a solution called Vague Preference Policy Learning (VPPL), which consists of two main components: Ambiguity-Aware Soft Estimation (ASE) and Dynamism-Aware Policy Learning (DPL). ASE aims to accommodate the ambiguity in user preferences by estimating preference scores for both directed and inferred preferences, employing a choice-based approach and a time-aware preference decay strategy. DPL implements a policy learning framework, leveraging the preference distribution from ASE, to guide the conversation and adapt to changes in users’ preferences for making recommendations or querying attributes. Extensive experiments conducted on diverse datasets demonstrate the effectiveness of VPPL within the VPMCR framework, outperforming existing methods and setting a new benchmark for CRS research. Our work represents a significant advancement in accommodating the inherent ambiguity and relative decision-making processes exhibited by users, improving the overall performance and applicability of CRS in real-world settings.

While personalization increases the utility of recommender systems, it also brings the issue offilter bubbles. e.g., if the system keeps exposing and recommending the items that the user is interested in, it may also make the user feel bored and less satisfied. Existing work studies filter bubbles in static recommendation, where the effect of overexposure is hard to capture. In contrast, we believe it is more meaningful to study the issue in interactive recommendation and optimize long-term user satisfaction. Nevertheless, it is unrealistic to train the model online due to the high cost. As such, we have to leverage offline training data and disentangle the causal effect on user satisfaction. To achieve this goal, we propose a counterfactual interactive recommender system (CIRS) that augments offline reinforcement learning (offline RL) with causal inference. The basic idea is to first learn a causal user model on historical data to capture the overexposure effect of items on user satisfaction. It then uses the learned causal user model to help the planning of the RL policy. To conduct evaluation offline, we innovatively create an authentic RL environment (KuaiEnv) based on a real-world fully observed user rating dataset. The experiments show the effectiveness of CIRS in bursting filter bubbles and achieving long-term success in interactive recommendation. The implementation of CIRS is available via https://github.com/chongminggao/ CIRS-codes.

The progress of recommender systems is hampered mainly by evaluation as it requires real-time interactions between humans and systems, which is too laborious and expensive. This issue is usually approached by utilizing the interaction history to conduct offline evaluation. However, existing datasets of user-item interactions are partially observed, leaving it unclear how and to what extent the missing interactions will influence the evaluation. To answer this question, we collect a fully-observed dataset from Kuaishou's online environment, where almost all 1,411 users have been exposed to all 3,327 items. To the best of our knowledge, this is the first real-world fully-observed data with millions of user-item interactions.

Recommender systems deployed in real-world applications can have inherent exposure bias, which leads to the biased logged data plaguing the researchers. A fundamental way to address this thorny problem is to collect users' interactions on randomly expose items, i.e., the missing-at-random data. A few works have asked certain users to rate or select randomly recommended items, e.g., Yahoo!, Coat, and OpenBandit. However, these datasets are either too small in size or lack key information, such as unique user ID or the features of users/items. In this work, we present KuaiRand, an unbiased sequential recommendation dataset containing millions of intervened interactions on randomly exposed videos, collected from the video-sharing mobile App, Kuaishou. Different from existing datasets, KuaiRand records 12 kinds of user feedback signals (e.g., click, like, and view time) on randomly exposed videos inserted in the recommendation feeds in two weeks. To facilitate model learning, we further collect rich features of users and items as well as users' behavior history. By releasing this dataset, we enable the research of advanced debiasing large-scale recommendation scenarios for the first time. Also, with its distinctive features, KuaiRand can support various other research directions such as interactive recommendation, long sequential behavior modeling, and multi-task learning. The dataset is available at https://kuairand.com.

Static recommendation methods like collaborative filtering suffer from the inherent limitation of performing real-time personalization for cold-start users. Online recommendation, e.g., multi-armed bandit approach, addresses this limitation by interactively exploring user preference online and pursuing the exploration-exploitation (EE) trade-off. However, existing bandit-based methods model recommendation actions homogeneously. Specifically, they only consider the items as the arms, being incapable of handling the item attributes , which naturally provide interpretable information of user’s current demands and can effectively filter out undesired items. In this work, we consider the conversational recommendation for cold-start users, where a system can both ask the attributes from and recommend items to a user interactively. This important scenario was studied in a recent work [54]. However, it employs a hand-crafted function to decide when to ask attributes or make recommendations. Such separate modeling of attributes and items makes the effectiveness of the system highly rely on the choice of the hand-crafted function, thus introducing fragility to the system. To address this limitation, we seamlessly unify attributes and items in the same arm space and achieve their EE trade-offs automatically using the framework of Thompson Sampling. Our Conversational Thompson Sampling (ConTS) model holistically solves all questions in conversational recommendation by choosing the arm with the maximal reward to play. Extensive experiments on three benchmark datasets show that ConTS outperforms the state-of-the-art methods Conversational UCB (ConUCB) [54] and Estimation—Action—Reflection model [27] in both metrics of success rate and average number of conversation turns.