Generative retrieval (GR) has revolutionized document retrieval with the advent of large language models (LLMs), and LLM-based GR is gradually being adopted by the industry. Despite its remarkable advantages and potential, LLM-based GR suffers from hallucination and generates documents that are irrelevant to the query in some instances, severely challenging its credibility in practical applications. We thereby propose an optimized GR framework designed to alleviate retrieval hallucination, which integrates knowledge distillation reasoning in model training and incorporate decision agent to further improve retrieval precision. Specifically, we employ LLMs to assess and reason GR retrieved query-document (q-d) pairs, and then distill the reasoning data as transferred knowledge to the GR model. Moreover, we utilize a decision agent as post-processing to extend the GR retrieved documents through retrieval model and select the most relevant ones from multi perspectives as the final generative retrieval result. Extensive offline experiments on real-world datasets and online A/B tests on Fund Search and Insurance Search in Alipay demonstrate our framework's superiority and effectiveness in improving search quality and conversion gains.

Query rewriting is essential in e-commerce search, as it bridges the lexical gap between user queries and item descriptions, thereby enhancing search performance.Despite recent advancements, current rewriting approaches are still limited by an inadequate comprehension of domain-specific knowledge and a lack of mechanisms for adaptive refinement in response to new or changing queryitem relationships.To overcome these limitations, we propose a large language model (LLM) based Multi-Agent Framework for Adaptive Query Rewriting (MAAQR) in Alipay Search.Initially, we perform knowledge-enhanced fine-tuning to improve the LLM's understanding of query and item semantics.Subsequently, a multiagent collaborative rewriting architecture is employed to enhance rewrite quality and adaptability.MAAQR has been successfully deployed to serve Alipay's mini-app search since December 2024.Through offline experiments and online A/B testing, MAAQR significantly improves click-through rates (CTR) and the number of transactions for target queries, while substantially reducing the zero-results rate (ZRR).

In the realm of information retrieval, users often engage in multi-turn interactions with search engines to acquire information, leading to the formation of sequences of user feedback behaviors. Leveraging the session context has proven to be beneficial for inferring user search intent and document ranking. A multitude of approaches have been proposed to exploit in-session context for improved document ranking. Despite these advances, the limitation of historical session data for capturing evolving user intent remains a challenge. In this work, we explore the integration of future contextual information into the session context to enhance document ranking. We present the siamese model optimization framework, comprising a history-conditioned model and a future-aware model. The former processes only the historical behavior sequence, while the latter integrates both historical and anticipated future behaviors. Both models are trained collaboratively using the supervised labels and pseudo labels predicted by the other. The history-conditioned model, referred to as ForeRanker, progressively learns future-relevant information to enhance ranking, while it singly uses historical session at inference time. To mitigate inconsistencies during training, we introduce the peer knowledge distillation method with a dynamic gating mechanism, allowing models to selectively incorporate contextual information. Experimental results on benchmark datasets demonstrate the effectiveness of our ForeRanker, showcasing its superior performance compared to existing methods.

In recent years, there has been a trend in the field of recommender systems towards multi-task modeling and multi-scenario modeling. The aim is to enhance the performance of various tasks and scenarios by jointly training on multiple tasks or scenarios to learn common patterns and features. Joint modeling of tasks and scenarios has also received widespread attention recently. However, despite the rich proposals of methods for Multi-Task Learning (MTL), Multi-Scenario Learning (MSL), and Multi-Task-Multi-Scenario Learning (MTMSL) in recent years, there still lacks a comprehensive benchmark to evaluate these methods. Previous studies often employed different datasets, data processing techniques, data partitioning strategies, and hyperparameter settings, making replication of existing research and fair comparison of experimental results challenging. To address this challenge, we introduce MMLRec, the first unified comprehensive benchmark for evaluating MTL, MSL and MTMSL, featuring consistent dataset processing and identical parameter settings. This benchmark implements a range of MTL, MSL, and MTMSL algorithms, and evaluates them on multiple commonly used recommender systems datasets. Through fair comparative experiments, we find that some structurally simplistic recommendation algorithms are underestimated, as they can achieve comparable results to more complex algorithms while maintaining lower complexity. Furthermore, our experimental analysis indicates that more complex methods exhibit better robustness when there are significant differences between tasks or scenarios. By providing a unified framework (MMLRec), our goal is to promote rapid evaluation and inspire innovative research in this continuously evolving field. We hope that our open-source benchmark can facilitate swift, equitable evaluations, while also fostering further breakthrough research in the domains of MTL, MSL, and MTMSL.

Recently, the growth of service platforms brings great convenience to both users and merchants, where the service search engine plays a vital role in improving the user experience by quickly obtaining desirable results via textual queries. Unfortunately, users’ uncontrollable search customs usually bring vast amounts of long-tail queries, which severely threaten the capability of search models. Inspired by recently emerging graph neural networks (GNNs) and contrastive learning (CL), several efforts have been made in alleviating the long-tail issue and achieve considerable performance. Nevertheless, they still face a few major weaknesses. Most importantly, they do not explicitly utilize the contextual structure between heads and tails for effective knowledge transfer, and intention-level information is commonly ignored for more generalized representations.To this end, we develop a novel framework GARCIA, which exploits the graph based knowledge transfer and intention based representation generalization in a contrastive setting. In particular, we employ an adaptive encoder to produce informative representations for queries and services, as well as hierarchical structure aware representations of intentions. To fully understand tail queries and services, we equip GARCIA with a novel multi-granularity contrastive learning module, which powers representations through knowledge transfer, structure enhancement and intention generalization. Subsequently, the complete GARCIA is well trained in a pre-training&fine-tuning manner. At last, we conduct extensive experiments on both offline and online environments, which demonstrates the superior capability of GARCIA in improving tail queries and overall performance in service search scenarios.

In recommendation scenarios, there are two long-standing challenges, i.e., selection bias and data sparsity, which lead to a significant drop in prediction accuracy for both Click-Through Rate (CTR) and post-click Conversion Rate (CVR) tasks. To cope with these issues, existing works emphasize on leveraging Multi-Task Learning (MTL) frameworks (Category 1) or causal debiasing frameworks (Category 2) to incorporate more auxiliary data in the entire exposure/inference space $\mathcal{D}$ or debias the selection bias in the click/training space ${\mathcal{O}}$. However, these two kinds of solutions cannot effectively address the not-missing-at-random problem and debias the selection bias in ${\mathcal{O}}$ to fit the inference in $\mathcal{D}$. To fill the research gaps, we propose a Direct entire-space Causal Multi-Task framework, namely DCMT, for post-click conversion prediction in this paper. Specifically, inspired by users’ decision process of conversion, we propose a new counterfactual mechanism to debias the selection bias in $\mathcal{D}$, which can predict the factual CVR and the counterfactual CVR under the soft constraint of a counterfactual prior knowledge. Extensive experiments demonstrate that our DCMT can improve the state-of-the-art methods by an average of 1.07% in term of CVR AUC on the offline datasets and 0.75% in term of PV-CVR on the online A/B test (the Alipay Search). Such improvements can increase millions of conversions per week in real industrial applications, e.g., the Alipay Search.

Despite that path-based and embedding-based models with knowledge graphs (KGs) achieve better recommendation performance compared with other deep learning based methods, such improvement is limited due to a lack of modeling user's dynamic interest. To address this issue, we explore a principled model to provide semantic understanding of each item in user's historical interest sequence in KGs. Specifically, we propose a multi-granularity dynamic interest sequence learning method, which is based on knowledge-enhanced path mining and interest fluctuation signal discovery, to obtain semantic-enhanced paths. Furthermore, the paths are embedded by the SEP2Vec, and merged through the proposed entropy-aware pooling layer to obtain the user preference representation, which is then used to learn dynamic user interest sequence. Experimental results on two public datasets of movie and music recommendation, and two industrial datasets of personalized local service recommendation in Alipay App have illustrated that the proposed model can achieve significantly better prediction performance compared with other known baselines.